<?xml version="1.0" encoding="UTF-8"?><feed
	xmlns="http://www.w3.org/2005/Atom"
	xmlns:thr="http://purl.org/syndication/thread/1.0"
	xml:lang="en-US"
	>
	<title type="text">Lexi Pandell | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2022-01-28T15:57:39+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.vox.com/author/lexi-pandell" />
	<id>https://www.vox.com/authors/lexi-pandell/rss</id>
	<link rel="self" type="application/atom+xml" href="https://www.vox.com/authors/lexi-pandell/rss" />

	<icon>https://platform.vox.com/wp-content/uploads/sites/2/2024/08/vox_logo_rss_light_mode.png?w=150&amp;h=100&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Lexi Pandell</name>
			</author>
			
			<title type="html"><![CDATA[How trauma became the word of the decade]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-highlight/22876522/trauma-covid-word-origin-mental-health" />
			<id>https://www.vox.com/the-highlight/22876522/trauma-covid-word-origin-mental-health</id>
			<updated>2022-01-28T10:57:39-05:00</updated>
			<published>2022-01-25T08:01:48-05:00</published>
			<category scheme="https://www.vox.com" term="Features" /><category scheme="https://www.vox.com" term="Health" /><category scheme="https://www.vox.com" term="Health Care" /><category scheme="https://www.vox.com" term="Mental Health" /><category scheme="https://www.vox.com" term="Policy" /><category scheme="https://www.vox.com" term="Politics" /><category scheme="https://www.vox.com" term="The Highlight" />
							<summary type="html"><![CDATA[Part of the&#160;Memory Issue&#160;of&#160;The Highlight, our home for ambitious stories that explain our world. A preeminent book on trauma, The Body Keeps the Score, rocketed to the No. 1 spot on the New York Times nonfiction paperback bestseller list in February 2021, at the start of the second year of the pandemic. The Body Keeps [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Bráulio Amado for Vox" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23166917/trauma2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21899595/VOX_The_Highlight_Box_Logo_Horizontal.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p><em>Part of the&nbsp;</em><a href="https://www.vox.com/features/22893528/welcome-to-the-memory-issue-of-the-highlight"><em><strong>Memory Issue</strong></em></a><em><strong>&nbsp;</strong>of&nbsp;</em><a href="https://www.vox.com/the-highlight"><em><strong>The Highlight</strong></em></a><em>, our home for ambitious stories that explain our world.</em></p>

<p>A preeminent book on trauma, <em>The Body Keeps the Score</em>, rocketed to the No. 1 spot on the New York Times nonfiction paperback bestseller list in February 2021, at the start of the second year of the pandemic.</p>

<p><em>The Body Keeps the Score</em> wasn&rsquo;t a newcomer to the NYT bestseller list &mdash; though it was published in 2014, it crept onto the list in 2017, where it has remained for <a href="https://www.nytimes.com/books/best-sellers/paperback-nonfiction/">168 weeks</a>, selling almost <a href="https://www.theguardian.com/society/2021/sep/20/trauma-trust-and-triumph-psychiatrist-bessel-van-der-kolk-on-how-to-recover-from-our-deepest-pain">2 million copies</a> worldwide.&nbsp;</p>

<p>Though it&rsquo;s occasionally been dethroned &mdash; recently by bell hooks&rsquo; <em>All About Love</em> and, later, Joan Didion&rsquo;s <em>The Year of Magical Thinking</em> in the wake of their deaths &mdash; it keeps rallying back to the top. Men&rsquo;s Health named Bessel van der Kolk&rsquo;s opus <a href="https://www.menshealth.com/health/g38393341/best-mental-health-books/">one of the best mental health reads</a> of 2021. The singer Phoebe Bridgers declared it <a href="https://faroutmagazine.co.uk/phoebe-bridgers-favourite-books-sally-rooney-jk-rowling/">her favorite book</a>. Maybe you&rsquo;ve <a href="https://twitter.com/sarahhannala/status/1467921001597964291">seen</a> <a href="https://www.instagram.com/p/CU4z-pkL4F_/">influencers</a> <a href="https://www.instagram.com/p/CTM6tEEsetf/">pose</a> with their copies.</p>

<p><em>The Body Keeps the Score</em> is a part of the zeitgeist. Trauma is everywhere.</p>

<p>The Listen Notes podcast search engine lists more than <a href="https://www.listennotes.com/search/?q=trauma&amp;scope=podcast">5,500 podcasts</a> with &ldquo;trauma&rdquo; in the title. Trauma is on our screens, too: <em>Grey&rsquo;s Anatomy</em>, <em>Succession</em>, <em>Fleabag</em>, <em>I May Destroy You</em>, <em>Yellowjackets</em>, and <em>Station Eleven</em> are just a few examples of shows whose characters are haunted by the past. <em>The Matrix Resurrections </em><a href="https://www.vox.com/culture/22847558/the-matrix-resurrections-4-spoilers-review-neo-therapy-mental-health-trauma">features trauma therapy</a> as a key plot point. In an essay last month, The New Yorker&rsquo;s Parul Sehgal criticized what she called&nbsp; &ldquo;<a href="https://www.newyorker.com/magazine/2022/01/03/the-case-against-the-trauma-plot">the trauma plot</a>&rdquo; trope &mdash; essentially, when trauma discovery or revelation acts as the story payoff. &ldquo;Dress this story up or down: on the page and on the screen, one plot &mdash; the trauma plot &mdash; has arrived to rule them all,&rdquo; she wrote.&nbsp;</p>

