<?xml version="1.0" encoding="UTF-8"?><feed
	xmlns="http://www.w3.org/2005/Atom"
	xmlns:thr="http://purl.org/syndication/thread/1.0"
	xml:lang="en-US"
	>
	<title type="text">Rachel Sugar | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2025-11-25T16:55:36+00:00</updated>

	<link rel="alternate" type="text/html" href="https://www.vox.com/author/rachel-sugar" />
	<id>https://www.vox.com/authors/rachel-sugar/rss</id>
	<link rel="self" type="application/atom+xml" href="https://www.vox.com/authors/rachel-sugar/rss" />

	<icon>https://platform.vox.com/wp-content/uploads/sites/2/2024/08/vox_logo_rss_light_mode.png?w=150&amp;h=100&amp;crop=1</icon>
		<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[My nail-biting quest for confidence]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/even-better/392058/gaining-confidence-coach-research-self-improvement-success" />
			<id>https://www.vox.com/?p=392058</id>
			<updated>2025-02-06T17:50:50-05:00</updated>
			<published>2025-02-03T06:02:00-05:00</published>
			<category scheme="https://www.vox.com" term="Advice" /><category scheme="https://www.vox.com" term="Careers" /><category scheme="https://www.vox.com" term="Even Better" /><category scheme="https://www.vox.com" term="Gender" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Relationships" /><category scheme="https://www.vox.com" term="Self" />
							<summary type="html"><![CDATA[This story was originally published in The Highlight, Vox&#8217;s member-exclusive magazine. To get early access to member-exclusive stories every month, join the Vox Membership program today. Receiving a performance review, for a job that I was good at, I learned that the problem with me was not my output, but rather my confidence. Rachel needed [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/2025/01/Vox_Confidence_Lede_Final_Stapleton.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p class="has-text-align-none"><em><em><em>This story was originally published in </em><a href="https://www.vox.com/the-highlight/394440/highlight-january-2025"><em>The Highlight</em></a><em>, Vox&#8217;s member-exclusive magazine. To get early access to member-exclusive stories every month, </em><a href="https://www.vox.com/support-now?itm_campaign=article-header-Q42024&amp;itm_medium=site&amp;itm_source=in-article"><em>join the Vox Membership program today</em></a><em>.</em></em></em></p>

<p class="has-text-align-none">Receiving a performance review, for a job that I was good at, I learned that the problem with me was not my output, but rather my confidence. Rachel needed to “trust her own instincts,” I read, thinking of every time I had consulted another person for their opinion, every time I had joked about what I didn’t know. In the next quarter, the hope was that I would “gain the confidence” to ask for less “direction.” Where this confidence should come from, it did not say. </p>

<p class="has-text-align-none">I have never had any confidence, or at least, not the kind that people recognize. I do not exude peaceful self-assurance. I have bad posture. I bite my nails until they hurt. For much of my life, I wanted to be an actor, and spent a lot of time in various training programs, where it became clear my strength was clowning and I didn’t want to be a clown. I was, one adviser informed me, not adequately glamorous, which of course wasn’t wrong. I never got over my terror of auditioning, never learned to see it as anything other than a referendum on whether I was good enough. Then I became a writer. At my first office job, my exasperated boss told me to stop saying I was “concerned.”</p>

<p class="has-text-align-none">Confidence, we have decided as a culture, is a virtue. It isn’t just that it is effective, though both research and observation suggest it is — confident people are seen as <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2532677">better at their jobs</a>, are <a href="https://psycnet.apa.org/record/2002-18051-003">more attractive</a> as romantic partners — but that confidence is a moral good. It is an asset to the individual and also the collective. Confidence is embedded in our national DNA: In this great nation, anyone can bootstrap their way to success and fortune with hard work and blind self-belief.&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>I do not exude peaceful self-assurance. I have bad posture. I bite my nails until they hurt.</p></blockquote></figure>

<p class="has-text-align-none">Unsurprisingly, given its singular importance, a whole industry dedicated to cultivating more of it has sprung up. In 2014, Claire Shipman and Katty Kay published <em>The Confidence Code</em>, which, after <a href="https://www.vox.com/first-person/2018/12/6/18128838/michelle-obama-lean-in-sheryl-sandberg">the previous year’s </a><em><a href="https://www.vox.com/first-person/2018/12/6/18128838/michelle-obama-lean-in-sheryl-sandberg">Lean In</a>,</em> may be the pinnacle of Confidence Literature, but there are so many variations. There is <em>Quick Confidence</em> and <em>How to Be Confident</em> and <em>The Tao of Self-Confidence</em>. There is <em>I Can Make You Confident</em>, but also <em>Unstoppable Confidence</em>, <em>Wise Confidence</em>, <em>Radical Confidence</em>, and <em>Confident and Killing It</em>. Online, Tony Robbins will <a href="https://www.tonyrobbins.com/building-confidence/how-to-be-confident">tell you</a> how to be confident, and so will the <a href="https://www.nytimes.com/2019/06/03/smarter-living/how-to-improve-self-confidence.html">New York Times</a>, the <a href="https://health.clevelandclinic.org/how-to-improve-self-esteem">Cleveland Clinic</a>, and <a href="https://www.today.com/life/inspiration/how-to-be-confident-rcna43144">Today.com</a>. “Perfect your posture,” suggests wikiHow in “<a href="https://www.wikihow.com/Be-Confident">How to Be Confident (with Pictures)</a>.”</p>

<p class="has-text-align-none">For a more intensive experience, there are one-on-one confidence coaches and group seminars and online pre-recorded courses, where, for somewhere between a hundred and several thousand dollars, you can learn to unleash your pent-up better self. Udemy, the online education platform, currently offers 403 options. Stuck in traffic or at the grocery store, you can listen to “bite-sized” confidence-boosting <a href="https://apps.apple.com/us/app/marigold-self-confidence/id1463889202">pep talks </a>on Marigold ($39.99/year). The confidence-seeker on a budget can make do with access to a nonstop stream of inspirational confidence content on social media for free.&nbsp;</p>

<p class="has-text-align-none">I was furious, all the time, at this emphasis on confidence. Why did it matter so much how I felt about myself, as long as I was doing things? A lot of people I knew, in real life and online and in the news, seemed to feel quite sure of their abilities, despite obvious evidence. At the same time, I was desperate for what they had. What a life, walking around, certain that my successes were the well-deserved product of my well-honed abilities, and my failures were simply momentary setbacks on my path up and up and up!&nbsp;</p>

<p class="has-text-align-none">It sounded great. Approaching my life with the conviction that I was terminally not quite good enough clearly wasn’t working, even if, objectively, it was on some level true. I cried a lot. I resisted the idea that confidence was the answer, and also wondered what would happen if I got more of it.&nbsp;</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />

<p class="has-text-align-none">Confidence is an eternally slippery concept; just ask the experts who study it. For research purposes, <a href="https://haas.berkeley.edu/faculty/anderson-cameron/">Cameron Anderson</a>, a professor at the University of California Berkeley’s Haas School of Business who studies influence and leadership, defines it as “your self-perceived abilities in a given domain.” But Anderson is aware that this is not what most laypeople mean by confidence, and moreover, he suspects they’re onto something. “I just have to think that there is something to a generalized form of it,” he says. “It’s just that we haven’t figured out exactly what that is yet.”&nbsp;</p>

<p class="has-text-align-none">“It’s sort of this bucket that everything gets thrown in,” says <a href="https://www.unsw.edu.au/staff/juliet-bourke">Juliet Bourke</a>, a professor in the School of Management and Governance at the University of New South Wales. Is a lack of it a performance issue? A personality issue? Some elusive third thing? “It’s this amorphous concept,” she tells me. “But because it’s amorphous, it means we don’t really have a discussion around, <em>what are the attributes of confidence that are meaningful</em>?”&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>The confident woman commands the room, fights for the raise, wears the dress, gives the toast, and she does this without sleeplessness or the occasional stray Xanax.</p></blockquote></figure>

<p class="has-text-align-none">The confidence professionals are also trying their best to define it. “At the core of the definition of confidence is certainty,” said Alyssa Dver, founder and CEO of the <a href="https://www.americanconfidenceinstitute.com">American Confidence Institute</a>, which&nbsp;“uses brain science to train leaders and coaches how to effectively give confidence to others.” The thing you are supposed to be certain about, specifically, is yourself. Confidence coach <a href="https://www.risewomen.com/">Jodie Bruce-Clarke</a> sees it similarly: To be confident is the fundamental belief that “you’ll be able to handle anything that comes your way.” In <em>The Confidence Code</em>, Shipman and Kay define confidence as “the stuff that turns thoughts into action,” a definition I found both persuasive and confusing.&nbsp;</p>

<p class="has-text-align-none">What does a confident person do? A confident person asks for what they want, at work and in life, authoritatively, but not aggressively. Everyone likes a confident person, but a confident person doesn’t need everyone to like them. A confident person seizes opportunity; a confident person takes strategic risks. She does not hedge, needlessly apologize, or cower, and when she speaks, her sentences end clearly and decisively. The confident woman commands the room, fights for the raise, wears the dress, gives the toast, and she does this without sleeplessness or the occasional stray Xanax.</p>

<p class="has-text-align-none">One primary advantage of confidence is that other people do in fact eat it up. <a href="https://www.sciencedirect.com/science/article/abs/pii/S0749597813000800">In studies,</a> Anderson and his team broke people into groups and set them to work on a particular task, tracking their behavior; midway through, they’d reveal the actual abilities of the participants, based on pre-testing information. “We kind of exposed everybody,” he says. “We would say, you’re actually the best at this, and you’re the worst.”&nbsp;</p>

<p class="has-text-align-none">But when the exact same groups got back to work after the revelation, very little changed. “I would have expected there to be a kind of backlash against the people who had come across as really confident but who turned out to be terrible, because the group doesn’t want to underperform. They don’t want to fail at what they’re doing,” Anderson told me. There wasn’t. “People really wanted to hold onto this belief that they were great for reasons we don’t know.”</p>

<p class="has-text-align-none">I told him that I found this very frustrating, and he agreed it was. “That&#8217;s why I started studying this,” he said. “I hate that this happens.”&nbsp;</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />

<p class="has-text-align-none">Anybody can lack confidence, but culturally, it is a women’s issue, like body dysmorphia. “God give me the confidence of a mediocre white dude,” the writer Sarah Hagi <a href="https://melmagazine.com/en-us/story/how-to-be-a-guy-on-passing-or-not">tweeted</a>, spawning a meme and an <a href="https://www.etsy.com/search?q=mediocre%20white%20man%20mug&amp;ref=search_bar">infinite parade</a> of Etsy mugs. Not that women would <a href="https://journals.sagepub.com/doi/abs/10.1177/0001839212439994">necessarily benefit</a> from having the confidence of a mediocre white man, even if they could get it: If women “do perform confidence, they’re seen as being too aggressive,” says <a href="https://research.monash.edu/en/persons/darren-thomas-baker">Darren Thomas Baker</a>, an assistant professor of responsible leadership at Monash University, and Bourke’s frequent collaborator. “And if they underperform it, they’re seen as not being confident enough.”</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/2025/01/Vox_Confidence_Spot_1_Final_Stapleton.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="An illustration of a woman looking at her reflection in a fitting room mirror" title="An illustration of a woman looking at her reflection in a fitting room mirror" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Holly Stapleton for Vox" />
<p class="has-text-align-none">Luckily, the Confidence Industry promises, women can learn to thread this needle with diligent self-surveillance and a can-do attitude. If they practice, the thinking goes, anyone can be confident, because confidence is not a random genetic blessing but, in fact, a skill. This is reassuring, in the way that all self-help is reassuring: You aren’t stuck the way you are. “I often liken it to fitness,” Bruce-Clarke told me. “You can choose to increase your fitness.”&nbsp;</p>

<p class="has-text-align-none">On Zoom, I met with Lucy Baker (no relation to Darren), who is a confidence coach in Lincolnshire, on the eastern coast of England. (Americans may have a particular affinity for confidence, but we do not have a monopoly.) Before she was a coach, she was a makeup artist, and before that, she worked in ad sales at a magazine. She was good at both of these things, she tells me from the backyard shed that is now her office, but she felt terrible all the time — a phony among the capable.&nbsp;</p>

<p class="has-text-align-none">“I just always had a head full of negativity,” she said. It was only after giving a pep talk to a high-powered client in her makeup chair that Baker began to think there had to be a way to help women, herself included, feel less bad. She devoted the next six months to a self-led confidence immersion course of her own ad-hoc invention, which would become the backbone of her methodology. “I did a lot of journaling,” she told me. “I’m massively into journaling.”</p>

<p class="has-text-align-none">I had never worked with a confidence coach before. During our session, for which I paid 150 pounds (or around $190; generally, she charges 650 pounds or about $830 for three),&nbsp;I tried to explain my problem. I was not incapacitated and did not shrink from opportunity; I just lived in a constant state of low-key panic that I was on the verge of irreparably fucking up. This was time-consuming and seemed annoying to other people, particularly my bosses. Additionally, my hair, which I had always liked well enough, had recently changed texture, and I had begun avoiding mirrors.&nbsp;</p>

<p class="has-text-align-none">Was my problem confidence? <em>Sure</em>, I thought, <em>why not</em>? Confidence is capacious; it can always be at least one of your problems. “Trace problems in any personal, professional, or political relationship,” Dver had written in her book, <em>Confidence Is a Choice</em>, “and you’ll find a lack of confidence at the core.” I read in a <a href="https://www.amazon.com/Self-Confidence-Remarkable-Truth-Change-Difference/dp/1906465827">how-to manual</a> I’d gotten from the library that with increased confidence, a “good life” could be transformed into “a great one,” but who’s to say there is a ceiling? Confidence is indeed like fitness, in that it is endless. “I work on it all the time,” Lucy Baker told me. “And I am confident, but if I didn&#8217;t work on it, I wouldn&#8217;t be.”</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />

<p class="has-text-align-none">Even critics of confidence can’t quite come out against it. The individual benefits are real. It gets you stuff, including, perhaps, happiness.&nbsp;</p>

<p class="has-text-align-none">“Would anyone genuinely want to position themselves against making young women feel more comfortable in their own skins, endowing mothers with self-esteem, or helping older women feel confident in the workplace?,” write Shani Orgad and Rosalind Gill in <em>Confidence Culture</em>, which takes issue not so much with confidence itself but with its cultural prominence as an imperative for women: If confidence is indeed “at the root” of everything, then everything is at least a little bit your fault.</p>

<figure class="wp-block-pullquote"><blockquote><p>If confidence is indeed “at the root” of everything, then everything is at least a little bit your fault.</p></blockquote></figure>

<p class="has-text-align-none">Not coincidentally, Orgad dates the rise of this phenomenon, what she and Gill call “confidence culture,” to the immediate aftermath of the 2008 global financial crisis and the ongoing dismantling of social safety nets. “We see this individualized injunction to resolve what is a structural issue,” she told me. “The proposed response to social and economic injuries is nearly always exactly the same,” she and Gill write: “to work on increasing one’s self-confidence.”&nbsp;</p>

<p class="has-text-align-none">This is true regardless of your issue, and no matter what else is wrong in the world. “You need to be more self-reliant. You can&#8217;t depend on others. You need to do it yourself. If you&#8217;re a success, great, if you&#8217;re a failure, that&#8217;s your fault,” Darren Baker tells me, unpacking the subtext. “They’re very neoliberal values.”&nbsp;</p>

<p class="has-text-align-none">There is, of course, one other obvious problem with celebrating confidence as a free-floating virtue: We have to live in the world that it creates. I thought about the former and future president of the United States, who had run, in part, on the narrative that he had been a great business person. That <a href="https://www.nytimes.com/interactive/2019/05/07/us/politics/donald-trump-taxes.html">one investigation</a> after <a href="https://www.cnn.com/2016/10/05/politics/donald-trump-atlantic-city-finances/index.html">another</a> revealed that he had not, in fact, been a great business person <a href="https://www.politico.com/story/2019/05/15/donald-trump-business-poll-1322650">didn’t seem to matter</a>. He was great because he said he was. For several years, high-powered rich people had been mesmerized by <a href="https://www.vox.com/science-and-health/2018/6/12/17448584/theranos-elizabeth-holmes-bad-blood">Elizabeth Holmes and her nonworking blood test</a>. Certainty is appealing, obviously.&nbsp;</p>

<p class="has-text-align-none">“But there’s also a lot of evidence we really like humility in other people,” cautions <a href="https://csm.rowan.edu/departments/psychology/facultystaff/psychology_full_part/porter.html">Tenelle Porter</a>, an assistant professor of psychology at Rowan University who studies human fallibility. This is not an argument against confidence, so much as for tempering it. “I think humility and confidence need one another,” she says. “It takes some confidence to admit when you don’t know something, or to admit that you’ve got something wrong.”&nbsp;</p>

<p class="has-text-align-none">The ability to interrogate your blind spots — or at least, be generally aware that you have blind spots —&nbsp;ought to be an asset. We could fetishize humility, the same way we do confidence. We could fetishize collaboration and celebrate mentorship, or empathy, or intellectual curiosity, and we would benefit from it, not just personally, but as a society. We do not.&nbsp;</p>

<hr class="wp-block-separator has-alpha-channel-opacity" />

<p class="has-text-align-none">Baker, my confidence coach, believes confidence has three basic tenets: You have to know yourself, you have to like yourself, and you have to trust yourself. To this end, she prescribed me three exercises.&nbsp;</p>

<p class="has-text-align-none">The first is a journaling exercise called “Who am I?” I am supposed to write about what I like and hate and who I love and what I eat and the history of how I got this way. I write that I love noodles and hate being rushed.&nbsp;</p>

