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	<title type="text">Oliver Sava | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2018-04-11T20:28:20+00:00</updated>

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		<entry>
			
			<author>
				<name>Oliver Sava</name>
			</author>
			
			<title type="html"><![CDATA[What Tom Holland has that other Spider-Mans haven’t]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/culture/2017/7/7/15724258/tom-holland-best-spider-man-dance-training" />
			<id>https://www.vox.com/culture/2017/7/7/15724258/tom-holland-best-spider-man-dance-training</id>
			<updated>2018-04-11T16:28:20-04:00</updated>
			<published>2017-07-07T09:30:02-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Movies" />
							<summary type="html"><![CDATA[Any actor who headlines a superhero movie faces significant pressure; that&#8217;s simply the nature of the beast. Superhero characters have huge, extremely opinionated fan bases, film studios are banking on actors that can ideally sustain a multi-picture franchise, and performers have to please critics and news outlets that are increasingly exhausted by superhero properties. But [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Tom Holland as Spider-Man. | Sony" data-portal-copyright="Sony" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8812593/spiderman_homecoming_image_5.jpg?quality=90&#038;strip=all&#038;crop=0,12.369791666667,100,87.630208333333" />
	<figcaption>
	Tom Holland as Spider-Man. | Sony	</figcaption>
</figure>
<p>Any actor who headlines a superhero movie faces significant pressure; that&rsquo;s simply the nature of the beast. Superhero characters have huge, extremely opinionated fan bases, film studios are banking on actors that can ideally sustain a multi-picture franchise, and performers have to please critics and news outlets that are increasingly exhausted by superhero properties. But few have had to deal with the weight of expectations placed on <a href="http://www.imdb.com/name/nm4043618/">Tom Holland</a>, a.k.a. Hollywood&rsquo;s newest Spider-Man.</p>

<p>Spider-Man has been on shaky cinematic ground as of late. The character has headlined two different film franchises in the past 15 years: director Sam Raimi&rsquo;s initially promising <em>Spider-Man </em>trilogy in the 2000s, which ended with a disastrous third installment, and Marc Webb&rsquo;s <em>Amazing Spider-Man</em> series, which was truncated after the second film. Sony was desperate for a fresh take, and turned to superhero movie juggernaut Marvel Studios for help, <a href="https://www.vox.com/2015/2/10/8010235/spider-man-sony-marvel-movie-rights">striking a deal</a> that allowed Peter Parker to enter the immensely successful Marvel Cinematic Universe. <a href="https://www.vox.com/summer-movies/2017/7/6/15897294/spider-man-homecoming-movie-review"><em>Spider-Man: Homecoming</em></a> is the product of that union, a co-production between Marvel Studios and Sony&rsquo;s Columbia Pictures that puts the expectations of two studios on the shoulders of the 21-year-old Holland.</p>

<p>There was inherent risk in placing the future of Spider-Man&rsquo;s cinematic legacy in the hands of a relatively unknown up-and-comer like Holland, but Marvel Studios had something Sony didn&rsquo;t: an established superhero cinematic universe that creates a very different context for this new Peter Parker. Where Sony&rsquo;s previous Spider-Man films largely stood alone and needed to reestablish the world around the hero with each revival, Marvel could introduce Spidey by making him part of a separate superhero blockbuster: last summer&rsquo;s <a href="https://www.vox.com/2016/5/5/11574504/captain-america-civil-war-movie-review"><em>Captain America: Civil War</em></a>.</p>

<p>If executed correctly, Holland&rsquo;s debut as Peter Parker in <em>Civil War</em> could get viewers excited to see more of the MCU&rsquo;s interpretation of the character &mdash; and that&rsquo;s exactly what happened. Spider-Man proved to be the breakout star in a movie featuring a stacked roster of superheroes played by big-name actors like Robert Downey Jr.&rsquo;s Iron Man and Chris Evans&rsquo;s Captain America.</p>

<p>Parker&rsquo;s initial conversation with Tony &ldquo;Iron Man&rdquo; Stark gave viewers a strong impression of Holland&rsquo;s flustered-but-eager character, and those qualities carried over to Spider-Man&rsquo;s demeanor during the film&rsquo;s big action centerpiece, which pitted Iron Man&rsquo;s team of government-sanctioned heroes against Captain America&rsquo;s rebels. Parker&rsquo;s intensely awkward personality combined with Holland&rsquo;s smooth, graceful movement made Spider-Man stand out among the heated, aggressive veteran heroes, and it&rsquo;s all due to something you don&rsquo;t typically hear mentioned in conversations about blockbuster superhero flicks: Holland&rsquo;s classical dance training.</p>