<p>In a GQ profile last spring, Justin Bieber alluded to <a href="https://www.gq.com/story/justin-bieber-cover-profile-may-2021">&ldquo;trauma stuff&rdquo;</a> affecting his first year of marriage. The internet&rsquo;s favorite yogi, Adriene Mishler, has a &ldquo;<a href="https://www.youtube.com/watch?v=TqVSwY8y3UY">Yoga for Post Traumatic Stress</a>&rdquo; class on YouTube. Trauma &ldquo;therapists&rdquo; (accredited and not) are there for you on color-coordinated Instagram grids, espousing views on triggers and flashbacks, and trauma &ldquo;experts&rdquo; (accredited and not) are on TikTok, too, posting 60-second skits about what <a href="https://slate.com/technology/2021/10/tiktok-trauma-response-why.html">trauma responses</a> look like. The TikTok hashtags #traumadump and #traumadumping, a trend where creators describe their various traumas via sound memes or &ldquo;story time&rdquo; retellings, have a collective 31 million views. #Trauma has 6.2 billion.</p>

<p>Trauma is real, and can result in real disorders, though its meaning is ever-evolving. The DSM-5, the standard in American psychiatric diagnosis, currently <a href="https://www.ncbi.nlm.nih.gov/books/NBK207191/box/part1_ch3.box16/">defines it</a> as &ldquo;actual or threatened death, serious injury, or sexual violence,&rdquo; either as a victim or a witness.&nbsp;Growing attention to the term has pushed forth a larger acknowledgment of the indirect and long-lasting consequences of violence, certainly overdue in American culture.</p>

<p>Some who study trauma, however, say current cultural references to the word have become a mess of tongue-in-cheek and casual mentions, mixed with serious confessions and interrogations of the past &mdash; of definitional misunderstandings and the absurd and the trivial and the profound and the sincere.<strong> </strong></p>

<p>&ldquo;Trauma is one of those words that can mean anything,&rdquo; says <a href="https://medicine.tulane.edu/departments/psychiatry-child-adolescent-behavioral-health-metairie-infant-institute-psychiatry/all">Michael Scheeringa</a>, a medical doctor, professor at Tulane University, and author of the upcoming book<em> </em><a href="https://www.amazon.com/Trouble-Trauma-Michael-Scheeringa-MD/dp/1949481565"><em>The Trouble with Trauma</em></a>. &ldquo;I was stuck in traffic: That was traumatic. My football team lost: That was traumatic. That&rsquo;s the way it&rsquo;s used in our culture.&rdquo;&nbsp;</p>

<p>The word hasn&rsquo;t simply been watered down, but adopted widely as a kind of cultural touchstone.</p>

<p>&ldquo;&lsquo;I have trauma,&rsquo; just becomes like, &lsquo;I&rsquo;m depressed&rsquo; or, &lsquo;I&rsquo;m addicted to cookies,&rsquo;&rdquo; says <a href="https://www.pamelarutledge.com/">Pamela Rutledge</a>, a media psychologist. &ldquo;It has become a popular idiom tossed around without meaning.&rdquo;</p>

<p>While it may be tempting to point to the Covid-19 pandemic as the source of our growing interest in trauma &mdash; and certainly, it has been traumatic for many &mdash; trauma has been on the tips of our tongues for years. Over the past 18 years, Google searches for &ldquo;<a href="https://trends.google.com/trends/explore?date=all&amp;geo=US&amp;q=trauma">trauma</a>&rdquo; have steadily risen, peaking in 2021. Books have caught onto that trend, too, with <a href="https://books.google.com/ngrams/graph?content=trauma&amp;year_start=1880&amp;year_end=2019&amp;corpus=26&amp;smoothing=3">a boom in references to trauma</a> since the 1980s. Many invoked the word after the <a href="https://www.ncbi.nlm.nih.gov/search/research-news/9516/">Trump election</a>, during the height of the <a href="https://www.kqed.org/futureofyou/438664/what-happens-when-metoo-stories-reignite-old-trauma">Me Too</a> movement in 2017, and in connection with <a href="https://theconversation.com/pain-of-police-killings-ripples-outward-to-traumatize-black-people-and-communities-across-us-159624">the long history of killings of Black people by police</a>, along with other major world events.&nbsp;</p>

<p>&ldquo;This is not a mere terminological fad,&rdquo; University of Melbourne psychologist Nick Haslam wrote in a <a href="https://www.washingtonpost.com/posteverything/wp/2016/08/12/when-bad-hair-days-and-campaign-signs-cause-trauma-the-concept-has-gone-too-far/">Washington Post op-ed</a> a few years ago. &ldquo;It reflects a steady expansion of the word&rsquo;s meaning by psychiatrists and the culture at large. And its promiscuous use has worrying implications.&rdquo;&nbsp;</p>

<p>Trauma is everywhere, and it&rsquo;s worth asking why.</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">&ldquo;We speak of trauma incessantly these days.&rdquo;&nbsp;</p>

<p>So wrote Murray M. Schwartz <a href="https://muse.jhu.edu/article/181/summary">in a review of Trauma: A Genealogy</a> in 2003. Schwartz was referring to the Catholic church scandal of the early aughts, but also pulled in September 11, 2001, for additional context, writing that the terror attacks &ldquo;exacerbated the stretch marks of linguistic usage, but the problem of locating sources and meanings of overwhelming experiences and psychic dangers was felt urgently long before that disruptive day.&rdquo;</p>

<p>Schwartz&rsquo;s analysis might seem harsh, a kind of bullying finger-wagging akin to conservative eye-rolling about sensitive &ldquo;snowflakes.&rdquo; But Schwartz hints at the &ldquo;elastic uses of loaded terms,&rdquo; in a prescient way.</p>

<p>As a term, trauma is slippery. It can indicate a physical injury, an experience, or an emotional response to a horrific event. Derived from the Greek for &ldquo;wound,&rdquo;&nbsp; it&rsquo;s still used today to describe physical injury in medical settings. The idea of trauma as psyche damage didn&rsquo;t emerge until the late 1880s.</p>