<p class="has-text-align-none">In the second exercise, I am supposed to make a list of all my negative thoughts, and then keep adding to it. I write that I am a lazy failure with bad hair. I am supposed to go through the list and write down the opposite. “In order to push out that negative voice, you&#8217;ve got to fill your head with something slightly different,” Baker had advised me, even if it isn’t always “uber positive.” I write that my hair is fine.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/2025/01/Vox_Confidence_Spot_2_Final_Stapleton.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="An illustration of a woman standing and looking away. Her body is broken up into four segments, which are misaligned" title="An illustration of a woman standing and looking away. Her body is broken up into four segments, which are misaligned" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Holly Stapleton for Vox" />
<p class="has-text-align-none">The third exercise is a simple worksheet I am supposed to use for the next month to track moments of low confidence and their potential triggers. I check my email, and there isn’t any, which suggests to me that I have professionally disappeared and may never work again. On the worksheet, I write “no email.” The potential trigger is “no email.” The worksheet asks who I am with when I have this thought. I write down: alone.</p>

<p class="has-text-align-none">I had been assured that I could fix myself and reprogram my brain, thus improving my experience of the world, and probably the world’s experience of me. Confidence, Anderson had speculated, was soothing to other people: When you’re scared or anxious, “it’s reassuring to be right next to someone who’s saying, no, we can do this, we can emerge out of this muck.” I understood, because I wanted people to tell me I’d emerge out of this muck all the time.&nbsp;</p>

<p class="has-text-align-none">In a vacuum, unencumbered by its usage, confidence is just one of many qualities a person could possess. I told Darren Baker that I believed I would be happier and more professionally successful if I had more of it, and having met me twice over the internet, he agreed that this was possible. If I could overhaul myself to need less from other people, and plough forward alone, without encouragement or validation, that would probably be good for my future prospects. “But I also think the question is, do you really want to be that person?” he countered. “Is that good for society?”&nbsp;</p>

<p class="has-text-align-none">I did not especially want to be that person — self-doubt is one of my most developed traits, in my opinion, and I’d hate to see it wasted. I appreciated many things about myself, none of which were ease or certainty, though I can appreciate these traits in other people. Confidence, Alyssa Dver at the American Confidence Institute had told me, had to do with “being certain about who you are, relative to your values, wants, and needs.”&nbsp;</p>

<p class="has-text-align-none">In this sense, I might be, in fact, developing new confidence: the confidence to double down on my actual strengths and principles, including my enthusiastic openness to the possibility that I was wrong. I <em>need</em> other people and their opinions. I <em>want</em> to be honest. I do not <em>value</em> the performance of being an authoritative ass. Am I, in fact, confident? I couldn’t possibly be sure.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[The politics of “dude food”]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/22178806/diners-dudes-diets-emily-contois" />
			<id>https://www.vox.com/the-goods/22178806/diners-dudes-diets-emily-contois</id>
			<updated>2021-01-05T19:24:19-05:00</updated>
			<published>2021-01-06T09:30:00-05:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[In the later aughts, as the economy crashed and the Great Recession took hold, a powerful new species of American male emerged: the dude.&#160; Dudes, as a category, are easy to locate but hard to define. While they have existed in some form for at least the last century, the modern dude is ubiquitous and [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="“The dude is privileged to be able to slack off, the dude is privileged to be able to say, nah, I don’t want to do that, and to be able to break the rules. Dude food embodies that ethos.” | Getty Images/iStockphoto" data-portal-copyright="Getty Images/iStockphoto" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22175319/GettyImages_467416670.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	“The dude is privileged to be able to slack off, the dude is privileged to be able to say, nah, I don’t want to do that, and to be able to break the rules. Dude food embodies that ethos.” | Getty Images/iStockphoto	</figcaption>
</figure>
<p>In the later aughts, as the economy crashed and the Great Recession took hold, a powerful new species of American male emerged: the dude.&nbsp;</p>

<p>Dudes, as a category, are easy to locate but hard to define. While they have existed in some form for at least the last century, the modern dude is ubiquitous and frustrating. He is the charming slacker, the underachiever, the sweet schlub who could try harder but doesn&rsquo;t, Seth Rogen. He challenges conventional notions of masculinity while at the same time confirming them. It is because he is male, often white, buoyed by deep homosocial relationships but almost definitely straight, that the dude has the luxury of opting out. His is a more flexible version of American manhood, one that is markedly easier to achieve. The dude does not stoop to striving; instead, he eats chicken wings.</p>

<p>With her new book, <a href="https://uncpress.org/book/9781469660745/diners-dudes-and-diets/"><em>Diners, Dudes, and Diets</em></a>, food scholar Emily Contois is less interested in the particulars of dudeness than she is in what the dude means. If the dude is a cultural construct, then what does he say about the obsessions and anxieties of the culture that constructed him? What is the dude&rsquo;s meaning, and what is his purpose? For answers, we need only look at how the dude eats.</p>

<p>For all his endearing shortcomings as an individual, the dude, as a trope, is socially useful. &ldquo;Post-2000 America proved a tumultuous place for the ongoing negotiation of gender,&rdquo; writes Contois, arguing that the dude offered a kind of solution. His was a more flexible interpretation of masculinity. For food marketers in particular, who had struggled to figure out how to sell products that had been coded &ldquo;feminine&rdquo; to men without threatening their masculinity, he was catnip.&nbsp;</p>

<p>&ldquo;By and large, dude food&rsquo;s flavors and ingredients align with conventional notions of masculine foods and food attributes, but with a dude twist,&rdquo; writes Contois. &ldquo;Dude food,&rdquo; heavy on meat, spice, and grease, is not simply a cuisine, but a lifestyle. &ldquo;Devoured within moments of leisure, relaxation, and informality, dude food transcends ingredients and flavors,&rdquo; she explains, &ldquo;as it indexes the dude&rsquo;s anti-professionalism and slacker-friendly ease.&rdquo; With the right attitude, any food can be dude food; dude food, like a dude, has room to move.&nbsp;</p>

<p>I talked to Contois about dudes: What do they eat? What does that say about us? How do dudes fit in with other subcategories of men who eat food? Do dudes intermittently fast? Our conversation has been condensed and edited for clarity.</p>

<p><strong>You argue that one of the places we can see shifting ideas of masculinity is in the conversations happening around eating. What makes food such a good lens?</strong></p>

<p>I was interested in this fear of gender contamination, which is a marketing concept [essentially, <a href="https://slate.com/human-interest/2013/08/gender-contamination-when-women-buy-a-product-men-flee.html">consumer resistance to buying products aimed at another gender</a>], and seeing how that played out culturally. And that&rsquo;s so much more profound with food because we eat it. It comes <em>into</em> our bodies, and that intimacy is part of what ups the stakes and makes it this anxious terrain where we see these kinds of conversations happen.</p>

<p><strong>At one point, when you&rsquo;re defining &ldquo;dude food,&rdquo; you describe it as &ldquo;comfort food, but with an edge of competitive destruction.&rdquo; That felt really right to me &mdash;&nbsp;when I think about quintessential &ldquo;dude food,&rdquo; I think about enormous quantities of delicious things that will leave me feeling vaguely ill. What&rsquo;s going on there?&nbsp;</strong></p>

<p>Comfort foods &mdash; a cheeseburger or grilled cheese or nachos &mdash;&nbsp;are foods that some of us do eat. When we&rsquo;ve had a bad day at work or things aren&rsquo;t going our way, they&rsquo;re foods we turn to. Dude food is just sort of turning the dial right up to 11.</p>

<p>I like to show this picture of a burger that&rsquo;s explicitly called The Four Horsemen of the Apocalypse. This burger is <em>coming for you</em>. It&rsquo;s so big, it&rsquo;s so full of fried things, it&rsquo;s so over the top. It&rsquo;s a test to your manhood: Can you eat this, even if it&rsquo;s really big or really spicy? But it doesn&rsquo;t come without consequences, whether it&rsquo;s having acid reflux afterward or a horrible stomach ache or whatever. <a href="https://www.tandfonline.com/doi/abs/10.1080/14680777.2018.1478690?journalCode=rfms20">I wrote about Hot Ones</a> [a YouTube show where <a href="https://www.youtube.com/playlist?list=PLAzrgbu8gEMIIK3r4Se1dOZWSZzUSadfZ">celebrities are interviewed while eating hot wings</a>], and they&rsquo;ll often say things like, &ldquo;Oh, this is gonna hurt terribly coming out tomorrow!&rdquo; They talk about this process of waste coming out of the body, which isn&rsquo;t often discussed. But dude food pushes back.</p>

<p><strong>Why is the dude so useful to advertisers &mdash;&nbsp;especially when they&rsquo;re trying to get men to buy supposedly un-manly stuff? You talk about the dude selling Coke Zero. The dude selling yogurt.</strong></p>

<p>The argument I&rsquo;m making is that because the dude doesn&rsquo;t care &mdash;&nbsp;because he&rsquo;s ironic and winking and nonchalant and everything kind of at a distance &mdash;&nbsp;the dude can engage with food, he can engage with cooking, he can watch food TV, and it doesn&rsquo;t impinge on his masculinity. The risk is lower because he&rsquo;s not fully invested.&nbsp;</p>

<p><strong>One thing that strikes me about &ldquo;dude food&rdquo; is that maybe it requires stamina, but it doesn&rsquo;t require expertise. It&rsquo;s not really about connoisseurship. The dude isn&rsquo;t telling you about the particular Mosaic hops in his craft beer. The dude is different from the </strong><a href="https://www.gq.com/story/the-best-way-to-sous-vide-is-to-shut-up-about-it"><strong>sous vide bro</strong></a><strong>.</strong></p>

<p>Yeah, there is an anti-intellectualism to the persona of the dude. That plays out in dude food being much more straightforward. That pushback against foodie culture is definitely something I saw, thinking about someone like Guy Fieri, who is this more populist figure in terms of the kind of food he promotes, the persona he puts out there. His fans appreciate that lack of what they perceive as elitism from other corners of food media.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Dudes, as a category, are easy to locate but hard to define</p></blockquote></figure>
<p><strong>And the dude &mdash;&nbsp;I think? &mdash;&nbsp;is also different than the CrossFit paleo intermittent fasting guy, though I feel like maybe there&rsquo;s some overlap? Certainly in terms of protein.</strong></p>

<p>Paleo isn&rsquo;t dude culture. But I do see it as a response to that same context, that same confluence of big cultural changes happening. Between 2000 to 2009, we see these changes in gender norms &mdash;&nbsp;20 percent of married women become the No. 1 earner in their families, you&rsquo;ve got women&rsquo;s educational attainment surpassing men&rsquo;s. The 2000s is when we elect George W. Bush, the <a href="https://www.wsj.com/articles/SB109719383751440019">beer test president</a>, who then conducts this <a href="https://www.theatlantic.com/politics/archive/2002/03/cowboy-diplomacy/377769/">cowboy diplomacy after 9/11</a>. With the Homeland Security Act, we get this much more military masculinized idea about national security, about the protection of our borders, about how we view immigrants, about how we view people of color. So much is shifting, then the economic impact of the recession collides with all of that.&nbsp;</p>

<p>That becomes even more complicated with the election of Barack Obama, right? There was, at that moment, this hope for a post-racial future. The United States had elected a Black president, and everything was going to be better. And then it turned out to be quite the opposite. So those are all huge things that are happening, and one way to react to it was to resist and slack. But the other is to prepare the body for war, right? To make it even stronger.&nbsp;</p>

<p>In paleo, I actually see a really strong complement, historically, to that physical cultural movement of the late 19th century, early 20th century, which is also this big moment of gender crisis.&nbsp;You have industrialization, the rise of industrial capitalism, immigration, urbanization, changes in work and social living, all of that colliding, and it&rsquo;s in that moment that bodybuilding rises. The physical culture movement was all about forcefully building up the white masculine body with big muscles and hard movement as a reaction to this fear of feminization from the culture itself.&nbsp;&nbsp;</p>

<p>Paleo reminds me of that: It&rsquo;s pushing back against sedentary office jobs and an industrial food system, all the fear about wheat and monoculture crops &mdash; some of which is rightful to be quite concerned about. But the reaction is to build the body up in CrossFit workouts, to return to this nostalgic idea of how our caveman ancestors supposedly ate, is also an attempt to rediscover and redevelop this sense of strength and security and authority at a moment when it&rsquo;s being contested. So it&rsquo;s a similar reaction [to the dude], but in a different direction.</p>

<p><strong>So much &ldquo;dude food&rdquo; is industrial, it&rsquo;s super-processed, it&rsquo;s nacho cheese sauce, and then you have these other guys who are like, aspiring to eat raw venison with their hands.</strong></p>

<p>Yeah, exactly. But they&rsquo;re both similarly invested in the status and authority of white masculinity. They&rsquo;re both reacting to the same thing. They&rsquo;re both interested in food and the body, but in different ways.</p>

<p><strong>I want to talk about these various, often masculine-coded approaches to eating that frame themselves not as diets but as strategies for personal optimization. When Twitter CEO Jack Dorsey talks about not eating for days at a time, he&rsquo;s talking about </strong><a href="https://www.theatlantic.com/health/archive/2019/01/silicon-valley-extreme-diets-fasting/581566/"><strong>it as a productivity hack</strong></a><strong>. That&rsquo;s the whole promise of something like Soylent &mdash;&nbsp;instead of troubling yourself with bodily concerns, drink this engineered nutritional liquid. In a way, it&rsquo;s the opposite of dude food. It&rsquo;s not about slacking; it&rsquo;s about hyper-efficiency.</strong></p>

<p>One of the things that I come back to is this idea of Cartesian dualism: There&rsquo;s a bias toward the brilliant, elevated masculine mind, as opposed to the gross, connected-to-the-earth, feminine body. Our bodies hold us back because they&rsquo;re hungry, they have to be fed, they have to be looked after. I think some men have [similar] ideas about sexual appetite as well &mdash; it&rsquo;s this thing that has to be serviced.&nbsp;</p>

<p>If you want a body that&rsquo;s just going to be able to code and code and code, you need food that doesn&rsquo;t require any of that feminized labor, of recipes and cooking and cleaning up. So you see it coming out of that Silicon Valley tech bro kind of identity. Which is also where Soylent came from: &ldquo;We&rsquo;re going to opt out of food life and get our scientifically determined nutrients and then just work.&rdquo;&nbsp;</p>

<p>There&rsquo;s a really interesting tension in how masculine appetite has been conceived of. There&rsquo;s more often this conventional understanding of masculine appetites as voracious. They deserve to be satisfied; they need big meat-and-potato meals. And so it&rsquo;s super fascinating that a lot of these food patterns that we see coming out of Silicon Valley, they&rsquo;re also coming from a particular kind of masculinity. I&rsquo;m writing about the dude; others have written about this geek masculinity, and how it also is trying to prove itself in a patriarchal system, and gain status and authority. So again, we&rsquo;re trying to figure out the relationship between who we are, and what and how we eat, and how we control our bodies.&nbsp;</p>

<p><strong>How has the evolution of &ldquo;dude food&rdquo; changed American conceptions of &ldquo;lady food,&rdquo; or feminine-coded foods &mdash; whatever it is women are supposed to eat?</strong></p>

<p>What I argue is that, by looking at the kinds of ingredients and the way it&rsquo;s plated, you can define what &ldquo;dude food&rdquo; is. But the issue is how, in its ingredient and its attitude, it perpetuates a system that&rsquo;s inherently inequitable. When we think about the reliance on protein and meat, in the context of climate change, and the kinds of changes we maybe should be making in our diets for a more sustainable future for all, &ldquo;dude food&rdquo; has that same privilege of the dude, right? The dude is privileged to be able to slack off, the dude is privileged to be able to say, <em>nah, I don&rsquo;t want to do that</em>, and to be able to break the rules. Dude food embodies that ethos.&nbsp;</p>

<p>I think it&rsquo;s maybe&nbsp;less in dude food itself than in the way marketers use the idea of the dude to combat gender contamination. You see how these brands are trying to construct ideas about masculinity, and that shows you so much about how they actually think about femininity and women. It&rsquo;s that idea of &ldquo;Diet Coke&rdquo; versus &ldquo;Coke Zero,&rdquo; women&rsquo;s weight loss and women&rsquo;s consumption versus men&rsquo;s. And it&rsquo;s so binary and so hierarchical in a way that is bad for both men and women.&nbsp;</p>

<p class="has-end-mark">What I want to see is a world that&rsquo;s more inclusive. Attaching the gender binary to food didn&rsquo;t work for a lot of these brands. In some cases, it isn&rsquo;t good business, and it&rsquo;s always bad for culture and bad for people. We can&rsquo;t keep having a food space that&rsquo;s talking about &ldquo;man food&rdquo; and &ldquo;lady drinks.&rdquo; I want a world that extends that flexibility that the dude gets to everybody.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[Are we doomed? An investigation]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-highlight/22201977/2020-doomsday-apocalypse-astrologers-memes-investigation" />
			<id>https://www.vox.com/the-highlight/22201977/2020-doomsday-apocalypse-astrologers-memes-investigation</id>
			<updated>2020-12-29T15:36:18-05:00</updated>
			<published>2020-12-29T14:45:00-05:00</published>
			<category scheme="https://www.vox.com" term="Covid-19" /><category scheme="https://www.vox.com" term="Features" /><category scheme="https://www.vox.com" term="Health" /><category scheme="https://www.vox.com" term="The Highlight" />
							<summary type="html"><![CDATA[History is full of bad years. 536, for example: a nonstop catastrophe. An Icelandic volcano erupts, coating the entire northern hemisphere in ash, and ushering in the coldest decade on record. The ash dims the sun. There is no summer that year, and so the crops fail, leading to famine in Ireland, Scandinavia, Mesopotamia, China. [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="Cristina Daura for Vox" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22199221/final_vox.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>History is full of bad years. 536, for example: <a href="https://www.sciencemag.org/news/2018/11/why-536-was-worst-year-be-alive">a nonstop catastrophe</a>. An Icelandic volcano erupts, coating the entire northern hemisphere in ash, and ushering in the coldest decade on record. The ash dims the sun. There is no summer that year, and so the crops fail, leading to famine in Ireland, Scandinavia, Mesopotamia, China. The situation does not improve. A few years later, the <a href="https://www.smithsonianmag.com/smart-news/justinianic-plagues-devastating-impact-was-likely-exaggerated-180973680/">Plague of Justinian</a> threatens much of the world&rsquo;s population.&nbsp;</p>