<p>Holland trained as a gymnast during his childhood and became active in parkour running during his adolescence, but it&rsquo;s his experience as a dancer that makes him an ideal actor for Spider-Man. Gymnastics and parkour are valuable skills for any action performer to have, but actors must be able to emote through that movement if they&rsquo;re going to headline an entire franchise. That&rsquo;s where dance comes in. Holland&rsquo;s dance background informs his Spider-Man performance in a deep and dynamic way, and it also helped to drive excitement for <em>Homecoming</em>.</p>
<h2 class="wp-block-heading">The journey from ballerino Billy Elliot to web-slinging Peter Parker</h2>
<p>Holland got his big break at 12 years old as one of the actors sharing the lead role in the West End production of <em>Billy Elliot: The Musical</em> in 2008. He had more than two years of extensive ballet training to prepare him for the part, and while he&rsquo;s not dancing at <em>Billy Elliot</em> levels anymore, he&rsquo;s held on to his ability to be expressive through movement. Of all the superheroes that have become household names, Spider-Man is the one whose movement most closely resembles dance. His superpowers include enhanced agility, strength, and speed, and he can cling to (and suspend himself from)<strong> </strong>just about any surface, allowing him to use the full range of a space in ways other superheroes can&rsquo;t.</p>

<p>There&rsquo;s also an increased level of showmanship to Spider-Man, which brings an extra layer of entertainment to his movement. The character&rsquo;s origin story sees Peter Parker first try to capitalize on his superpowers by becoming a professional wrestler, but even when that career doesn&rsquo;t pan out, Spider-Man maintains a certain sense of flair as a superhero. He loves to crack wise while in costume because he&rsquo;s putting on a show. And Holland seems to understand the performative nature of the character.</p>

<p>Holland&rsquo;s introduction as Peter in <em>Civil War</em> presents him as an awkward teenager who&rsquo;s still trying to figure out what to do with his superpowers, and while he has the basic understanding that he should use his abilities to help people, he&rsquo;s scrambling to juggle his superhero life with his other responsibilities at home and school. Holland&rsquo;s body language reinforces this confusion and anxiety, as if he&rsquo;s directly translating Peter&rsquo;s feelings into movement. He&rsquo;s tightly wound and his movements are stiff, as if he&rsquo;s unsure of how he should act at any given moment and constantly second-guessing the decisions he does make.</p>

<p>Peter&rsquo;s <em>Civil War</em> debut doesn&rsquo;t mention his role in the murder of his Uncle Ben and the impact that Ben&rsquo;s death had on his development as a hero, but the hesitant quality of his movement tells that story, and makes it clear what he&rsquo;s talking about when he tells Tony Stark about his responsibility to help others. His physical presence carries a lot of the storytelling in the scene.</p>

<p>Holland was primed for this type of work by his role in <em>Billy Elliot</em>, which forced him to spend a lot of time depicting grief with his body. Billy Elliot and his entire family are struggling to keep their household together in the wake of Billy&rsquo;s mother&rsquo;s death, and in the musical, Billy&rsquo;s father delivers a harsh reminder of this tragedy that compels Billy to perform a frantic tap number called <a href="https://www.youtube.com/watch?v=MDElsfXr47Y">&ldquo;Angry Dance.&rdquo;</a> This is the big Act 1 finale, and while Billy&rsquo;s physicalization of his grief is far more heated than Peter Parker&rsquo;s somber demeanor, it highlights how movement can amplify emotion.</p>

<p>Peter Parker&rsquo;s relationship to his superhero persona is surprisingly similar to Billy Elliot&rsquo;s relationship to dance, giving him an outlet for the emotions that arise from a loved one&rsquo;s death. And though Peter Parker may call himself Spider-Man, Holland&rsquo;s portrayal of the character reads as a teenage boy more than any of the previous big-screen interpretations of the role.</p>

<p>Holland&rsquo;s youth &mdash; he&rsquo;s currently 21, and was 19 when production wrapped on <em>Civil War </em>&mdash; immediately distinguishes him from the two actors who preceded him as Spider-Man, Tobey Maguire and Andrew Garfield, who were both in their late 20s when they were cast. They didn&rsquo;t read as teenagers the way Holland does; they were adult men with boyish qualities, requiring some suspension of disbelief to accept that they were playing someone in high school. That&rsquo;s not the case with Holland. He looks like someone who&rsquo;s still maturing, which is important considering Spider-Man is the young, inexperienced new kid of the MCU.</p>

<p>With his face covered by Spider-Man&rsquo;s mask during the big <em>Civil War</em> fight sequence, Holland must place even more emphasis on his body language. Spider-Man&rsquo;s jittery physicality comes from a mix of excitement, nerves, and the gradual realization that he&rsquo;s in way over his head, and his awkwardness is amplified when he&rsquo;s surrounded by all these heroes who have been in the game long enough to have learned how to look cool while they fight. Spider-Man is the nerd who somehow ended up at the cool kids&rsquo; table in the cafeteria, and he<strong> </strong>doesn&rsquo;t fit in.</p>

