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	<title type="text">Cynthia Greenlee | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2020-06-18T16:29:46+00:00</updated>

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			<author>
				<name>Cynthia Greenlee</name>
			</author>
			
			<title type="html"><![CDATA[How fast food “became black”]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/identities/2020/1/10/21058393/mcdonalds-fast-food-black-franchise-marcia-chatelain" />
			<id>https://www.vox.com/identities/2020/1/10/21058393/mcdonalds-fast-food-black-franchise-marcia-chatelain</id>
			<updated>2020-01-10T22:54:28-05:00</updated>
			<published>2020-01-10T07:30:00-05:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Race" />
							<summary type="html"><![CDATA[When Marcia Chatelain was a teen in the 1990s, her after-school pit stop was a downtown Chicago McDonald&#8217;s. Almost daily, she hung out with friends, buying burgers, fries, and pocket-size apple pies. She snacked against a backdrop of black history brochures, prints of famous Jacob Lawrence paintings, and community events such as a local quiz [&#8230;]]]></summary>
			
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<img alt="" data-caption="Actress and comedian Yvonne Orji attends the McDonald’s Black &amp; Positively Golden event, in Los Angeles on March 29, 2019. | Bennett Raglin/Getty Images for McDonald’s" data-portal-copyright="Bennett Raglin/Getty Images for McDonald’s" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19590337/GettyImages_1139226278.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Actress and comedian Yvonne Orji attends the McDonald’s Black &amp; Positively Golden event, in Los Angeles on March 29, 2019. | Bennett Raglin/Getty Images for McDonald’s	</figcaption>
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<p>When Marcia Chatelain was a teen in the 1990s, her after-school pit stop was a downtown Chicago McDonald&rsquo;s. Almost daily, she hung out with friends, buying burgers, fries, and pocket-size apple pies. She snacked against a backdrop of black history brochures, prints of famous Jacob Lawrence paintings, and community events such as a local quiz bowl.&nbsp;</p>

<p>It wasn&rsquo;t until decades later that Chatelain, now a history professor at Georgetown University, learned that those touches in her beloved McDonald&rsquo;s came from a black entrepreneur who<strong> </strong>operated that store. And now, as a scholar, Chatelain explains how that McDonald&rsquo;s she patronized &mdash; and many other fast-food restaurants &mdash; were the fruit of corporate expansion, cultural and population shifts, and the restaurant&rsquo;s &ldquo;discovery&rdquo; that black consumers and businesspeople could deliver precious profits to the Golden Arches.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19590379/GettyImages_540793904.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A father ties his daughter’s shoes at a McDonald’s restaurant." title="A father ties his daughter’s shoes at a McDonald’s restaurant." data-has-syndication-rights="1" data-caption="A father ties his daughter’s shoes at a McDonald’s restaurant in 1996. | Mark Peterson/Corbis via Getty Images" data-portal-copyright="Mark Peterson/Corbis via Getty Images" />
<p>Her new book, <a href="https://wwnorton.com/books/9781631493942"><em>Franchise: The Golden Arches in Black America</em></a>, goes beyond the McDonald&rsquo;s origin stories of two intrepid brothers and their successor, Ray Kroc. It&rsquo;s a story about how this new model of relatively cheap and quick assembly-line food proliferated after World War II. More Americans &mdash; mostly white ones &mdash; had cars, more disposable income, less time to cook, and vast new suburbs to which they could move. McDonald&rsquo;s and other chains spread, becoming hubs for the recently mobile citizen but also targets for civil rights activists, who protested local-franchise segregation in places such as Asheville, North Carolina, and Little Rock, Arkansas.&nbsp;</p>

<p>According to Chatelain&rsquo;s account, McDonald&rsquo;s particularly flourished, snapping up property nationwide and setting off cycles of simultaneous investment and divestment. Those cycles would prove both a curse and benefit to the first black franchise holders in the 1960s. They got seemingly ready-made restaurants with set menus and brand names, but they struggled to get business loans and were often offered high-risk stores that white franchisees unloaded &mdash; for a price &mdash; after urban upheavals. In fact, Washington, DC, store manager Roland Jones&rsquo;s efforts to monitor and clean up local stores damaged in riots after Martin Luther King Jr.&rsquo;s assassination resulted in his next (and much bigger) gig: finding the chain&rsquo;s first black franchise owner.&nbsp;</p>

<p>Despite obstacles &mdash; and alienation from white colleagues and the parent company&nbsp;&mdash; many black franchisees turned &ldquo;undesirable&rdquo; stores into lucrative businesses. As Chatelain says, &ldquo;fast food became black,&rdquo; moving from suburbia and a predominantly white labor and customer base to nearly every neighborhood across the nation, including urban locales and communities of color. Black capitalism became central to a fast-food industry that now <a href="https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2020-cost-trends/">earns $570 billion annually</a>.</p>

<p>Today, fast food is vilified as the primary culprit in the national obesity epidemic and <a href="https://diabeticgourmet.com/articles/fast-food-density-in-poor-and-black-neighborhoods-may-contribute-to-obesity-epidemic/">dietary-related illnesses such as diabetes among black Americans</a>. It&rsquo;s an industry where chains regularly appropriate civil rights history, <a href="https://fightfor15.org/fast-food-workers-demand-pay-increase-are-unions-the-answer/">employ predominantly low-wage workers of color</a>, invest in scholarships for underresourced students, and enlist R&amp;B stars such as <a href="https://www.rollingstone.com/music/music-news/mary-j-blige-burger-king-chicken-ad-fallout-crushed-me-94243/">Mary J. Blige</a> to controversially peddle new products. It&rsquo;s not a simple or one-dimensional story. Vox spoke with Chatelain about the tangled history of McDonald&rsquo;s.<strong> </strong>Our conversation has been edited and condensed.</p>
<h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>What promise did franchises offer that so many different groups and people saw them as an opportunity? Mainline civil rights organizations like the NAACP, the Black Panthers, white liberals, and even Richard Nixon all saw a role for fast-food franchises in building black communities.&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>It is hard to imagine, for many of us today, a time in which fast food was not king. The period of time I cover in the book is where black people across ideological, political, and economic spectrums are still navigating their role as consumers. The idea that a fast-food restaurant would be such an attractive possibility isn&rsquo;t just about the possibility for economic development for the owner class or the class of people who could be franchise owners.&nbsp;</p>