<p>Or 1348: <a href="https://www.vox.com/2016/4/17/11435620/black-death-europe-gif">legendarily terrible</a>! The Black Death sweeps through Europe, eventually killing roughly 40 percent of the continent&rsquo;s population. People go to funerals and die on their way home, an endless cycle of death. The economy collapses. The world reverberates with a sense of despair.&nbsp;</p>

<p>1837 is an <a href="http://www.slate.com/articles/news_and_politics/history/2016/07/is_2016_the_worst_year_in_history.html">American bloodbath</a>; 1918 sees a <a href="https://www.vox.com/coronavirus-covid19/2020/3/20/21184887/coronavirus-covid-19-spanish-flu-pandemic-john-barry">deadly flu pandemic</a> and a brutal world war; 1968 is defined by two crushing assassinations at home and <a href="https://www.theatlantic.com/ideas/archive/2020/05/1968-and-2020-lessons-from-americas-worst-year-so-far/612415/">devastating carnage abroad.</a> And that is only the West. If you want to be grim about it, what is history, really, but the study of very bad years?</p>

<p>In this context, 2020 is probably not the worst year, compared to all of human history. If your metric is, well, did a quarter of the global population die of plague? Then the answer is no. This is reassuring, I guess, if you&rsquo;re a real glass-half-full kind of person, which I am not. How could I be? It&rsquo;s 2020.</p>

<p>The year has become an incantation. It is a running meme. It may not, in fact, be the worst, but it is momentous. It began with <a href="https://www.nbcnews.com/news/world/australian-wildfires-declared-among-worst-wildlife-disasters-modern-history-n1235071">hellish wildfires in Australia</a>, which would soon be mirrored by unprecedented <a href="https://www.vox.com/21441711/2020-california-wildfires-brazil-amazon-pantanal-siberia-climate-change">wildfires in California</a>, and then a deadly respiratory virus upended life as we&rsquo;d known it, and everyone you knew was a potential vector of contagion, and the police <a href="https://www.theguardian.com/us-news/2020/jun/04/american-police-violence-against-black-people">kept killing</a> Black people, and the president of the United States <a href="https://www.nytimes.com/2020/09/23/us/politics/trump-power-transfer-2020-election.html">refused to commit</a> to a peaceful transition of power, and people kept dying. Meanwhile, there was <a href="https://www.nytimes.com/2020/05/02/us/asian-giant-hornet-washington.html">much talk</a> of &ldquo;murder hornets.&rdquo;&nbsp;</p>

<p>A trickle-down theory of crisis emerged: When a beloved Virginia Christmas display went dark, <a href="https://www.washingtonpost.com/local/a-beloved-christmas-display-went-dark%E2%80%94and-stayed-that-way-because-2020/2020/12/11/3f8282b4-3afd-11eb-9276-ae0ca72729be_story.html">that was &ldquo;because 2020.&rdquo;</a> It is the reason a <a href="https://www.miamiherald.com/miami-com/funny-stories/article247944510.html">bandana-wearing iguana</a> attacked a man in Florida, the reason <a href="https://www.bloomberg.com/opinion/articles/2020-12-21/of-course-there-s-a-mutated-covid-19-variant-because-2020">Covid-19 mutated</a>, the reason that there were so many hurricanes that we <a href="https://www.nationalgeographic.com/science/2020/09/weve-run-out-of-hurricane-names-what-happens-now/">ran out of names</a>, the reason <a href="https://www.foodandwine.com/news/pumpkin-spice-hard-seltzer-vive">pumpkin spice hard seltzer</a> exists.&nbsp;</p>

<p>It is perversely thrilling to be living through history. &ldquo;We are living through history!&rdquo; I keep thinking, inanely, as though we aren&rsquo;t always, as though &ldquo;history&rdquo; were a discrete event, like the MTV Movie Awards, or the Tour de France.&nbsp;</p>

<p>In mid-March, a few days after New York City had settled into eerie silence, I was walking the dog when I saw a big yellow street sign that said &ldquo;End.&rdquo; Under that, someone had added, in duct tape, the word &ldquo;Times.&rdquo; <em>Seems reasonable,</em> I thought.&nbsp;</p>

<p>It was cold and gray in Brooklyn, and a mysterious disease had begun killing large numbers of people at random. I didn&rsquo;t think it was the End, in any cosmic sense &mdash; just as history trundled along after 536 or 1348, I generally assume that time will continue to <a href="https://www.vox.com/the-highlight/22150990/2020-time-covid-warp-year-end">heave itself forward</a> &mdash;&nbsp;but for the first time, it felt plausible. How would anyone know?</p>

<p>My understanding of the apocalypse, based on Hollywood and a tenuous grasp of the Book of Revelation, is that there would be signs first. Were these not signs? If it turned out this was it, who would say they had not seen it coming?&nbsp;&nbsp;</p>

<p>There was evidence everywhere; the whole year felt like evidence, although evidence of what remained less clear. The death toll in the US <a href="https://nymag.com/intelligencer/2020/12/u-s-surpasses-300-000-covid-19-deaths.html">surpassed</a> 300,000 in December and only continues to rise, but people have started <a href="https://www.vox.com/2020/12/14/22174004/pfizer-first-vaccine-covid-19-begins-biontech-coronavirus">getting the vaccine</a>. The president has yet to concede the election, but the Supreme Court has <a href="https://www.vox.com/22168109/trump-coup-steal-election-judges-judiciary-supreme-court-gorsuch-kavanaugh-barrett">upheld the results</a>. On a good day, it is possible to feel something like hope.&nbsp;</p>

<p>But lately, hope is delicate. We have become acutely aware that existence is fragile, that a future is not promised; individually and collectively, the whole project seems pretty touch-and-go. Why not a pandemic, a depression, a famine, a blanket of ash? The Dark Ages happened to someone; why not us?&nbsp;</p>

<p>&ldquo;It does seem to me that this is the year that the enlightenment discourse about progress finally died,&rdquo; says <a href="https://www.swarthmore.edu/profile/timothy-burke">Timothy Burke</a>, a professor of history at Swarthmore College. &ldquo;You can put it in the ground and put a daisy on its grave. I don&rsquo;t hear anyone out there anymore who says the future has to be brighter and better.&rdquo;</p>

<p>The lesson of 2020 is not that we&rsquo;re doomed, necessarily, only that doom feels like a legitimate possibility.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Why not a pandemic, a depression, a famine, a blanket of ash? The Dark Ages happened to someone; why not us? </p></blockquote></figure>
<p>This should not be surprising, given that we have been warned for centuries, by all kinds of people, only some of whom were leaders of fringe cults. Others, though, were historians, seismologists, climate scientists, archaeologists, and epidemiologists, who were not forecasting the End, in a Biblical sense, but simply suggesting that we were not, in fact, too modern to fail. <em>Are we failing? </em>I wanted to know. <em>Is this what failure was supposed to look like?&nbsp;</em></p>

<p>I called astrologers: Had they seen this coming? Was the year as catastrophic as it felt? I asked historians. I turned to theologians who study apocalyptic texts; I talked to preppers, figuring that people bracing for disaster might know how to recognize it early. All of them, I hoped, might be able to explain something I couldn&rsquo;t, which is: What was 2020, and what happens now?</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">Coby Coonradt and Cameron Hardy live in Utah near the Colorado border, which was once a hub of dinosaur activity and is now a hub of bones. Together, they co-host the <a href="https://www.casualpreppers.com/podcast"><em>Casual Preppers Podcast</em></a>, which is also how they classify themselves: Just because you have a 25-year food supply in your basement doesn&rsquo;t mean you can&rsquo;t also be a regular dude with a family and a job.&nbsp;</p>

<p>&ldquo;A lot of people hear &lsquo;prepper&rsquo; and immediately think of the NatGeo series, <em>Doomsday Preppers</em>,&rdquo; Coonradt tells me, but that&rsquo;s not them. &ldquo;Our goal is to try and get rid of that stigma.&rdquo;</p>

<p>When they met, in 2014, they realized they were both into &ldquo;survival, or the apocalypse,&rdquo; Coonradt says, &ldquo;So we decided to get a little bit more into it. That&rsquo;s when we said, hey, let&rsquo;s start a podcast. Let&rsquo;s talk about this stuff. This is too much fun.&rdquo; The show vacillates between the extreme and the extremely practical. In the last four years, they have covered fires, bunkers, polar bears, the logistics of prepping with a family, guns, gardening, bartering, smartphones, aliens, and World War III.&nbsp;</p>

<p>It is, for them, a hobby &mdash;&nbsp;a &ldquo;mindset,&rdquo; Hardy says. &ldquo;It just feels like a manly thing, to be prepared, to be self-sustaining, be able to take care of your family in the event of a disaster without relying on other people or the government.&rdquo; Part of disaster preparedness is that you never know exactly what the disaster is going to be, or on what scale. &ldquo;One of our biggest things is preparing for your own personal apocalypse,&rdquo; says Coonradt, meaning that you want a plan for biowarfare, but also for what happens if your car breaks down.</p>

<p>I want to understand what part of this is fun. One thing I like to do for fun is take long walks to places that sell novel sandwiches. One thing Coonradt and Hardy like to do is imagine circumstances that many people will not survive.&nbsp;&nbsp;&nbsp;</p>

<p>&ldquo;It&rsquo;s almost a comfort to talk about these things,&rdquo; explains Coonradt, &ldquo;because the more you talk about them, the more you work them out.&rdquo;</p>

<p>Certainly, they&rsquo;d been worried about pandemics, but in an abstract way. Back in 2018, they&rsquo;d done an episode about them. &ldquo;Several times, we&rsquo;ve said our biggest fear, of all the different types of scenarios, is a pandemic, because of how fast and how devastating it can be,&rdquo; says Hardy. But as Coonradt will tell you, bracing for the possibility of something is not the same as expecting it. &ldquo;I think I actually said, at one point during that initial craziness, &lsquo;I really liked prepping better when it was a hobby!&rsquo; &rdquo;</p>

<p>Prepping put them ahead in some ways, but in others, they were just like everybody else. They had N95 masks already. They did not have yeast. Mostly, prepping shaped their attitude: It was bad, but they&rsquo;d been expecting even worse.</p>

<p>&ldquo;Could have been worse&rdquo; is their general take on 2020. The election did not spark the violence they&rsquo;d anticipated. &ldquo;The outcome was about as good as we could hope for,&rdquo; Coonradt says, quickly clarifying that doesn&rsquo;t mean politically. Although, he adds, he doesn&rsquo;t <em>not</em> mean politically. Politically, they try to stay neutral. Preppers &ldquo;tend to lean to the right of the aisle,&rdquo; but over the course of the Trump years, that&rsquo;s started to change. &ldquo;We have seen a <em>lot</em> of people from the left coming into prepping,&rdquo; he says brightly.&nbsp;</p>

<p>It is nice to see that people agree on something, I suppose, even if the thing that they agree on is the possibility of societal collapse.</p>
<hr class="wp-block-separator" /><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/22201172/spot_final.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p class="has-drop-cap">When I&rsquo;d thought about the End before, which I tried not to, I&rsquo;d imagined it would be definitive. The way I pictured it, drawn mainly from disaster movies I have not seen, is that there would be an apocalyptic event, asteroid, maybe, or an ice age &mdash; I didn&rsquo;t dwell on details &mdash; and then that would be it.&nbsp;</p>

<p>This, <a href="https://candler.emory.edu/faculty/profiles/lambelet-kyle.html">Kyle Lambelet</a>, a professor at Emory&rsquo;s Candler School of Theology, suggests gently, is perhaps not the most useful way to think about it. &ldquo;Apocalypse&rdquo; comes from the Greek word &ldquo;apokaluptein&rdquo; &mdash;&nbsp;to uncover or disclose. &ldquo;So rather than asking whether this is the end, I think it&rsquo;s more interesting to ask what&rsquo;s being revealed here,&rdquo; he explains. &ldquo;And the things I think are being revealed are that we&rsquo;re vulnerable to each other. That we share breath with one another, and when that breath becomes diseased, we can do harm to one another.&rdquo; But it has also revealed that while we all may be vulnerable, &ldquo;we&rsquo;re not all vulnerable in the same way.&rdquo;</p>

<p>The fact that communities of color have <a href="https://www.washingtonpost.com/graphics/2020/health/covid-race-mortality-rate/">been hit disproportionately hard</a> by the pandemic is a societal problem, not a viral one: &ldquo;Covid invades a world that has been constructed in such a way that race has fundamentally distorted our relationships to one another.&rdquo; This isn&rsquo;t new information. Apocalypses only uncover what is already true.&nbsp;</p>

<p>In 2020, &ldquo;we realized that the familiar routines that have constructed our world were not as stable as maybe we thought they were,&rdquo; says Lambelet. Under normal circumstances, you could forget that, mostly, and now suddenly, you can&rsquo;t. On a day-to-day basis, this is a bummer. On a grand scale, it is a cause for hope.</p>

<p>The earliest apocalyptic writings emerged under oppressive empires, for people living under siege. &ldquo;There&rsquo;s a lot of crazy stuff in these visionary texts,&rdquo; he says, between the seven-headed dragons and the thousand-eyed cherubim. &ldquo;But their primary message is this: This world is not all there is.&rdquo; And if there is something else, then there is a reason to keep going.&nbsp;</p>

<p>&ldquo;The world is always ending,&rdquo; says author-musician-anarchist-prepper <a href="https://birdsbeforethestorm.net/bio/">Margaret Killjoy</a>, who hosts the podcast <a href="https://live-like-the-world-is-dying.pinecast.co/"><em>Live Like the World Is Dying</em></a>. It&rsquo;s just that right now, the world seems to be ending with unusual intensity. &ldquo;I think it&rsquo;s okay to let this be a big deal,&rdquo; she tells me, which I find perversely reassuring. &ldquo;This was a big deal. A lot of people haven&rsquo;t survived. A lot more people won&rsquo;t.&rdquo; It is true that the unit of &ldquo;a year&rdquo; is arbitrary, a social construct, she agrees. &ldquo;But social constructs have meaning. We can do with them what we want.&rdquo;</p>

<p>&ldquo;We absolutely have to keep going,&rdquo; Killjoy adds, pointing to the rise of mutual aid networks, to the summer&rsquo;s uprisings. &ldquo;The existing economies haven&rsquo;t been working for a lot of people for a long time, and alternative ideas are possible right now.&rdquo;&nbsp;</p>

<p>Lambelet tends to agree. &ldquo;I tend to think of the apocalyptic as a rich set of practices for disinvesting from the world,&rdquo; he tells me. This is more optimistic than it sounds.&nbsp;</p>

<p>He points me to <a href="https://books.google.com/books?id=GAuBDwAAQBAJ&amp;pg=PA28&amp;lpg=PA28&amp;dq=the+world+is+both+inescapable+and+violent+lynch&amp;source=bl&amp;ots=oxs2tjyU0F&amp;sig=ACfU3U2aglSN6rsngL-EJF347QBmdcSfIQ&amp;hl=en&amp;sa=X&amp;ved=2ahUKEwiok4bIjvDtAhUEqlkKHaHgCLkQ6AEwEnoECBMQAg#v=onepage&amp;q&amp;f=false">a passage</a> from the theologian Thomas Lynch: &ldquo;Nature, capital, gender, and race summarize the set of relations that constitute the world,&rdquo; Lynch writes. &ldquo;And this world is both violent and inescapable.&rdquo;&nbsp;</p>

<p>&ldquo;If we think of the world that way,&rdquo; says Lambelet, &ldquo;then absolutely, we would want to renounce that world. We would hope for the end of that world, so that we could turn toward relationships of solidarity with our neighbors.&rdquo;&nbsp;</p>

<p>I want that. Certainly, I would like to imagine that there is something beyond this.</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">You could be blindsided by 2020 yet understand that there was a precedent for almost all of it, that none of this came out of nowhere. You could explain the wildfires, and the pandemic, and the election, and its aftermath. You could explain police violence and Brexit and hurricanes. Still, things are always happening, obviously, but <a href="https://www.thecut.com/2020/05/are-we-living-the-biblical-plagues.html">these seemed biblical</a>, what with the plagues and pests and fires, against the understated backdrop of attempted coup. <em>Every</em> year feels like the <a href="https://www.nationalgeographic.com/science/2020/09/why-2020-feels-like-the-worst-year-ever/">worst year ever</a>, people <a href="https://www.newyorker.com/culture/jia-tolentino/the-worst-year-ever-until-next-year">kept saying</a>, sagely, which made sense, but this wasn&rsquo;t the regular churn of history, was it?</p>

<p>Maybe it&rsquo;s ridiculous to demand that 2020 have some kind of cosmic meaning, given that it is an arbitrary 365-day period. But I am not an expert in the cosmos, so I turned to astrologers. I am also not an &ldquo;astrology person&rdquo;; still, I had to check.</p>