<p>Holland is still channeling Peter&rsquo;s personality when Spider-Man first appears, but once the action breaks out, Peter&rsquo;s apprehension gives way to determination to prove that Spider-Man has what it takes to fight alongside these heavy hitters. There&rsquo;s a clear shift in how Holland carries himself, and the dynamics of his performance make the role of Peter Parker feel like a bigger part of the movie than it is.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8812617/spideytrain.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Tom Holland in Spider-Man: Homecoming." title="Tom Holland in Spider-Man: Homecoming." data-has-syndication-rights="1" data-caption="Tom Holland in &lt;em&gt;Spider-Man: Homecoming&lt;/em&gt;. | Sony" data-portal-copyright="Sony" /><h2 class="wp-block-heading">Fueling the <em>Homecoming</em> hype machine with dance</h2>
<p>Holland <a href="http://ellentube.com/videos/0-3uev4myo/">discovered he had landed the Spider-Man role</a> when he saw Marvel&rsquo;s official announcement on Instagram, which is one of <a href="https://www.instagram.com/tomholland2013/">his most valuable tools for self-promotion</a>. In the months before Marvel <a href="http://marvel.com/news/movies/24758/sony_pictures_and_marvel_studios_find_their_spider-man_star_and_director">made the official casting announcement on June 23, 2015</a>, he had been posting <a href="https://www.youtube.com/watch?v=icg0TNp51uE">stunt videos</a> spotlighting the physical aptitude that made him a top candidate for Peter. His penchant for showing off on social media would become a major part of <em>Spider-Man: Homecoming</em>&rsquo;s<em> </em>promotion, not just in terms of Holland&rsquo;s gymnastics and parkour skills but also in terms of his dancing.</p>

<p>While filming <em>Spider-Man: Homecoming</em>, he instigated a <a href="https://www.instagram.com/p/BJojNyMjE6T/">stunt-off</a> with his <em>In the Heart of the Sea </em>costar Chris Hemsworth, who was filming his own Marvel movie at the time, <a href="https://www.vox.com/2017/4/10/14385732/thor-ragnarok-trailer-blanchett-hemsworth"><em>Thor: Ragnarok</em></a>. Holland&rsquo;s theatricality shines through in his stunt challenge video, in which he follows his stuntman&rsquo;s instructions to perform a flip &mdash; but then jumps up from his crouched landing position and twists in the air before landing back on his feet. These are flourishes that the stuntman doesn&rsquo;t include, and the extra details make for a showier performance.</p>
<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BJojNyMjE6T/?utm_source=ig_embed&#038;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/p/BJojNyMjE6T/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a><p><a href="https://www.instagram.com/p/BJojNyMjE6T/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank">A post shared by Tom Holland (@tomholland2013)</a></p></div></blockquote>
</div></figure>
<p>Dance doesn&rsquo;t make its way into Holland&rsquo;s personal Instagram very often, but he has occasionally appeared in the feed of Deja Carter, a choreographer who is close friends with Holland&rsquo;s fellow <em>Spider-Man: Homecoming</em> cast member Zendaya. Last August, Carter posted two videos of <a href="https://www.instagram.com/p/BJXEXydjBiU/">herself dancing with Holland</a>, one of which <a href="https://www.instagram.com/p/BJJUFm_D0S_/">also featured Zendaya</a>. Both videos went viral, and publicly reinforced the personal friendship between Holland and Zendaya that has been <a href="http://www.hollywoodreporter.com/video/new-spider-man-stars-zendaya-tom-holland-first-meeting-reboot-secrets-945579">consistently mentioned</a> in the <em>Homecoming</em> press cycle. (That rapport really shines through in <a href="http://www.interviewmagazine.com/film/tom-holland">Zendaya&rsquo;s recent conversation with Holland</a> for Interview.)</p>

<p>Holland is modest about his dance skills &mdash; &ldquo;I can still do a couple pirouettes, but I am by no means a proper dancer,&rdquo; he <a href="http://www.hollywoodreporter.com/news/tom-holland-his-spider-man-incarnation-time-see-kid-945320">told the Hollywood Reporter</a> last year &mdash; but Zendaya&rsquo;s incredulous expression at the end of <a href="https://www.youtube.com/watch?v=WmU7X_89mEU">this Snapchat video</a> in which Holland performs &ldquo;a couple pirouettes&rdquo; is the proper response to his claims. Holland is obviously talented, and Marvel and Sony have caught on to the fact that people respond especially well to videos showcasing his dancing prowess and have used those skills to fuel publicity for <em>Spider-Man: Homecoming</em>.</p>

<p>Those skills hit the national stage when Holland appeared on <em>Lip Sync Battle</em> with Zendaya in May, where he briefly channeled Gene Kelly in <em>Singin&rsquo; in the Rain</em> before performing Rihanna&rsquo;s &ldquo;Umbrella&rdquo; in drag. The retro bit at the start is cute, but &ldquo;Umbrella&rdquo; is when the really impressive moves come out.</p>

<p>Holland hits the choreography with force and precision, and his performance is totally confident, with a playful swagger. He&rsquo;s having so much fun, and he clearly delights in having the opportunity to show off his dancing ability. Holland&rsquo;s dance training taught him how to bring theatricality to his movement and use it to inform his character, and now he&rsquo;s following in the footsteps of action stars like the late Patrick Swayze and Channing Tatum, whose experience as dancers gave them wider range and better quality of movement.</p>

