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	<title type="text">Gadi Amit | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2019-03-06T10:54:11+00:00</updated>

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			<author>
				<name>Gadi Amit</name>
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			<title type="html"><![CDATA[Cash isn’t going away, but it will become digital]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/22/13003814/cash-money-digital-spending-tangible-apps-banking" />
			<id>https://www.vox.com/2016/9/22/13003814/cash-money-digital-spending-tangible-apps-banking</id>
			<updated>2016-09-23T13:45:19-04:00</updated>
			<published>2016-09-22T12:30:09-04:00</published>
			<category scheme="https://www.vox.com" term="Commerce" /><category scheme="https://www.vox.com" term="Emerging Tech" /><category scheme="https://www.vox.com" term="Innovation" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[For more than 3,000 years, cash has played a critical role in the way our society functions &#8212; due as much to its fiscal value as its emotional and cultural connotations. It offers near-universality along with the heavily discounted value of anonymity. Conducting business with discretion is key, as nearly all of us opt to [&#8230;]]]></summary>
			
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<p>For more than 3,000 years, cash has played a critical role in the way our society functions &mdash; due as much to its fiscal value as its emotional and cultural connotations. It offers near-universality along with the heavily discounted value of anonymity. Conducting business with discretion is key, as nearly all of us opt to keep some transactions private. Cash protects our fiscal sovereignty, embodies a cultural dimension as it&rsquo;s designed with extreme care, and above all else, it&rsquo;s a tangible, one might say visceral, connection to our economic means: Our money.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Nearly 30 percent of transactions are still conducted with good old tangible, physical cash, despite the financial industry’s 30-year effort to eliminate it from society.</p></blockquote></figure>
<p>For all its worth, money, unlike cash, is nothing but an intangible idea, its value expressed by anything we choose &mdash; from cowry shells to bear skins to metal coins. Today, we embrace money&rsquo;s intangibility as pixels on a screen. We accept digital money in nearly all fiscal functions &mdash; from purchasing bonds and stocks, to managing checking and savings accounts, to simply splitting a dinner bill &mdash; removing the need for physical money.</p>

<p>Given all that, one would think that cash, the last anchor of tangible money, would fade away as quickly as you can download an app &#8230; and yet it doesn&rsquo;t.</p>

<p>Cash is not going away. Nearly<a href="http://www.frbsf.org/cash/publications/fed-notes/2014/july/consumer-preferences-cash-use"> 30 percent of transactions</a> are conducted with cash, despite the financial industry&rsquo;s 30-year effort to eliminate it from society. The physical manifestation of money remains critical to a transaction that has value, worth and awareness. There is a certain level of thoughtful human behavior exhibited with cash transactions that isn&rsquo;t present within digital transactions, and that&rsquo;s a massive problem.</p>
<h2 class="wp-block-heading">When cash is invisible</h2>
<p>As money becomes completely digital, we misconstrue its worth, lose financial context and ultimately make poor spending decisions. Kids who grew up meticulously counting their $5 weekly allowance mature to only lose track of their expenses as digital financial tools are introduced. The receiving of the first debit card leads to many &ldquo;Dad, my card has been declined and I have no idea why &#8230;&rdquo; calls. Once financially savvy cash-carrying kids are turning into less-savvy digital spenders.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Humans are visceral beings, and without a tangible value for money, we lose our financial senses.</p></blockquote></figure>
<p>Studies have proven that we don&#8217;t feel a strong sense of loss when we make purchases with digital money. Instead, <a href="http://www.forbes.com/sites/moneybuilder/2010/11/12/credit-card-tips-for-holiday-shopping/#643b2c6751f2">we spend 12 percent to 18 percent more with credit cards</a> without fully considering<a href="http://business.time.com/2011/11/18/we-buy-fun-stuff-with-credit-dull-stuff-with-cash/"> our purchases or their costs</a>. For instance, kids who<a href="http://www.npr.org/sections/thesalt/2014/01/17/245033267/cash-or-credit-how-kids-pay-for-school-lunch-matters-for-health"> buy lunch with debit cards</a> buy more dessert than fruit, while kids who pay with cash buy more fruit than dessert. Even adults using apps like Venmo focus more on the payment description than the cost itself &mdash;<a href="http://fusion.net/story/205319/venmo-might-make-you-spend-more/"> arguably spending more</a> with less thought. Humans are visceral beings, and without a tangible value for money, we lose our financial senses.</p>