<p><a href="http://www.astrojohn.com">John Marchesella</a>, a veteran astrologer based in New York City, did not hesitate. &ldquo;What&rsquo;s going on in the sky is very special,&rdquo; he tells me. &ldquo;It is the end of an era and the beginning of a new era.&rdquo;&nbsp;</p>

<p>There is an expression in astrology: &ldquo;As above, so below,&rdquo; meaning that whatever is going in the sky is reflected here on Earth, and this year, the sky was weird. &ldquo;The main thing is the alignment of Saturn and Pluto,&rdquo; Marchesella says. This is the &ldquo;conjunction&rdquo; people keep talking about: The two planets have been moving together all year, peaking in January &mdash;&nbsp; when China <a href="https://www.wsj.com/articles/how-it-all-started-chinas-early-coronavirus-missteps-11583508932">announced </a>the new coronavirus,&nbsp; he notes &mdash; and are only just coming out of alignment now. &ldquo;When Saturn and Pluto align, there is usually some worldwide health issue,&rdquo; he explains. &ldquo;The last time this happened, for example, was the outbreak of AIDS, between <a href="https://www.ucsf.edu/news/2011/06/104134/thirty-years-aids-timeline-epidemic#:~:text=March%2023%2C%202012.-,1981,would%20be%20known%20as%20AIDS.">the summers of 1981</a> and &rsquo;82.&rdquo;&nbsp;</p>

<p>Pluto &ldquo;has a lot to do with viruses,&rdquo; while &ldquo;Saturn is manifestation,&rdquo; Marchesella says. &ldquo;Anytime the world has experienced some major plague &mdash; the Spanish flu, the bubonic plague &mdash; the alignment of Saturn and Pluto were always somehow present in the sky.&rdquo;&nbsp;</p>

<p>It is not that he saw Covid-19 coming specifically, only that as the two planets began to come into alignment, it was astrologically clear, he contends, that some kind of health care crisis was coming. &ldquo;But it&rsquo;s not until the alignment became exact that we found out what the crisis in health care was going to be.&rdquo; Before that, he&rsquo;d assumed it would be health insurance.</p>

<p>Astrology is not science, but for millions of people &mdash; almost 30 percent of Americans, according to a 2017 Pew Research Center poll &mdash; it is a way to find logic in a world we can neither predict nor control. It suggests that history is determined by a system of overlapping cycles, and that, by reading into patterns of the heavens, we can find some semblance of order on the world. Whether you do anything or not, nothing stays the same for too long.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Astrology is not science, but for millions of people it is a way to find logic in a world we can neither predict nor control</p></blockquote></figure>
<p>When we talk, in mid-December, Saturn and Jupiter were starting to <a href="https://www.allure.com/story/great-conjunction-saturn-jupiter-2020">move into alignment</a> in the sign of Aquarius, which, Marchesella says, brings hope. And if you were so inclined, you might note that this just happens to coincide with the first doses of the vaccine.&nbsp;</p>

<p>What follows will be&nbsp;&ldquo;a wave of optimism,&rdquo; Marchesella says. It will be &ldquo;a wave of brotherhood. We will all get on the same page about climate change. We&rsquo;ll get on the same page about how medical emergencies can affect the entire world.&rdquo;</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">There are years, Burke, the history professor, observes, when people, even in the moment, have the sense that something fundamentally has shifted, that the year is not like other years.&nbsp;</p>

<p>He points to 1848: Revolutions broke out all over Europe. Monarchies teetered on collapse. &ldquo;It&rsquo;s one of those years where everybody gets the clear picture: Things are not going to be the same going forward,&rdquo; he says. 1917 and 1918 are like that, too: There is World War I, the Bolshevik Revolution, the flu. It is universally momentous. You could be having a great year, personally &mdash; healthy, loving, nonviolent &mdash;&nbsp;and it doesn&rsquo;t matter. &ldquo;Objectively, you have a sense that the world went badly, and that you were part of that. In a bad year, it&rsquo;s much easier for people to feel that their life is under threat.&rdquo;&nbsp;</p>

<p>&ldquo;We&rsquo;re pattern recognizers,&rdquo; Burke tells me. Bad years are bad because bad things happen, which establishes a narrative, and then, he says, &ldquo;We start fitting everything into the Zeitgeist of the story we&rsquo;ve been telling, and everything becomes an affirmation of just how bad it is,&rdquo; even when the actual events are relatively ordinary. It is only when you add to the list with disease and wildfires and hurricanes and <a href="https://www.washingtonpost.com/business/2020/12/16/poverty-rising/">rising poverty</a> and crumbling democratic norms that you can look at the death of a celebrity well over 80 and see it not as a loss but as a sign.</p>

<p>It can be true the climate is in crisis, that this is <a href="https://www.washingtonpost.com/world/2020/12/29/coronavirus-2020-the-big-one-who-pandemics/">likely not the last pandemic</a>, that doom is not out of the question, and also true that most days, life goes on, and people get married and divorced and have kids and do dishes and tell jokes and lose keys. At this point, we can safely say that 2020 was not the end of life on earth, just the end of certainty.&nbsp;&nbsp;</p>

<p>Intellectually, we&rsquo;d known this; of course the future wasn&rsquo;t guaranteed.&nbsp; If you&rsquo;d asked before, &ldquo;Is human society on a steady upward trajectory?&rdquo; we would have said no, and we would have believed that we believed that. Civilizations rise and fall, we&rsquo;d all understood, only we hadn&rsquo;t meant <em>our</em> civilization, not while we were living in it. It is embarrassingly naive to admit faith in the inevitability of progress. At the same time, it is a nice way to get through the day.&nbsp;</p>

<p>Or at least, it was nice while it lasted.&nbsp;</p>

<p>Whatever Panglossian sense we&rsquo;d had that we were living in the best of all possible worlds, Burke says &mdash; that&rsquo;s gone. &ldquo;Everybody is now aware that even if things could get better, that we have a lot of work to do. And there&rsquo;s nothing inevitable about it. There&rsquo;s no force driving us towards better and better.&rdquo;</p>

<p>If there is hope, it will come from whatever actions we take next.</p>

<p><em>Rachel Sugar is a writer in New York.</em></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[Canned cranberry sauce, explained]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2018/11/21/18105316/canned-jellied-cranberry-sauce-ocean-spray" />
			<id>https://www.vox.com/the-goods/2018/11/21/18105316/canned-jellied-cranberry-sauce-ocean-spray</id>
			<updated>2025-11-25T11:55:36-05:00</updated>
			<published>2020-11-25T14:38:30-05:00</published>
			<category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[This is jellied cranberry sauce. It is an American tradition. Like so many American traditions, including Thanksgiving itself, its existence is controversial. It is a feat of engineering. It is a culinary wonder. It is an abomination, some say, slandering the cranberry&#8217;s good name. Thanksgiving will look different this year, as we observe it from [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="jellied cranberry sauce halfway out of a silver ridged can" data-caption="The ridges add flavor. | Getty Images" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/2020/11/GettyImages-1058898268-1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	The ridges add flavor. | Getty Images	</figcaption>
</figure>
<p>This is jellied cranberry sauce. It is an American tradition. Like so many American traditions, including Thanksgiving itself, its existence is controversial. It is a feat of engineering. It is a culinary wonder. It is an abomination, some say, slandering the cranberry&rsquo;s good name.</p>

<p>Thanksgiving will look different this year, as we observe it from the relative safety of our separate pods. But jellied cranberry sauce will look exactly the same. It always does. It may wobble, in these tumultuous times, but it will never break.</p>

<p>And yet jellied cranberry sauce is a substance that defies easy categorization.</p>
<h2 class="wp-block-heading">What is jellied cranberry sauce, and is it sauce?</h2>
<p>No. Also yes. By any standard definition of the category, jellied cranberry sauce would not qualify as &ldquo;sauce.&rdquo; A sauce, <a href="https://whatscookingamerica.net/History/SauceHistory.htm">according to What&rsquo;s Cooking America</a>, the nation&rsquo;s &ldquo;most trusted culinary resource since 1997&rdquo; (according to itself), is a &ldquo;liquid or semi-liquid [food] devised to make other foods look, smell, and taste better, and hence be more easily digested and more beneficial.&rdquo; Wikipedia, my personal most trusted culinary resource, <a href="https://en.wikipedia.org/wiki/Sauce">agrees</a> that &ldquo;sauces are not normally consumed by themselves,&rdquo; and that a liquid component is essential.</p>

<p>Jellied cranberry sauce &mdash; that majestic, jiggling store-bought log &mdash;&nbsp;does not meet these criteria: Clearly, it is a solid. In fact, one of its primary features is that it does not bleed, unwanted, into other elements of a meal. This is because it is a solid, which, by crowdsourced definition, disqualifies it from true sauce-hood, while also differentiating it from its purer sibling: whole cranberry sauce.</p>

<p>Whole cranberry sauce is what you&rsquo;d most likely make, were you to follow the recipe on the <a href="https://www.oceanspray.com/en/Recipes/By-Course/Sauces-Sides-and-Salads/Fresh-Cranberry-Sauce">back of a bag of whole cranberries</a>, though it can also be <a href="https://www.oceanspray.com/en/Products/Sauce/Whole-Berry-Cranberry-Sauce">purchased in a can</a>. Unlike the jiggling cranberry towers, the whole-berry version can be spooned out, sauce-like, over other elements of the meal. It is the whole-berry version that is &ldquo;cranberry sauce.&rdquo; The jellied cylinder qualifies as sauce only by relation, like a legacy applicant at Yale.</p>

<p>Yet it is beloved &mdash; not as a sauce, exactly, but as a food group of its own. Indeed, it is so different from the whole-berry version that many Thanksgiving hosts serve both, in two separate dishes, side by side. And deep down, they are not so different after all: Whole cranberry sauce indeed involves whole berries. Jellied cranberry sauce goes through much the same process, but it is heavily strained, removing elements of nature &mdash; skin, seeds &mdash; that would impede its perfect silken texture.</p>
<h2 class="wp-block-heading">Where did it come from?</h2>
<p>The history of cranberry sauce &mdash; in general, not jellied &mdash; goes back to indigenous people, who gathered the wild berries, using them for <a href="https://news.nationalgeographic.com/news/2013/11/131127-cranberries-thanksgiving-native-americans-indians-food-history/">all sorts of things</a>: textile dyes, medicines, cooking. <a href="https://www.washingtonpost.com/lifestyle/food/a-short-course-on-the-history-of-8-thanksgiving-foods/2013/11/22/944b345e-40b3-11e3-9c8b-e8deeb3c755b_story.html?utm_term=.31fb6a7281b5">According to the Washington Post</a>, a report from the colonies, circa 1672, reported that &ldquo;Indians and English use it much, boyling them with Sugar for a Sauce to eat with their Meat,&rdquo; though it did not come into fashion as a turkey-specific accompaniment until more than 100 years later.</p>

<p>In Amelia Simmons&rsquo;s 1796 tome, <a href="http://www.gutenberg.org/ebooks/12815"><em>American Cookery</em></a>, she suggests serving roast turkey with &ldquo;boiled onions and cranberry sauce.&rdquo; (As an alternative, the Post notes, she proposed pickled mangoes.) But it did not become a requirement of Thanksgiving dinners until General Ulysses S. Grant served it, alongside designated Thanksgiving turkey, to Union soldiers during the siege of Petersburg in 1864.</p>

<p>&ldquo;That sort of solidifies its place as part of Thanksgiving nationally,&rdquo; Kellyanne Dignan, director of global affairs for Ocean Spray, tells me. Cranberries themselves, she points out, only grow in five states, even now: Wisconsin grows the most, followed by Massachusetts, New Jersey, Oregon, and Washington state. (Also, British Columbia and Quebec.)</p>

<p>All of that is only context for what happened less than 50 years later: the introduction of canned jellied cranberry sauce, a testament to the possibilities of American ingenuity.</p>

<p>Cranberries are delicate fruits. They are &ldquo;picky when it comes to growing conditions,&rdquo; <a href="https://www.smithsonianmag.com/arts-culture/where-does-your-thanksgiving-meal-come-from-138705036/">explains K. Annabelle Smith at Smithsonian.com</a>.<strong> &ldquo;</strong>Because they are traditionally grown in natural wetlands, they need a lot of water. During the long, cold winter months, they also require a period of dormancy which rules out any southern region of the US as an option for cranberry farming.&rdquo; This reality put a cap on possibilities of the cranberry market: There are only so many cold-weather bogs to go around.</p>

<p>Then in the very early 1910s, Marcus Urann, a lawyer who abandoned his first career to buy a cranberry bog &mdash;&nbsp;and would go on to become one of the founders of what would become Ocean Spray &mdash; began canning the stuff as a way to sell the seasonal berry year-round. The cranberry harvest lasts six weeks, Robert Cox, a co-author of <a href="http://books.google.com/books?id=ILeh2QEEz3sC&amp;pg=PA117&amp;dq=canned+cranberry+sauce+history&amp;hl=en&amp;sa=X&amp;ei=FJtJUuqBFYWQqwHXz4G4CQ&amp;ved=0CDgQ6AEwAA#v=onepage&amp;q=canned%20cranberry%20sauce%20history&amp;f=false"><em>Massachusetts Cranberry Culture: A History from Bog to Table</em></a><em>,</em>&nbsp;told Smithsonian. &ldquo;Before canning technology, the product had to be consumed immediately and the rest of the year there was almost no market.&rdquo; Then suddenly, there was.</p>

<p>The jellied log became <a href="https://books.google.com/books?id=AwRhAAAAIAAJ&amp;pg=PA366&amp;dq=ocean+spray+jellied+cranberry+sauce+AND+1941&amp;hl=en&amp;sa=X&amp;ei=LIFlUrOHAemkyQGUooHgBQ&amp;ved=0CEEQ6AEwAA#v=snippet&amp;q=ocean%20spray%20jellied%20cranberry%20sauce%20&amp;f=false">available nationwide</a> in 1941. Thanksgiving history was forever changed. Ocean Spray, currently the world&rsquo;s largest grower of cranberries, sells roughly 80 percent of its jellied sauce for the year Thanksgiving week. (There are also miniature peaks around Christmas, Easter, and the Super Bowl, thanks to a cult recipe for &ldquo;<a href="https://www.oceanspray.com/en/Recipes/By-Course/Appetizers/Ultimate-Party-Meatballs">Ultimate Party Meatballs</a>.&rdquo;)</p>
<h2 class="wp-block-heading">Americans love buying jellied cranberry sauce</h2>
<p>Ocean Spray makes 70 million cans of jellied cranberry sauce, which Dignan observes amounts to one for every American family. It is wildly more popular than canned whole-berry sauce; three cans of jellied are sold for every one can of whole-berry. Every jellied can requires 220 cranberries.</p>

<p>&ldquo;What&rsquo;s interesting about cranberry sauce is that three-quarters of Americans use store-bought sauce for their Thanksgiving,&rdquo; Dignan muses. &ldquo;It really is the only thing on the table that the majority of people don&rsquo;t just buy but <em>want</em> to buy.&rdquo;</p>

<p>Making your own cranberry sauce is much easier than roasting your own turkey, or making your own stuffing, or baking your own pie. It is arguably even easier than throwing together your own salad, which is <a href="https://fivethirtyeight.com/features/heres-what-your-part-of-america-eats-on-thanksgiving/">apparently how people celebrate, healthfully, on the West Coast</a>. It takes 15 minutes, some sugar, and a saucepan. Yet it is our favorite thing to buy.</p>

<p>Here is Chris Cillizza of CNN, weighing in with passion:</p>
<div class="twitter-embed"><a href="https://twitter.com/CillizzaCNN/status/1064861988675833856" target="_blank" rel="noopener noreferrer">View Link</a></div>
<p>Wesley Lowery of the Washington Post agrees, as does, apparently, Ohio Sen. Sherrod Brown.</p>
<div class="twitter-embed"><a href="https://twitter.com/WesleyLowery/status/1064902328401256449" target="_blank" rel="noopener noreferrer">View Link</a></div><div class="twitter-embed"><a href="https://twitter.com/ConnieSchultz/status/1064936350854586370" target="_blank" rel="noopener noreferrer">View Link</a></div>
<p><a href="https://fivethirtyeight.com/features/heres-what-your-part-of-america-eats-on-thanksgiving/">Nowhere is this is truer</a> than in the southeastern United States, where they grow no cranberries at all. The biggest state for canned cranberry sauce consumption is Georgia, and while she cannot exactly explain this, it has, Dignan says, always been true.</p>

<p>In an age where processed <a href="https://www.marketplace.org/2015/03/11/business/why-sales-packaged-or-processed-foods-are-declining">food is in decline</a>, one might imagine that canned cranberry sauce would be struggling. But according to Dignan, it is not. <em>Seventy-six percent </em>of people buy the stuff. &ldquo;I wouldn&rsquo;t say cranberry sauce is something that&rsquo;s expanding in terms of our portfolio &mdash; we&rsquo;re not seeing tons of year over year growth,&rdquo; she says, but sales are &ldquo;amazingly steady.&rdquo;</p>

<p>&ldquo;I think there&rsquo;s a nostalgia to it,&rdquo; she suggests. &ldquo;There&rsquo;s something about taking it out of the can and sort of that noise it makes and slicing it and it&rsquo;s very uniquely American.&rdquo; They don&rsquo;t even sell canned cranberry sauce overseas, she says; they package it like a spread, in glass jars.</p>

<p>The appeal is in its timelessness. &ldquo;There&rsquo;s something about the fact that it hasn&rsquo;t changed much. Even if someone doesn&rsquo;t eat anything out of a can the whole rest of the year, I think, for some reason, cranberry sauce really speaks to them,&rdquo; she says. She is not alone in her assessment of the non-sauce sauce&rsquo;s appeal.</p>