<p>Given that <em>Spider-Man: Homecoming </em>is aiming for a <a href="http://uproxx.com/movies/spider-man-homecoming-preview-set-visit-teen-movie-diversity/">younger perspective</a> than the usual Marvel fare with its focus on high school dynamics, it&rsquo;s fitting that the studio would cast a lead who looks like a teenager and understands how to use social media to expand his profile. Holland&rsquo;s charisma and physical prowess are invaluable for playing a charming, high-flying character like Spider-Man, whose face is completely covered when he&rsquo;s in costume. The eyes are the only expressive part of his mask, but Holland has proven that he can use his body to enrich the hero&rsquo;s personality. That has helped make Spider-Man an engaging addition to the MCU even though he&rsquo;s only had about a half-hour of screen time so far, and it bodes very well for Peter Parker&rsquo;s turn in the spotlight with <em>Spider-Man: Homecoming</em>.</p>

<p>Spider-Man: Homecoming <em>hits theaters July 7.</em></p>
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			<entry>
			
			<author>
				<name>Oliver Sava</name>
			</author>
			
			<title type="html"><![CDATA[The evolution of Archie Comics: updating the Riverdale gang for the 21st century]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/culture/2017/1/26/13149304/archie-comics-riverdale-evolution" />
			<id>https://www.vox.com/culture/2017/1/26/13149304/archie-comics-riverdale-evolution</id>
			<updated>2017-01-26T11:37:00-05:00</updated>
			<published>2017-01-26T09:40:02-05:00</published>
			<category scheme="https://www.vox.com" term="Comic Books" /><category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="TV" />
							<summary type="html"><![CDATA[The reputation of Archie Comics is built on an idealized American city frozen in time. Inspired by MGM&#8217;s Andy Hardy films of the 1930s, Riverdale &#8212; the home of Archie Andrews, Betty Cooper, Veronica Lodge, and the rest of the Archie gang &#8212; is a place where soda shops are still the preferred teen hangout [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="Promotional artwork for the upcoming CW series Riverdale. | Veronica Fish" data-portal-copyright="Veronica Fish" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7294031/VeronicaFish_Promo.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Promotional artwork for the upcoming CW series Riverdale. | Veronica Fish	</figcaption>
</figure>
<p>The reputation of<a href="http://archiecomics.com/"> Archie Comics</a> is built on an idealized American city frozen in time. Inspired by MGM&rsquo;s <em>Andy Hardy </em>films of the 1930s, Riverdale &mdash; the home of Archie Andrews, Betty Cooper, Veronica Lodge, and the rest of the <em>Archie</em> gang &mdash; is a place where soda shops are still the preferred teen hangout spots and adolescent love triangles never end because the characters never age.</p>

<p>Archie himself debuted in December 1941, in&nbsp;<a href="http://comicvine.gamespot.com/pep-comics-22/4000-137602/"><em>Pep Comics</em>&nbsp;No. 22</a>. But it was the visual aesthetic first established by artist <a href="https://en.wikipedia.org/wiki/Dan_DeCarlo">Dan DeCarlo</a> in the late 1950s that ultimately defined the look of Archie Comics for the next half a century. While certain elements like fashion and technology changed to reflect modern trends, the general appearance and content of the Archie series remained a throwback to a more innocent, naive past.</p>

<p>The publisher was tethered to a cartoony, simplistic art style, and the safety of the visuals was reflected in the stories, which rarely took risks and consistently returned to well-trodden narrative territory: Archie stuck in his love triangle, Betty and Veronica vying for Archie&rsquo;s affection, Jughead avoiding romance in favor of gastronomic satisfaction. But with <a href="http://blog.comichron.com/2014/07/the-life-of-archie-54-years-of.html">sales diminishing</a> through the &rsquo;80s, &rsquo;90s, and &rsquo;00s, Riverdale and its inhabitants needed to evolve if the company was going to flourish &mdash; or even just survive &mdash; in the 21st century.</p>

<p>That evolution has been gradually occurring since Jon Goldwater stepped into the role of Archie Comics CEO and publisher in 2009. He&rsquo;s taken editorial risks that have creatively and commercially reinvigorated the Archie line by improving representation in Riverdale, encouraging unconventional approaches to Archie concepts, and bringing in new creators to completely overhaul the publisher&rsquo;s core titles.</p>

<p>And it&rsquo;s worked: 75 years after the character&rsquo;s introduction, Archie is getting a big push into the mainstream spotlight as The CW launches <a href="http://www.imdb.com/title/tt5420376/"><em>Riverdale</em></a>, a new TV show offering <a href="https://www.youtube.com/watch?v=uISW88bFaxs">a <em>Twin Peaks</em>-inspired take</a> on the classic comic series. Under Goldwater&rsquo;s watch, diversification and experimentation have become the new driving forces of Archie Comics. But the changes have come in waves rather one aggressive push.</p>
<h2 class="wp-block-heading">2009: A new Goldwater flows through Riverdale</h2>
<p>When Jon Goldwater became Archie Comics&rsquo; CEO and publisher in 2009, the company was still dominated by the rudimentary, inoffensive stories and visuals first published by his father, John L. Goldwater, and Goldwater&rsquo;s co-founder, Louis H. Silberkleit, in the 1940s.</p>

