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	<title type="text">Mark Bergen | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2016-09-08T20:23:16+00:00</updated>

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		<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Google’s enterprise boss explains why it spent $625 million to help non-tech companies make apps]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/8/12851164/google-diane-greene-enterprise-apigee-acquisition" />
			<id>https://www.vox.com/2016/9/8/12851164/google-diane-greene-enterprise-apigee-acquisition</id>
			<updated>2016-09-08T16:23:16-04:00</updated>
			<published>2016-09-08T15:36:56-04:00</published>
			<category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Google&#8217;s first business exploded because Google was indispensable: Advertisers had to spend on search. Google wants its next big business, enterprise services, to be just as all-encompassing and unavoidable. That&#8217;s the primary motivation behind its move, announced this morning, to acquire Apigee, a company that went public last year, for $625 million. Put simply, Apigee [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Brian Ach / Getty Images for Wired" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7066511/540691976.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Google&rsquo;s first business exploded because Google was indispensable: Advertisers <em>had to </em>spend on search.</p>

<p>Google wants its next big business, enterprise services, to be just as all-encompassing and unavoidable. That&rsquo;s the primary motivation behind its move, <a href="http://www.recode.net/2016/9/8/12848150/google-buy-apigee-api-cloud">announced this morning, to acquire Apigee</a>, a company that went public last year, for $625 million.</p>

<p>Put simply, Apigee builds software tools that let non-tech companies create the kind of tech they couldn&rsquo;t on their own. If Burberry, an Apigee customer, wanted to use an app for retail or customer services, it would turn to Apigee.</p>

<p>With Apigee in tow, Google would have another point of entry to reach corporate clients, something it has made a big effort to do since hiring Diane Greene, its enterprise SVP, back in November. Initial reactions by sources in the industry applauded the deal as smart (and thrifty) for Google, although Google&rsquo;s enterprise arm faces stiff competition from Amazon, Microsoft and Salesforce.</p>

<p>We spoke briefly to Greene about the deal and how it fits into her nearly year-long effort to remake the search giant into a viable enterprise operation.</p>

<p>The interview has been edited for brevity and clarity. For a longer discussion with Greene, check out our upcoming <a href="http://www.recode.net/2016/8/24/12558218/code-conference-enterprise-future-of-work"><strong>Code Enterprise</strong> conference</a>, where she is among the featured speakers.</p>

<p><strong>Recode: You could have bought a number of enterprise companies. Why this one? </strong></p>

<p><strong>Diane Greene:</strong> This is a great one. As we spend more and more time with our enterprise customers &mdash; current ones, future ones, ones in the process &mdash; the API systems come up continually.</p>

<p>Since I&rsquo;ve started, I&rsquo;ve had two [customers] ask what they thought of Apigee. The partners out there are saying that getting their API strategy functioning is a key step for their business.</p>

<p>You don&rsquo;t have to wait on the phone. You just do it programmatically. It&rsquo;s kind of an exploding area. As we provide the end-to-end solutions for what our customers want to do digitally, this is a big part of what they want to do in all kinds of verticals.</p>

<p>With app engines and containers, we&rsquo;ve eliminated a lot of the code needed &mdash; sort of the back end of the back end. Now we can provide the front end of that back-end service.</p>

<p><strong>Is this acquisition more about deepening your ties with current customers or reaching new ones?</strong></p>

<p>Certainly [Google and Apigee] have overlap in our customers. We also complement each other. More than anything, it makes it so clear to the enterprise of how dedicated we are in a forward-looking way.</p>

<p><strong>Is the entire Apigee staff coming over? Will they work under your organization? </strong></p>

<p>We can&rsquo;t comment on that. We have to let [the deal] close.</p>

<p><strong>Okay. How do you see the deal fitting into what you&rsquo;ve done since joining in November?</strong></p>

<p>We just brought this organization together &mdash; the sales and marketing. Now we&rsquo;re in a position where we can go talk to an enterprise with a single face. We can partner them with our engineers. Which they love, because they&rsquo;re good engineers!</p>

<p>This just further complements and gives them all the components that they need and want. We&rsquo;ve got a single team now. We&rsquo;re all excited at the rate at which we&rsquo;re developing functionality.</p>

<p>Google made a serious investment in us. We&rsquo;ve got a lot of work to do. But this is the biggest thing I&rsquo;ve experienced.</p>

<p><strong>You&rsquo;ve invested heavily in </strong><a href="http://www.recode.net/2016/3/23/11587228/heres-googles-new-strategy-to-catch-up-in-the-cloud-inject-it-with"><strong>machine learning and artificial intelligence</strong></a><strong> to set the cloud operations apart. How does that fit in with the Apigee product? </strong></p>