<p>That&rsquo;s not to say trauma wasn&rsquo;t discussed before, at least in some form. Aberrations in behavior &mdash; such as flashbacks or what was considered &ldquo;hysteria&rdquo; &mdash; were often attributed to spirits, magic, or evil. In Herodotus&rsquo;s writings of the 490 BC Battle of Marathon, he described an Athenian spear-carrier who lost his sight without having been wounded, a physical manifestation of the psychological strain of war.</p>

<p>Eventually, the field of psychology began to secularize matters of the mind and soul. As scholar <a href="https://www.jstor.org/stable/40347593?seq=1#metadata_info_tab_contents">Jill L. Matus</a> wrote of this revelation, &ldquo;[W]e no longer look to the priest or turn to theories of external possession; instead, we employ the discourse of memory to explain how, having been transfixed by some experience so overwhelming that it cannot be properly remembered, we have hidden and buried memory and knowledge deep within ourselves.&rdquo; In 1889, the French psychologist Pierre Janet published the first scientific account of traumatic stress, &ldquo;L&rsquo;automatisme psychologique,&rdquo; a work which was cited in Sigmund Freud&rsquo;s 1893 paper on hysteria, a foundational work of trauma study.</p>

<p>Fast forward to World War I, when the British diagnosed soldiers with &ldquo;shell shock.&rdquo; Though patients were initially given treatment and disability pensions, it was eventually deemed a character defect of &ldquo;undisciplined and unwilling soldiers,&rdquo; van der Kolk wrote in The Body Keeps the Score. By WWII, interest in shell shock was piqued again, and detractors returned, too. General George Patton infamously slapped several soldiers suffering from &ldquo;battle fatigue,&rdquo; threatening one with a gun and calling another a &ldquo;<a href="https://books.google.com/books?id=8lKwn6i9qaYC&amp;pg=PA209&amp;lpg=PA209&amp;dq=patton+gutless+bastard&amp;source=bl&amp;ots=sMhC0JWF2p&amp;sig=ACfU3U0dEUVrbpo_IB7jQp9QT5VBXAQ7Pg&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwj8qtq9oZT1AhUoAp0JHTLIC60Q6AF6BAgREAM#v=onepage&amp;q=patton%20gutless%20bastard&amp;f=false">gutless bastard</a>.&rdquo;</p>

<p>By the time van der Kolk began working with Vietnam veterans in the late 1970s, he wrote, &ldquo;there was not a single book on war trauma in the library of the VA. &hellip; At the same time, interest in trauma was exploding in the general public.&rdquo; After being identified in veterans and in those responding to disasters (such as those who identified dead bodies at the 1978 Jonestown Massacre), post-traumatic stress disorder was added to the <a href="https://courses.lumenlearning.com/abnormalpsychology/chapter/history-of-the-dsm/">DSM-III</a> in 1980. Over the next 14 years, DSM revisions placed more emphasis on the patient&rsquo;s degree of distress rather than the objective severity of an event. The definition of the disorder also expanded to include those who didn&rsquo;t just experience a traumatic event, but witnessed or even just heard of it.&nbsp;</p>

<p>As Americans emerged from the civil rights and women&rsquo;s movements of the 1960s and &rsquo;70s, racial injustice, violence against women, and child abuse began to be viewed as traumas in their own right.</p>

<p>By the 1990s, terms such as &ldquo;cultural trauma,&rdquo; &ldquo;collective trauma,&rdquo;&nbsp; &ldquo;historical trauma,&rdquo; and &ldquo;intergenerational trauma&rdquo; were on the rise, particularly in connection to genocide, enslavement, and war.</p>

<p>The expansion of the term had an unforeseen side effect, however. &ldquo;Trauma started to become an easy go-to narrative for mental health challenges,&rdquo; says <a href="https://www.human.cornell.edu/people/jlw43">Janis Whitlock</a>, a research scientist at Cornell University who studies mental health in adolescents.</p>

<p>It didn&rsquo;t take long after researchers began to grasp the concept of trauma for the nation to reach a flashpoint: trauma as trend.</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">&ldquo;Trauma&rdquo; in its current usage has created a tidy framework within which to understand our lives and roles. The word evokes a narrative in which one is stripped of agency: An event happens to us, an aggressor attacks us, we are born into generations of suffering. In this telling, we are powerless. Our minds protect us, or our memories get stuck, or our behavior changes &mdash; and it&rsquo;s beyond our control.&nbsp;</p>

<p>&ldquo;The trauma narrative became a very easy one to adopt, even for the people who didn&rsquo;t have what we would call a lot of trauma,&rdquo; Whitlock says. &ldquo;It has currency, so people broker in it.&rdquo;</p>

<p>Whitlock began hearing trauma used to describe more universal, upsetting experiences about 15 years ago, as she was conducting interviews for a self-injury study among youth. It was the heyday of Myspace and LiveJournal, when &ldquo;for one of the first times, we went all in online,&rdquo; she recalls. &ldquo;People were sharing their lives, candidly.&rdquo; That included posting about mental health and personal struggles. &ldquo;One of my participants talked specifically about how she perceived a hierarchy of trauma,&rdquo; Whitlock says. &ldquo;There was a sense of, the worse your trauma is, the more justified your mental health challenges.&rdquo;</p>

<p>Scheeringa also marked 2005 as a turning point &mdash; the dawn of a new, controversial understanding for trauma in the research realm. Complex PTSD &mdash; defined as a type of PTSD caused by repeated harmful events, such as childhood abuse &mdash; was being pursued by Scheeringa&rsquo;s colleagues in a way he says he felt &ldquo;wasn&rsquo;t following the evidence.&rdquo; Essentially, relying on ideas that trauma rewired the brain, &ldquo;saying we think it not only causes PTSD, it can change your neurobiology permanently,&rdquo; he says. &ldquo;This is what I expected in Hollywood movies and in popular culture, but I didn&rsquo;t really expect it from my colleagues.&rdquo;</p>