<p>It&rsquo;s also for people who had very hostile experience of restaurants or very limited experience of restaurants. They thought this is kind of cool that a major national brand is going to be available in their community. Because it&rsquo;s presenting something that is contrary to the exclusion [that black people experienced before and after legal desegregation]. And for the conservatives who were really supportive of this idea, it&rsquo;s classic conservative ideology in the sense that the markets will meet the needs of people.</p>
<h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>So let&rsquo;s talk about what you call race or black capitalism, the idea that economic development and mass infusions of private (and, to some extent, public) funding could effect social change for black communities. But it didn&rsquo;t trickle down and bring economic justice. Was it a separate and unequal approach?</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>It&rsquo;s separate and unequal in the sense that it&rsquo;s providing an opportunity for wealth to be created on an unequal basis. There was a recent <a href="https://www.businessinsider.com/black-mcdonalds-franchisees-share-experiences-own-words-2019-12">Business Insider<em> </em>article</a> about the struggles of black McDonald&rsquo;s franchise owners who are really trying to keep their heads above water. Something I struggled with in the book is: How do I write about aggrieved millionaires? How do I write about African Americans who are able to financially leverage themselves in ways that previous generations couldn&rsquo;t imagine, but they&rsquo;re still on the outside of that structure of power? It&rsquo;s instructive to help us understand that capitalism does not equalize these conditions under racism.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19589233/Chatelain_Marcia__c__Francis_Shad.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Marcia Chatelain, author of “Franchise”" title="Marcia Chatelain, author of “Franchise”" data-has-syndication-rights="1" data-caption="Marcia Chatelain, author of &lt;em&gt;Franchise&lt;/em&gt;. | Francis Shad" data-portal-copyright="Francis Shad" /><h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>You talk about black men who become the pioneering members of the National Black McDonald&rsquo;s Operators Association (NBMOA). And even the name is telling. They are operators and not owners.&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain</strong></h3>
<p>Franchising is fascinating to me because it&rsquo;s the right to manage the liabilities of something someone else owns but makes you feel like you&rsquo;re in charge of. And so it&rsquo;s hard to talk about African Americans and franchising because you are buying black &mdash; in a way. But you&rsquo;re really not buying black<em> all</em> the way. But are you ever really?</p>

<p>I love the conundrum that these franchises present for communities that are trying to really have a strong pro-black economic agenda. The fissures in the franchising system are replicated in other types of black capitalism projects that are funded by the state, that are aligned with white conservatives and white liberals, and that required the benevolence of white business owners or banks.</p>
<h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>I was surprised to read that a black man, <a href="https://newpittsburghcourier.com/2017/11/01/brady-keys-jr-former-steeler-all-pro-and-entrepreneur-dies-at-age-80/">former NFL player Brady Keys</a>, claims he helped originate Burger King&rsquo;s &ldquo;Have it your way&rdquo; slogan. He became the chain&rsquo;s first black franchisee, and also Kentucky Fried Chicken&rsquo;s.&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>Brady Keys embodies the contradictions and tensions of the black capitalism movement. He&rsquo;s aligned with Nixon, he&rsquo;s getting millions of dollars in federal support for his innovations in franchising. But when he talks about it, he&rsquo;s like, &ldquo;Look, I am dealing with an extremely difficult business position. I&rsquo;m working in mostly poor and working-class neighborhoods. I have to absorb all of this risk. I had a hard time getting banks to invest in me, and I have to always be one step ahead of everyone and thinking about other businesses to get into and other ways to stretch these dollars.&rdquo;</p>
<h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>Some black celebrities lent their money and names to franchises that tanked. Muhammad Ali had ChampBurger. Gospel singer Mahalia Jackson backed the short-lived Glori-Fried Chicken. You write in depth about Julian Bond, who was part of the <a href="https://www.npr.org/templates/story/story.php?storyId=126021836">Student Nonviolent Coordinating Committee (SNCC</a>) and later became a Georgia legislator and chairman of the NAACP. With all his connections, he too failed.&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>His brief dabbling in fast food has been largely forgotten. He tried to franchise a Dairy Queen with another black activist and a white liberal activist. He also invested in a Wishbone Chicken, a long-gone franchise.&nbsp;The big challenge for this initiative was that it claimed to be connected to black consumers in Atlanta and existed, in a way, as a Black Power business. But there was some skepticism about the participation of a white ally in the effort. This was not an uncommon issue that would arise when franchises or other interracially owned businesses tried to make claims of racial solidarity to promote and validate their presence in black neighborhoods in the late 1960s and 1970s.</p>
<figure class="wp-block-gallery has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19590452/GettyImages_50540188.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Julian Bond, seen here in 1968, tried to franchise a Dairy Queen and a Wishbone Chicken restaurant in the 1970s. | Vernon Merritt III/The LIFE Picture Collection via Getty Images" data-portal-copyright="Vernon Merritt III/The LIFE Picture Collection via Getty Images" />
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19590486/GettyImages_84490589.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Muhammad Ali, seen here in 1971, invested in a ChampBurger restaurant in the late 1960s. | CBS Photo Archive/Getty Images" data-portal-copyright="CBS Photo Archive/Getty Images" />
</figure><h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>Ironically, the way many black franchisees got their stores was after riots or disasters in the inner city, stores damaged by fire or violence. How did crisis accelerate fast food&rsquo;s inroads?&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>Whether it&rsquo;s 9/11 or the <a href="https://www.newyorker.com/business/currency/what-new-orleans-tells-us-about-the-perils-of-putting-schools-on-the-free-market">obliteration of public schools in New Orleans after Katrina</a>, we have all of these examples of <a href="https://www.theguardian.com/us-news/2017/jul/06/naomi-klein-how-power-profits-from-disaster">disaster capitalism</a>. If you read all of the great riot commissions and reports of the past 100 years [such as the Kerner Commission], they&rsquo;re like, &ldquo;Our schools are overcrowded, our housing is in bad condition. We don&rsquo;t have equal access to jobs, we don&rsquo;t have the medical care we need, and our businesses treat us poorly.&rdquo; Over and over again, there&rsquo;s a fixation on the businesses part of it when other compelling areas are also ignored.&nbsp;</p>

<p>We tend to imagine the corporation as not just a citizen but actually a first responder in moments of crisis. In the post-1968 climate, when black people were making these demands to end police brutality and to get equal housing, the one thing that actually felt deliverable was the business part of it. You can build a fast-food joint quickly. You have the supply chain ready, and you can employ people quickly. I&rsquo;m just so fascinated when we imagine corporations as having that role [of recovery and bringing about equity]. But in these moments of tragedy, I thought about the exhaustion that black people must have felt, thinking, &ldquo;What can we have now? What can be ours?&rdquo;</p>
<h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>So what do you mean when you say that &ldquo;McDonald&rsquo;s became black&rdquo;?</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>With the ubiquity of McDonald&rsquo;s, it became a part of black cultural life. When I talked to black people, they often remembered McDonald&rsquo;s or the black franchise owner supporting the United Negro College Fund, historically black colleges, and/or remembered its advertising [such as a popular <a href="https://www.youtube.com/watch?v=Uo5DbV0ZKAI">1980s commercial showing black girls doing Double Dutch</a>]. &hellip; I think the fast food industry was probably the one that was the most intentional and specific on how to broaden its audiences. That&rsquo;s no small thing. If you think about the early advertising that was supposed to reach the black market, companies like American Airlines would feature a black family, maybe going to the Caribbean, as part of their black marketing strategy.&nbsp;</p>