<p>I don&rsquo;t think we&rsquo;re allowed to talk about what we can do yet.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Google drops $625 million on Apigee to chase Amazon and Microsoft in the enterprise]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/8/12848150/google-buy-apigee-api-cloud" />
			<id>https://www.vox.com/2016/9/8/12848150/google-buy-apigee-api-cloud</id>
			<updated>2016-09-08T14:29:51-04:00</updated>
			<published>2016-09-08T11:14:02-04:00</published>
			<category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Here&#8217;s the big Google enterprise buy we&#8217;ve been telling you that&#8217;s coming. On Thursday, Google said it is acquiring Apigee, an enterprise software company that went public last year, for $625 million. The reason? Virtually every business is becoming more digital and more mobile. Apigee sits at the middle of this transition, providing tools for [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Photo by Justin Sullivan/Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7066517/486234036.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Here&rsquo;s the big Google enterprise buy <a href="http://www.recode.net/2016/8/8/12403304/google-orbitera-cloud-acquisitions">we&rsquo;ve been telling you</a> that&rsquo;s coming.</p>

<p>On Thursday, Google said it is acquiring Apigee, an enterprise software company that went public last year, for $625 million.</p>

<p>The reason? Virtually every business is becoming more digital and more mobile. Apigee sits at the middle of this transition, providing tools for mobile APIs &mdash; i.e. reaching consumers through an app rather than a phone call &mdash; for companies like Walgreens, AT&amp;T and Burberry.</p>

<p>Diane Greene, Google&rsquo;s enterprise czar, described Apigee this way in a statement: &ldquo;They&#8217;re the hubs through which companies, partners and customers interact, whether it&#8217;s a small business applying online for a loan or a point of sale system sending your warranty information to the manufacturer.&rdquo;</p>

<p>Google wants to be this kind of hub, too. Despite its recent <a href="http://www.recode.net/2016/3/18/11587054/google-is-shopping-for-cloud-companies-on-the-list-namely-and-shopify">aggressive push around cloud storage and apps</a> for companies, the search giant still lags behind Amazon and Microsoft in the field.</p>

<p>Greene&rsquo;s team had been hunting for companies that could help round out her sales force and offerings. At $17.40 a share, the Apigee deal is a 6.5 premium on the smaller company&rsquo;s stock price. Microsoft paid a 50 percent premium for its recent LinkedIn purchase.</p>

<p>We will speak with Greene later this morning about the deal.</p>

<p>It&rsquo;s the biggest check her division has cut. It&rsquo;s also the biggest buy Google has made in over two years, since <a href="http://www.recode.net/2014/6/10/11627818/google-pays-500m-for-satellite-maker-skybox-for-photos-and-eventually">its $500 million pick up</a> of small satellite maker Skybox.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Twilio went public. Now it’s going after meatier corporate deals.]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/8/12842474/twilio-cloud-enterprise-plans" />
			<id>https://www.vox.com/2016/9/8/12842474/twilio-cloud-enterprise-plans</id>
			<updated>2016-09-08T12:19:03-04:00</updated>
			<published>2016-09-08T08:00:10-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[So far, cloud company Twilio has found a nice niche for itself as an invaluable resource for developers at other companies. After going public in June, it&#8217;s now aiming to be more indispensable. On Thursday, Twilio rolled out a new &#8220;enterprise plan&#8221; that it hopes will let clients turn over more developer responsibilities to Twilio. [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Drew Angerer / Getty" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7061991/542439090.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>So far, cloud company Twilio has found a nice niche for itself as an invaluable resource for developers at other companies. After <a href="http://www.recode.net/2016/5/26/11789942/twilio-tech-ipo-2016">going public in June</a>, it&rsquo;s now aiming to be more indispensable.</p>

<p>On Thursday, Twilio rolled out a new &ldquo;enterprise plan&rdquo; that it hopes will let clients turn over more developer responsibilities to Twilio.</p>

<p>There are a host of messy IT necessities businesses must deal with &mdash; security, compliance, procurement and billing &mdash; for which Twilio says it will offer support with its new package. So a major client like Uber, which uses Twilio to facilitate anonymous calls between drivers and riders in the app, could now rely on Twilio for other things it needs.</p>

<p>As a seller of developer tools, Twilio has a host of smaller rivals. And with its new plan, it will face the prospect that big enterprise clients may just build the features themselves.</p>

<p>But Twilio is confident its newest feature is a desirable one. &ldquo;What we&rsquo;ve seen from our enterprise customers is that our building block approach is one that they really, really like,&rdquo; said Patrick Malatack, VP of Product.</p>