<p>Spending tangible cash triggers a psychological sense of loss, resulting in more thoughtful fiscal behavior. In one study, when people were<a href="http://www.oliverburkeman.com/blog/posts/use-cash-save-money-and-annoy-people"> given free cash</a> and asked to spend it, they did so more conservatively than when asked to spend credit. &#8220;Payment modes differ in the transparency &#8230; with which individuals can feel the outflow of money,&#8221;<a href="http://vorige.nrc.nl/redactie/next/geld/monopolymoney.pdf"> one team of psychologists explains</a>, &#8220;with cash being the most transparent payment mode.&#8221; Essentially, non-cash payments can have a Monopoly-like feeling, where value is either reduced or completely negated.</p>
<h2 class="wp-block-heading">Feeling our spending</h2>
<p>Current digital, fiscal innovations have been designed solely for efficiency and security. Banks in particular are motivated to alleviate the burdens of cash, including the costs of security to guard it, armored trucks to move it, and banks to hold and exchange it. As startups and banks alike race to remove cash from our lives, we are left with apps that help us pay quicker and watches that help us access money straight from our wrists. But if the end result is quick, thoughtless spending, then who benefits in the end?</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Current digital, fiscal innovations have been designed solely for efficiency and security. But if the end result is quick, thoughtless spending, who benefits in the end?</p></blockquote></figure>
<p>Handling money triggers psychological reactions, both beneficial and consequential, that alter how we spend. We get a <a href="http://theweek.com/speedreads/562197/shopping-doesnt-make-happy-but-cash-does-neuroeconomist-tells-wall-street-journal">boost of oxytocin</a> when gifting or receiving cash, feel<a href="https://www.ezonomics.com/stories/cash_or_credit_the_choice_influences_the_pain_of_paying/"> pain</a> when spending a lot and have a sense of<a href="http://www.nbcnews.com/id/32126518/ns/health-behavior/t/feeling-pain-finger-your-cash/#.V1Cmn5MrK1t"> control</a> when holding money. These emotions ultimately trigger more thought in how we use our money. We need to take advantage of the benefits of digital currency (efficiency, security, cost) without forgoing the benefits of cash (social, psychological, behavioral).</p>

<p>Cash might change form, as it historically has in the past. But something absolutely needs to exist between digital money and hard cash to merge the systemic issues that arise in a cash-free society. Regardless of the shape a solution takes, the best way to bridge the gap between the new and old worlds of spending is by borrowing the characteristics of something familiar like cash, yet with selected digital properties: Semi-connected, discrete, tangible and physical.&nbsp;</p>

<p>It&rsquo;s not building something physical to have something physical, but to restore the dissolving awareness we have around how, when and on what we are spending our money. The fiscal loss is too great if we eliminate physicality in all the ways we spend, which is why a digital cash experience is the future.</p>
<hr class="wp-block-separator" />
<p><a href="https://www.linkedin.com/in/gadi-amit-5798444"><em>Gadi Amit</em></a><em> is the president and principal designer of San Francisco-based&nbsp;</em><a href="http://newdealdesign.com/"><em>NewDealDesign</em></a><em>. Working with Silicon Valley&rsquo;s top technology companies, he has created some iconic products, including Fitbit and the Lytro Camera. He is currently working with the best and the brightest tech firms to create new technologies that will come to light in the next 12 to 18 months. Reach him&nbsp;</em><a href="https://twitter.com/NewDealDesign"><em>@NewDealDesign</em></a>.</p>

<p>&nbsp;</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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			<entry>
			
			<author>
				<name>Gadi Amit</name>
			</author>
			
			<title type="html"><![CDATA[Innovation, the Human Way]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2014/5/28/11627302/innovation-the-human-way" />
			<id>https://www.vox.com/2014/5/28/11627302/innovation-the-human-way</id>
			<updated>2019-03-06T05:54:11-05:00</updated>
			<published>2014-05-28T07:00:32-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Having worked in the Bay Area for more than 20 years, I have seen many great companies form, grow and vanish. Technology, in its cyclical nature, has been the main driver of these tumultuous waves of the &#8220;new&#8221; transforming to &#8220;also-ran&#8221; and eventually &#8220;has-been.&#8221; Few companies have survived and thrived through the past two decades. [&#8230;]]]></summary>
			