<p>But for McDonald&rsquo;s, it was like a whole-hearted investment in a new business sector, a new group of people. It was moving physically into places that they hadn&rsquo;t been previously. But they would say all sorts of stuff that you couldn&rsquo;t imagine a spokesperson for a company saying now, like, &ldquo;We gave you the opportunity to do business in the ghetto. What&rsquo;s the problem?&rdquo; [in response to complaints]. So I love the moment of transition where we go from McDonald&rsquo;s openly talking about allowing black franchise owners to take over white stores because they don&rsquo;t want to do business in that community to the language of &ldquo;inclusion,&rdquo; &ldquo;diversity,&rdquo; &ldquo;big tent,&rdquo; and using <a href="https://www.youtube.com/watch?v=8t2ZrWqZFMU">Martin Luther King</a> in their campaigns.</p>

<p>I think about fast food being vilified [as analogous to] the ways black people are vilified. I don&rsquo;t want to take for granted that there&rsquo;s anything natural about it. The reason why I wrote this book is that I was so irked by the ways that people who are concerned about nutrition and health would talk about the relationships of communities of color to fast food &mdash;&nbsp;as if these are inevitable affinities that were in people&rsquo;s blood. There&rsquo;s this weird idea about biological predisposition to certain types of foods rather than the social construction of what choices people have.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19590443/GettyImages_111681253.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="A sign advertising McDonald’s “National Hiring Day” sits outside a restaurant in Chicago on April 5, 2011. | Scott Olson/Getty Images" data-portal-copyright="Scott Olson/Getty Images" /><h3 class="wp-block-heading"><strong>Cynthia Greenlee</strong></h3>
<p>One of my strongest takeaways is that the very paradigms of &ldquo;choice&rdquo; and individual responsibility in how we eat are just as flawed as those ideas are in other arenas, like reproductive rights. You don&rsquo;t make the decision to eat that hamburger &mdash; or to have fast food every day &mdash; in isolation.&nbsp;</p>
<h3 class="wp-block-heading"><strong>Marcia Chatelain </strong></h3>
<p>Every social problem has a history. And that history allows us to be more compassionate and patient with ourselves and others as we try to solve [that problem]. I really wanted to write a book about the ways that being black in America is about having to wrestle with constrained choices and deal with the consequences regardless of who you are. If that perspective is brought into our conversations about food, health, and eating, we get to better solutions.</p>

<p>The problem is not that a McDonald&rsquo;s exists in a community. The problem is that it has an overwhelming influence on what that community has access to. And at the end of the day, no corporation should ever, in my opinion, replicate or try to assume any of the roles that the state should take on &mdash;&nbsp;and that is to make sure that people have safe places to spend time, healthy food to eat, good jobs that pay good wages, access to medical care, access to the arts and cultural experiences, and access to funding for colleges. All of those things. I think our state responsibilities have been grafted upon corporations. If you want people to develop a healthier diet, they have to have a better quality of life in which they can make real choices about what they eat.</p>

<p><em>Cynthia R. Greenlee is a North Carolina-based historian, journalist, and editor. Her writing has appeared in Literary Hub, Longreads, Smithsonian, and Vice, among others. Find her on Twitter&nbsp;</em><a href="https://twitter.com/CynthiaGreenlee"><em><strong>@CynthiaGreenlee</strong></em></a><em>.</em></p>
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				<name>Cynthia Greenlee</name>
			</author>
			
			<title type="html"><![CDATA[On eating watermelon in front of white people: “I’m not as free as I thought”]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/first-person/2019/8/29/20836933/watermelon-racist-history-black-people" />
			<id>https://www.vox.com/first-person/2019/8/29/20836933/watermelon-racist-history-black-people</id>
			<updated>2019-08-29T10:37:37-04:00</updated>
			<published>2019-08-29T09:10:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Race" />
							<summary type="html"><![CDATA[My hand hovered over the fruit tray, about to spear a chunk of watermelon, when a white person walked up. I paused.&#160; It didn&#8217;t matter that she was a colleague and likely focused, like I was, on getting a pre-lunch snack during a long meeting. I moved my fork carefully away from the watermelon, grazing [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Sepia Times/Universal Images via Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19126888/GettyImages_1157172344.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>My hand hovered over the fruit tray, about to spear a chunk of watermelon, when a white person walked up. I paused.&nbsp;</p>

<p>It didn&rsquo;t matter that she was a colleague and likely focused, like I was, on getting a pre-lunch snack during a long meeting. I moved my fork carefully away from the watermelon, grazing over the pineapple, and picked strawberries instead.&nbsp;</p>

<p>Safer territory, I thought. <em>Safer fruit.&nbsp;</em></p>

<p>Anxiety made me reconsider my choice. It stopped me from enjoying watermelon on a scorching Mississippi day among an unusually diverse crowd of writers at an otherwise uneventful work training. But even though I was surrounded by many black and brown faces, it was the presence of white people &mdash; even these aware, friendly, and familiar white people &mdash; that gave me literal pause. I didn&rsquo;t want to be an updated version of that Sambo figure, tap-dancing and braying in joy at a succulent watermelon wedge.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19126909/GettyImages_551584161.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A cover image showing a racist stereotype of two black people smiling in front of a large watermelon." title="A cover image showing a racist stereotype of two black people smiling in front of a large watermelon." data-has-syndication-rights="1" data-caption="A sheet music cover image of “By the Watermelon Vine Lindy Lou” by Thos S. Allen; Boston, Massachusetts, 1904. | Sheridan Libraries/Levy/Gado/Getty Images" data-portal-copyright="Sheridan Libraries/Levy/Gado/Getty Images" />
<p>I couldn&rsquo;t remember when this watermelon-shame seeped into my eating. I had eaten small triangles of watermelon on porches and at neighborhood cookouts since I was &ldquo;knee high to a grasshopper&rdquo; as a child. These were the only occasions that public spitting of the seeds &mdash; an uncouth habit, according to my parents &mdash; was allowed.</p>

<p>My mother covered our kitchen table with smudgy newspaper to catch the juice that ran down my scrawny arms. But those moments, I realized, were cloistered events within my family home, reunions, or the circle of our middle-class black neighborhood in North Carolina, where white families had fled the nice brick ranches when people like us arrived.&nbsp;</p>

<p>Yet between childhood and work meetings, something had changed. Maybe it was during the Obama era, when bitter and biased white public officials and &ldquo;blacklashers&rdquo; turned out in droves to post presidential watermelon &ldquo;jokes&rdquo; on Facebook. Banana-eating GIFs. Monkey memes. The first lady depicted as a monster. The commander in chief photoshopped into a historic Black Panther photo. At the same time that some people were busy building post-racial castles in the air &mdash; few black people among them &mdash; the pushback against a black president underlined the dangerous <a href="https://www.vox.com/policy-and-politics/2018/10/16/17980820/trump-obama-2016-race-racism-class-economy-2018-midterm">endurance of racism</a>.&nbsp;</p>