<p>The Street has certainly liked Twilio. Its stock is up 97 percent since the IPO. For the second quarter, Twilio reported revenue of $64.5 million, a 70 percent annual uptick, on $10.9 million in losses.</p>

<p>Twilio CEO Jeff Lawson is one of the marquee speakers at <a href="http://www.recode.net/2016/8/24/12558218/code-conference-enterprise-future-of-work">the upcoming Code Enterprise Conference in November</a>.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Apple’s new AirPods put Siri one finger tap away]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/7/12837848/apple-airpods-siri-wireless" />
			<id>https://www.vox.com/2016/9/7/12837848/apple-airpods-siri-wireless</id>
			<updated>2016-09-07T15:56:39-04:00</updated>
			<published>2016-09-07T15:19:19-04:00</published>
			<category scheme="https://www.vox.com" term="Apple" /><category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[It&#8217;s not surprise to anyone who&#8217;s been watching closely: Apple ditched the headphone jack in its newest iPhone. Its replacement? New, dangling wireless earbuds called AirPods that come with the new iPhone 7. One of the first features Apple announced for the new product hints at Apple&#8217;s broader ambitions: Devices that are seamlessly tied to [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="The Verge" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7059823/apple-iphone-airpods.JPG?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>It&rsquo;s not surprise to anyone who&rsquo;s been watching closely: <a href="http://www.recode.net/2016/9/6/12758586/apple-iphone-headphone-jack-three-options">Apple ditched the headphone jack</a> in its newest iPhone.</p>

<p>Its replacement? New, dangling wireless earbuds called <a href="http://www.theverge.com/2016/9/7/12775906/apple-beats-wireless-earbuds-for-iphone-7">AirPods</a> that come with the new iPhone 7. One of the first features Apple announced for the new product hints at Apple&rsquo;s broader ambitions: Devices that are seamlessly tied to artificial intelligence software &mdash; a personalized robot in your phone.</p>

<p>When introducing AirPods, Apple said that a touch sensor lets wearers access Siri, its voice-controlled assistant, with a tap.</p>
<div class="video-container"><iframe src="https://volume.vox-cdn.com/embed/ebb012175?player_type=chorus&#038;loop=1&#038;placement=article&#038;tracking=article:rss" allowfullscreen frameborder="0" allow=""></iframe></div>
<p>Of course, there&rsquo;s no telling how easily the tap will work. Apple is pushing hard to make Siri smarter and more widely used, but hasn&rsquo;t proven it can yet.</p>

<p>Other hardware makers have attempted wireless headphones before, with limited success.</p>

<p>The most notable was <a href="http://www.recode.net/2014/10/16/11631942/sublime-subtlety-moto-hint-bluetooth-earbud-finally-gets-it-right">Motorola&rsquo;s short-lived Hint device</a>. Motorola&rsquo;s former chief, Rick Osterloh, is now <a href="http://www.recode.net/2016/4/28/11586518/google-hardware-division-rick-osterloh">running hardware over at Google</a>, which has been cooking up some sort of wireless earbud-plus-AI-assistant with a team called Project Aura. If or when that&rsquo;ll arrive is TBD.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
						]]>
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					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Google is teaming up with cloud company Box to sell more Google apps for work]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/9/7/12837008/google-is-teaming-up-with-cloud-company-box-to-sell-more-google-apps-for-work" />
			<id>https://www.vox.com/2016/9/7/12837008/google-is-teaming-up-with-cloud-company-box-to-sell-more-google-apps-for-work</id>
			<updated>2016-09-07T14:15:38-04:00</updated>
			<published>2016-09-07T14:15:08-04:00</published>
			<category scheme="https://www.vox.com" term="archives" />
							<summary type="html"><![CDATA[We know that Google has a growing appetite for buying enterprise companies. Here&#8217;s a bit of news to grease the rumor mill. The search giant is partnering with Box, the cloud storage company, to deliver more of Google&#8217;s apps to paying business clients. The companies announced the tie-up at the BoxWorks event on Wednesday. Box [&#8230;]]]></summary>
			
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<img alt="" data-caption="Box CEO Aaron Levie. | Brad Barket / Getty Images for Fast Company" data-portal-copyright="Brad Barket / Getty Images for Fast Company" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7059279/496535428.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Box CEO Aaron Levie. | Brad Barket / Getty Images for Fast Company	</figcaption>
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<p>We know that Google <a href="http://www.recode.net/2016/8/8/12403304/google-orbitera-cloud-acquisitions">has a growing appetite for buying enterprise companies</a>. Here&rsquo;s a bit of news to grease the rumor mill.</p>