<p>&ldquo;How can you beat the tangy, sweet flavor of store-bought cranberry sauce,&rdquo; said <a href="https://www.bonappetit.com/test-kitchen/cooking-tips/article/is-homemade-cranberry-sauce-really-worth-it">one taste tester at Bon App&eacute;tit</a>. At Fortune, Clifton Leaf <a href="http://fortune.com/2017/11/22/thanksgiving-canned-cranberry-is-great/">vigorously defended</a> the &ldquo;jiggly, wiggly mold of tartness.&rdquo; The jellied slices, he wrote, go &ldquo;down easy, like a slippery jam, potent with berry flavor and a whiff of history.&rdquo;</p>

<p>Are there dissenters? Of course. As there should be. This is America. &ldquo;The wobbly crimson substance added nothing to my Thanksgiving enjoyment, unlike my mother&rsquo;s lemon-zested, multi-spiced version,&rdquo; <a href="https://thetakeout.com/recipe-superior-cranberry-sauce-thanksgiving-1830350004">lamented Gwen Ihnat at the Takeout</a>. &ldquo;Once you take the time to make a fresh&nbsp;cranberry&nbsp;or lingonberry jam in its place, you&rsquo;ll never go back,&rdquo; Jim Stein, executive chef at McCrady&rsquo;s, <a href="https://www.foodandwine.com/lifestyle/cranberry-sauce-debate-canned-homemade">told Food &amp; Wine</a>, proposing instead a version with &ldquo;fresh lingonberries cooked down in a little bit of sugar, cinnamon, star anise, and orange juice/zest.&rdquo; (Dissenters love to zest.)</p>

<p>The exquisite beauty of the great jellied cranberry debate is that unlike many divisions &mdash; between families, between nations &mdash;&nbsp;it does not matter. Celebrate your freedom. Dance like no one&rsquo;s watching; love like you&rsquo;ve never been hurt; eat your cranberries in the gelatinous form of your choice.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[What was fun?]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/21523704/fun-quarantine-home" />
			<id>https://www.vox.com/the-goods/21523704/fun-quarantine-home</id>
			<updated>2020-11-10T10:50:21-05:00</updated>
			<published>2020-10-26T09:30:00-04:00</published>
			<category scheme="https://www.vox.com" term="Features" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[It is Saturday night in mid-October, and I am at an outdoor comedy show in a public park hoping to rediscover the sensation I&#8217;d once understood as &#8220;fun.&#8221; What was fun? I can no longer remember. A comedian makes a bad joke about ketamine, and a different comedian makes a better joke about puppy mills, [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21980876/20201022_Vox_leadillustration.gif?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
</figure>
<p>It is Saturday night in mid-October, and I am at an outdoor comedy show in a public park hoping to rediscover the sensation I&rsquo;d once understood as &ldquo;fun.&rdquo; What was fun? I can no longer remember. A comedian makes a bad joke about ketamine, and a different comedian makes a better joke about puppy mills, and in the distance, I can hear the strains of several competing dance-pop DJs. There seem to be a lot of people, or maybe it just looks that way, when everyone is sitting at least 6 feet apart. Am I having fun<em>?</em> I wonder. Is this what fun is?<em>&nbsp;</em></p>

<p>I am no longer sure. It&rsquo;s like being the hatchling in <em>Are You My Mother?</em>, except I am confused not about the nature of maternity, but about the concept of fun. &ldquo;Are you fun?&rdquo; I wonder, staring at <a href="https://www.vox.com/the-highlight/2020/5/19/21221008/how-to-bake-bread-pandemic-yeast-flour-baking-ken-forkish-claire-saffitz">focaccia recipes</a> on the internet. Is <a href="https://www.vox.com/21502498/netflix-emily-in-paris-review-millennials"><em>Emily in Paris</em></a> fun? Is a <a href="https://www.vox.com/the-highlight/2020/5/26/21256190/zoom-facetime-skype-coronavirus-loneliness">Zoom birthday party</a> fun, is <a href="https://www.vox.com/the-goods/21502534/money-talks-pizza-anonymous-st-honore-cafe-lola">ordering a pizza</a> fun, are <a href="https://www.vox.com/culture/21453059/vine-cut-internet-video-cut-to-black">jokes</a> fun, is <a href="https://www.vox.com/the-goods/2020/4/15/21219860/alcohol-delivery-coronavirus-liquor-store">wine</a> fun? Have I ever experienced fun?&nbsp;</p>

<p>Seven months into the <a href="https://www.vox.com/coronavirus-covid19">Covid-19</a> pandemic, I have lost track. In the first weeks of the pandemic, if you weren&rsquo;t sick, if your family wasn&rsquo;t sick, if you were marginally but not essentially employed, if you were lucky, you could get through the day hopped up on the adrenaline of panic from the relative safety of your home. All routines had been disrupted &mdash;&nbsp;<a href="https://www.vox.com/2020/4/21/21223585/school-closure-impact-students-children">schools were closed</a>, <a href="https://www.vox.com/recode/2020/5/21/21234242/coronavirus-covid-19-remote-work-from-home-office-reopening">offices were done</a>, <a href="https://www.vox.com/the-goods/2020/3/30/21199714/grocery-store-delivery-coronavirus-safe-empty">grocery stores were minefields</a>, <a href="https://www.vox.com/the-goods/2020/4/3/21206942/toilet-paper-coronavirus-shortage-supply-chain">toilet paper was out</a> &mdash; and everything was terrible, but at least <a href="https://www.vox.com/the-highlight/2020/5/13/21248281/coronavirus-mental-health-reopen-reopening-covid-anxiety-bars-restaurants-office">fear was a novelty</a>. Now nothing is new &mdash; even the news is not new, so much as it is escalating variations on the same ghoulish set of themes. To be lucky, now, is to have <a href="https://www.vox.com/2020/5/7/21248259/why-time-feels-so-weird-right-now-quarantine-coronavirus-pandemic">all the days feel like all the other days</a>.&nbsp;</p>

<p>&ldquo;At this point,&rdquo; Jennifer Senior <a href="https://www.nytimes.com/2020/08/05/opinion/coronavirus-mental-illness-depression.html">wrote in the New York Times</a> in early August, &ldquo;weren&rsquo;t we expecting some form of relief, a resumption of something like life?&rdquo; It is now the end of October. Something like life has resumed and suspended panic has mellowed into sustained malaise. The streets are lined with <a href="https://www.vox.com/the-goods/21304293/outdoor-dining-drinking-restaurants-opening-safety">outdoor restaurants</a>; there is entertainment in the parks. Online, there are <a href="https://www.vox.com/culture/2020/4/8/21188670/coronavirus-quarantine-virtual-concerts-livestream-instagram">lectures and performances and readings and concerts</a>; on television, there are <a href="https://www.vox.com/culture/2020/8/17/21366621/nba-basketball-disney-mlb-baseball-nhl-hockey-covid-sports-bubble-tv">live sports</a>. In real life, several different people I know have <a href="https://www.vox.com/the-goods/2020/6/10/21285542/hair-cut-protest-lockdown-culture-war">gotten haircuts</a>. Is a haircut fun?</p>
<hr class="wp-block-separator" />
<p>There is surprisingly little research about the precise nature of fun, given how much we all apparently enjoy it. There is robust and growing literature on overlapping topics &mdash; <a href="https://www.vox.com/2019/11/20/20971189/happiness-happy-november-issue">happiness</a>, pleasure, leisure, <a href="https://www.vox.com/2019/5/23/18628235/inspiration-creativity-focus">flow</a> &mdash; but fun itself is rarely discussed as such, except in books for children. There is <a href="https://bookshop.org/books/little-miss-fun-revised/9780843176551"><em>Little Miss Fun</em></a> and <a href="https://www.amazon.com/Fraction-Fun-David-Adler/dp/0823413411/ref=sr_1_42?dchild=1&amp;keywords=fun&amp;qid=1603074850&amp;rnid=1000&amp;s=books&amp;sr=1-42"><em>Fractions Fun</em></a> and <a href="https://bookshop.org/books/squirrel-s-fun-day/9780763677893?aid=7589"><em>Squirrel&rsquo;s Fun Day</em></a>, about a squirrel trying to get his fellow forest creatures to break out of their ruts, and <a href="https://bookshop.org/books/is-everyone-ready-for-fun/9781442423640?aid=1713"><em>Is Everyone Ready for Fun?</em></a>, which I have ascertained is about a small herd of enthusiastic cows. I am ready for fun, I think, if only I could remember what it is.</p>

<p>&ldquo;Fun is all about our brains feeling good &mdash;&nbsp;the release of endorphins into our system,&rdquo; writes game designer Raph Koster in <a href="https://www.amazon.com/dp/B00GK5SRFY/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1"><em>A Theory of Fun for Game Design</em></a>, one of the few texts to seriously address the question of what qualifies as fun (for game design). &ldquo;Fun is the act of mastering a problem mentally,&rdquo; he explains, suggesting that the fact we enjoy this process is an &ldquo;evolutionary advantage right next to opposable thumbs in terms of importance.&rdquo;</p>

<p>The world is not a game, and a global pandemic is not fun, but in the beginning, there was a perverse thrill in learning to adapt: Here is where you can still get <a href="https://www.eater.com/2020/3/13/21178965/beans-hoarding-coronavirus-gordo-rancho">dried beans</a>; this bodega still has <a href="https://www.vox.com/the-goods/2020/3/5/21164673/hand-sanitizer-coronavirus-pocketbac-purell">hand sanitizer</a>; do you <a href="https://www.vox.com/recode/21314793/zoom-fatigue-video-chat-facebook-google-meet-microsoft-teams">want to Zoom</a>? But now we know all that, and nothing has changed, there is no new information, and no <a href="https://www.vox.com/the-highlight/2020/5/13/21248632/work-from-home-zoom-women-appearance-beauty-no-makeup">I don&rsquo;t &ldquo;want to Zoom.&rdquo;</a>&nbsp;Mastery right now is out of reach, because the problem &mdash; a contagious new virus and the corresponding cascade of nightmares it has wrought &mdash;&nbsp;can&rsquo;t be mastered, only weathered, and weathering an onslaught is the opposite of fun.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21980744/Spot_Illustration_2.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A happy, furry monster." title="A happy, furry monster." data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>This, <a href="https://www.publishersmarketplace.com/login.php/dealmakers/detail.cgi%3Fid%3D2249%3Bcat%3Dnon-fiction%3Bs%3Dgood">Michael Rucker</a> tells me, is a problem. Rucker is an organizational psychologist and author of the forthcoming book <em>The Fun Habit</em>, about the science of fun. &ldquo;It&rsquo;s clear that we thrive when we believe we have autonomy,&rdquo; he says, &ldquo;and that autonomy has been ripped out from underneath us, right? And if we don&rsquo;t feel like we have a certain amount of control over any given situation, it causes us stress.&rdquo; Stress is very unfun.&nbsp;</p>

<p>His definition of fun is, in his own estimation, &ldquo;very loose&rdquo;: Fun is &ldquo;any activity on the positive side of valence,&rdquo; he says, laying out what he calls the old-school theory of charting emotion. The x-axis is &ldquo;valence,&rdquo; or &ldquo;hedonic tone&rdquo; &mdash;&nbsp;the tenor of how you&rsquo;re feeling, negative to positive. The y-axis is arousal, or the intensity of that feeling, from very low to very high.</p>

<p>For Rucker, fun is the entire right half of the matrix. He loves heavy metal rock concerts, and his wife loves reading in solitude, and both of them are experiencing what Rucker would classify as fun. &ldquo;What&rsquo;s so awesome about fun,&rdquo; he explains, quite seriously, &ldquo;is that it&rsquo;s unique to the individual,&rdquo; which may explain the dearth of literature about it. &ldquo;Happiness has been boiled down to these survey instruments, where we can fill out bubbles on a Scantron, and then the positive psych gurus of the world can tell us whether or not we&rsquo;re happy. But fun is meant to be owned by you.&rdquo;</p>

<p>In theory, my pandemic experience has been full of pleasant low-arousal activities that I would have once considered fun. I <a href="https://www.vox.com/the-goods/2020/3/27/21195361/quarantine-recipes-cooking-baking-coronavirus-bread">baked cakes</a> and <a href="https://www.vox.com/culture/2020/5/11/21250518/oliver-j-robinson-interview-pandemic-anxiety-reading">read books</a> and streamed a lot of <a href="https://www.vox.com/culture/21270493/best-streaming-services-niche-anime-british-tv-arthouse-horror-theater-foreign-indie">British murder content</a>, and eventually, it all felt the same. And at the same time, it began to dawn on me that the &ldquo;pause&rdquo; that had begun in March was in fact my life.&nbsp;</p>

<p>&ldquo;Isn&rsquo;t that &hellip; what you did before?&rdquo; my boyfriend asked, which is insulting but also not untrue. But the difference is that it all used to be fun. It is possible this is a symptom of low-grade depression, but on the other hand, it is also possible that I am right. &ldquo;Everything you used to turn to that was fun for you is either not available, or it&rsquo;s in such a different form that you&rsquo;re still getting used to it,&rdquo; says Marybeth Stalp, a sociologist at the University of Northern Iowa. &ldquo;And if you are having fun, how long is it before guilt sets in?&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Those of us not in acute distress seemed desperate to find scraps of joy</p></blockquote></figure>
<p>By April, those of us not in acute distress seemed desperate to find scraps of joy, judging by the number of SEO-optimized articles promising ideas about what to do for fun while in a prolonged state of isolation. The problem with these articles is that nobody seems to have any ideas at all. &ldquo;Restock your bar,&rdquo; <a href="https://www.thrillist.com/news/nation/things-to-do-in-quarantine-fun-ideas-bored-at-home">suggested Thrillist</a> (&ldquo;50 Fun Things You Can Do at Home Right Now in Quarantine&rdquo;), explaining that a fun activity might be ordering bottles of liquor to your home. &ldquo;Get more sleep,&rdquo; <a href="https://www.cnn.com/2020/09/22/health/fall-fun-things-to-do-wellness/index.html">offered CNN</a> (&ldquo;50 fun things to do this fall&rdquo;), while <a href="https://www.realsimple.com/holidays-entertaining/entertaining/seasonal-events/fall-activities-during-covid">Real Simple proposed</a> it would be fun to &ldquo;trade in your sandals for a cute pair of boots&rdquo; (&ldquo;33 Fun Things You Can Still Do This Fall (Even During a Pandemic)&rdquo;). <a href="https://www.travelandleisure.com/travel-tips/fun-things-to-do-at-home-during-coronavirus-quarantine">Travel + Leisure</a> wanted you to adopt a rigorous schedule of virtual tours of European castles. Have you considered watching <a href="https://www.businessinsider.com/things-to-do-in-quarantine-activities-social-distancing-2020-4">Netflix</a>? What about a <a href="https://www.usatoday.com/story/life/health-wellness/2020/03/16/coronavirus-quarantine-100-things-do-while-trapped-inside/5054632002/">bubble bath</a>?&nbsp;</p>

<p>It was a valiant effort. We were trying. There was Zoom. There was streaming &mdash; anything you used to do, <a href="https://www.vox.com/the-goods/21431065/online-workout-classes-barrys-aarmy-peloton">there is a streamed equivalent</a> &mdash;&nbsp;and when you ran out of things to stream, you could take basic acts of life maintenance and declare they were fun. Acquiring seasonally appropriate footwear: fun!&nbsp;</p>

<p>&ldquo;Consumption,&rdquo; Kathleen Casey, a social historian at Virginia Wesleyan University, reminds me, &ldquo;is also a form of fun.&rdquo; That morning, I had ordered several canvas pouches for no reason. Was it fun?</p>
<hr class="wp-block-separator" />
<p>Travis Tae Oh is a marketing professor at Yeshiva University who for the last five years has been studying fun, because nobody else seemed to have any satisfactory answers. &ldquo;A lot of marketers want to position their brands as &lsquo;fun,&rsquo;&rdquo; he found, but there was very little psychological research into what that meant.</p>

<p>&ldquo;It&rsquo;s different from other emotional or affective terms,&rdquo; he points out. &ldquo;You never say you &lsquo;have sadness.&rsquo;&rdquo; But we frame fun as coming from somewhere else, which gives it unique commercial potential. It is packaged as an external product but is also an internal state. You can, as everybody knows, <a href="https://www.vox.com/the-goods/21346476/disney-world-reopening-magic-kingdom-covid-florida">go to an amusement park</a>, which is designed explicitly for fun, but that doesn&rsquo;t mean you&rsquo;ll have any.</p>

<p>Oh&rsquo;s theory rests on a simple-sounding premise: &ldquo;When people actually experience fun, it&rsquo;s coming from some sort of hedonically engaging experience that is also, in some sense, liberating.&rdquo; Fun, he points out, is a spectrum. For the maximum 10/10 experience, though, you need to be both totally absorbed in the pleasure of the thing you&rsquo;re doing, and &ldquo;released from some sort of prior psychological restriction&rdquo; &mdash;&nbsp;usually social obligation or your own self-discipline. (This is the reason a forced office karaoke, while potentially amusing, will never truly qualify as fun.)&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>I don’t know what my normal behaviors are at this point, but I am pretty sure I am not liberated from them</p></blockquote></figure>
<p>It is hard, though, to be 10/10 absorbed in anything, even when there is not a pandemic, and you are not perpetually interrupted by a steady stream of apocalyptic news alerts, and you don&rsquo;t have to brace yourself every time the phone rings. But it can be easier to lose yourself if you&rsquo;re doing something new.&nbsp;</p>