<p>And when &ldquo;they went low,&rdquo; I went watermelon-less.&nbsp;</p>

<p>It is a sobering thing to face your interior white supremacist nag. I had mild indigestion all day, but it had nothing to do with the fruit. It was a profound unease that I, as a black historian who fancies myself informed and evolved, would be so complicit with a stereotype. I was angry with myself for letting racist rhetoric take over my taste buds.&nbsp;</p>

<p>It was strange to apprehend: I&rsquo;m not as free as I thought I was.&nbsp;</p>
<h2 class="wp-block-heading">How watermelon became a racist stereotype</h2>
<p><a href="https://www.apa.org/research/action/stereotype">&ldquo;Stereotype threat,&rdquo;</a> a friend matter-of-factly wrote on Facebook when I posted about my watermelon-eating fear.&nbsp;</p>

<p>In 1995, psychologists Claude Steele and Joshua Aronson coined the term, applying it to situations when people are &ldquo;at risk of confirming &hellip; a negative stereotype about one&rsquo;s group.&rdquo; They applied the idea to education, studying the controversial question of whether stereotypes that black people are less smart make black students distance themselves from academic achievement; in their study, black students who heard that a half-hour test measured intelligence performed worse than white students.&nbsp;</p>

<p>While I don&rsquo;t buy into the &ldquo;culture of unachievement&rdquo; narrative, I read a lesson in the research: that little worm of white supremacy had embedded its way into my consciousness and changed my behavior. That&rsquo;s why I stopped myself from eating watermelon, frozen as a <a href="https://walkerart.org/collections/artists/kara-walker">Kara Walker</a> silhouette stuck in some gross two-dimensional human rights violation.</p>

<p>But how did this stereotype come to be? No fruit &mdash; with the exception of that troublesome apple Eve got blamed for &mdash; has been infused with such negative significance. It could be that the watermelon came to this country with a bit of a reputation as an Other; the fruit probably originated in arid African climates (ancient Egyptians even painted them or left them in pharaonic tombs, probably as water sources for the dead as they traveled thirsty between worlds). At some point, watermelons emigrated to the Mediterranean, and pink-fleshed, green-skinned melons &mdash; the ones we know so well today &mdash; began showing up in 17th-century still-life paintings.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19126958/GettyImages_148275109.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="“Still life with fruit” by Giuseppe Recco, 1634-1695. | De Agostini via Getty Images" data-portal-copyright="De Agostini via Getty Images" />
<p>Historian William Black takes a stab at answering this question in his recent journal article <a href="https://muse.jhu.edu/article/687203">&ldquo;How Watermelons Became Black: Emancipation and the Origins of a Racist Trope.&rdquo;</a> He points to a post-Civil War genesis for racialized watermelon narratives. One theory: The fruit&rsquo;s rapacious vines spread without much tending, rendering it the perfect produce for the lazy. Perverse racial logic then attached the watermelon to newly freed people, who built a nation in bondage but were slandered as indolent loafers after the Civil War. A watermelon&rsquo;s size meant that consumption had to be a singular activity; one could not casually work and gnaw on this fruit.&nbsp;</p>

<p>As freed people entered the market economy &mdash; as wage earners, fruit stand vendors, and emancipated hustlers &mdash; they sold watermelons in public squares and pocketed the money for themselves. Once the consumed, the nation&rsquo;s essential free laborers became sellers and consumers, wrote Black. In the eyes of Southern whites, black people flaunted their freedom, disturbed the &ldquo;natural&rdquo; order of things, and had the nerve to eat what they pleased &mdash; and relish it. White supremacist haters took the most exception to black pleasure and enjoyment.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19126973/GettyImages_90001393.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Unloading watermelons at the farmers market in Washington, DC, circa 1942. | Buyenlarge/Getty Images" data-portal-copyright="Buyenlarge/Getty Images" />
<p>American media of the late 19th and early 20th centuries also thrived on the idea that black Americans had a pathological weakness for watermelon. Post-Civil War newspapers were filled with <a href="https://nmaahc.si.edu/blog-post/popular-and-pervasive-stereotypes-african-americans">predictable anecdotes</a> about black fruit thieves (often met by armed plantation owners who argued that their melons were an <a href="https://mentalfloss.com/article/71931/super-sweet-watermelon-has-deadly-history">irresistible draw</a>).</p>

<p>Medical journals wrote in scientific earnestness of the black patients &mdash; always black patients &mdash; whose intestines were clogged by watermelon seeds. An 1888 report by Dr. D.Z. Holliday of Harlem, Georgia, described how he broke down a bowel obstruction using rectal manipulation, a tobacco enema, and castor oil. Once the mass was &ldquo;released,&rdquo; he claimed to have counted 820 seeds, ingested during one man&rsquo;s night of watermelon bacchanalia. Such intemperate men could not be trusted.&nbsp;</p>

<p>Neither could such patently ridiculous stories, repeated until they masqueraded as truth. But the thing is, stereotypes tell on the stereotypers more than the vilified. White people tried to implicate black appetites and black character through watermelon. But they revealed the lengths to which they would go to define propriety and argue that black people were simpletons who needed to be controlled.&nbsp;</p>

<p>And here was this stereotype controlling me. And for what: something as mundane and harmless as whether I ate a piece of fruit. <a href="https://www.vox.com/culture/2019/8/6/20756895/toni-morrison-obituary-legacy-beloved-editor">Toni Morrison</a> once called this &ldquo;racism&rsquo;s lethal cling.&rdquo; How would I disentangle myself?</p>
<h2 class="wp-block-heading">Breaking through the trope</h2>
<p>I polled black friends if they felt even the faintest watermelon unease. One had actually observed a white woman asking a black coworker if they had taken all the watermelon from a catering tray, clearly a funny quip in her mind. A former boarding school student assiduously dodged watermelon slices in the cafeteria. There was another friend who refused a free watermelon on the beach, afraid that the white man offering it was not being generous, but trolling her in a nasty joke.</p>

<p>Much like agonizing over watermelon, another friend mused that she had packed leftover fried chicken for lunch that day but had hoped to sidestep the stigma by eating it real proper-like, with a fork and not with her teeth tearing the flesh off the bone.&nbsp;</p>