<p>Goldwater and Silberkleit&rsquo;s eldest sons, Richard and Michael, took over the company as co-CEOs when their fathers retired in 1983, and they were both firmly dedicated to preserving the classic Archie image. When Archie Comics filed a trademark lawsuit against Warner Music Group in 2005 for its promotion and release of a new album by Australian pop-rock duo the Veronicas, Michael I. Silberkleit <a href="http://query.nytimes.com/gst/fullpage.html?res=980CE7D91731F937A3575AC0A9639C8B63">told the New York Times</a>: &#8221;The importance is the image of Archie, which everybody knows is good, clean, wholesome stuff. Without that image, we&#8217;re nothing.&#8221;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7294059/CoT6ObAXgAAILjU.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Jon Goldwater poses for a photo with KJ Apa and Cole Sprouce at San Diego Comic Con." title="Jon Goldwater poses for a photo with KJ Apa and Cole Sprouce at San Diego Comic Con." data-has-syndication-rights="1" data-caption="Jon Goldwater (center) with K.J. Apa and Cole Sprouse, who play Archie Andrews and Jughead Jones in the upcoming CW series &lt;em&gt;Riverdale&lt;/em&gt;,&lt;em&gt; &lt;/em&gt;at San Diego Comic-Con 2016. | @ArchieComics Twitter" data-portal-copyright="@ArchieComics Twitter" />
<p>Both of Archie&rsquo;s co-CEOs passed away from cancer within a year of each other, and in 2009, Richard Goldwater&rsquo;s half-brother Jon gave up his career as a music executive to keep Archie in the family. He recognized that the traditional Archie style, while still charming, had become stale over time, and the company had lost relevance in the 21st-century comic book marketplace.</p>

<p>But he also saw the long reach of the Archie brand: The distribution of Archie Comics digests in grocery stores had kept the general public aware of Archie, and while the publisher didn&rsquo;t sell nearly as many books as competitors like Marvel and DC, that exposure made Archie Comics an American institution. People who didn&rsquo;t read comics knew who Archie was, and with the rise of comics and graphic novels in pop culture, Goldwater dedicated himself to revitalizing Archie Comics for a contemporary audience.</p>
<h2 class="wp-block-heading">2010 to 2014: Archie Comics moves forward while keeping an eye on the past</h2>
<p>One of Goldwater&#8217;s earliest successes was the creation of the <a href="https://itunes.apple.com/us/app/archie-comics-reader/id1034023164?mt=8">Archie Comics app</a> in 2010, making it easy to find digital copies of <em>Archie</em> back issues and new releases. The next year, the company would become the first major American comics publisher <a href="http://comicsalliance.com/archie-comics-same-day-digital-interview/">to offer new digital issues on the same release date as the printed copies</a>, and the app modernized the company&#8217;s distribution model as the content on the page gradually began to evolve.&nbsp;</p>

<p>Goldwater started this evolution by experimenting within the traditional Archie style, a wise decision that tested the waters for change without alienating the publisher&rsquo;s existing fan base.</p>

<p>September 1, 2010, was a huge day in Archie Comics history: <em>Veronica </em>No. 202 introduced Riverdale&rsquo;s first openly gay character, <a href="http://www.cbr.com/meet-kevin-keller-riverdales-first-openly-gay-resident/">Kevin Keller</a>, and <a href="https://www.comixology.com/Life-With-Archie-1/digital-comic/23681"><em>Life With Archie </em>No. 1</a> debuted, sending Archie into adulthood for an ambitious new series that spotlighted his marriages to Betty and Veronica in two separate timelines. Goldwater showed his commitment to diversifying Riverdale with Kevin, who would go on to star in his own comic series, and <em>Life With Archie</em> ultimately proved a successful creative experiment that revealed the value of embracing more mature subject matter.</p>

<p>&ldquo;Mature subject matter&rdquo; is often code for &ldquo;more explicit sex and violence,&rdquo; but this wasn&rsquo;t the case in <em>Life With Archie</em>. Writer Paul Kupperberg had Archie and the rest of the Riverdale gang dealing with real adult problems like financial hardship and the difficulty of sustaining long-term relationships. The book wasn&rsquo;t afraid to get political, either, as it tackled the then-recent financial recession, same-sex marriage, and gun control.</p>

<p>The changes weren&rsquo;t universally embraced within Archie Comics. Goldwater technically shares the CEO and publisher role with Michael I. Silberkleit&rsquo;s widow, Nancy Silberkleit, though she&rsquo;s been effectively forced out of the company in recent years after multiple <a href="http://nypost.com/2013/10/03/archie-comics-employees-file-lawsuit-against-bully-boss/">lawsuits</a> and <a href="http://www.nydailynews.com/entertainment/gossip/archie-comics-hit-gender-discrimination-suit-article-1.1915316">countersuits</a> concerning her abusive behavior toward employees. Like her late husband, Silberkleit is a staunch supporter of the increasingly antiquated classic Archie image, and she allegedly disapproved of these <a href="http://www.nytimes.com/2012/04/15/nyregion/the-battle-for-a-comic-empire-that-archie-built.html">initial attempts to modernize</a>.</p>