<p>Much of this research pointed to brain scans of traumatized people, which show abnormalities in the brain, including the amygdala, the part of the brain responsible for evaluating danger. Yet, to truly understand if trauma changes brain structures, longitudinal studies must prove that there weren&rsquo;t pre-existing neurobiological differences. Scheeringa argues that there&rsquo;s still way more research to be done.</p>

<p>Regardless, the idea has stuck among people who have endured hardships &mdash; or are just drawn to the idea. As Scheeringa says, &ldquo;At the individual level, patients say, &lsquo;I believe in complex PTSD because it helps me, that explains things for me.&rsquo;&rdquo;</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">Can an event be harmful and damaging, have consequences and even change the way we live, without also being traumatic? Some experts speak of <a href="https://www.psychologytoday.com/us/blog/trauma-and-hope/201703/different-types-trauma-small-t-versus-large-t">&ldquo;big-T&rdquo; versus &ldquo;little-t&rdquo;</a> trauma to differentiate, but that might not be going far enough.&nbsp;</p>

<p>I began reporting this story open to the idea that, perhaps, we are all traumatized. Then I read <em>The Body Keeps the Score</em>, which chronicles the stories of patients van der Kolk has seen in his decades of work. This includes, but is not limited to, survivors of child sexual abuse, perpetrators of war crimes, and a woman who woke up in the middle of surgery and couldn&rsquo;t move but felt every incision. His examples are at turns sobering and horrifying, making it clear what constitutes trauma and what it looks like to be traumatized.</p>

<p>Van der Kolk also disagrees with the idea that all &ldquo;traumatic&rdquo; events are universally traumatizing. As he tells it in <em>The Body Keeps the Score</em>, the young son of his friend had just been dropped off for school on September 11, 2001, when the chaos broke out. The school looked directly on the Twin Towers and the students watched through the classroom window as the terrorist attacks unfolded. Witnessing September 11 certainly qualifies as a traumatic event: Frightening, life-threatening, shocking, and unexpected. Yet, van der Kolk wrote, the boy was not traumatized. His family supported him. He integrated the day into his larger story of himself, and of greater possibilities.</p>

<p>Twenty years later, plenty of headlines have suggested that we&rsquo;re suffering from <a href="https://www.bbc.com/future/article/20210203-after-the-covid-19-pandemic-how-will-we-heal">mass</a> <a href="https://www.forbes.com/sites/johndrake/2021/01/05/the-psychological-trauma-of-covid-19/">trauma</a> from the Covid-19 pandemic. Isn&rsquo;t the alienating isolation, uncertainty, and fear traumatizing? As van der Kolk told <a href="https://www.theatlantic.com/health/archive/2021/10/trauma-books-wont-save-you/620421/">the Atlantic</a>, &ldquo;When people say the pandemic has been a collective trauma, I say, absolutely not.&rdquo;&nbsp;</p>

<p>Excluding extraordinary circumstances, such as working on the frontlines as a doctor, &ldquo;that speaks less to being victimized, more to the sense of overwhelm,&rdquo; Whitlock says. &ldquo;It&rsquo;s more than we can process, it makes us feel small and helpless.&rdquo; There&rsquo;s a great difference, then, between feeling distress and being disordered. &ldquo;What we&rsquo;re lacking is a language nuanced enough to capture the experience we&rsquo;ve collectively and individually had,&rdquo; she says. &ldquo;We need new glossaries to describe the human experience.&rdquo;</p>

<p>To Scheeringa, trauma is strictly the result of a singular and unexpected life-threatening event. These days, however, many people are operating off the definition of trauma as laid out by Rutledge: &ldquo;that your way of understanding the world has changed.&rdquo;</p>

<p>By relying on trauma to understand our modern lives, we&rsquo;re undercutting the very real impacts of stress and overwhelm. We&rsquo;re flattening all hardships, conflating the horrific and life-shattering with the merely unpleasant. &ldquo;Using the word &lsquo;trauma&rsquo; turns every event into a catastrophe, leaving us helpless, broken and unable to move on,&rdquo; <a href="https://www.chicagotribune.com/opinion/ct-trauma-microaggressions-trigger-warnings-20160815-story.html">Haslam wrote</a>.&nbsp;</p>

<p>What of awareness? Doesn&rsquo;t increased visibility push the traumatized to seek help? Perhaps. &ldquo;It does mean that, in some capacity, people are aware that an experience can have negative consequences beyond just feeling bad in the moment,&rdquo; Rutledge says, though it might be unhealthy for those suffering from trauma to meme-ify their experiences. &ldquo;You&rsquo;re not processing it,&rdquo; she says, &ldquo;you&rsquo;re just advertising it.&rdquo;&nbsp;</p>

<p>Misrepresenting trauma could also &ldquo;stop a good portion of people from getting the right type of treatment for PTSD,&rdquo; Scheeringa says. And, he says, signal-boosting unproven or bunk research &ldquo;harms our science &mdash; when people think that scientists aren&rsquo;t speaking truth, they stop respecting and listening to them.&rdquo;</p>

<p>Our inclination to generalize trauma speaks to a commendable desire to recognize the complexity of the human experience. &ldquo;There&rsquo;s a golden opportunity for our own self-awareness and awareness of others and how humans work,&rdquo; Whitlock says. Tightening the definition of trauma doesn&rsquo;t take anything away from terrible personal experiences, the horrors of history, or the difficulty of being alive within our current social structures. It doesn&rsquo;t limit our capacity for empathy or undercut the need to recover from tragedy, crises, or challenges. It doesn&rsquo;t ignore the truth of violence and existential horror &mdash; though it does recognize that there can be consequences without there necessarily being trauma.&nbsp;&nbsp;</p>

<p>Perhaps, as Scheeringa says, &ldquo;we&rsquo;re not as fragile as we think.&rdquo;</p>