<p>Many of my online friends reveled in giving the finger to the white gaze, though. They ate watermelon with gusto whenever and wherever, laughing on the inside all the while &mdash; or on the outside, head thrown back Zora Neale Hurston-style. Some grew up in Caribbean or other countries where white colonialism had ruled, but they were free from the everyday indignities of Jim Crow.&nbsp;What white people thought just didn&rsquo;t register with them.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19126983/GettyImages_727083917.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Music titled “Gim Me Dat Sweet Water Melon,” described as a “Great Negro Song.”" title="Music titled “Gim Me Dat Sweet Water Melon,” described as a “Great Negro Song.”" data-has-syndication-rights="1" data-caption="Sheet music by Fred Lyons circa 1883. | Sheridan Libraries/Levy/Gado/Getty Images" data-portal-copyright="Sheridan Libraries/Levy/Gado/Getty Images" />
<p>Their confidence stung me a bit, even if their responses were not intended as rebukes. Apparently, I had not passed lessons in racial fortitude and carefree living in an unblushingly prejudiced society. More than a few pointed out that white people in the South are also great admirers of watermelon and fried chicken. &ldquo;Fakers!&rdquo; exclaimed one. A doctor friend from Louisiana wrote: &ldquo;Trying to shame us for things they do too is the white supremacy way.&rdquo; I found myself nodding and talking out loud to my computer.&nbsp;</p>

<p>All this I understood intellectually.<strong> </strong>But that telling pause and pivot, when I turned self-consciously from the melon and browsed the berries, lingered in my mind. I didn&rsquo;t like the quiet, nearly undetectable creep of the white gaze. I asked myself if there were other places in my life where I practiced meaningless self-denial to be &ldquo;middle-class respectable&rdquo; and to not become a caricature incarnate. I came up with no answers, only the conclusion that one of racism&rsquo;s superpowers is how it propagates illogical shame and projects it upon the undeserving.&nbsp;</p>

<p>After the fruit tray epiphany, I decided that the only way to go was self-induced exposure therapy. I would eat watermelon in public, in white company, in work settings, from roadside stands.</p>

<p>And I did, with no fanfare, for the first time at another work conference. I piled my plastic plate high with watermelon chunks and smiled, chatting with collaborators. I ignored the jump of my pulse. If anyone noted my race, my plate, and how I watched them like a TV for any hint of a reaction, I didn&rsquo;t notice.&nbsp;</p>

<p>As I kept eating, I did notice how pink and juicy the watermelon was. Perhaps it was an exceptional late-summer melon, the kind to savor on the front porch. Or maybe the sublime taste was the heightened sensation of liberation in progress, of the maligned melon becoming my freedom fruit.&nbsp;&nbsp;</p>

<p class="has-end-mark"><em>Cynthia R. Greenlee, PhD, is a North Carolina-based historian, journalist, and editor. Her writing has appeared in Literary Hub, Longreads, Smithsonian, and Vice, among others. Find her on Twitter&nbsp;</em><a href="https://twitter.com/CynthiaGreenlee"><em><strong>@CynthiaGreenlee</strong></em></a><em>.</em></p>
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					</entry>
			<entry>
			
			<author>
				<name>Cynthia Greenlee</name>
			</author>
			
			<title type="html"><![CDATA[How history textbooks reflect America’s refusal to reckon with slavery]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/identities/2019/8/26/20829771/slavery-textbooks-history" />
			<id>https://www.vox.com/identities/2019/8/26/20829771/slavery-textbooks-history</id>
			<updated>2020-06-18T12:29:46-04:00</updated>
			<published>2019-08-26T14:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Education" /><category scheme="https://www.vox.com" term="Explainers" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Policy" /><category scheme="https://www.vox.com" term="Politics" /><category scheme="https://www.vox.com" term="Race" />
							<summary type="html"><![CDATA[Four hundred years ago, a group of about 20 Africans were captured in the African interior, probably near modern-day Angola, and forcibly transported on a slave ship headed to the Americas. After tumultuous months at sea, they landed ashore in the first British colony in North America &#8212; Jamestown, Virginia &#8212; in late August 1619. [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Students read during class in Montgomery, Alabama, April 1939. | Marion Post Wolcott via Library of Congress" data-portal-copyright="Marion Post Wolcott via Library of Congress" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19099582/8a39948u.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Students read during class in Montgomery, Alabama, April 1939. | Marion Post Wolcott via Library of Congress	</figcaption>
</figure>
<p>Four hundred years ago, a group of about 20 Africans were captured in the African interior, probably near modern-day Angola, and forcibly transported on a slave ship headed to the Americas. After tumultuous months at sea, they landed ashore in the first British colony in North America &mdash; Jamestown, Virginia &mdash; in late August 1619.</p>

<p><em>Hazen&rsquo;s Elementary History of the United States: A Story and a Lesson</em>, a popular early 20th-century textbook for young readers, picked up the story of the first black Virginians from there.&nbsp;&nbsp;</p>

<p>&ldquo;The settlers bought them,&rdquo; explained the 1903 text, &ldquo;&#8230; and found them so helpful in raising tobacco that more were brought in, and slavery became part of our history.&rdquo;&nbsp;</p>

<p>Its barebones lesson plan included just two easily digestible factoids for the year 1619: the introduction of the Africans &mdash; with an <a href="https://archive.org/stream/hazenselementary00haze/hazenselementary00haze#page/70/mode/1up">illustration</a> of two half-naked black people standing on a beach before a pontificating pirate and a crowd of onlookers &mdash; and the creation of the Virginia House of Burgesses, the first formal legislative body in the American colonies.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19099450/Screen_Shot_2019_08_23_at_10.34.58_AM.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="&lt;em&gt;Hazen’s Elementary History of the United States: A Story and a Lesson, &lt;/em&gt;published in 1903, included very little about 1619 and the role slavery played in the formation of the United States. | Library of Congress" data-portal-copyright="Library of Congress" />
<p>But the history of Jamestown and slavery isn&rsquo;t that simple. Even though the 1619 landing wasn&rsquo;t the first arrival of Africans in the Americas, it fits within the history of colonial America, black America, the global slave trade, and ultimately the <a href="https://www.vox.com/identities/2019/8/16/20806069/slavery-economy-capitalism-violence-cotton-edward-baptist">foundation of our country</a>. So how textbooks summarized this history &mdash; one characterized by a scant documentary record and often from the perspective of European settlers and white Americans &mdash; matters.&nbsp;</p>

<p>&ldquo;Textbooks are supposed to teach us a common set of facts about who we are as Americans &#8230; and what stories are key to our democracy,&rdquo; said Alana D. Murray, a Maryland middle-school principal and author of <a href="https://www.amazon.com/Development-Alternative-Black-Curriculum-1890-1940/dp/3030082490"><em>The Development of the Alternative Black Curriculum, 1890-1940: Countering the Master Narrative</em></a><em>.&nbsp;</em></p>

<p>As textbooks show &mdash; through omissions, downright errors, and specious interpretations, particularly regarding racial issues &mdash; not everyone enjoys the perks of civic belonging or gets a fair shake in historical accounts. This is even true of textbooks used today &mdash; 400 years after Africans&rsquo; 1619 arrival, more than 150 years after emancipation &mdash; with narratives more interested in emphasizing the compassion of enslavers than the cruelty endured by the enslaved.</p>