<p>&ldquo;When you do something for the first time, or something slightly different from what you used to do, you tend to be more engaged,&rdquo; Oh says. A sense that you&rsquo;re connected to other people has a similar effect; other people jolt you from the prison that is yourself. It is the difference between watching a movie alone and watching a movie with rapt friends. It almost justifies a Netflix watch party (&ldquo;<a href="https://www.cnet.com/how-to/what-to-do-during-quarantine-12-fun-ideas-to-keep-you-busy-at-home-this-summer/">12 fun ideas to keep you busy at home this summer</a>&rdquo;).</p>

<p>The current situation checks approximately none of his fun boxes. Unless you really put some muscle in (take a bubble bath?), nothing is conveniently novel, nothing is effortlessly social, and very little is spontaneous, which is another factor in Oh&rsquo;s theory of fun. All the usual hotbeds of happenstance &mdash; <a href="https://www.vox.com/the-highlight/21363908/coronavirus-nightclubs-music-venues">parties</a>, <a href="https://www.eater.com/2020/4/20/21227910/coffee-shops-affected-by-coronavirus-pandemic-pivots">coffee shops</a>, <a href="https://www.vox.com/the-goods/2020/5/29/21273345/coronavirus-travel-transportation-risks">public transportation</a> &mdash;&nbsp;are limited, if they exist at all.</p>

<p>There is a reason that, in New York City, people have taken refuge in the <a href="https://gothamist.com/arts-entertainment/the-raccoon-show-best-nyc-live-entertainment">antics of raccoons</a>: Say what you want about raccoon behavior, there is, at least, an element of chance. The final prong of his fun framework is a sense of boundaries, and we don&rsquo;t have many of those lately either. Fun requires you to &ldquo;set aside a space or a time to let loose,&rdquo; he explains. &ldquo;Most people are not just going to start dancing in the streets, but you have clubs. There&rsquo;s a bounded play area, where you can go in and you&rsquo;re allowed to liberate from your normal behaviors.&rdquo;&nbsp;</p>

<p>I don&rsquo;t know what my normal behaviors are at this point, but I am pretty sure I am not liberated from them. In the last several months, whatever boundaries I&rsquo;d had have collapsed. My office is my sofa and weekends are weekdays and I am not efficient at work but I am never not slowly working. I tell Oh I am worried I am supposed to find work fun, but Oh is extremely clear that I am not. &ldquo;The term &lsquo;fun&rsquo; has become so common that I think it&rsquo;s overused,&rdquo; he says. Work, he tells me, could be meaningful, and it could be enjoyable, but &ldquo;work should not be fun.&rdquo; Fun is a release; work, at least in the contemporary United States, is the thing you are releasing from.</p>

<p>The obvious solution to this is to impose some kind of spatial and temporal structure on my life. &ldquo;You could set aside a space at home, if your home is large enough,&rdquo; Oh suggests, half-heartedly. &ldquo;I guess that&rsquo;s why people have those man caves or women&rsquo;s &hellip;&rdquo; he trails off. The word he is looking for is &ldquo;<a href="https://www.vox.com/the-goods/2019/3/4/18246518/man-cave-boom-pre-recession-masculinity-male-friendship">she-sheds</a>.&rdquo;&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21980757/Spot_Illustration_1.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="A smiley face flower surrounded by hearts, butterflies, and a rainbow." title="A smiley face flower surrounded by hearts, butterflies, and a rainbow." data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>Space, having it or not having it, is one of the many ways the pandemic has exacerbated existing class divisions. &ldquo;Families who have multiple homes, or larger homes, have room to have a playroom, to have a movie room, to have different bedrooms for each child and places for them to do their schoolwork,&rdquo; Casey says. People who don&rsquo;t have that space are living on top of each other, because one effect of social distancing is that, while we are largely separated from anyone we don&rsquo;t live with, we rarely get a break from the people we do. &ldquo;There&rsquo;s sort of a fun gap there.&rdquo;&nbsp;</p>

<p>But having space and time is not enough. Now even creating the conditions for potential fun demands internal discipline. You are responsible for maintaining the sanctity of your dance corner. You are supposed to separate your workspace from your life space, if not actually then emotionally. You are supposed to single-handedly decide it&rsquo;s time to close your email and take a <a href="https://www.youtube.com/watch?v=lpo62RjldVA">virtual tour</a> of the Amalfi Coast.</p>

<p>I had imposed boundaries on my life before mostly by changing company and shifting locations and making plans for pre-set times: now I am out to dinner, now I&rsquo;m at a friend&rsquo;s house, now I&rsquo;m at a wedding, I&rsquo;m on a trip, I&rsquo;m eating dim sum. Now, you are supposed to set an alarm for 8 pm so you remember to tune into a Zoom book launch. &ldquo;I&rsquo;m at a <em>reading</em>,&rdquo; I told my boyfriend, who wanted to know, urgently, if the diced tomatoes in the refrigerator had gone bad. But I wasn&rsquo;t. I was on the couch.</p>
<hr class="wp-block-separator" />
<p>Though it previously existed, as a concept and a word, fun &ldquo;really became embedded in our lives in the 20th century, as it became commercialized and increasingly took place outside the home,&rdquo; says Casey, and now, in 2020, against our will, we have come back. But what once was labor is now supposed to be leisure.</p>

<p>The reason there is a <a href="https://www.npr.org/2020/09/20/914949289/the-latest-covid-19-shortage-is-canning-lids">national shortage of canning jars</a> is not that stores have abandoned jam, but rather that canning &mdash; like pickling or <a href="https://www.grubstreet.com/2020/05/the-quarantine-garden.html">gardening</a> or sourdough or <a href="https://www.refinery29.com/en-us/2020/05/9775615/knitting-crochet-embroidery-coronavirus-quarantine-trend">sewing</a> &mdash;&nbsp;is &ldquo;a safe and somewhat solitary activity that can preoccupy us,&rdquo; she suggests. &ldquo;Which is partly what fun is about, right? A sort of diversion from our usual drudgery?&rdquo; The problem I am having in my own kitchen is that <a href="https://www.vox.com/the-goods/2020/8/3/21349640/cottagecore-taylor-swift-folklore-lesbian-clothes-animal-crossing">cottagecore diversions</a> start feeling remarkably like labor very fast. I liked domestic hobbies better when they were my personal quirk, and not the only option.&nbsp;</p>

<p>Until mid-March, I hadn&rsquo;t realized how much of what I did was possible because I had the freedom and resources to get out of the house. I would have said I didn&rsquo;t do much, but in fact, I did things all the time. I went to the gym and sat in coffee shops and browsed in bookstores and in drugstores and in stores selling &ldquo;home goods,&rdquo; and so much of what read to me as fun was in fact commercial leisure, which I&rsquo;d depended on for formal permission not to work.&nbsp;</p>

<p>Leisure is not the same as fun, but it can be a kind of vessel for it. Part of the joy of being on vacation is that it is a socially sanctioned opportunity to temporarily abandon your real life. This is also the joy of going to a restaurant (on a much smaller scale); I cannot attest to it personally, but this may also be the joy of golf. If the pandemic has been hard on fun, it has eviscerated leisure. The leisure industry, with its <a href="https://www.vox.com/recode/2020/5/27/21263647/pandemic-flight-future-airplanes-airports">airlines</a> and <a href="https://www.vox.com/2020/6/4/21277160/cruise-ship-coronavirus-crew-dj-stuck">cruises</a> and museums, its <a href="https://www.vox.com/the-goods/21493745/tourism-grand-canyon-hotel-bed-and-breakfast">hotels</a> and <a href="https://www.vox.com/thebottomline/21506204/gofundme-small-business-brooklyn">restaurants</a>, its sports clubs and <a href="https://www.vox.com/the-goods/21497534/cancel-gym-membership-crunch-equinox-planet-fitness">gyms</a>, may <a href="https://www.cnn.com/travel/article/air-travel-recovery-2024/index.html">not</a> fully <a href="https://www.washingtonpost.com/entertainment/theater_dance/new-york-city-cant-rebound-without-broadway-and-broadways-road-back-is-uncertain/2020/09/07/f3933444-e939-11ea-970a-64c73a1c2392_story.html">recover</a> for <a href="https://www.latimes.com/travel/story/2020-09-10/will-cruise-industry-survive-coronavirus-pandemic">years</a>.&nbsp;</p>

<p>&ldquo;Leisure and work are usually paired together in a kind of binary couple,&rdquo; says Stalp. Leisure is not always fun, but it is by definition unpaid, and also elective. It is, as Casey puts it, &ldquo;what people choose to do when they don&rsquo;t have to do anything else.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>It is fun to go for walks, to see friends on outdoor benches, to stream movies, to make doughnuts; what is not fun is me</p></blockquote></figure>
<p>There is no perfect analogue to this moment &mdash; there are no perfect analogues to any moments &mdash; but the question of what to do with ourselves amid a global pandemic is one we&rsquo;ve faced before.&nbsp;</p>

<p>During the 1918 flu pandemic, people talked so much on the telephone that newspapers ran ads begging them to stop clogging the lines with &ldquo;idle and useless telephone conversations.&rdquo; In November 1918, during the pandemic&rsquo;s second wave, <a href="https://quod.lib.umich.edu/cgi/t/text/idx/f/flu/3070flu.0013.703/4/%E2%80%94watchu-doin-with-yourself?page=root;rgn=subject;size=100;view=image;q1=humor">an article</a> in the Los Angeles Times titled &ldquo;Watchu&rsquo; Doin&rsquo; With Yourself?&rdquo; surveyed what Angelinos were doing with &ldquo;every place of public amusement, churches, schools and resorts tight shut by &rsquo;flu orders.&rdquo;</p>

<p>The answers are strikingly familiar: children were playing outside, mostly war (&ldquo;naturally, nobody wants to be the Germans&rdquo;) but sometimes tennis; teens were having picnics with too many people at them and &ldquo;holding hands&rdquo; in parks. &ldquo;Books are popular,&rdquo; the paper observed, especially romances and histories, and music stores reported a &ldquo;great run on phonographs and player pianos,&rdquo; and some people had gotten into fortune telling, and others were having the &ldquo;time of their lives&rdquo; complaining about nonexistent symptoms, and when all of that failed, &ldquo;there is always golf.&rdquo;</p>

<p>None of this feels terribly illuminating. I, too, am reading books and complaining, and while those are among my favorite things even in the best of circumstances, I cannot lose myself in either.&nbsp;</p>

<p>The problem with my fun-free life is not a lack of fun-seeming activities. The ability to &ldquo;have fun&rdquo; is not contingent on access to fun-adjacent institutions, which have and do exclude all kinds of people who nonetheless, for centuries, have managed to have fun. The leisure industry as we know it could collapse forever; fun would continue to exist.&nbsp;</p>

<p>It is fun to go for walks, to see friends on outdoor benches, to stream movies, to make doughnuts; what is not fun is me. What was once &ldquo;novel&rdquo; and &ldquo;spontaneous&rdquo; is now an exercise in planning &mdash;&nbsp;what is an equidistant park, is there a bathroom, will it rain? &mdash; and the effort of Zoom game night is more than I can give. Instead of a release, fun is yet another obligation: You are so lucky, I keep thinking.<em> </em>Why don&rsquo;t you want to go apple picking?&nbsp;&nbsp;</p>

<p>&ldquo;We&rsquo;re getting a moment to pause,&rdquo; Stalp tells me. &ldquo;We&rsquo;re getting a moment to reconceptualize what fun can be.&rdquo; Maybe we will emerge from this slower and less task-oriented; certainly, I have spent no other period of my life so attuned to the minutiae of the weather. Alternatively, we will pick up as we were. It&rsquo;s hard to imagine what the world will look like when this is over, and harder to predict how we are going to feel: The acute awareness that a moment is historic is not the same as knowing how it ends.&nbsp;</p>

<p>If there is anything to take from history, it is reassurance: There will be fun again because there has always been fun before. &ldquo;I think it&rsquo;s part of being human,&rdquo; Casey tells me. It is comforting to hear this. I have felt less like myself, indeed less human, without the fun. This is appropriate: The conditions are terrible. We&rsquo;re being set up to fail. But fun finds a way, it always has. Its return will come.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[The vicious cycle of never-ending laundry]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/21523419/laundry-hate-chore-washing-machine" />
			<id>https://www.vox.com/the-goods/21523419/laundry-hate-chore-washing-machine</id>
			<updated>2020-10-20T13:35:03-04:00</updated>
			<published>2020-10-22T08:30:00-04:00</published>
			<category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[Hating laundry is not rational, but I do. Laundry has never been easier; to give a serviceable performance requires minimal labor and even less skill. We have not only washers now but dryers, soaps that whiten whites and brighten brights, wardrobes of machine-washable clothes. According to the Census Bureau&#8217;s 2020 American Housing Survey, more than [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Laundry: one of the most maligned chores. | Getty Images/EyeEm" data-portal-copyright="Getty Images/EyeEm" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21972418/GettyImages_1024817634.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Laundry: one of the most maligned chores. | Getty Images/EyeEm	</figcaption>
</figure>
<p>Hating laundry is not rational, but I do. Laundry has never been easier; to give a serviceable performance requires minimal labor and even less skill. We have not only washers now but dryers, soaps that whiten whites and brighten brights, wardrobes of machine-washable clothes. According to the Census Bureau&rsquo;s 2020 <a href="https://www.census.gov/newsroom/press-releases/2020/2019-american-housing-survey.html">American Housing Survey</a>, more than <a href="https://www.census.gov/programs-surveys/ahs/data/interactive/ahstablecreator.html?s_areas=00000&amp;s_year=2019&amp;s_tablename=TABLE3&amp;s_bygroup1=1&amp;s_bygroup2=1&amp;s_filtergroup1=1&amp;s_filtergroup2=1">85 percent</a> of Americans can do it without leaving the house. Yet despite all of technology&rsquo;s best efforts, the problem still exists. There is always more laundry.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Laundry defies the rules of lifestyle innovation and the promises of capitalism”</p></blockquote></figure>
<p>This is not for lack of trying. We have been doing what is recognizable as modern laundry &mdash; using soap and water to make what was dirty clean &mdash; for 200 years now. We have outsourced it and insourced it and mechanized it and developed apps for it, but while we have made it easier, we have not made it less. Like so many basic functions of life maintenance &mdash; eating, showering, cleaning, sleeping &mdash; laundry has yet to be hacked out of existence. But what makes laundry special is that it has also not improved.&nbsp;</p>

<p>Laundry defies the rules of lifestyle innovation and the promises of capitalism. In the years after World War II, automatic washing machines and accompanying in-home dryers became suburban household staples, and laundry now looks more or less as it did then. It has not been elevated to the status of a wholesome &ldquo;hobby&rdquo; (cooking), nor has it been successfully captured by the wellness market (washing your face). Laundry is instead an intractable condition. And if we are in a multi-decade stalemate, the only option is to change ourselves.</p>
<hr class="wp-block-separator" />
<p>It wasn&rsquo;t always like this. There was a time before laundry, although it was less romantic than one might hope. Until the 19th century, most outerwear, made from wool, leather, or felt, couldn&rsquo;t be washed, and while linen underlayers could, they often weren&rsquo;t, explains Suellen Hoy in her <a href="https://www.amazon.com/Chasing-Dirt-American-Pursuit-Cleanliness/dp/0195111281">history of cleanliness</a>. It wasn&rsquo;t until cotton became the fabric of our lives &mdash; in part because it was so easy to clean &mdash; that American women entered the era of perpetual washing.</p>

<p>&ldquo;This development was no doubt viewed as an improvement by many people,&rdquo; writes technology historian Ruth Schwartz Cowan in her landmark analysis <a href="https://www.amazon.com/More-Work-Mother-Household-Technology/dp/0465047327"><em>More Work for Mother</em></a><em> &mdash; </em>one imagines it certainly improved how many people smelled &mdash; but it also introduced the nation&rsquo;s women to yet another chore. Nineteenth-century laundry was performed and dreaded weekly. Historian Susan Strasser <a href="https://www.amazon.com/dp/B00DA79X26/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1">points to</a> the diaries of one Nevada woman who, in 1867, called laundering &ldquo;the Herculean task which women all dread&rdquo; and &ldquo;the great domestic dread of the household.&rdquo;&nbsp;</p>

<p>The descriptions of this process defy nostalgia: Sort the clothes, and soak them overnight in separate tubs. In the morning, drain that water, and then pour &ldquo;hot suds&rdquo; over the &ldquo;finest clothes.&rdquo; Rub each item against a washboard. Wring out each item, and &ldquo;rub soap on the most soiled spots, then cover them with water in the boiler on the stove and &lsquo;boil them up.&rsquo;&rdquo; Repeat with plain water. Wring. Rinse with bluing (a trace of blue dye to restore whites to optimal whiteness). Wring. Dip items in need of starching in starch, and wring again. Hang dry. Start again. Generally, this would take place on Monday, conveniently freeing up Tuesday for intensive ironing.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21972471/GettyImages_1180254548.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="An 1888 Ivorine ad featuring women washing clothes. | Donaldson Brothers/Buyenlarge/Getty Images" data-portal-copyright="Donaldson Brothers/Buyenlarge/Getty Images" />
<p>Presumably, at least one 19th-century contrarian must have enjoyed this process &mdash; there is always one &mdash; but it was mostly loathed and whenever possible avoided. &ldquo;From all available evidence &mdash; how-to manuals, budget studies of poor people&rsquo;s households, diaries,&rdquo; Strasser observes, &ldquo;it appears that women jettisoned laundry, their most hated task, whenever they had any discretionary money at all.&rdquo;</p>