<p>The search giant is partnering with Box, the cloud storage company, to deliver more of Google&rsquo;s apps to paying business clients. The companies announced the tie-up at the BoxWorks event on Wednesday.</p>

<p>Box customers will get easier access to Google Docs and its other apps. That&rsquo;s good news for Google amid its attempt to compete in this market with Microsoft and Salesforce, <a href="http://www.cnbc.com/2016/08/01/salesforcecom-buys-quip-for-582-million.html">which recently bought Google Docs competitor Quip</a>.</p>

<p>Google and Box will also, per a press release, &ldquo;work together to develop and deliver next-generation intelligence to Box users searching for content on Google Springboard&rdquo; &mdash; Google&rsquo;s new search-like function for all its enterprise apps.</p>

<p>Is this a precursor to a Google acquisition of Box? Maybe. Box has a market cap of around $1.8 billion and Google has some $73 billion laying around. But probably not &mdash; <a href="http://www.recode.net/2016/5/2/11634178/google-synergyse-enterprise-acquisition">we reported</a> that Google is eying much smaller enterprise companies to tighten up its enterprise business, which it hopes will one day rival its ads business.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[The Google X moonshot factory is struggling to get products out the door]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/8/29/12663630/google-x-alphabet-moonshot" />
			<id>https://www.vox.com/2016/8/29/12663630/google-x-alphabet-moonshot</id>
			<updated>2016-08-29T13:54:28-04:00</updated>
			<published>2016-08-29T08:36:10-04:00</published>
			<category scheme="https://www.vox.com" term="Alphabet" /><category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Google&#8217;s famed corporate research lab, first launched as Google X, was a sandbox for the company founders and its band of experimental scientists. When Google became Alphabet, the lab announced a sparer name and a leaner mission: To transform those sandbox projects into real commercial operations. On paper, that is happening. News came out on [&#8230;]]]></summary>
			
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<img alt="" data-caption="Astro Teller, “Captain of Moonshots,” X | Imeh Akpanudosen / Getty" data-portal-copyright="Imeh Akpanudosen / Getty" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7001917/472971792.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Astro Teller, “Captain of Moonshots,” X | Imeh Akpanudosen / Getty	</figcaption>
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<p>Google&#8217;s famed corporate research lab, first launched as Google X, was a sandbox for the company founders and its band of experimental scientists. When Google became Alphabet, <a href="http://www.recode.net/2016/1/13/11588710/google-x-has-a-new-logo-and-new-plan-to-turn-moonshots-into-actual">the lab announced a sparer name and a leaner mission</a>: To transform those sandbox projects into real commercial operations.</p>

<p>On paper, that is happening. News <a href="http://www.recode.net/2016/8/26/12661772/google-x-airbnb-executive-self-driving-cars-market">came out on Friday</a> that the unit had hired a seasoned online travel exec for its self-driving car team. A few days earlier, it recruited a broadband veteran <a href="http://www.recode.net/2016/8/23/12411770/project-loon-mike-cassidy-alphabet-x">to head its Project Loon</a> internet balloon initiative.</p>

<p>But the reality is murkier.</p>

<p>Several people who have recently left X and those close to it describe the Alphabet unit as sputtering, unable to bring projects to life. They say the issues at X aren&#8217;t technical hurdles, but a combination of red tape and knotty internal politics. Rather than accelerating the &ldquo;moonshot factory,&rdquo; sources say the Google-to-Alphabet reshuffle has clogged it up.</p>

<p>The Alphabet company that is meant to create new Alphabet companies is struggling to get them out the door. And I have heard repeated talk of a coming shake-up at the division.</p>

<p>A rep for X declined to comment.</p>

<p>In the past, Alphabet had budgeted more than $1 billion a year for X, according to one high-level source*. Most funds went to its car project, now seven years old, and Google Glass, the much-hyped wearable that fizzled in its first incarnation and left X last year.</p>

<p>But hiring slowed to a crawl when the Alphabet reorganization arrived, sources said, part of a drive to evaluate spending on the company&rsquo;s ambitious offshoots.</p>

<p>And people started leaving. The most high-profile exit was a cadre of self-driving car engineers who formed <a href="http://www.recode.net/2016/8/18/12540068/uber-paid-680-million-for-self-driving-truck-company-otto-for-the-tech-not-the-trucks">the startup Otto earlier this year</a>, then sold it to Uber this month.</p>

<p>Multiple people who have left X told me that the inability to ship products was a leading reason for the departures.</p>

<p>Multiple people have also told me that Astro Teller, the longtime X chief, is increasingly frustrated. Sources describe most of X&rsquo;s public projects &mdash; Project Loon, drones, robotics and wind energy kites &mdash; as rudderless.</p>