<p>But Goldwater and Kupperberg pressed on, and, staying true to form, the series ended in 2014 with Archie giving his life to stop an assassination attempt on Kevin, who was now a senator.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7293075/lwa36.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Panels from Life With Archie #36" title="Panels from Life With Archie #36" data-has-syndication-rights="1" data-caption="The assassination attempt on Sen. Kevin Keller in &lt;em&gt;Life With Archie &lt;/em&gt;No. 36 was a turning point for Archie Comics. | Archie Comics" data-portal-copyright="Archie Comics" />
<p><em>Life With Archie</em> No. 36 is one of the great single issues in recent comics history, a tearjerker that brilliantly uses the history of Archie Comics to bring heartbreaking gravitas to the death of the company&rsquo;s flagship character. The issue sold exceptionally well &mdash; it was in the top 30 best-selling comics of its <a href="http://www.comichron.com/monthlycomicssales/2014/2014-07.html">release month</a>, selling nearly 30 times as many copies as the <a href="http://www.comichron.com/monthlycomicssales/2014/2014-05.html">preceding issue</a>. Additionally, just like the introduction of Kevin, the death of Archie garnered <a href="http://www.cnn.com/2014/07/16/showbiz/archie-death-details/">significant attention</a> from the mainstream press.</p>
<h2 class="wp-block-heading">2013 to 2014: Archie Comics leaves kids behind when the zombie apocalypse hits</h2>
<p>Nearly a year before adult Archie&rsquo;s sacrifice, in 2013, Archie Comics had launched<a href="https://afterlifewitharchie.com/"> <em>Afterlife With Archie</em></a>, a horror title that would change the course of the company&rsquo;s future.</p>

<p><em>Afterlife With Archie </em>is the first Archie Comics series that&rsquo;s not appropriate for all ages. Written by Roberto Aguirre-Sacasa with haunting chiaroscuro artwork from Francesco Francavilla, the book details the grisly fates of Riverdale&rsquo;s citizens when Sabrina Spellman, the teenage witch, accidentally unleashes a supernatural zombie contagion. She casts a spell to revive the dead dog of Archie&rsquo;s best friend, Jughead Jones, but it backfires &mdash; and Jughead is the first citizen of Riverdale to join the ranks of the undead, his hunger for burgers replaced by a craving for human flesh.</p>

<p>And that&rsquo;s just the book&rsquo;s starting point, which has gone to some very dark places in the 10 issues released thus far. Archie kills his undead father, Sabrina gets married to Cthulhu, and Cheryl Blossom takes a machete to her twin brother, just to name a few of the series&rsquo; terrifying plot developments.</p>
<div class="youtube-embed"><iframe title="Afterlife With Archie Trailer" src="https://www.youtube.com/embed/cD_JMXAGCoM?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p>All of this is antithetical to the Archie tradition of kid-friendly comic hijinks, but <em>Afterlife With Archie </em>isn&rsquo;t just giving Riverdale a superficial horror makeover. The creative team is using these genre elements to explore the world of Archie Comics from a new angle, and this fresh context brings out different aspects of the character relationships while upending expectations of what an Archie story should look like.</p>

<p><em>Afterlife With Archie</em> quickly became another major success for the publisher, inspiring Goldwater to continue down this dark path with a new <em>Sabrina</em> series. Launched in 2014 and written by Aguirre-Sacasa with evocatively retro art by Robert Hack, <a href="http://archiecomics.stores.yahoo.net/sasu.html"><em>The Chilling Adventures of Sabrina</em></a> takes narrative and visual cues from the horror stories of <a href="https://en.wikipedia.org/wiki/EC_Comics">EC Comics</a>, telling a grisly tale of the teenage witch&rsquo;s coming-of-age in the &rsquo;50s.</p>

<p>Despite considerable delays in their publishing schedules, both <em>Afterlife With Archie</em> and <em>The Chilling Adventures of Sabrina </em>are two of Archie Comics&rsquo; best-selling titles. And their early success pointed to a larger market interested in darker Archie properties, a market that appreciated and wanted new perspectives.</p>

<p>Meanwhile, the <a href="http://deadline.com/2014/10/archie-comics-series-riverdale-greg-berlanti-roberto-aguirre-sacasa-fox-858971/">2014 announcement</a> of a new <em>Riverdale</em> TV series by Aguirre-Sacasa and executive producer Greg Berlanti (<em>Arrow,</em> <em>The Flash</em>,<em> Supergirl</em>) brought even more attention to Archie Comics, and with the publisher&rsquo;s profile steadily rising, Goldwater directed his attention to giving the main Archie titles a major creative overhaul.</p>
<h2 class="wp-block-heading">2014 to 2016: Fresh creative voices usher in a new Riverdale for modern times</h2>
<p>Relaunches are trendy in comics right now, with both Marvel and DC ending series so that they can come back with new first issues that ideally make the books more accessible to new readers. (Marvel is currently in the midst of its latest Marvel Now! relaunch, and DC recently wrapped up its big DC Rebirth publishing initiative, giving flagship characters like Batman, Superman, and Wonder Woman new creative teams with new first issues.)<strong> </strong>Archie Comics doesn&rsquo;t have the intimidating, convoluted continuity of those superhero publishers, but a relaunch is just what it needed to show readers that it was committed to change across the board.</p>

