Katie Little | Vox Our world has too much noise and too little context. Vox helps you understand what matters. 2019-03-06T15:07:25+00:00 https://www.vox.com/authors/katie-little/rss https://platform.vox.com/wp-content/uploads/sites/2/2024/08/vox_logo_rss_light_mode.png?w=150&h=100&crop=1 Katie Little <![CDATA[McDonald’s Digital Plans Include Music, Mobile Ordering]]> https://www.vox.com/2014/8/20/12099550/mcdonalds-digital-plans-include-music-mobile-ordering 2019-03-06T10:07:25-05:00 2014-08-20T20:35:30-04:00 McDonald’s appointment of its first U.S. vice president of digital is the latest step in a widespread revamp the burger chain sees as key to reaching its audience.

Julia Vander Ploeg joins the Golden Arches from Ticketmaster as a member of its Global Digital Team. This group is focused on customer engagement, e-commerce, service delivery and digital content, according to the company’s website.

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This article originally appeared on Recode.net.

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