<p>X still employs many gifted roboticists, designers and engineers. Google founders Larry Page and Sergey Brin are both actively involved with the teams, sources said. They moved their Alphabet offices to the third floor of the X building, according to one source.</p>

<p>&ldquo;It&rsquo;s Sergey&rsquo;s Batcave,&rdquo; said one former employee.</p>

<p>The Batcave has produced spinouts that stuck around, including the Google Brain research unit and its Verily life sciences arm.</p>

<p>Many other projects won&#8217;t see daylight, but that&#8217;s partly by design. Racking up failed projects is <a href="http://www.nytimes.com/2016/07/24/technology/they-promised-us-jet-packs-they-promised-the-bosses-profit.html">the modus operandi of X</a>. Before the Alphabet reorg, Teller implemented a bonus system rewarding employees for nixing their own projects, designed to funnel resources to feasible efforts.</p>

<p>But people who have left said projects are more likely to die because of organizational inertia &mdash; not because their leaders kill them off themselves. They also complain about  constant changes in direction from different project leaders. Mike Cassidy, who stepped down from Loon, ran the team &ldquo;like a fire drill,&rdquo; a former employee said.</p>

<p>Some frustrations coming from X echo those <a href="http://www.recode.net/2016/3/29/11587320/googles-alphabet-nest-verily-ceo-problem">across the Alphabet companies</a>, such as connected device maker Nest.</p>

<p>There&rsquo;s no clean, simple playbook for trying to birth entirely new things, especially when extremely intelligent and passionate people are involved. (See: <a href="http://www.bloomberg.com/news/articles/2016-03-18/why-google-wants-to-sell-its-robots-reality-is-hard">Google&rsquo;s unwieldy robotics team</a> or any messy startup story.)</p>

<p>&ldquo;The moonshot factory is a messy place,&rdquo; <a href="https://backchannel.com/the-secret-to-moonshots-killing-our-projects-49b18dc7f2d6#.htpthfpai">Teller has written</a> and said multiple times.</p>

<p>And while the car project under Teller <a href="http://www.recode.net/2016/8/18/12540686/google-uber-self-driving-cars-consumers">has lost several critical members and faces criticism</a> for dawdling, it is expected to &ldquo;graduate,&rdquo; X&rsquo;s parlance, soon.</p>

<p>X is still tinkering with moonshots. <a href="http://www.recode.net/2016/7/15/12201032/google-virtual-reality-oculus-headset">I reported</a> that the unit phased out one virtual reality headset, <a href="https://www.engadget.com/2016/07/16/google-mixed-virtual-reality-headset/">but others have reported</a>, and I can confirm, that another VR thing is in development.</p>

<p>I wish I could tell you more. But X remains opaque &mdash; to outsiders and insiders. Rank-and-file Googlers cannot even use their company badges to access the X offices.</p>

<p>Besides, the entire lab more or less shuts this coming week. Virtually all the execs go to Burning Man.</p>

<p>* Operating losses for the Alphabet parts outside of Google topped $3.5 billion last year.</p>

<p><em>Anyone with insight into X can message me securely on Signal, Telegram or WhatsApp at 917-917-0921.</em></p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Google X&#8217;s newest hire suggests it is trying to jump-start its self-driving car business]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/8/26/12661772/google-x-airbnb-executive-self-driving-cars-market" />
			<id>https://www.vox.com/2016/8/26/12661772/google-x-airbnb-executive-self-driving-cars-market</id>
			<updated>2016-08-27T00:04:07-04:00</updated>
			<published>2016-08-26T15:50:32-04:00</published>
			<category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Policy" /><category scheme="https://www.vox.com" term="Technology" /><category scheme="https://www.vox.com" term="Transportation" />
							<summary type="html"><![CDATA[Google&#8217;s self-driving car project has hired another senior leader in a sign that, just maybe, it is inching its way to becoming a stand-alone company and an actual real-world thing. Shaun Stewart, Airbnb&#8217;s global head of vacation rentals since 2014, is now the director of Google&#8217;s driverless car initiative. He&#8217;s stepping in after Chris Urmson, [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Justin Sullivan / Getty" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7000367/462675504.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Google&rsquo;s self-driving car project has hired another senior leader in a sign that, just maybe, it is inching its way to becoming a stand-alone company and an actual real-world thing.</p>

<p>Shaun Stewart, Airbnb&rsquo;s global head of vacation rentals since 2014, is now the director of Google&rsquo;s driverless car initiative. He&rsquo;s stepping in after Chris Urmson, the technical lead on the project,* <a href="http://www.recode.net/2016/8/5/12388496/tech-lead-of-google-s-self-driving-car-project-is-leaving">suddenly departed two weeks ago.</a></p>