<p>Textbooks have long remained a battleground in which the humanity and status of black Americans have been contested. Pedagogy has always been preeminently political.&nbsp;</p>
<h2 class="wp-block-heading">From fast facts to black inferiority: how slavery has been portrayed historically in textbooks</h2>
<p>The Hazen&rsquo;s textbook framed Jamestown and its role in the development of US slavery as an inevitable matter of labor demand and economic pragmatism, a common argument in US school materials at the turn of the 20th century.</p>

<p>Yet that was just one school of thought. After slavery&rsquo;s end in this country, many Southern-focused textbooks promoted a Lost Cause approach to Jamestown and slavery writ large, portraying the institution as part of a natural order. White Southerners created ideologically driven<strong> </strong>narratives that yearned for the Good Ole Days where whites sat atop the hierarchy and African Americans were faithful slaves. In this racist revisionism, they didn&rsquo;t have to reckon with the new black citizen, voter, or legislator as nominal equals.&nbsp;</p>
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<p>Somewhat typical in this distorted history was <a href="https://www.loc.gov/item/16014132/"><em>A Child&rsquo;s History of North Carolina</em></a><em>,</em> circa 1916, which also focused on slavery&rsquo;s profitability and erased its violence. In this view, the enslaved people were happy, and Southern slave owners were reluctant masters at best.&nbsp;</p>

<p>According to the book, enslaved people &ldquo;were allowed all the freedom they seemed to want, and were given the privilege of visiting other plantations when they chose to do so. All that was required of them was to be in place when work time came. At the holiday season they were almost as free as their masters.&rdquo; Moreover, &ldquo;most people in North Carolina were really opposed to slavery and were in favor of a gradual emancipation. Slavery was already in existence, however, through no fault of theirs. They had the slaves and had to manage as best they could the problem of what to do with them.&rdquo;&nbsp;</p>

<p>Furthermore, the book argued that abolitionists &mdash; never a huge voting bloc &mdash; were responsible for electing Abraham Lincoln, and that their unspecified violence made the South &ldquo;indignant.&rdquo;&nbsp;&nbsp;</p>

<p>Some Northern writers&nbsp;tried their hand at what they believed was a more nuanced approach in revising children&rsquo;s history books in light of emancipation. And that included how they talked about that slave ship arriving in Virginia and the people aboard.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19099225/Childrens_stories_of_American_progress.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="The 1886 textbook &lt;em&gt;Children’s Stories of American Progress&lt;/em&gt; condemned slavery as immoral but also portrayed Africans as inferior to Europeans. | Library of Congress" data-portal-copyright="Library of Congress" />
<p>Take the example of <a href="https://archive.org/details/childrensstories02wrig/page/160">C<em>hildren&rsquo;s Stories of American Progress</em></a>, published in 1886. Northern white writer Henrietta Christian Wright, known for her popular stories of fairies and magic, described that day in August 1619 as a time when the meadows alongside the James River were &ldquo;beautiful with summer&rdquo; &mdash; a sight lost on the African captives.</p>

<p>However, Wright also imagined eyes that &ldquo;looked wearily out from the port-holes of the ship&rdquo; and saw a new landscape that &ldquo;only seemed dreary and desolate, a land of exile and death.&rdquo; She alternated between seeing through their eyes with being the omniscient narrator viewing them from above. She implicated European powers for turning Africa into &ldquo;the great hunting-ground&rdquo; and capitalizing off internecine struggles on the continent. Yet the plunder that carried Africans &ldquo;like dumb beasts across the Atlantic&rdquo; was &ldquo;all because the white man chose to use his greater intelligence to oppress instead of befriend them.&rdquo;&nbsp;</p>

<p>Wright didn&rsquo;t skimp on moralizing about slavery as an evil, unsuitable enterprise for a putatively Christian nation, but she didn&rsquo;t see Africans as Europeans&rsquo; peers, either. Her portrayal of the inferiority of black people reflected a common belief among white Americans, even some former abolitionists. Accounts like hers shaped how generations of white Americans thought about their black compatriots and, according to a rising cadre of black educators, how black Americans who read such textbooks thought about themselves.&nbsp;&nbsp;</p>
<h2 class="wp-block-heading">Black voices enter the textbook industry after the Civil War — but barely disrupt it</h2>
<p>The benevolent racism that infected textbooks also inspired a new generation of history writers who wanted to inject less bias and more accuracy into instructional materials. African Americans, often women teachers or laypeople with little formal training, began authoring textbooks and creating history pageants that spanned centuries with song, speech, and dance in the decades after the Civil War.</p>

<p>&ldquo;You have these big textbooks that were in schools, but they had nothing to do with what black people are writing. Black history textbooks and black people had a totally different view of citizenship [in the late 1800s to mid-1900s],&rdquo; Murray said.&nbsp;</p>

<p>She became interested in how black people wrote their own history when her graduate class on teaching social studies failed to even mention the father of what became Black History Month, Carter G. Woodson. Shocked by the glaring omission, Murray began researching and found women like Dorothy Guinn, a YWCA director, who co-wrote <a href="https://books.google.com/books?id=lFBcG9tEzSUC&amp;pg=PA305&amp;lpg=PA305&amp;dq=out+of+the+dark+guinn&amp;source=bl&amp;ots=Q2m4sC-MFt&amp;sig=ACfU3U0IS5AVpDJ9pDcaQi9iZSRhjewNoA&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwj0i_-Ksp_kAhXkUt8KHdAHA10Q6AEwAnoECAcQAQ#v=onepage&amp;q=out%20of%20the%20dark%20guinn&amp;f=false"><em>Out of the Dark</em></a><em> </em>(1924), a pageant in which spectators and its high school performers got a theatrical tour through the slave trade in Africa, Reconstruction, and then-contemporary moments.&nbsp;</p>

<p>A character named the Chronicler intones about Phillis Wheatley, Benjamin Banneker, and Sojourner Truth. She gets an assist from musical numbers like &ldquo;Go Down, Moses,&rdquo; Paul Laurence Dunbar poems, and muse-like characters called the Children of Genius, who represent music, literature, science, and art. They are her Greek chorus, there to enlighten with well-placed tidbits of information.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19099307/14761624544_da7e00730e_o.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="An illustration from the 1914 book &lt;em&gt;The Negro in American History&lt;/em&gt;, written by John W. Cromwell, depicts the brutality of the slave trade. In the late 19th and early 20th century, black people began writing textbooks to counteract the benevolent racism in books published by white authors. | Library of Congress" data-portal-copyright="Library of Congress" />
<p>The zeal to correct and counter other people&rsquo;s accounts of black history motivated people like North Carolina&rsquo;s Edward A. Johnson, a black lawyer who released his own textbook, <a href="https://docsouth.unc.edu/church/johnson/menu.html"><em>A School History of the Negro Race in America from 1619-1819</em></a> in 1890.</p>