<p>To know how a society feels about a task, you only have to look at who gets the honor of performing it. In the South, enslaved and <a href="https://www.ajc.com/news/black-woman-magic-the-atlanta-laundry-workers-strike-1881/FvNH0PZLejzsq4VYULejmN/">then free Black women</a>. In the North, often young, unmarried immigrants. Whenever possible, it was delegated to laundresses, or outsourced to commercial laundries, and by the end of the century, the majority of American households had at least some of their washing done by someone else.</p>

<p>There is an alternative version of history where laundry left the home and stayed out &mdash;&nbsp;most of us don&rsquo;t mill our own flour, for example, or churn our butter, or bake our bread, and when we need or want new clothing, we buy it at the store.&nbsp;But commercial laundries peaked in the 1920s. Then laundry came crawling back, thanks to the rise of the electric washing machine. The promise of the electric washer was that it did the hard labor of scrubbing for you, although you&rsquo;d still have to fill it, empty it, and wring out the wet wash.</p>

<p>The promise of the <em>automatic</em> washing machine, which first hit the market in the late 1930s, was that it did everything. But rather than cut down on laundry, that ease created more. &ldquo;Modern labor-saving devices eliminated drudgery, not labor,&rdquo; argues Cowan, noting that as laundry has gotten easier, our standards for cleanliness have only gone up. Because it is more manageable, you&rsquo;re expected to do it all the time. &ldquo;You are doing much more laundry than your grandmother did.&rdquo;&nbsp;</p>

<p>&ldquo;I always think about the change that came with the advent of electricity,&rdquo; says Jessamyn Neuhaus, a history professor at SUNY Plattsburgh and the author of <a href="https://www.amazon.com/Housework-Housewives-American-Advertising-Married/dp/023011489X/ref=sr_1_cc_1?s=aps&amp;ie=UTF8&amp;qid=1326720567&amp;sr=1-1-catcorr"><em>Housework and Housewives in Modern American Advertising: Married to the Mop</em></a>. &ldquo;Electricity could ease the burden of women keeping house, but also when they turned on those electric lights, a lot of people were like, &lsquo;Shit, my house is so dirty.&rsquo;&rdquo; So it is with laundry: It is so easy now to turn a dial and toss in a capful of detergent that what excuse is there for stains?&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“When they turned on those electric lights, a lot of people were like, ‘Shit, my house is so dirty’”</p></blockquote></figure>
<p>As any number of advertisements will confirm, the answer is: none. There is no excuse, only danger, and for the better part of the past century, detergent brands have been busy warning potential customers about the perils of being inadequately clean. Advertisers did not invent these anxieties &mdash; they only seized upon them &mdash; but the result is real-time documentation of America&rsquo;s social fears.</p>

<p>Early laundry ads make it very clear that laundry is the responsibility of the housewife, Neuhaus writes, and there are so many ways for her to fail. For example: hiring help. &ldquo;Table linen can be hopelessly ruined by an incompetent laundress,&rdquo; warned a Borax ad from the late 1800s. A 1918 ad for Lux suds urged women: &ldquo;Don&rsquo;t hate the laundress! She has no grudge against your filmy things. She doesn&rsquo;t want to ruin them. She&rsquo;s simply keeping on washing them in the only way she knows.&rdquo; Laundry, the ads suggest, is too intimate to be outsourced, never mind the many years it had been. No one cares like you do. Good help is hard to find.&nbsp;</p>

<p>And there were racist health concerns. Just as white commercial laundry owners had attacked competing Chinese laundries for being, as <a href="https://www.jstor.org/stable/41280954?seq=1">one scholar</a> puts it, &ldquo;filthy places where various diseases were likely rampant,&rdquo; some late-19th-century publicity campaigns suggested that laundry should not cross racial lines, says <a href="https://www.jmu.edu/history/people/all-people/westkaemper-emily.shtml">Emily Westkaemper</a>, a professor at James Madison University focused on US women&rsquo;s history.</p>

<p>It was a convenient anxiety. In post-Civil War Atlanta, for example, where Black women often took on washing work as an alternative to domestic servitude, &ldquo;there would be publicity campaigns: If you&rsquo;re sending your laundry out of the home, and these predominantly minority women are doing it, there are these supposed &lsquo;health risks&rsquo; that might result in exposure to disease.&rdquo; It was, Westkaemper points out, a concerted effort to deny African American women jobs that would give them autonomy, cloaked in the language of public health.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21972457/GettyImages_1084714836.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Black employees at a laundry in Virgina, circa 1900, who were later villainized by racist detergent ads. | Universal History Archive/Universal Images Group via Getty Images" data-portal-copyright="Universal History Archive/Universal Images Group via Getty Images" />
<p>The more possible laundry was, the more it became necessary. Proper washing could fend off germs, protecting families from the contaminants of the outside world, but increasingly, at least based on the advertising, the threat was coming from within. &ldquo;She has &lsquo;IT&rsquo; &mdash; but not what you think,&rdquo; sighs a 1933 Lux ad, explaining that, despite her natural beauty, &ldquo;she&rdquo; never gets a second dance and will likely die alone, on account of body odor. It was an act of love, the ads said, and specifically an act of maternal love. &ldquo;My mommy does laundry one, two, three, four, a million times a week!&rdquo; proclaims a 1958 commercial child, explaining her mother&rsquo;s allegiance to Rinso Blue. The archetype persists. &ldquo;The image of Mom taking care of her family still seems to be working,&rdquo; Neuhaus says. &ldquo;As a culture, we&rsquo;ve kind of settled on that as our impossible-to-obtain ideal.&rdquo;</p>

<p>Other vestiges of nuclear-era housework have been elevated to new and extremely photogenic heights. The reclaimed, <a href="https://www.amazon.com/Homeward-Bound-Women-Embracing-Domesticity/dp/1451665458%E2%80%9D">not-your-grandma&rsquo;s domesticity</a> of the mid- to late aughts has been replaced by a steady stream of <a href="https://www.nytimes.com/2020/09/04/magazine/instagram-is-coming-for-your-sock-drawer.html">aspirational content about women organizing closets</a>. The trouble with laundry, though, is that we never successfully figured out how to lose it in the first place. Domestic projects can become quaint hobbies only once they&rsquo;re optional. Knitting is fun because you rarely have to do it. Many, if not most, home gardeners could alternatively buy basil at the grocery store. But in the case of laundry, there are no alternatives. Laundry is forever. &ldquo;The fact is,&rdquo; Neuhaus says, &ldquo;we do have to wash our clothes.&rdquo;</p>
<hr class="wp-block-separator" />
<p>In the face of drudgery, there are generally two options: You can either overhaul the experience and remove the drudge, or you can rebrand it as an act of personal indulgence. In the first category: TaskRabbit (the drudge of chores); Instacart (the drudge of buying groceries); Seamless (the drudge of ordering takeout by speaking to another person); Blue Apron (the drudge of kitchen measurements); Billie (the drudge of remembering to buy and replace razors).&nbsp;</p>

<p>The second category is harder to define. It is organizing all your books by color. It is everything at the Container Store. It is Dyson vacuum cleaners, <a href="https://nymag.com/strategist/article/rebel-green-dish-soap-review.html">status dish soaps</a>, and <a href="https://nymag.com/strategist/article/the-best-new-artisanal-brooms.html">artisanal brooms</a>. It is a never-ending roster of products that promise to transform the oppressive mundanity of personal maintenance into a minor luxury. It is the difference between washing your face and practicing a &ldquo;skin care routine.&rdquo;&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>In the face of drudgery, you can either overhaul the experience or you can rebrand it as an act of personal indulgence</p></blockquote></figure>
<p>In 2013, a laundry startup called Washio launched in San Francisco, the value proposition being that doing laundry is unpleasant, and wouldn&rsquo;t it be nice to press some buttons on your phone to summon someone who could do it for you? Washio was not alone in its assessment: In major cities across the country, other VC-funded laundry startups &mdash; FlyCleaners, Brinkmat, Cleanly, and Rinse &mdash; were racing to dominate the techno-laundry market, like Uber but for dirty clothes. &ldquo;When people in a privileged society look deep within themselves to find what is missing,&rdquo; quipped Jessica Pressler in her <a href="https://nymag.com/news/features/laundry-apps-2014-5/">profile of Washio</a>, &ldquo;a streamlined clothes-cleaning experience comes up a lot.&rdquo; You might think this means that we could find it, but like reliable printers or consistently responsive Siri, it remains forever out of reach.</p>

<p>Washio <a href="https://techcrunch.com/2016/08/30/washio-on-demand-laundry-service-shuts-down-operations/">failed</a>. Then FlyCleaners <a href="https://techcrunch.com/2019/06/12/flyclenears-layoffs/">laid off its staff</a>. Cleanly <a href="https://techcrunch.com/2020/03/10/yc-backed-cleanly-merges-with-nextcleaners-to-vertically-integrate/">merged</a> with a boutique dry cleaner to &ldquo;vertically integrate&rdquo; but seems to be having <a href="https://www.vice.com/en_us/article/v745kj/where-is-the-rest-of-my-laundry">some trouble lately</a> keeping track of people&rsquo;s clothes. The tenuous promise of laundry robots is <a href="https://www.popsci.com/laundry-tech-robots/">yet unrealized</a>. Laundry remains remarkably undisrupted.</p>

<p>Certainly, it is possible to outsource the misery of washing &mdash; it would arguably be more efficient &mdash; but in the United States, in practice, sending out our laundry simply isn&rsquo;t something we do. (There are, of course, exceptions: the <a href="https://nypost.com/2020/04/21/rich-people-do-chores-for-the-first-time-a-complete-shock/">very wealthy</a>, city dwellers devoted to their drop-off wash-and-folds.) For the most part, though, we are, in this one case, a DIY society.</p>

<p>If slick on-demand services cannot make laundry frictionless, then there is only one move left: to turn that friction into pleasure. The basic laundry process may not have changed much since the mass introduction of the automatic washer, but that doesn&rsquo;t mean you can&rsquo;t elevate the Laundry Experience. &ldquo;The laundry room, once the dull afterthought of the home, has gone upstairs and upscale,&rdquo; <a href="https://www.chicagotribune.com/news/ct-xpm-2003-12-05-0312050226-story.html">declared the Chicago Tribune</a> in 2003. In fact, the pinnacle of laundry spaces were not &ldquo;rooms&rdquo; at all: &ldquo;These days, think laundry &lsquo;center&rsquo; or &lsquo;family studio,&rsquo; the term Whirlpool favors for its clothes-care system, which includes a &lsquo;sink spa,&rsquo; &lsquo;ironing station,&rsquo; &lsquo;drying cabinet&rsquo; and Personal Valet &lsquo;clothes vitalizing&rsquo; system,&rdquo; urged the Tribune. &ldquo;Think fine, custom-built cabinetry to hold the laundry soap. Wait! Don&rsquo;t think laundry soap at all: You&rsquo;ll be wanting &lsquo;Spa Treatment&rsquo; laundry detergents with aromatherapy scents, and don&rsquo;t forget the $17.50 fabric softener from Williams-Sonoma or the $10 linen spray from <a href="https://www.caldrea.com/">Caldrea</a>.&rdquo;&nbsp;</p>
<div class="instagram-embed"><a href="https://www.instagram.com/p/BYqfjz8n0yG/" target="_blank" rel="noopener noreferrer">View Link</a></div>
<p>According to Caldrea&rsquo;s founder, a very stressed-out generation was discovering that, with the right <a href="https://www.caldrea.com/product/laundry/">pear-blossom-agave-scented products</a>, laid out on gleaming granite countertops, the tedium of laundry could take on certain &ldquo;meditative&rdquo; qualities. What it offers goes beyond cleanliness: Luxury laundry wants to be a retreat from the chaos of the world.&nbsp;</p>

<p>Perhaps the biggest name in high-end laundry is <a href="https://www.thelaundress.com/">the Laundress</a>, which sells 85 hyper-specific cleaning products, packaged with understated, old-moneyed elegance. When, last year, the company was acquired by Unilever, co-founders Lindsey Boyd and Gwen Whiting were clear about the reason for their success. &ldquo;We turn everyday chores into a luxurious experience,&rdquo; Boyd <a href="https://www.forbes.com/sites/yolarobert1/2019/11/01/the-laundress-revolutionized-laundry-and-unilever-bought-in/#7e492dc04761">told</a> Forbes. &ldquo;Our fundamental premise was that you don&rsquo;t need to send your clothes to the dry cleaners,&rdquo; Whiting <a href="https://www.fastcompany.com/90298157/exclusive-laundress-founders-gwen-whiting-and-lindsey-boyd-on-why-they-sold-to-unilever">explained</a> in Fast Company. &ldquo;We focused on creating different formulas for different types of fabric, which was different from many detergents that have a one-size-fits-all approach.&rdquo; To maximize your laundering experience, you needed to spend more time on laundry, not less.</p>

<p>The Laundress has an eco-friendly product for every situation: There is a specialized delicates detergent, yes, but also a sport detergent, a denim wash, a wool and cashmere shampoo, a stain solution, a fabric conditioner, a bleach alternative, and an &ldquo;apr&eacute;s laundry cream&rdquo; (for hands).&nbsp;</p>

<p>In one obvious sense, the luxification of laundry &mdash; elevated by becoming more time-consuming and expensive &mdash; is a sinister exercise in excess. &ldquo;It&rsquo;s all about how much money you have to spend on yourself and on your consumer goods,&rdquo; Neuhaus notes, quite reasonably. But there is also something perversely radical &mdash; craven, perhaps, but <em>also</em> radical &mdash; about a $20 bottle of highly specialized detergent. It suggests that laundry, archetypical women&rsquo;s work, underpaid and undervalued, is in fact a worthwhile way to spend your time.&nbsp;</p>

<p>I like this idea, in theory, and in practice, $20 is a lot and I still hate laundry. Here is my laundry experience: I gather my clothes and sort them. I put them in a bag. I take the bag to the laundromat, where I put the contents in high-powered machines. I add an unscented eco-detergent pod. I push buttons. I wait. I like to use this opportunity to stare blankly at my phone. Laundry requires so little, and I despise it so much. It is possible I might feel differently if I had my own in-home washer, as most Americans do, but then again, there is strong evidence I might not.</p>

<p>&ldquo;It&rsquo;s time-consuming, unceasing, and there is so very much that can go wrong,&rdquo;<a href="https://www.nytimes.com/guides/smarterliving/how-to-do-laundry?searchResultPosition=8&amp;redirect=true"> wrote</a> professional Clean Person Jolie Kerr at the New York Times. Lifehacker<a href="https://lifehacker.com/how-to-speed-up-laundry-the-worlds-most-boring-chore-5893037"> called</a> it &ldquo;the world&rsquo;s most boring chore.&rdquo; On Etsy, craft platform and societal mirror, there is a whole cottage industry of <a href="https://www.etsy.com/market/hate_laundry">anti-laundry merch</a> in <a href="https://www.vox.com/2018/9/18/17870200/script-bridesmaid-gifts-wine-glasses">bridesmaid font</a>: &ldquo;Laundry Sucks,&rdquo; reads one sign, presumably meant for a laundry room. &ldquo;Fluff, Fold, Fuck This.&rdquo;</p>

<p>It is difficult to find reputable data on people&rsquo;s least favorite chores, but<a href="https://www.dailymail.co.uk/femail/article-5688843/Americas-20-disliked-household-chores.html"> according to a survey</a> from a company selling &ldquo;shelf liners,&rdquo; Americans rank it somewhere above &ldquo;organizing the garage&rdquo; but below &ldquo;pitching empty shampoo bottles.&rdquo; &ldquo;There&rsquo;s no creative element to it whatsoever,&rdquo; says Kate Haulman, an associate history professor at American University who studies gender history, affirming my feelings. It&rsquo;s &ldquo;invisible, until it&rsquo;s not done,&rdquo; at which point it becomes a moral failing. In the game of laundry, you can only lose.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Laundry requires so little, and I despise it so much</p></blockquote></figure>
<p>&nbsp;In the interest of fair representation, we have to acknowledge that laundry enthusiasts do exist and walk among us. Moreover, it is possible that in some sense, they are right. &ldquo;Everyone, no matter how rich or poor or domestically uninclined, can not only benefit from acquiring laundry skills and learning about fabrics but will also find considerable satisfaction in doing so,&rdquo; writes Cheryl Mendelson in her staggeringly exhaustive treatise on the many nuances of laundering, 400 pages, titled, accurately, <a href="https://www.amazon.com/dp/B002XQAARC/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1"><em>Laundry</em></a><em>.</em> To invest in laundering as a skill to be developed, rather than an ordeal to be tolerated with as little thought as possible, &ldquo;helps to reawaken us to the part of the world that we experience most intimately.&rdquo;&nbsp;</p>

<p>&ldquo;I am not exaggerating when I say that I love taking care of my clothes,&rdquo; says Elizabeth Cline, whose most recent book, <a href="https://www.amazon.com/dp/B07MBWJRDN/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1"><em>The Conscious Closet</em></a>, positions thoughtful laundering as one tenet of an ethical wardrobe. &ldquo;I love figuring out how to remove a challenging stain. It&rsquo;s satisfying to have that knowledge. It&rsquo;s satisfying to understand fibers and clothing enough to be able to keep them going.&rdquo; Treating laundry as an experience best forgotten immediately, like childbirth, is in her view to rob ourselves of &ldquo;all of these incredibly gratifying points of connection to our clothes.&rdquo;</p>

<p>Neither she nor Mendelson is arguing that we should be spending <em>more</em> time on laundry. We are spending so much time already! What they are instead prescribing is a fundamental shift in attitude: To embrace laundry requires finding pleasure in maintenance, to revel in the joy of keeping things exactly as they were.&nbsp;</p>