<p>The main <em>Archie</em> series had run for more than 650 issues when Archie Comics <a href="http://archiecomics.com/archie-comics-relaunches-flagship-series-with-new-archie-1-announces-expansive-75th-anniversary-plans/">announced</a> in December 2014 that it would be canceled and replaced by a new <em>Archie</em> title with the A-list creative team of writer <a href="https://en.wikipedia.org/wiki/Mark_Waid">Mark Waid</a> (<em>Daredevil</em>,<em> Kingdom Come</em>) and artist <a href="https://en.wikipedia.org/wiki/Fiona_Staples">Fiona Staples</a>. Waid&rsquo;s work at Marvel and DC Comics over the past 25 years has earned him a huge fan base, and while Staples doesn&rsquo;t have as much experience as Waid, her wildly imaginative work on Image Comics&rsquo; <a href="https://imagecomics.com/comics/series/saga"><em>Saga</em></a> has made her one of the most popular, exciting artists in the industry.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7294135/archie1_staples.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Archie Andrews, nascent guitar god, in a splash page by Fiona Staples, from the rebooted &lt;em&gt;Archie &lt;/em&gt;No. 1. | Archie Comics" data-portal-copyright="Archie Comics" />
<p>The new <em>Archie </em>No. 1 debuted in July 2015, and while Waid&rsquo;s story didn&rsquo;t stray too far from Archie Comics conventions, Staples&rsquo;s visuals gave Riverdale the modern makeover it so desperately needed. Her slick digital art was a far cry from the classic Archie style, but it still captured the playful spirit of these characters and their world.</p>

<p>Following the <em>Archie </em>news, Archie Comics announced new <em>Jughead</em>, <em>Betty &amp; Veronica</em>, and <em>Life With Kevin</em> series by launching a $350,000 Kickstarter to crowdfund them. These books featured intriguing creative teams, but a major publisher asking its readers to fund its books received an overwhelmingly negative reaction from the comics community, resulting in the <a href="http://www.cbr.com/exclusive-archie-comics-cancels-kickstarter-says-comics-delayed-but-still-planned/">cancellation of the Kickstarter</a> after five days. These titles would still see publication, but not on the schedule proposed by the crowdfunding campaign.</p>

<p><em>Archie </em>was a <a href="http://www.avclub.com/article/after-several-decades-archie-gets-stunning-modern--222032">strong start</a> to the relaunch, but<a href="http://archiecomics.com/jughead-grabs-the-spotlight-in-the-all-new-jughead-1-by-chip-zdarsky-and-erica-henderson/"> <em>Jughead</em></a> has cemented itself as the crown jewel of Archie&rsquo;s line since it debuted in October 2015. Launched by writer Chip Zdarsky and artist Erica Henderson, the series is a silly, effervescent take on Archie&rsquo;s BFF, and <em>Jughead</em> hasn&rsquo;t lost any of its goofy appeal with its more recently installed creative team of writer Ryan North and artist Derek Charm.</p>

<p>Meanwhile, Adam Hughes&rsquo;s <a href="http://archiecomics.com/bettyandveronica1/"><em>Betty &amp; Veronica</em></a> isn&rsquo;t as effective on a creative level &mdash; the choice to hire an artist best known for his sexualized depictions of female characters to handle the story of Archie&rsquo;s competing love interests is an <a href="http://www.avclub.com/article/betty-veronica-wonder-woman-and-pitfalls-cheesecak-239912">unfortunately regressive one</a> &mdash; but its first issue sold a <a href="http://www.comichron.com/monthlycomicssales/2016/2016-07.html">huge number</a> of copies when it debuted in July.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/7294211/lifewithkevin2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>The sales figures for Dan Parent and J. Bone&rsquo;s digital-only <a href="http://archiecomics.com/lifewithkevin1/"><em>Life With Kevin</em></a> aren&rsquo;t available, but it&rsquo;s nice to see Archie Comics remain committed to pushing the openly gay Kevin as a major figure. <em>Life With Kevin</em> is the most traditional of the new Archie titles, and detailing Kevin&rsquo;s adulthood through that classic Archie lens normalizes the gay experience. There&rsquo;s nothing &ldquo;other&rdquo; about Kevin&rsquo;s sexual orientation, and having him be the main tether to the old Archie style makes a bold statement about queer inclusion at Archie Comics.</p>

<p>September 2016 saw the debut of a new<a href="http://archiecomics.com/breaking-news-josie-pussycats-join-new-riverdale-new-ongoing-series-bennett-deordio-mok/"> <em>Josie And The Pussycats</em> series</a> by co-writers Marguerite Bennett and Cameron DeOrdio and artist Audrey Mok, and it&rsquo;s not a surprise that having a woman writer results in more nuanced female characters than in <em>Betty &amp; Veronica</em>. The first issues of <em>Josie and the Pussycats</em> are laugh-out-loud funny and extremely stylish, delivering a compelling new start for the feline-themed rock trio.</p>