<p>In his preface, he wrote of his 11 years teaching and observing &ldquo;omission and commission on the part of white authors, most of whom seem to have written exclusively for white children, and studiously left out the many creditable deeds of the Negro.&nbsp;&hellip; But how must the little colored child feel when he has completed the assigned course of U. S. History and in it found not one word of credit, not one word of favorable comment for even one among the millions of his foreparents who have lived through nearly three centuries of his country&rsquo;s history!&rdquo;&nbsp;</p>

<p>Leila Amos Pendleton, a former Washington, DC, teacher, expressed similar sentiments in her <a href="https://docsouth.unc.edu/neh/pendleton/menu.html"><em>A Narrative of the Negro</em></a>. Dating to 1912, it preceded Woodson&rsquo;s 1933 pioneering <em>Mis-Education of the Negro</em>, which railed against the American educational system&rsquo;s failure to teach accurate black history.</p>

<p>Pendleton reframed the Jamestown arrival of those first African Virginians, putting it in a diasporic context that discussed African civilizations (an oxymoron, according to many white authors), the African presence in Mexico, slavery in Muslim countries, and the systematic abuse of indigenous peoples in the colonies.&nbsp;</p>

<p>She also made a direct emotional appeal to black children: &ldquo;PICTURE to yourselves, dear children, a small group of foreigners frightened and sad, with hearts aching for home and for the loved ones from whom they had been torn &hellip;. The early part of the seventeenth century belongs to the dark ages of the world&rsquo;s history, to the time when men had not yet understood that it is the right of every human creature to be free and that it is the solemn duty of every man and every race to help toward true freedom every other man and every other race.&rdquo;</p>

<p>LaGarrett King, a professor and founding director of the University of Missouri&rsquo;s <a href="https://education.missouri.edu/learning-teaching-curriculum/carter-center/">Carter Center for K-12 Black History Education</a>, said it&rsquo;s hard to know how widely used such texts were. He can say Johnson&rsquo;s was used in a black<strong> </strong>Raleigh, North Carolina, high school. Murray, the Maryland principal and scholar, pointed out that Pendleton&rsquo;s was advertised in the NAACP magazine the Crisis, and that she likely had an unusual advantage: Her husband owned the publishing outfit that produced her book.&nbsp;</p>

<p>But their explicitly political versions of history, which recounted a black past that was more than slavery and sometimes had its own share of romanticism, couldn&rsquo;t dislodge decades &mdash; centuries, really &mdash; of white supremacy via textbook. It couldn&rsquo;t stop such ideologies from being circulated in American schools, even in more recent decades.&nbsp;</p>
<h2 class="wp-block-heading">From the civil rights movement to today, textbooks still leave a lot to be desired</h2>
<p>Even in the heyday of the civil rights movement and beyond, textbooks still failed to capture the reality of what the enslaved endured through their perspective. &ldquo;In the greater number of textbooks, slave life is pictured as a not too unpleasant condition; in fact, it was often described as having been rather nice in the sheer beauty of relationship between the slaveowner and the slaves,&rdquo; wrote graduate student James O. Lewis,<strong> </strong>whose thesis on black representations in textbooks in 1960 influenced the NAACP&rsquo;s efforts to revamp racist textbooks.&nbsp;</p>

<p>Lewis also concluded that instructional materials were quick to equate blackness with slavery, especially when writing about Jamestown. He noted that all textbooks in his sample included the arrival of the first Africans to Jamestown, and though he observed diversity in how the books described the Africans&rsquo; arrival, the majority insisted that slavery began with them in the Jamestown colony.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19099546/GettyImages_1129010128.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="An outdated American history textbook seen at Brighton High School in Brighton, Colorado, in 2019.  | Matthew Staver/The Washington Post via Getty Images" data-portal-copyright="Matthew Staver/The Washington Post via Getty Images" />
<p>Lewis, however, supported the view of a minority of those textbooks that these involuntary migrants were indentured servants, a debate that continues today. In 1619, when the Africans arrived, Virginia had no legal framework for slavery in the colony, but moved in successive decades to cement slavery as a hereditary racial institution.&nbsp;</p>

<p>King said that, overall, textbooks have failed to clearly communicate the nuances, questions, and debates about the Africans&rsquo; status in early Virginia. And that&rsquo;s part of a larger, existential problem.&nbsp;</p>

<p>&ldquo;The way we teach K-12 black history is either oppression or liberation,&rdquo; he said. &ldquo;The majority of teachers know that 1619 is a year that we represent the first Africans [to come to British North America] on what would become US soil. But then what&rsquo;s missing is what happened next. Then, in terms of black history, we just move on to slavery. A lot of textbooks now will center them as both [slaves or indentured servants], but the way we understand slavery is very vague. Our textbooks say they were sold for goods, but they could have been indentured and sold for goods, until their terms [of their labor contracts] were up.&rdquo;</p>

<p>But few K-12 instructors know enough about the debate over the Africans&rsquo; status to be able to sort out what&rsquo;s what, and many agree that textbooks they use are ineffective. A 2018 report from the Southern Poverty Law Center (SPLC), &ldquo;<a href="https://www.splcenter.org/20180131/teaching-hard-history">Teaching Hard History: American Slavery,</a>&rdquo; found that more than half of teachers (58 percent) polled weren&rsquo;t happy with their textbooks and almost 40 percent said that their state offered little or no support for teaching about slavery.&nbsp;</p>

<p>King said there&rsquo;s also the issue of what teachers themselves learned in the textbooks they read as students because &ldquo;we regularly saw egregious and racist references to black people as late as the 70s.&rdquo; The birth of black studies programs and the &ldquo;new&rdquo; social history, the popularity of Alex Haley&rsquo;s <em>Roots, </em>and civil rights activism helped usher in curricular changes. The NAACP, for example, had a textbook committee that monitored how schoolbooks portrayed black communities and history. But sometimes, so did groups such as the Confederate Veterans of America, which released a 1932 report decrying one textbook&rsquo;s portrayal of Jamestown as a raggedy settlement that didn&rsquo;t compare well with New England&rsquo;s early colonies.&nbsp;</p>

<p>Even if most textbooks are no longer overtly racist, it doesn&rsquo;t mean pedagogy has sufficiently changed.<strong> </strong>Over the past decade, school districts around the country have come under fire for the way they teach slavery, including <a href="https://www.huffpost.com/entry/slavery-third-grade-math_b_1191813?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAGbIi_HyykF0WIEx7IjgdFOCB3s1jbuvA0jfvmGaWi9hkq6RfmUDtauyFDgIZYZDricE0aGbm3f3ewQlM1XI_nI4tHBRtLxMbxrGhMB9O4hJJMb_GLi6tdxMO8Dmpm5Hn5ZB6a56zcRdMwkgvoMtQOhY6OoBldGAEICvymgF7CKR">incorporating slavery references into math equations</a>.</p>