<p><em>Lexi Pandell is a writer from Oakland, California. Her nonfiction work has been published in the Atlantic, the New York Times, Wired, and elsewhere. She last wrote about </em><a href="https://www.vox.com/the-highlight/22824061/tamagotchi-brain-obsession-trends"><em>our brains and obsession</em></a><em> for the Highlight. </em></p>
<div class="wp-block-vox-media-highlight vox-media-highlight">
<p><a href="https://www.vox.com/features/22893528/welcome-to-the-memory-issue-of-the-highlight"><strong>More from the Memory Issue</strong></a></p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23182648/Vox_Survivor_extra_graphics.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Will Staehle for Vox" /></div>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Lexi Pandell</name>
			</author>
			
			<title type="html"><![CDATA[This is your brain on obsession]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-highlight/22824061/tamagotchi-brain-obsession-trends" />
			<id>https://www.vox.com/the-highlight/22824061/tamagotchi-brain-obsession-trends</id>
			<updated>2021-12-22T14:30:11-05:00</updated>
			<published>2021-12-22T06:49:59-05:00</published>
			<category scheme="https://www.vox.com" term="Features" /><category scheme="https://www.vox.com" term="Science" /><category scheme="https://www.vox.com" term="The Highlight" />
							<summary type="html"><![CDATA[Part of the&#160;Fads Issue&#160;of&#160;The Highlight, our home for ambitious stories that explain our world. The smooth, plastic egg fits in your palm. Brightly colored shell. Gray screen the size of a postage stamp. Below that, three buttons. Pull a thin plastic tab on the side, and the screen lights up. An 8-bit egg appears onscreen. [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Efi Chalikopoulou for Vox" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23073091/VOX_Lede.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21899595/VOX_The_Highlight_Box_Logo_Horizontal.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>Part of the&nbsp;<a href="https://www.vox.com/the-highlight/22827789/welcome-to-the-fads-issue-of-the-highlight"><strong>Fads Issue</strong></a>&nbsp;of&nbsp;<a href="https://www.vox.com/the-highlight"><strong>The Highlight</strong></a>, our home for ambitious stories that explain our world.</p>

<p>The smooth, plastic egg fits in your palm. Brightly colored shell. Gray screen the size of a postage stamp. Below that, three buttons. Pull a thin plastic tab on the side, and the screen lights up. An 8-bit egg appears onscreen. It quivers and rolls and shakes until, finally, your Tamagotchi is born.</p>

<p>Inside your head, the squishy, enigmatic organ known as the brain begins firing &mdash; not only to process the visual and sensory stimuli, but to generate curiosity in this new object. In fact, the spark of this fixation likely began before you even held this toy, when you heard friends feverishly speak about it and saw it in the clutches of popular kids at school.</p>

<p>Obsession is more than a cultural phenomenon &mdash; it&rsquo;s part of our brain chemistry, and part of what it means to be human. For hundreds of thousands of years, we evolved in environments of scarcity, where social structures were required for survival, and seeking and curiosity were imperative. In the modern era, the same brain chemistry that lured us to the sweetness of fruit and alerted us to the presence of danger now draws us to fads like the Tamagotchi.</p>

<p>&ldquo;People are born stupid,&rdquo; says <a href="https://psy.uncg.edu/people/silvia/">Paul Silvia</a>, a psychologist at the University of North Carolina Greensboro and author of <em>Exploring the Psychology of Interest</em>. Many newborn animals already have instincts about their environment and quickly gain mobility. Sea turtles, for example, emerge from eggs ready to seek the sea. Human babies, meanwhile, are notably helpless. &ldquo;We can&rsquo;t really move, we can&rsquo;t feed ourselves, we don&rsquo;t have a lot of innate behaviors,&rdquo; Silvia says. &ldquo;But there&rsquo;s an epic learning period that happens. You can be born knowing how to take care of yourself, or you could be born knowing how to learn.&rdquo; That&rsquo;s where interest comes in.</p>

<p>Humans developed both the capacity for immense learning and a reward system that pushes us to seek out new things. In our brains, that reward cycle originates largely with dopamine, a neurotransmitter. Though dopamine-releasing neurons constitute fewer than 1 percent of the brain&rsquo;s neurons, they&rsquo;re incredibly powerful. Dopamine is linked to our motivation and reward cycles and, thus, implicated in everything from love and lust to addiction and our habits as consumers.</p>

<p><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2958859/">Here&rsquo;s how it works</a> at the simplest level: Nearly all dopamine cells originate from the midbrain.<strong> </strong>We experience pleasure thanks to a nerve tract that runs between a cluster of neurons known as the ventral tegmental area (VTA) and another part of the brain known as the nucleus accumbens<strong>. </strong>The VTA communicates with the nucleus accumbens to respond to rewards, releasing dopamine, which leaves its neuron of origin, passes through synapses, and then zaps receptors on the other end. That action produces feelings of gratification, letting the brain know that what&rsquo;s occurring is beneficial &mdash; perhaps even bound to survival. This activity also primes the brain to remember the pleasurable event by strengthening the synapses in the hippocampus, the brain&rsquo;s learning center.&nbsp;&nbsp;&nbsp;</p>

<p>Though dopamine was once thought only to be involved only in the hedonistic reward system of our brains, &ldquo;Over time, neuroscientists have come to understand that it may be even more important to the motivation that drives us to get the reward,&rdquo; says <a href="https://profiles.stanford.edu/anna-lembke">Dr. Anna Lembke</a>, a Stanford University psychiatrist and author of <em>Dopamine Nation</em>.&nbsp;</p>

<p>In <a href="https://pubmed.ncbi.nlm.nih.gov/9858756/">a classic experiment</a> conducted at the University of Michigan in 1998, scientists engineered rats that didn&rsquo;t produce dopamine. &ldquo;What they found was that when they put food in the rat&rsquo;s mouth, the animal seemed to experience pleasure,&rdquo; Lembke says. &ldquo;But when they placed food just a small distance away, the rat would starve to death, not being motivated to get up to go seek out the food.&rdquo;</p>