<p>Archie ended its 2016 with the December debut of <a href="https://store.archiecomics.com/catalog/index/136/reggie-and-me"><em>Reggie And Me</em></a> from veteran Archie Comics writer Tom DeFalco and artist Sandy Jarrell. The series explores the life of Riverdale&rsquo;s jerkiest jock, Reggie Mantle, through the eyes of his dachshund, Vader, one of the only creatures that looks at Reggie with admiration and love. DeFalco&rsquo;s experience with this world gives <em>Reggie and Me</em> more of a classic Archie feel, and the story successfully fleshes out Reggie&rsquo;s character to help readers understand how he became Riverdale&rsquo;s resident bully.</p>

<p>All told, Archie Comics is stronger creatively and commercially than it has been in years, and it has a healthy lineup of titles available for any new readers who want to learn more about Archie&rsquo;s world once The CW&rsquo;s <em>Riverdale</em> debuts. And the publisher is making that transition from TV to comics easier with the January 31 release of <a href="https://www.amazon.com/Road-Riverdale-Mark-Waid/dp/1682559726"><em>Road to Riverdale</em></a>, a collection containing the first issues of the new <em>Archie</em>, <em>Jughead</em>, <em>Betty and Veronica</em>, <em>Josie and the Pussycats</em>, and <em>Reggie &amp; Me</em> books.</p>
<h2 class="wp-block-heading">2017: With the jump to television, Archie Comics’ future looks bright</h2>
<p>All of the characters in the aforementioned new Archie books will play a role in <em>Riverdale</em>, but the tone of that series is more in line with Archie&rsquo;s horror titles than anything else. <em>Twin Peaks</em> has been <a href="http://www.cbr.com/aguirre-sacasa-riverdale-is-archie-meets-david-lynch-afterlife-specials-planned/">cited</a> by Aguirre-Sacasa as a major influence on the TV show, and the first <em>Riverdale </em>episodes offer a much darker, sexier version of Archie&rsquo;s world.</p>
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<p>Stylistic and narrative elements of more recent teen mystery TV series like <em>Veronica Mars</em> and <em>Pretty Little Liars </em>are also part of the <em>Riverdale </em>formula: The neo-noir aesthetic of <em>Veronica Mars</em> heavily informs <em>Riverdale</em>&rsquo;s visuals, and like both <em>Veronica Mars</em> and <em>Pretty Little Liars</em>, much of <em>Riverdale</em>&rsquo;s plot involves how the tragic death of a classmate shakes up the lives and relationships of the city&rsquo;s teen community.</p>

<p><a href="http://www.imdb.com/name/nm6216001/">K.J. Apa</a> plays the lead role of redheaded teen heartthrob Archie Andrews, while former teen heartthrob <a href="http://www.imdb.com/name/nm0000580/">Luke Perry</a> steps into a mentorship role as Archie&rsquo;s father. <a href="http://www.imdb.com/name/nm3929887/">Lili Reinhart</a> is Betty Cooper, and <a href="http://www.imdb.com/name/nm6161516/">Camila Mendes</a> is Veronica Lodge, who is now Latina. This shift for Veronica is part of <em>Riverdale</em>&rsquo;s attempt to bring more racial diversity to Archie&rsquo;s world: Reggie Mantle is played by Asian-American <a href="http://www.imdb.com/name/nm5224900/">Ross Butler</a>, rocker chick Josie McCoy is played by black actress <a href="http://www.imdb.com/name/nm3702160/">Ashleigh Murray</a>, and Apa himself is half-Polynesian.</p>

<p><a href="http://www.imdb.com/name/nm6663708/">Madelaine Petsch</a>&rsquo;s Cheryl Blossom steps into the main antagonistic role as the mean girl barely mourning the death of her brother, Jason, and the series unites Betty and Veronica against Cheryl rather than having them immediately fight over Archie. The essential Riverdale love triangle is still in play, and the girls&rsquo; affection for Archie creates tension at the start of their friendship, but taking the time to build a positive personal connection between Betty and Veronica makes their romantic conflict with Archie more complicated and compelling.</p>

<p>Given the success of The CW&rsquo;s other Greg Berlanti-produced shows based on comic book properties, it&rsquo;s likely that <em>Riverdale</em> will make a big splash at the network, especially with its dramatic twist on the general Archie concept. It&rsquo;s definitely something different, and all the changes that Jon Goldwater has pushed at Archie Comics over the last several years have been building to <em>Riverdale</em>&rsquo;s debut on January 26.</p>

<p>The comics community has already seen how Archie Comics has evolved, but <em>Riverdale </em>will expose the new Archie brand to a significantly larger audience. Hopefully it will also lead more people to the inventive work being done on the page, which embraces new creative perspectives and a wider variety of stylistic influences to showcase the unrealized potential of this 75-year-old comic book institution.</p>
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