<p>Reuters first reported the hire. A rep for X, the Alphabet garage that houses the car team, confirmed it.</p>

<p>Stewart will be reporting directly to former Hyundai executive John Krafcik as the company prepares to take its years-long project to market. Krafcik was tapped to be the self-driving car project&rsquo;s CEO in 2015.</p>

<p>It&rsquo;s an unusual hire &mdash; bringing into the robotics projects someone who has primarily worked in the online travel industry. But X has brought in unconventional leaders before. And Stewart&rsquo;s background &mdash; he was an exec at Jetsetter, a luxury travel site that sold to TripAdvisor &mdash; suggests the car team is pinning down a viable business model.</p>

<p>That is something many in the industry<a href="http://www.recode.net/2016/8/18/12540686/google-uber-self-driving-cars-consumers"> say the team has taken way too long to do.</a></p>

<p>If Google X takes an Airbnb-like online rental approach, it won&rsquo;t be the only outfit going down that path.</p>

<p>Nick Sampson, the head of research and development at Faraday Future &mdash; Tesla&rsquo;s purported rival &mdash; talked about exploring a <a href="https://www.buzzfeed.com/brendanklinkenberg/faraday-wants-to-take-on-tesla-with-this-1000-horsepower-sup?utm_term=.ckklmPqWM7#.jb53wM9lVN">&ldquo;subscription model</a>&rdquo; when the company unveiled their concept car at the Consumer Electronics Show in 2015. In that model, Sampson said, consumers who paid for a subscription could order the vehicle type of their choice on demand as needed.</p>

<p>* An earlier version of the article said that Stewart was replacing Urmson. That is not the case. We regret the error.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[Google Fiber is pulling back on its broadband rollout as pressure grows to cut costs]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/8/25/12644888/google-fiber-broadband-cost-cuts" />
			<id>https://www.vox.com/2016/8/25/12644888/google-fiber-broadband-cost-cuts</id>
			<updated>2016-08-25T13:45:57-04:00</updated>
			<published>2016-08-25T13:45:55-04:00</published>
			<category scheme="https://www.vox.com" term="Alphabet" /><category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[For the past year, Ruth Porat, the CFO of Google and its parent Alphabet, has told Wall Street that Google Fiber is her most expensive unit outside of the core business &#8212; and is well worth the costs. Her bosses may be telling Fiber employees the opposite. According to a report in The Information, Alphabet [&#8230;]]]></summary>
			
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<img alt="" data-caption="A Google Fiber store in Austin, Texas | John Cummings / Wikimedia" data-portal-copyright="John Cummings / Wikimedia" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6469445/google_fiber_austin.0.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A Google Fiber store in Austin, Texas | John Cummings / Wikimedia	</figcaption>
</figure>
<p>For the past year, Ruth Porat, the CFO of Google and its parent Alphabet, has told Wall Street that Google Fiber is her most expensive unit outside of the core business &mdash; and is well worth the costs.</p>

<p>Her bosses may be telling Fiber employees the opposite.</p>

<p>According to a report in <a href="https://www.theinformation.com/inside-the-battle-over-google-fiber">The Information</a>, Alphabet chiefs Larry Page and Sergey Brin recently instructed Fiber to severely trim staff and expenses, frustrated with mounting costs of delivering high-speed internet by digging up dirt.</p>

<p>Creating broadband networks via traditional pipes is enormously expensive. And Fiber still hasn&rsquo;t proven that it has figured out a better way to do it. The Information story comes on <a href="http://www.wsj.com/articles/googles-high-speed-web-plans-hit-snags-1471193165">the heels of reports</a> that Fiber has put plans to build broadband networks on hold in two cities as it ponders ways to <a href="http://www.recode.net/2016/7/28/12318748/alphabet-google-fiber-wireless">roll out experimental wireless tech</a>.</p>

<p>A rep for Fiber declined to comment.</p>

<p>Fiber, like the &ldquo;Other Bets&rdquo; businesses outside of Google, is facing ongoing scrutiny about its operations. Here are the key parts of The Information&rsquo;s report.</p>
<ul class="wp-block-list"><li>The unit initially shot for five million broadband subscribers in its first years, but has fallen short of that. </li><li>Last month, Page told Craig Barratt, the CEO of Fiber (or Access, as it’s known), to halve his staff down to 500. </li><li>Page also told Barratt he wanted to cut the cost of delivering internet to homes down by a tenth. Industry experts had <a href="http://www.recode.net/2016/5/11/11613308/google-fiber-alphabet">told me</a> that wireless plans, like the one Fiber is pursuing, could be about a fifth as cheap as fiber networks. (That said, Page is renowned for his near-impossible demands.)</li><li>Porat, who has developed a reputation as a cost cutter, interceded on Fiber’s behalf, arguing to Page that Fiber’s business model is defensible. </li><li>Barratt considered leaving earlier in the year, reportedly irked by the changes at Alphabet. If he did, he would <a href="http://www.recode.net/2016/8/5/12388496/tech-lead-of-google-s-self-driving-car-project-is-leaving">not be the first “Other Bets” exec</a> to do so.</li></ul>
<p>We <a href="http://www.recode.net/2016/5/11/11613308/google-fiber-alphabet">reported earlier</a> that Fiber&rsquo;s current expansion model costs at least $1 billion per market.</p>