<p>In sum, dopamine pushes us to pursue, then allows us to enjoy the bounty of what&rsquo;s found. In primitive times, that helped humans discover their environment, innovate, and find new resources. Then came modernity, and with it a surplus of goods combined with the development of products designed to capture our attention.</p>

<p>Enter the Tamagotchi.</p>
<hr class="wp-block-separator" />
<p>It&rsquo;s 1997. Colorful Tamagotchi eggs sway from backpacks. Ride slung on belt loops. Dangle from fingers like yo-yos. It&rsquo;s the kind of toy that is nowhere until, suddenly, it&rsquo;s everywhere.</p>

<p>The concept of the Tamagotchi is straightforward. The device houses a tiny digital pet with basic needs for food, play, discipline, hygiene, and, on occasion, medical intervention. You check in on your Tamagotchi throughout the day &mdash; though it beeps if it requires immediate attention &mdash; and use the simple buttons to interact with it. Fail to care for it, and it dies, requiring a restart with a new pet to continue.&nbsp;</p>

<p>The Tamagotchi becomes a schoolyard status symbol. Woe to the parent who accidentally buys a GigaPet for their child. <em>It is not the same</em>. In fact, such dupes only reveal how hard you&rsquo;re trying to fit in.</p>

<p>How did an unassuming, $15 toy capture the attention of millions?&nbsp;</p>

<p>Created by Japanese toymaker Bandai, Tamagotchi became a smash hit when it was released in Japan in 1996, selling millions of units in less than a year. The <a href="https://archive.nytimes.com/www.nytimes.com/library/cyber/week/050397gadget.html?action=click&amp;contentCollection=meter-links-click&amp;contentId=&amp;mediaId=&amp;module=meter-Links&amp;pgtype=article&amp;priority=true&amp;referrer=&amp;version=meter+at+null">international buzz</a> about the toys made for an effective hook. In 1997, Tamagotchi arrived in US toy stores, and kids lined up outside FAO Schwarz to buy them &mdash; <a href="https://archive.nytimes.com/www.nytimes.com/library/cyber/week/052297gadget.html">the store sold 30,000 units in the first three days</a>.<strong> </strong>Bandai made more than $160 million from Tamagotchi in the US that year.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>How did an unassuming, $15 toy capture the attention of millions? </p></blockquote></figure>
<p>Fads have an element of mystery. Some, like the Pet Rock, become almost as famous for their absurdity as they do for their popularity. &ldquo;It tends to be kind of lightning in a bottle,&rdquo; says Nir Eyal, author of <em>Hooked: How to Build Habit-Forming Products </em>and <em>Indistractable: How to Control Your Attention and Choose Your Life</em>. If it were possible to identify exactly what sparks trends, such products could be precisely engineered to succeed. Still, some commonalities do emerge.&nbsp;</p>

<p>Our brains are tuned to pick up newness. &ldquo;That&rsquo;s a cornerstone of what interest is all about,&rdquo; Silvia says. &ldquo;How people respond to things that are new, different, unfamiliar, and unexpected.&rdquo; In long-ago times, this vigilance and attention to change in our environment kept us alive.</p>

<p>While Game Boys were popular for video games on the go, nothing else replicated the precise experience of a Tamagotchi. The toy was ever-present in a way others weren&rsquo;t &mdash; it was created with a built-in keychain so it could be literally attached to the player, and keeping the digital pet alive required constant gameplay. It also marked the advent of digital pets, which would continue to be popular in later years with the introduction of the online Neopets game, the AIBO robotic dog, and others.</p>

<p>To go one step deeper, an object or product becomes increasingly fascinating if it&rsquo;s constantly changing &mdash; basically, if it renews that sense of novelty.</p>

<p>In the 1950s, psychologist B.F. Skinner researched the power of variable schedules of rewards. In a lab experiment, an animal might be given a food reward randomly. Perhaps the animal presses a button and, the first time, it immediately dispenses a treat. The next time, it takes 10 taps before that reward is doled out. That kind of irregularity creates more interest than when the reward is delivered on a set, unchanging schedule.</p>

<p>Humans are similarly drawn to this erratic structure. Unexpected rewards result in <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2958859/">a greater rush of dopamine</a>. That&rsquo;s because variability is involved with higher learning &mdash; if we&rsquo;re able to correctly predict a reward, it&rsquo;s not as interesting to our brains. But if it&rsquo;s surprising? Now that&rsquo;s something worth remembering. That&rsquo;s part of the reason we&rsquo;re drawn to fads at all. &ldquo;Knowing what trends or styles are hip has an element of variability almost like a slot machine,&rdquo; Eyal says.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>If it’s surprising? That’s worth remembering. That’s part of the reason we’re drawn to fads at all. </p></blockquote></figure>
<p>A Tamagotchi changes and adapts depending on gameplay. The digital pet trills for attention. You learn how to interact with it. When you check in on your device, there may be any number of steaming little piles of turds for you to clean up. And then &mdash; miraculously, as all life is &mdash; you check your Tamagotchi one day to find that your pet has grown.</p>
<hr class="wp-block-separator" /><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23073101/VOX_Secondary.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A person looks at a Tamagotchi game in their hand with an open-mouthed expression. They have a Tamagotchi character on his shoulder and an egg carton filled with Tamagotchi games in front of them." title="A person looks at a Tamagotchi game in their hand with an open-mouthed expression. They have a Tamagotchi character on his shoulder and an egg carton filled with Tamagotchi games in front of them." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Efi Chalikopoulou for Vox" />
<p>Countless toys stare out from the shelves of stores across the country. But the Tamagotchi isn&rsquo;t just a cool-looking object, nor is it merely an entertaining game. It&rsquo;s a symbol of belonging, as were Tickle Me Elmo and Beanie Babies before it. &ldquo;The thing itself is almost immaterial,&rdquo; Lembke says. That&rsquo;s why the GigaPet &mdash; a nearly identical toy, in theory &mdash; doesn&rsquo;t cut it. The name-brand Tamagotchi transmits taste, indicating that you know what&rsquo;s cool and interesting. &ldquo;That becomes very powerful,&rdquo; Eyal says.</p>