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<p>Having worked in the Bay Area for more than 20 years, I have seen many great companies form, grow and vanish. Technology, in its cyclical nature, has been the main driver of these tumultuous waves of the &ldquo;new&rdquo; transforming to &ldquo;also-ran&rdquo; and eventually &ldquo;has-been.&rdquo;</p>

<p>Few companies have survived and thrived through the past two decades. Success-driven complacency is a real and palpable factor in the demise of any good company, yet some other ingredients to a downfall are often overlooked.</p>

<p>The dynamics of company growth impede breakthroughs &mdash; we all know that. Yet why?</p>
<h4 class="red">Dialogue matters</h4>
<p>Simply put, organizational structure theories often overlook the basic human quality of dialogue. We need real dialogue to achieve meaningful, innovative ideas, yet you cannot have a serious dialogue with a crowd of many contributors. As companies grow, the once-intimate conversation of the founder generation is replaced with hierarchical process, authority, egos and fear that negate the once-nuanced deep interaction.</p>
<h4 class="red">Individual talent matters</h4>
<p>Scale is an overused metric. The size of an organization is essential for the execution of an idea, yet a major drawback to creation. And in the Valley, true singular talent is rare. These are typically dynamic individuals that are driven and committed. It is impossible to scale that individual talent at the rate of a normal workforce. In most cases, innovative teams are small &mdash; less than 20 individuals. Fast growth can cause truly talented people to become such a depressed minority to the point that they cannot operate effectively.</p>
<h4 class="red">Speed matters</h4>
<p>Technology, economy and culture move fast and the window of opportunity is no longer than 18 to 24 months from initiating an idea to first market introduction. Large companies often cannot execute at such a pace as they struggle to align every project with a grand strategic move.</p>

<p>However, some people would say that the real issue is the lack of big breakthroughs cutting across stagnant market structures. So, how do we overcome that?</p>
<h4 class="red">A new approach to innovation</h4>
<p>Besides deep scientific research, much of the innovation in the Valley is about the optimal balance between technology and economics. But the social and cultural elements must become equally important, both internally (to the creating team) and externally (to the market).</p>

<p>The Valley is full of super-intelligent people. However, it is also full of socially awkward, insular attitudes that are a major distraction and often play negative roles in decision making. Understanding how the emotional qualities, or EQ, of humans work for any new technology is an intuitive quality &mdash; a talent in itself &mdash; that is exceptionally difficult to test by any research methodology.</p>

<p>Labs should be replaced with studios, and STEM education should be bolstered beyond STEAM (&ldquo;A&rdquo; for art) to truly encompass human emotional qualities as these intangibles reflect better the true value of any new idea to its audience &mdash; people waiting to get excited about things they never saw, listened to or touched before.</p>
<h4 class="red">The &ldquo;dark horse&rdquo; rule</h4>
<p>Thinking up far-out alternatives, or the contrarian idea, is relatively easy for the talented. The difficulty with these &ldquo;dark horse&rdquo; ideas is to let them live beyond the moment. If some far-out idea gets under your skin, it most likely has some substance. Now carefully dissect it and understand the merits. We always ask to continue to study the far-out-crazy ones, because once they are refined in application and strategy, many of these become winners.</p>

<p>Finally, throw a curveball. If you have more than a billion dollars in revenue, spend five percent on curveball ideas. These should be confined to a small team, short timeline, and closed profit and loss. Many will fail, some will break even, and few will make it big-time. But in the process of pursuing these, you maintain the team&rsquo;s dynamism and brand vitality. These are just as important for the main line of business as the next big thing.</p>

<p><em>Gadi Amit is the founder and principal designer of San Francisco-based </em><a href="http://newdealdesign.com/"><em>NewDealDesign</em></a><em>. Working with Silicon Valley&rsquo;s top technology companies, he has created some iconic products, including Fitbit, Lytro Camera and Google&rsquo;s new modular and 3-D-printed Ara phone. He is currently working with the best and the brightest tech firms to create new technologies that will come to light in the next 12 to 18 months. Reach him </em><a href="https://twitter.com/NewDealDesign"><em>@NewDealDesign</em></a>.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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