<p>While Fiber has hit pause in two markets, Portland and San Jose, it is still moving forward with broadband and cable connections in others. Earlier this week, it announced that service was active in <a href="http://arstechnica.com/information-technology/2016/08/google-fiber-hits-salt-lake-city-now-available-in-seven-metro-areas/">Salt Lake City</a>, its seventh metro area.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<author>
				<name>Johana Bhuiyan</name>
			</author>
			
			<title type="html"><![CDATA[The newest Recode conference, Code Enterprise, is all about the changing rules of work]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/8/24/12558218/code-conference-enterprise-future-of-work" />
			<id>https://www.vox.com/2016/8/24/12558218/code-conference-enterprise-future-of-work</id>
			<updated>2016-09-01T16:33:15-04:00</updated>
			<published>2016-08-24T06:30:06-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Everything about work is changing. Software has upended the way businesses operate in a range of industries. Innovations in tech, like cloud computing and artificial intelligence, are accelerating that change, creating new promising companies and torpedoing others. Tech has altered the definition of a job, thanks to the explosion of the &#8220;gig economy.&#8221; With more [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Recode" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6985395/Post_1280x853.gif?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Everything about work is changing.</p>

<p>Software has upended the way businesses operate in a range of industries. Innovations in tech, like cloud computing and artificial intelligence, are accelerating that change, creating new promising companies and torpedoing others.</p>

<p>Tech has altered the definition of a job, thanks to the explosion of the &ldquo;gig economy.&rdquo; With more automation, many gigs will disappear too.</p>

<p>And the workplace itself is changing, growing more inventive and diverse. Although this is taking much longer than it should.</p>

<p>The latest chapter in <strong>Recode&rsquo;s</strong> singular <strong>Code Conference</strong> will take a sweeping look at this evolution of work <a href="https://events.recode.net/events/code-enterprise/">this coming November</a>. We will delve into what&rsquo;s next for enterprise companies and tech, for work culture, and for the future of automation and labor.</p>

<p>And we will do so, as usual, with fascinating speakers &mdash; from the tech world and beyond &mdash; and a critical journalistic approach.</p>

<p>One company that embodies the change in work is Slack. Work never relents &mdash; it&rsquo;s always with us, one notification away. You can, depending on your druthers, credit or blame the fast-rising messaging startup for this.</p>

<p>Slack has also pushed the boundaries of what an enterprise tech company can do, building out a network with bot creators and connected device startups. We are proud to announce that <strong>April Underwood</strong>, Slack&rsquo;s VP of product, and <strong>Noah Weiss</strong>, the head of its search, research and learning group, will be joining us at the conference.</p>

<p>Twilio, another one-time hot enterprise startup, is now a public company &mdash; and a well-performing one (so far). <strong>Jeff Lawson</strong>, its CEO, is a star in the world of developers, who are as reliant on Twilio&rsquo;s cloud communications tech as the rest of us are on running water.</p>

<p>Speaking of the cloud: <strong>Diane Greene</strong> joined Google almost a year ago and has quickly steered the search giant into a serious enterprise contender position against Microsoft and Amazon. We are jazzed to have her in another marquee spot.</p>

<p>What we do at work and how we do it is changing rapidly. How about <em>where</em> we work?</p>

<p>To grok this change, we need more than just tech executives. <strong>Yves Behar</strong>, <a href="http://www.theverge.com/2014/8/6/5975203/yves-behars-most-iconic-designs">an internationally recognized designer</a>, will join us to discuss ways aesthetics and tech can make everyday things livelier and smarter. Also, we&rsquo;ve invited <strong>Ryan Mullenix</strong>, an architect with the firm NBBJ, which is designing <a href="http://www.bloomberg.com/news/features/2016-06-29/prime-real-estate-amazon-has-swallowed-downtown-seattle">the new audacious Amazon campus</a>.</p>