<p>In 2012, an Atlanta elementary school posed this homework question: &ldquo;If Frederick got two beatings per day, how many beatings did he get in one week? Two weeks?&rdquo; And just last year, San Antonio, Texas parents complained about a history homework assignment that asked eighth graders to <a href="https://qz.com/1273998/for-10-years-students-from-texas-have-been-using-a-history-textbook-that-says-not-all-slaves-were-unhappy/">list positive and negative aspects of slavery</a>. Turns out the activity was directly tied to a textbook used by the school for about 10 years. <em>Prentice Hall Classics: A History of the United States </em>argued that all slaveowners were not cruel: &ldquo;a few [slaves] never felt the lash,&rdquo; and &ldquo;many may not have even been terribly unhappy with their lot, for they knew no other.&rdquo;</p>

<p>It&rsquo;s no surprise then that, according to the SPLC report, only 8 percent of high school seniors surveyed knew that slavery was the central cause of the Civil War, 12 percent understood slavery was important to the Northern economy, and just 22 percent could identify how the Constitution benefited slaveowners.</p>
<h2 class="wp-block-heading">Textbooks remain a reflection of the political climate</h2>
<p>Textbooks have been a part of the culture wars for a long time, said King. In the late 1990s, scholar Leah Wasburn analyzed slavery representation&rsquo;s in US history textbooks used in Indiana, and she noted how the religious right influenced textbooks in the 1980s and&rsquo;90s. During this period, there were more conservative references to how Christianity got the enslaved through hard times, as well as traditional family rhetoric that said the wives of slave owners (which <a href="https://www.vox.com/2019/8/19/20807633/slavery-white-women-stephanie-jones-rogers-1619">assumed women weren&rsquo;t slaveowners themselves</a>) took care of the enslaved in motherly ways.</p>

<p>King explained, &ldquo;It boils down to money and politics. One of the strategies of conservative politicians is <a href="https://www.texastribune.org/2010/01/12/sboe-conservatives-rewrite-american-history-books/">taking over state school boards</a>, where textbook policies are been adopted.&rdquo; Seats on those boards are often appointed,<strong> </strong>and large states &mdash; those who can deliver big sales to publishing companies and may require school systems to buy particular textbooks &mdash; have a massive say in what content makes its way into student&rsquo;s hands and minds.&nbsp;</p>

<p>Texas, for example, earned a reputation for inserting dubious information and interpretations about the nation&rsquo;s creation, evolution, and slavery into its school books. In one case, Moses &mdash; he of the Ten Commandments &mdash; was listed as a Founding Father, and <a href="https://www.npr.org/sections/ed/2015/10/23/450826208/why-calling-slaves-workers-is-more-than-an-editing-error">enslaved people were referred to as immigrant workers</a> in a textbook caption a student flagged in 2015. And this is a problem that transcends the Lone Star state; as a <em>New York Review of Books </em>analysis of the state&rsquo;s curricular curation stated in this <a href="https://www.nybooks.com/articles/2012/06/21/how-texas-inflicts-bad-textbooks-on-us/">epigram</a>: &ldquo;What happens in Texas doesn&rsquo;t stay in Texas when it comes to textbooks.&rdquo;&nbsp;</p>

<p>However, outcry has sparked some change: In late 2018, the Texas<strong> </strong>state school board decided that public school curricula should be changed to <a href="https://www.fatherly.com/news/texas-textbooks-teach-students-slavery-caused-civil-war/">emphasize slavery as a primary cause of the Civil War</a>, when it previously prioritized sectionalism and states rights; those changes are scheduled to go in effect this school year for middle and high school students.&nbsp;</p>

<p>But despite many Americans&rsquo; desire to see history as one straight line of progress &mdash; and that applies to the timeline of both America the country and American textbooks &mdash; King sees a future of hard work ahead.</p>

<p>There are still few textbook authors of color, and in K-12 &ldquo;more than <a href="https://www.pewresearch.org/fact-tank/2018/08/27/americas-public-school-teachers-are-far-less-racially-and-ethnically-diverse-than-their-students/">80 percent of [public elementary and secondary] teachers are white</a>,&rdquo; King said. &ldquo;The curriculum is still Eurocentric, despite the cosmetic diversity. We have quantitatively improved in diversifying the curriculum, though we haven&rsquo;t qualitatively improved.&rdquo; This is because so much of black history is defined only through contact with Europeans and American whites, he says.</p>

<p>He suggests intentional evidence-based reframing &mdash;&nbsp;which complicates assumptions that black people&rsquo;s reasons for their actions were the same as white people&rsquo;s. For example, instead of pointing to black Americans&rsquo; fighting on both sides of the American Revolution as mere proof of patriotism &mdash; as black Americans are constantly required to prove their fealty in history and contemporary politics &mdash; he points out blacks were promised freedom, directly or indirectly, if they took up arms.&nbsp;</p>

<p>Still, he explains there are more good resources for teachers to learn from and use today. This includes materials that aren&rsquo;t hardbound texts, like the recent <a href="https://www.nytimes.com/interactive/2019/08/14/magazine/1619-america-slavery.html">1619 Project</a> from the New York Times; Teaching Tolerance&rsquo;s &ldquo;<a href="https://www.tolerance.org/frameworks/teaching-hard-history/american-slavery">Teaching Hard History</a>&rdquo; series, which has multiple episodes on slavery featuring accomplished scholars and has recently updated content on teaching K-5 students; and online readings lists about a variety of topics dealing with race, such as the <a href="https://college.georgetown.edu/news-story/the-ferguson-syllabus/">Ferguson syllabus</a>.&nbsp;</p>

<p>For her part, Murray says that as a former teacher and now an administrator, she&rsquo;s always striving to create another alternative canon.&nbsp;</p>

<p>&ldquo;There&rsquo;s always a group of teachers who will teach the curriculum. But there&rsquo;s one teacher in every department who&rsquo;s engaged in upper-level discussions about how to create a curriculum that matters to their students. For them, it&rsquo;s not just about how many facts they have to memorize; it&rsquo;s about how to include LGBTQ history, for example.&rdquo;</p>

<p>To push forward, she says educators must continue to pull from intellectual descendants like Leila Amos Pendleton, whom she calls &ldquo;dream weavers and writers, people who were in front of children teaching them and writing for them.&rdquo; As Murray notes, &ldquo;They were imagining for them and for us.&rdquo;</p>

<p><em>Dr. Cynthia R. Greenlee is a North Carolina-based historian, journalist, and editor. Her writing has appeared in Literary Hub, Longreads, Smithsonian, and Vice, among others. Follow her on Twitter at&nbsp;</em><a href="https://twitter.com/CynthiaGreenlee"><em>@CynthiaGreenlee</em></a><em>.</em></p>
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