<p>Lembke describes trend-following as akin to the behavior of a flock of birds: No sooner has one bird startled and raised its wings than all the birds around it are in flight. &ldquo;Humans are wired to know, see, and be aware of what our near neighbors are doing,&rdquo; she says.</p>

<p>This is amplified in childhood. &ldquo;Fads spread like wildfire through K-12 schools,&rdquo; Silvia says. &ldquo;Some people are into it, then everyone&rsquo;s into it, and then you have to be into it or else you&rsquo;ll be a loser.&rdquo;</p>

<p>This kind of emotionally driven behavior may be because <a href="https://www.brainfacts.org/thinking-sensing-and-behaving/learning-and-memory/2018/motivation-why-you-do-the-things-you-do-082818">the lateral prefrontal cortex</a>, the self-regulation part of the brain, matures slowly. Moreover, from an evolutionary perspective, adolescence is the time when people prepare to leave their families and create their own lives. Children are seeking their place. Consider the hierarchy of the playground, with its &ldquo;in&rdquo; groups and &ldquo;out&rdquo; groups. Kids play, bully, and suss out who falls where in the pack. Money and class come into play, with expensive, branded goods becoming a divisive force regarding who can afford to adopt fads at all. The popular kids tend to latch onto trends early, influencing the rest of their peers to hop on board &mdash; or else suffer being an outcast. &ldquo;What drives all human behavior, all motivation, is not the pursuit of pleasure, but the avoidance of pain,&rdquo; Eyal says. &ldquo;One of the worst pains we can experience is social isolation.&rdquo;</p>

<p>Schools are a pressure cooker for our drive for connectedness and belonging, where children can closely watch what their peers are doing. Philosophical anthropologist Ren&eacute; Girard coined the term &ldquo;mimetic desire&rdquo; as part of his larger theory of human relations,<strong> </strong>positing that we do not desire things independently, but rather based on what other people want. Eyal summarizes it as: &ldquo;Monkey see, monkey do.&rdquo;</p>

<p>It makes a lot of sense when you consider evolution. In a world of risk, it&rsquo;s safest to follow what others do. Caveman A ate a speckled mushroom, got sick, and died. Caveman B, on the other hand, ate a small brown mushroom, lived to tell the tale, and reported that it tasted delicious. So it&rsquo;s only logical to eat the second type of mushroom, not the first. This is trendspotting as a tool for survival.</p>

<p>In a modern world of abundance, humans still possess basic desires to sate our hunger and thirst, to seek shelter and warmth. But when it comes down to <em>what</em> we eat, <em>what</em> we drink, <em>how</em> we style our homes, and <em>what</em> clothes we wear, it&rsquo;s often not enough for something to satisfy our base needs. We&rsquo;re influenced by peers and innovators.</p>
<hr class="wp-block-separator" />
<p>There&rsquo;s a problem with Tamagotchi. The stakes are too high. Ignore the pets for too long &mdash; even five to six hours &mdash; and they might die. In fact, it&rsquo;s not enough to merely keep it alive. Fail to care for your Tamagotchi properly, and it evolves into a selfish duck-billed creature as opposed to a well-balanced teddy bear. In 1997, <a href="https://www.educationworld.com/a_admin/admin/admin010.shtml"><em>Education World</em></a><em> </em>interviewed one exasperated assistant principal in Connecticut.<strong> </strong>&ldquo;First we were overrun with Beanie Babies, then all of a sudden teachers started commenting that the kids seemed to be taking a lot of long bathroom breaks,&rdquo; he said. As it turns out, kids were stealing off to care for their virtual pets.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>There’s a problem with Tamagotchi. The stakes are too high. It’s not enough to merely keep it alive. </p></blockquote></figure>
<p>Schools begin to ban Tamagotchis; rebellious kids sneak them into class regardless. Others ask their parents to babysit their digital pets at home.</p>

<p>The shrill cry of the Tamagotchi interrupts family dinner, homework, time with friends. You&rsquo;re tethered to it &mdash; literally, by a keychain, and emotionally, as it depends on you for survival. You bond with this cute digital creature because it has the same characteristics as living animals &mdash; seeking our attention, holding grudges, and seeming to act independently. As Harvard computer science researcher <a href="http://www.vivatropolis.com/judith/ArtificialPets.pdf">Judith Donath wrote</a> about our connection to Tamagotchi, &ldquo;It is obsessive to leave a meeting or dinner because a game requires attention, but it is reasonable to do so if a pet is in need.&rdquo;</p>

<p>Humans grow attached to things when there&rsquo;s an investment. While the Tamagotchi may not cost much money (unless you pay for it with your own allowance, a hefty toll), it costs a whole lot in time. Sweeping away tiny, digital poops with the press of a button. Feeding it a sandwich, a slice of cake, or a piece of wrapped candy. Scolding it when it won&rsquo;t eat. Checking its weight and age. Administering medicine when it&rsquo;s sick.</p>

<p>The Tamagotchi requires devotion. And the sheer time required to keep it alive only further binds us to it.</p>

<p>Eyal points to commitment and consistency bias here, also known as the sunk-cost fallacy. This is a sociological concept which essentially says that the more we invest in something, the more likely we are to keep doing it. &ldquo;Only an idiot would keep putting effort, time, and money into something that&rsquo;s not valuable, so it must be valuable,&rdquo; Eyal summarizes. &ldquo;This circular logic keeps us doing what we always have done. To break the chain is very uncomfortable.&rdquo;</p>