<p>What about building unique companies, then keeping them that way?</p>

<p><strong>Jacob Jaber</strong>, the CEO of Philz Coffee, one of the successful, idiosyncratic new retail outfits, will speak to the challenges a new generation of companies face as they scale, from hiring and retaining talent to maintaining a tailored culture.</p>

<p>We&rsquo;ll have more speakers to announce in the coming weeks as we get closer to our two-day conference in San Francisco, so keep an eye out for that.</p>

<p>In the meantime, you can register for the conference <a href="https://app.certain.com/profile/form/index.cfm?PKformID=0x23998918627&amp;_ga=1.58079274.1034442469.1466460770#Profile">here</a>.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mark Bergen</name>
			</author>
			
			<title type="html"><![CDATA[A satellite exec is taking over Project Loon, the internet balloon program born at Google]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/2016/8/23/12411770/project-loon-mike-cassidy-alphabet-x" />
			<id>https://www.vox.com/2016/8/23/12411770/project-loon-mike-cassidy-alphabet-x</id>
			<updated>2016-08-24T08:35:09-04:00</updated>
			<published>2016-08-23T18:26:54-04:00</published>
			<category scheme="https://www.vox.com" term="Alphabet" /><category scheme="https://www.vox.com" term="Big Tech" /><category scheme="https://www.vox.com" term="Google" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[There&#8217;s another executive mix in the Alphabet soup. Tom Moore, a senior VP at the broadband satellite company ViaSat, is taking the reins at Project Loon, the ambitious effort to string high-altitude balloons into a global internet network. Mike Cassidy, a serial entrepreneur who has helmed the project for the past two years, is stepping [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Project Loon test in New Zealand | X" data-portal-copyright="X" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6911895/loon-raven.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Project Loon test in New Zealand | X	</figcaption>
</figure>
<p>There&rsquo;s another executive mix in the Alphabet soup.</p>

<p>Tom Moore, a senior VP at the broadband satellite company ViaSat, is taking the reins at Project Loon, the ambitious effort to string high-altitude balloons into a global internet network.</p>

<p>Mike Cassidy, a serial entrepreneur who has helmed the project for the past two years, is stepping down from the position but remaining at X, the company under Google parent Alphabet that houses the project.</p>

<p><strong>Recode</strong> had previously heard that Cassidy was stepping away from the project, which has yet to deliver a commercial product. But we didn&rsquo;t have all the details.</p>

<p>The hiring of Moore, a communications industry veteran, signals that the project may become more reliant on satellite networks. Moore&rsquo;s company, WildBlue Communication, which he founded in 1998, was acquired by ViaSat in 2009.</p>

<p>It&rsquo;s also a similar pattern to other parts of Google&rsquo;s far-fetched research lab. The Alphabet arm has hired leaders with commercial experience as they try to turn their projects from science experiments to viable operations. In the fall, <a href="http://www.recode.net/2015/9/13/11618514/google-picks-former-hyundai-ceo-as-its-self-driving-car-ceo">they hired a former Hyundai exec</a> to run its self-driving car unit.</p>

<p>Still, the Alphabet divisions <a href="http://www.recode.net/2016/8/5/12388496/tech-lead-of-google-s-self-driving-car-project-is-leaving">have lost some key executives</a> over the past year.</p>

<p>Astro Teller, the head of X, had this to say in a statement about the new hire: &ldquo;Under Mike&rsquo;s scrappy, entrepreneurial leadership, Loon moved from science project to viable venture, and Tom&rsquo;s valuable industry experience will help launch us into the commercial stage of this moonshot.&rdquo;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/6986117/LoonIndonesia1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Mike Cassidy, VP, Loon (second from right); Sergey Brin, President, Alphabet (far right) in October" data-portal-copyright="" />
<p>In the fall, Loon announced it was starting testing with carriers in Indonesia, its fourth country partner, <a href="http://www.recode.net/2016/2/15/11587878/project-loon-rural-internet-effort-going-into-carrier-testing-this">despite technical hurdles</a> that nearly nixed the project.</p>

<p>Cassidy <a href="http://www.mobileworldlive.com/featured-content/home-banner/google-increasingly-confident-over-project-loon/">said in March</a> that Loon was &ldquo;getting close&rdquo; to commercial deployment. Cassidy took over the project in the fall of 2014, after spending three years as a director at the Google X research lab.</p>

<p>He arrived at Google after an entrepreneurial streak, founding and selling three startups. His fourth, an online travel guide called Ruba, <a href="https://techcrunch.com/2010/05/21/google-acquires-travel-guide-startup-ruba/">became a part of Google in 2010</a>.</p>

<p>Moore will start in mid-September as a VP at X, the company said.</p>

<p><small><em>This article originally appeared on Recode.net.</em></small></p>
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