Nicola Fumo | Vox Our world has too much noise and too little context. Vox helps you understand what matters. 2019-03-06T10:58:31+00:00 https://www.vox.com/authors/nicola-fumo/rss https://platform.vox.com/wp-content/uploads/sites/2/2024/08/vox_logo_rss_light_mode.png?w=150&h=100&crop=1 Nicola Fumo <![CDATA[How tech played out on the Met Gala red carpet]]> https://www.vox.com/2016/5/3/11634204/how-tech-played-out-on-the-met-gala-red-carpet 2019-03-06T05:58:31-05:00 2016-05-03T10:46:56-04:00

Some Met Galas have themes that make dressing for the red carpet pretty literal: Punk, China, superheroes. “Manus x Machina: Fashion In an Age of Technology” is … loose. The exhibit itself explores the evolution of dressmaking from handmade (manus) to machine made (machina), and all the different ways the two can work together. It’s the “How Stuff Works” of Costume Institute exhibits. How, then, is someone supposed to dress for that?

“Tech white tie” was the dress code assigned by the invitation — still wholly unclear — and left to the interpretation of the guests. Most gala attendees went with a general retrofuture feel in shiny looks resembling liquid metal, bodices that outlined the bust like robotic chest armor, even more literal robot references, latex-like fabric and more than one count of silvery hair. Tech accessory of the night goes straight to Mr. Orlando Bloom, who wore a Tamagotchi on his suit jacket.

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

]]> Nicola Fumo Kwame Opam <![CDATA[Vogue and Apple: A love story unraveling]]> https://www.vox.com/2016/4/29/11586542/vogue-and-apple-a-love-story-unraveling 2019-03-06T05:37:22-05:00 2016-04-29T08:47:38-04:00

To the world at large, Vogue is fashion and Apple is tech. Each represents the premium in their space: Vogue with over a century in print and access to A-list everyone, Apple with the slickest must-have gadgets on the planet. Whether we subscribe to the magazine or own an Apple device personally is moot — they’re mega-brands with mega-influence.

The two have united this year to produce the annual spring Costume Institute exhibit and its corresponding over-the-top event, the red carpet blowout known as the Met Gala. The exhibit, “Manus x Machina: Fashion in an Age of Technology,” loosely covers the intersection of both industries. What a marriage.

Read the rest of this post on Racked >>

This article originally appeared on Recode.net.

]]> Nicola Fumo <![CDATA[Ringly Launches ‘Aries’ Smart Bracelet]]> https://www.vox.com/2016/3/29/11587348/ringly-launches-aries-smart-bracelet 2019-03-06T05:16:34-05:00 2016-03-29T10:56:18-04:00

One of the biggest hurdles with wearable tech is actually wanting to wear the things. It sounds vain, maybe, but if you’re not aesthetically inclined to wear a smart watch or an activity tracker, all promise of function is worthless. In an effort to be more attractive (literally) to female shoppers, we’re seeing wearables take on a jewelry feel: Jawbone adapted a metal hook closure, Mira has a design that hides its tracker inside of a cuff bracelet, and Tory Burch designed a pendant necklace to disguise Fitbit’s Flex tracker.

Today, the world of pretty wearables gets another win with the launch of Ringly’s “Aries” collection; a quartet of slim, gold-plated bangles in four semi-precious stone options.

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

]]> Nicola Fumo <![CDATA[Why Women Aren’t Buying Smartwatches]]> https://www.vox.com/2016/1/12/11588708/why-women-arent-buying-smartwatches 2019-03-06T05:40:36-05:00 2016-01-12T08:15:54-05:00

Fashion-tech is the kind of word pairing that people love hearing themselves say. It sounds futuristic and cool, a union of two slick worlds that have nothing to do with each other — except for everything (okay, now it’s a rom-com, but bear with me). Wearables, including smartwatches and fitness trackers, are the apotheosis of fashion-tech. Fashion accessories with technological superpowers! They’re perfect — except they aren’t.

It’s taken awhile for wearables to break through the mainstream, but we’re here. According to a 2015 Consumers and Wearables Report by NPD Connected Intelligence, one in 10 U.S. adults owns a fitness tracker. Of that group, 54 percent are women. So why, then, are 71 percent of smartwatch owners male?

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

]]> Nicola Fumo <![CDATA[Charting Fashion’s Early, Optimistic Embrace of Virtual Reality]]> https://www.vox.com/2015/12/17/11621554/charting-fashions-early-optimistic-embrace-of-virtual-reality 2019-03-06T05:45:45-05:00 2015-12-17T10:59:42-05:00

Fashion and tech are always eager to grasp at one another; working together, each stands to gain a great deal. When fashion embraces tech, it looks cutting-edge, forward-thinking, smart. When tech aligns with fashion, it looks high-end, in-touch, sexy. Naturally, the two are making eyes at each over the very latest and greatest in applied science: Virtual reality.

“The possibilities for VR to revolutionize the fashion industry are endless,” Jaunt’s VP of marketing communications Miles Perkins tells Racked by email. Jaunt has been fast and furious to take the lead in fashion VR content, working with “Elle,” “InStyle,” 7 For All Mankind and The North Face. “Wouldn’t we all want to be able to go to Fashion Week in Paris or New York?” he muses. “We can make experiences like attending a Paris runway show from your living room a reality. In the not too distant future, we think consumers could even buy clothes directly from the virtual runway.”

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

]]> Nicola Fumo <![CDATA[Unpacking Calvin Klein’s Wildly Successful #MyCalvins Campaign]]> https://www.vox.com/2015/10/15/11619630/unpacking-calvin-kleins-wildly-successful-mycalvins-campaign 2019-03-06T05:36:19-05:00 2015-10-15T09:42:04-04:00

There are over 179,000 photos on Instagram tagged #MyCalvins. Most are selfies of lean twentysomethings in their beds and bathroom mirrors, proudly united by cotton underwear bearing the name “Calvin Klein.”

The American fashion brand debuted the campaign in early 2014 to promote its underwear, and has since expanded it to market denim. It’s been admirably effective, not only capturing a desirable audience’s attention, but also leading them to create endless streams of user-generated content living on social platforms: a 21st century marketer’s wet dream.

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

]]>