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	<title type="text">Josh Dzieza | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2019-03-06T10:45:31+00:00</updated>

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		<entry>
			
			<author>
				<name>Josh Dzieza</name>
			</author>
			
			<title type="html"><![CDATA[How &#8216;Star Wars&#8217; and the Internet Changed Movie Trailers]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2015/12/11/11621386/how-star-wars-and-the-internet-changed-movie-trailers" />
			<id>https://www.vox.com/2015/12/11/11621386/how-star-wars-and-the-internet-changed-movie-trailers</id>
			<updated>2019-03-06T05:45:31-05:00</updated>
			<published>2015-12-11T07:54:53-05:00</published>
			<category scheme="https://www.vox.com" term="Business &amp; Finance" /><category scheme="https://www.vox.com" term="Disney" /><category scheme="https://www.vox.com" term="Media" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[When the first trailer for &#8220;Star Wars Episode I: The Phantom Menace&#8221; came out in 1998, the only way to see it was to buy a ticket for &#8220;Meet Joe Black,&#8221; &#8220;The Waterboy,&#8221; or &#8220;The Siege.&#8221; Which, of course, many fans did &#8212; cheering while the trailer rolled and filing out immediately afterward. A few [&#8230;]]]></summary>
			
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<p>When the first trailer for &ldquo;Star Wars Episode I: The Phantom Menace&rdquo; came out in 1998, the only way to see it was to buy a ticket for &ldquo;Meet Joe Black,&rdquo; &ldquo;The Waterboy,&rdquo; or &ldquo;The Siege.&rdquo; Which, of course, many fans did &mdash; cheering while the trailer rolled and filing out immediately afterward. A few recorded the two-minute snippet and uploaded it to fan sites. The quality was awful, and the clip could take hours to download, but interest was so intense that sites crashed under the pressure. Lucasfilm put their own high-quality version online the next day. They had to increase their bandwidth capacity to handle the load.</p>

<p>When it came time to release the second trailer four months later, Lucasfilm partnered with Apple, releasing it exclusively with Quicktime software. Steve Jobs called the launch a &ldquo;coup&rdquo; &mdash; Quicktime was downloaded more than 600,000 times that day &mdash; and the biggest ever download event at the time, with 6.4 million downloads over the next three weeks.</p>

<p><a href="http://www.theverge.com/2015/12/10/9882404/star-wars-trailers-movie-marketing-youtube-disney">Read the rest of this post on the original site &raquo;</a></p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Josh Dzieza</name>
			</author>
			
			<title type="html"><![CDATA[The Rating Game: How Uber and Its Peers Turned Us Into Horrible Bosses]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2015/10/28/11620138/the-rating-game-how-uber-and-its-peers-turned-us-into-horrible-bosses" />
			<id>https://www.vox.com/2015/10/28/11620138/the-rating-game-how-uber-and-its-peers-turned-us-into-horrible-bosses</id>
			<updated>2019-03-06T05:43:28-05:00</updated>
			<published>2015-10-28T12:28:22-04:00</published>
			<category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Lyft" /><category scheme="https://www.vox.com" term="Technology" /><category scheme="https://www.vox.com" term="Uber" />
							<summary type="html"><![CDATA[The on-demand economy has scrambled the roles of employer and employee in ways that courts and regulators are just beginning to parse. So far, the debate has focused on whether workers should be contractors or employees, a question sometimes distilled into an argument about who&#8217;s the boss: Are workers their own bosses, as the companies [&#8230;]]]></summary>
			
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<p>The on-demand economy has scrambled the roles of employer and employee in ways that courts and regulators are just beginning to parse. So far, the debate has focused on whether workers should be contractors or employees, a question sometimes distilled into an argument about who&rsquo;s the boss: Are workers their own bosses, as the companies often claim, or is the platform their boss, policing their work through algorithms and rules?</p>

<p>But there&rsquo;s a third party that&rsquo;s often glossed over: The customer. The rating systems used by these companies have turned customers into unwitting and sometimes unwittingly ruthless middle managers, more efficient than any boss a company could hope to hire. They&rsquo;re always there, working for free, hypersensitive to the smallest error. All the algorithm has to do is tally up their judgments and deactivate accordingly.</p>

<p>Ratings help these companies to achieve enormous scale, managing large pools of untrained contract workers without having to hire supervisors. But for the workers, already in the precarious position of contract labor, making every customer a boss is a terrifying prospect. After all, they &mdash; we &mdash; can be entitled jerks.</p>

<p><a href="http://www.theverge.com/2015/10/28/9625968/rating-system-on-demand-economy-uber-olive-garden">Read the rest of this post on the original site &raquo;</a></p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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