<p>But putting on this obsession as a personality &mdash; not just playing with the Tamagotchi, but becoming a Tamagotchi player &mdash; is also about identity. Adolescence is the time of brain pruning, says Lembke. Neurons become selected for those we use most and deselected for neural circuits we&rsquo;re not using. &ldquo;The ones we tend to use a lot are then heavily myelinated, this sort of way of adding insulation to the wiring so it works more efficiently,&rdquo; Lembke says. Mental architecture is still in formation. &ldquo;It&rsquo;s a time of enormous plasticity in the brain.&rdquo; Synapses evolve and change depending on how we interact with our environment. It becomes a stage when humans try on different personas and go through phases.</p>

<p>Plus, taking your Tamagotchi to school, to restaurants, or to the park is about fitting in and demonstrating that you&rsquo;re a part of a community. When we make human connections, our systems for <a href="https://med.stanford.edu/news/all-news/2017/09/study-shows-how-love-hormone-spurs-sociability.html">dopamine and oxytocin</a> (the so-called &ldquo;love hormone&rdquo;) are activated. &nbsp;&ldquo;It&rsquo;s not really a surprise to learn that we feel pleasure when we make human connections,&rdquo; Lembke says. &ldquo;And we feel connected by doing the same thing at the same time, experiencing the same emotion at the same time, wearing the same thing at the same time, watching the same show at the same time.&rdquo;</p>
<hr class="wp-block-separator" />
<p>Egg, baby, child, teenager, adult: The Tamagotchi evolves quickly. Each day marks the passing of months or even years in the Tamagotchi world. You&rsquo;re responsible, caring for your Tamagotchi diligently. But, within two weeks, your adult Tamagotchi grows needy. Tamagotchis require the most attention as newborns and as they approach the end of their life. Some may beep as frequently as every 5 minutes, demanding help. Their needs are a bottomless hole for attention. Your Tamagotchi&rsquo;s health and happiness diminish. Then, due to sickness or old age or neglect, it sprouts wings and returns to its home planet. Your Tamagotchi has died. Cue the tears and the heartbreak.</p>

<p>(That anguish, by the way, is real. Online cemeteries pop up for mourners and, in one English town, children even lay their Tamagotchis to rest <a href="http://edition.cnn.com/WORLD/9801/18/tamagotchi/">in real pet cemeteries</a>. In fact, the psychological phenomenon for how humans form attachments to machines and AI was named for this emotional connection: <a href="https://theijournal.ca/index.php/ijournal/article/download/28127/20721">the Tamagotchi effect</a>.)</p>

<p>You restart with a new pet, but it&rsquo;s not the same. Your first has died and, with it, that initial joy. It&rsquo;s happening on a broader scale: Because Tamagotchis are now so common, the popular kids abandon them in search of the next cool thing. Your friends discard their eggs. Some of them become frustrated by their pet&rsquo;s demands, smashing their eggs against the wall or on the ground, accidentally restarting their game.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>There’s a psychological phenomenon for how humans form attachments to machines and AI: It’s called the Tamagotchi effect</p></blockquote></figure>
<p>Remember the seeking aspect of the dopamine reward cycle? That comes back into play here. When we try new things, a rush of dopamine floods the reward pathway, which makes us feel good and reinforces that pleasure. But our brain adapts. This inundation is followed by a dopamine deficit state, which makes us crave and seek. &ldquo;It&rsquo;s a craving that drives motivation,&rdquo; Lembke says. &ldquo;To restore baseline levels of homeostasis, or to get even higher.&rdquo;</p>

<p>Our ancestors couldn&rsquo;t remain in a blissed-out state. &ldquo;If we did, we wouldn&rsquo;t look for the next reward,&rdquo; Lembke says. The brain processes pleasure quickly, tells us that we should get more of it, and has us move on to the next thing.</p>

<p>&ldquo;Dopamine rewards experiencing something new,&rdquo; Silvia says. Hobbies that tend to be long-lasting have a sense of infinite learning or a community around them that provides a social benefit, such as crafting or sports. &ldquo;You could always get better, you could always learn something new,&rdquo; Silvia says. &ldquo;There&rsquo;s a gravity always pulling people in deeper.&rdquo;</p>

<p>Fads tend to be static. Pet Rocks and Cabbage Patch Kids didn&rsquo;t get any better &mdash; they were what they were. Sure, maybe your Tamagotchi became more entertaining as you progressed through the first round of gameplay, or perhaps even as you improved your caretaking skills with your next pets, but eventually the thrill dissipated.</p>

<p>The Tamagotchi fades from the schoolyard, fades from memory. You put yours in a drawer and are free of its beeps and demands.</p>

<p>Yet <a href="https://www.nytimes.com/1998/12/10/nyregion/public-lives-far-from-the-pleading-crowd-furby-s-dad.html">toymakers learned from all this</a> &mdash; what worked to get you obsessed and what eventually chased you off. Digital pets? Still hot. Though, perhaps, the toys don&rsquo;t need to be quite as needy. And what would happen if that faux pet weren&rsquo;t made of hard plastic but, rather, were as soft as a stuffed animal? Toymakers iterate.</p>

<p>By autumn 1998,<strong> </strong>there&rsquo;s something new in stores capturing the collective imagination.&nbsp;</p>

<p>Enter the Furby.</p>

<p><em>Lexi Pandell&nbsp;is a writer from Oakland, California. Her nonfiction work has been published in the Atlantic, the New York Times, Wired, and elsewhere.</em></p>
<div class="wp-block-vox-media-highlight vox-media-highlight">
<p><a href="https://www.vox.com/the-highlight/22827789/welcome-to-the-fads-issue-of-the-highlight"><strong>More from the Fads Issue</strong></a></p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23114537/Screen_Shot_2021_12_20_at_7.59.57_AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Pikachu, a yellow Pokemon character, is being pulled in two directions by hands. Pikachu appears distressed. The background is pink." title="Pikachu, a yellow Pokemon character, is being pulled in two directions by hands. Pikachu appears distressed. The background is pink." data-has-syndication-rights="1" data-caption="" data-portal-copyright="Javier Jaén for Vox" /></div>
						]]>
									</content>
			
					</entry>
	</feed>