<p>I understand. I agree. It has yet to help. &ldquo;Fluff, Fold, Fuck This,&rdquo; I think, again. No matter what you do to laundry, some basic truths remain. &ldquo;You&rsquo;re still carting it around,&rdquo; says Haulman. &ldquo;You still have to fold it. It retains, I think, that vibe of drudgery.&rdquo; Even the act of laundering creates laundry, if you wear clothes while you&rsquo;re doing it. There is no single moment when all possible laundry is done.&nbsp;</p>

<p>The problem with modern laundry is not that it is taxing, physically, but that it is hopeless, existentially. It is a constant losing battle, you and your gross body versus the steady march of decay. You wear clothes, and then you wash them, and in the <em>absolute best-case scenario</em>, you manage to erase the evidence that you were ever there. It will work until it doesn&rsquo;t. Eventually, through time or user error, the fabrics will disintegrate. Someday, somewhere, you will do your final load. But the laundry will continue. It always does.&nbsp;&nbsp;</p>

<p>&nbsp;</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[Our masked future]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2020/6/8/21279725/masks-face-psychology" />
			<id>https://www.vox.com/the-goods/2020/6/8/21279725/masks-face-psychology</id>
			<updated>2020-06-13T14:21:18-04:00</updated>
			<published>2020-06-08T11:30:00-04:00</published>
			<category scheme="https://www.vox.com" term="Covid-19" /><category scheme="https://www.vox.com" term="Health" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[On our daily walk, my small dog barked at a big dog, and I did what I always do: smile meaningfully, in a manner I hope communicates, &#8220;She&#8217;s friendly!&#8221; and, &#8220;I&#8217;m sorry!&#8221; and, &#8220;I don&#8217;t think that was an appropriate response, either!&#8221; but then I realized I was masked. How did the big dog&#8217;s companion [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="What does wearing a mask do to a person? | Getty Images" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/20024163/GettyImages_1214220960.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	What does wearing a mask do to a person? | Getty Images	</figcaption>
</figure>
<p>On our daily walk, my small dog barked at a big dog, and I did what I always do: smile meaningfully, in a manner I hope communicates, &ldquo;She&rsquo;s friendly!&rdquo; and, &ldquo;I&rsquo;m sorry!&rdquo; and, &ldquo;I don&rsquo;t think that was an appropriate response, either!&rdquo; but then I realized I was masked. How did the big dog&rsquo;s companion feel about it? I couldn&rsquo;t tell. He was also masked. I worried a woman with a poodle was mad at me for allowing my dog to sniff her dog. &ldquo;You can see it in her eyes!&rdquo; I told my boyfriend. &ldquo;No,&rdquo; he said. &ldquo;You can&rsquo;t.&rdquo;&nbsp;</p>

<p>Masks mean something is wrong; we&rsquo;re wearing them because things are not okay. For a while, this is all they said, I thought. &ldquo;Nothing is normal!&rdquo; I&rsquo;d think, looking out over the mostly empty streets.</p>

<p>But we are going on three months. The streets sometimes have people in them. Masks still mean something is wrong, but now they&rsquo;re also just a fact of living, and what was a siren has mellowed into a low unsettling hum. It is very hard to say anything definitive about what the next year or month or week will look like, but by all expert predictions, we can say this: It is almost certain that <a href="https://www.theatlantic.com/health/archive/2020/05/pandemic-masks-face-shields/611971/">the future will be masked</a>.&nbsp;</p>

<p>In the first days of the <a href="https://www.vox.com/coronavirus-covid19">coronavirus</a> pandemic, we were told masks weren&rsquo;t necessary, maybe even counterproductive, despite the fact that they&rsquo;d been common in Asia for years. Then a chorus of medical experts began raising alarm bells: Yes, of course<em> </em>we should wear masks, they argued, in the pages of the <a href="https://www.nytimes.com/2020/03/17/opinion/coronavirus-face-masks.html">New York Times</a> and the <a href="https://www.washingtonpost.com/outlook/2020/03/28/masks-all-coronavirus/">Washington Post</a> and the <a href="https://www.bostonglobe.com/2020/03/19/opinion/guidance-against-wearing-masks-coronavirus-is-wrong-you-should-cover-your-face/">Boston Globe</a>. In early April, the Centers for Disease Control and Prevention (CDC) amended its guidelines, <a href="https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/diy-cloth-face-coverings.html">recommending</a> that people wear &ldquo;cloth face coverings in public settings where other social distancing measures are difficult to maintain.&rdquo; In June, the World Health Organization <a href="https://www.vox.com/2020/6/6/21282108/masks-for-covid-19-world-health-organization-guidelines-cloth-n95">stated</a> that the public should wear masks &ldquo;on public transport, in shops, or in other confined or crowded environments,&rdquo; with medical masks preferred for people over age 60 or with preexisting conditions.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/20024185/GettyImages_1218413150.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="In England, signs remind commuters to wear masks. | Justin Tallis/AFP/Getty Images" data-portal-copyright="Justin Tallis/AFP/Getty Images" />
<p>So now, with <a href="https://slate.com/news-and-politics/2020/05/michigan-ford-plant-trump-refuses-to-wear-mask.html">certain high-ranking exceptions</a> and some public consternation, we&rsquo;re wearing masks, and we will be wearing masks for the foreseeable future. As the economy opens up and we spend more time in public settings, it seems possible that we will only wear more masks, trading the freedom of exposing our full faces for the freedom of rejoining some semblance of the world. Office workers <a href="https://www.wsj.com/articles/reopening-the-coronavirus-era-office-one-person-elevators-no-cafeterias-11589189402">will wear masks</a>. Commuters will wear masks.&nbsp;</p>

<p>Rationally, it should be a small change: Masks, for one thing, aren&rsquo;t very big. There is a lot we <a href="https://slate.com/technology/2020/05/hamster-study-masks.html">still don&rsquo;t know</a> about how well masks work and under what circumstances, but there is <a href="https://masks4all.co/letter-over-100-prominent-health-experts-call-for-cloth-mask-requirements/">mounting evidence</a> that even non-medical grade fabric masks <a href="https://www.bloomberg.com/news/articles/2020-06-01/face-masks-for-general-public-can-help-contain-virus-study-says">help prevent</a> the coronavirus from spreading, which is logical: If the virus spreads mainly through infected droplets, then yes, let&rsquo;s do our best to contain them before we <a href="https://www.theatlantic.com/health/archive/2020/04/dont-wear-mask-yourself/610336/">cough or sneeze or talk them</a> out into the world. So this is what we&rsquo;re doing now, and if it helps at all, then it&rsquo;s obviously worth it. I have never especially liked my chin, anyway.</p>

<p>But already, it has changed things. The most jarring changes are not physical, although I liked it better when I spent less time marinating in the heat of my own breath. It is the dog encounter. It is the sense that I don&rsquo;t have the access to other people that I did before, that everyone I pass is just slightly more removed. (This is exacerbated, probably, by the fact that it is true &mdash; 6 feet!)</p>

<p>It isn&rsquo;t just a feeling. It is, according to <a href="https://psych.wisc.edu/staff/niedenthal-paula/">Paula Niedenthal</a>, a psychology professor at the University of Wisconsin who studies emotional processing, simply true. We really do lose information when we&rsquo;re operating without the benefit of the lower half of our face, she tells me from her home in Madison, where she has been experimenting with her own growing mask collection. Eyes may be the window to the soul, but mouths and chins, it turns out, are also quite useful.</p>

<p>When the lower half of someone&rsquo;s face is obscured, she explains, we tend to see their emotions as more muted. Happy babies seem less happy <a href="https://journals.sagepub.com/doi/10.1177/1948550611418534">if their mouths are obscured by pacifiers</a>. Smiling women are perceived as less smiling <a href="https://www.tandfonline.com/doi/abs/10.1080/01973533.2014.915217">when their mouths are covered by veils</a>. This is true, even accounting for cultural biases against niqabs or pacifiers: Without the lower face, we tend to read even strong emotions as muted ones.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>We really do lose information when we’re operating without the benefit of the lower half of our face</p></blockquote></figure>
<p>This does not affect all feelings equally. Fear and anger, for example, are big upper face emotions, Niedenthal says; a mask doesn&rsquo;t change wide eyes or furrowed brows. But happiness and sadness &mdash; lower face emotions &mdash; are harder to read.</p>

<p>You can see that someone&rsquo;s smiling, sort of, but how are they smiling? You don&rsquo;t really know. &ldquo;You wouldn&rsquo;t be able to tell, really, if I was smiling in a polite, affiliative way, or with a smirk of dominance. I could have any number of kinds of smiles going on,&rdquo; she tells me.</p>

<p>Now, there are new ways to misunderstand each other, and we already had so many good ones before. Facial mimicry is a form of communication, she explains: You smirk at me, I smirk back, you see me mirroring your smirk, confirming that I saw you, and now we have reached an understanding. We are, together, smirking. &ldquo;That&rsquo;s what we can&rsquo;t have with masks,&rdquo; she says. &ldquo;If I&rsquo;m making a smile of dominance, and you&rsquo;re thinking I&rsquo;m being affiliative,&rdquo; then &ldquo;whatever you&rsquo;re doing back to me is not what I&rsquo;m doing to you,&rdquo; and masks or no masks, &ldquo;it&rsquo;s going to be perceived as an error by both of us.&rdquo;</p>

<p>Presumably, this is an issue everywhere, to some extent. But Niedenthal suspects it may be particularly pronounced in the US. There is a lot of ancestral diversity here, and one result of this is that our social norms are relatively loose, which means it&rsquo;s hard to know how anybody&rsquo;s going to react to anything, and we need as many cues as we can get. In countries with low ancestral diversity, &ldquo;you already know what people are feeling because there&rsquo;s a prescription for the feeling there.&rdquo;&nbsp;</p>

<p>But here, mostly, there isn&rsquo;t, and when we search each other&rsquo;s faces now, we are often staring into each other&rsquo;s masks.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“You could imagine people becoming more gestural with their hands”</p></blockquote></figure>
<p>Luckily, we are nothing if not endlessly adaptive, and there are other ways to communicate, such as with words. I find myself chuckling audibly when I would have smiled before. It does not feel natural yet, but I would say it is increasingly unforced. &ldquo;You could imagine people becoming more gestural with their hands,&rdquo; Niedenthal proposes. &ldquo;It could be we&rsquo;re going to convey a lot more information with head inclination.&rdquo; We could just talk more, although this is a somewhat less helpful solution for <a href="https://www.startribune.com/for-minnesota-s-deaf-and-hard-of-hearing-wearing-masks-is-another-barrier-to-communication/570271922/?refresh=true">people who depend on reading lips</a>.</p>

<p>It&rsquo;s also possible that we&rsquo;ll get better at reading the parts of other people&rsquo;s faces that are visible, becoming attuned to minute brow movements we used to overlook. Niedenthal is skeptical. &ldquo;You could say, hey, try to make more eye contact, but I don&rsquo;t know how much of a signal is there that we were missing before.&rdquo;</p>

<p><a href="http://www.rizakhamal.com/about/">Riza Khamal</a> has been thinking about all of this for years. A writer and social media strategist originally from the Philippines, she started wearing a niqab when she moved to Canada, intermittently at first, and then all the time. One weird byproduct of the coronavirus, she tells me, is that suddenly she&rsquo;s not an outlier. &ldquo;It&rsquo;s kind of nice on my part, because I can go out and nobody will look down [on] me as [the] strange one,&rdquo; she laughs. &ldquo;I am the trend now.&rdquo; By now, she&rsquo;s figured out most of the communication issues. &ldquo;I&rsquo;ve experimented just out of curiosity,&rdquo; she tells me. She&rsquo;d smile at people in public, and if they smiled back, she&rsquo;d ask them about it. &ldquo;I would be like, &lsquo;Hi, you smiled at me back then. Why?&rsquo; And they&rsquo;d say, &ldquo;Because you smiled at me!&rsquo;&rdquo;</p>

<p>But then Khamal is, she tells me, an exceptionally smiley person.</p>

<p>It is possible to communicate with our faces covered. Vast swaths of the world have been doing it for years.</p>

<p>In 1910, a respiratory illness called the Manchurian Plague ravaged northeastern China. Most experts were pretty sure the disease was spread by rats, but Wu Lien-teh, the young doctor who&rsquo;d been put in charge of China&rsquo;s plague response, had another idea: The disease, he argued, was spread through droplets in the air. This, <a href="https://www.nytimes.com/2020/02/13/opinion/coronavirus-face-mask-effective.html">according</a> to medical anthropologist Christos Lynteris, was &ldquo;heresy,&rdquo; but it was also right. In an attempt to keep the disease contained, Wu began turning <a href="https://aornjournal.onlinelibrary.wiley.com/doi/epdf/10.1016/S0001-2092(08)71359-0">existing surgical masks</a> into &ldquo;easy-to-wear protective devices,&rdquo; mainly for doctors, nurses, and patients.</p>

<p>People were skeptical, until a doctor who&rsquo;d refused to wear one died. And then, as Lynteris tells it, people changed their minds. The masks &mdash; which look more or less like modern surgical masks &mdash; became symbols of modernity and reason, and good hygiene, proof that China was &ldquo;trailblazing ahead of Western medicine.&rdquo; (The dead doctor had been French.)</p>

<p>It wasn&rsquo;t until the first wave of the 1918 Spanish flu hit the US, though, that anti-epidemic masking went mainstream, explains <a href="https://criticalreligion.org/scholars/horii-mitsutoshi/">Mitsutoshi Horii</a>, a sociology professor at Japan&rsquo;s Shumei University who is based in the UK. Regular people wore them. Health authorities mandated them. Protesters <a href="https://www.theguardian.com/world/2020/apr/29/coronavirus-pandemic-1918-protests-california">objected to them</a>, citing their constitutional rights.</p>

<p>And then, for reasons that are somewhat hard to pinpoint, the histories diverge. In the US, mask use fizzled out. In China, as in much of East Asia, masks remained.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Masks were something they could do, a ritual of modern science</p></blockquote></figure>
<p>Horii, who studies mask use in Japan specifically, says that their widespread acceptance in the country emerged &mdash; ironically &mdash; amid a major push to westernize Japan in the 1920s. The folk rituals people used to perform, the ones that allowed them some feeling of control over uncontrollable situations &mdash; outbreaks of disease, for example &mdash; were now banned. &ldquo;People didn&rsquo;t know what to do,&rdquo; Horii says. &ldquo;They had their own practices that they used to do, but now they&rsquo;re not allowed to do it.&rdquo; There was an opening. Masks were something they could do, a ritual of modern science.</p>

<p>It&rsquo;s not that everyone loved masks immediately: A common theme in medical mask history is that nobody anywhere loves medical masks. &ldquo;So many people ridiculed mask-wearing in the beginning,&rdquo; he says. They looked weird. They were a sign of weakness. Why did healthy people need to wear masks? But masks are actionable. &ldquo;By putting on a mask,&rdquo; he tells me, &ldquo;people feel a sense of control over the situation.&rdquo; And so for the next several decades, masks cycled in and out of favor in Japan, &ldquo;always there, in the background,&rdquo; mostly enlisted to help prevent the flu.</p>

<p>And then came SARS, and with it the beginning of modern mask history. The epidemic, which was concentrated in East Asia in 2002 and 2003, &ldquo;led to <a href="https://wwwnc.cdc.gov/eid/article/10/4/03-0628_article">the massive adoption of face masks</a> as personal anti-viral protection&rdquo; in the region, writes Lynteris. Before SARS, anthropologist Judy Yuen-man Siu <a href="https://www.theatlantic.com/politics/archive/2020/04/america-asia-face-mask-coronavirus/609283/">told the Atlantic</a>, masks were uncommon in Hong Kong, where she is based; now, she says, they&rsquo;ve been &ldquo;widely adopted,&rdquo; both as a medical strategy and a social symbol. When the novel coronavirus broke out, there wasn&rsquo;t even a question: Yes, masks, of course.</p>

<p>In the US, many of us are still adapting to navigating public life without our chins, and one result of this is that masks have not yet matured into the fabric of American life. It has only been nine weeks since the CDC began advising Americans to wear them.</p>

<p>If it has been an uphill battle to acclimate the country to our new masked life, there is a deep-seated reason for it. &ldquo;In some countries, the moral significance of masks has been understood to be pro-social,&rdquo; says <a href="https://anthropology.sfsu.edu/people/faculty/martha-lincoln">Martha Lincoln</a>, a medical anthropologist at San Francisco State University, pointing to China and Vietnam as examples. &ldquo;Whereas in the US, I think we have a sense that wearing a mask is an anti-social gesture.&rdquo; Masked figures tend to get read not as communitarian, but criminal. &ldquo;A person wearing a mask may have a nefarious motive, may be an outlaw, may be a member of an anarchist black bloc,&rdquo; she says. To subordinate your own identity doesn&rsquo;t make you civically responsible; it means you&rsquo;re hiding something.</p>

<p>Or, at least, it used to. Now that is changing, but <a href="https://www.nytimes.com/2020/06/01/opinion/coronavirus-face-mask-south.html">not everywhere, not evenly, and not all at once</a>. As a result, masks themselves have become a form of <a href="https://www.nytimes.com/2020/06/01/opinion/coronavirus-face-mask-south.html?action=click&amp;algo=top_conversion&amp;block=trending_recirc&amp;fellback=false&amp;imp_id=171361036&amp;impression_id=604791348&amp;index=0&amp;pgtype=Article&amp;region=footer">communicative shorthand</a>. There is, of course, the obvious: As masks have become a &ldquo;<a href="https://www.nytimes.com/2020/05/03/us/coronavirus-masks-protests.html">flashpoint in the virus culture wars</a>,&rdquo; wearing one or not becomes a <a href="https://www.theatlantic.com/culture/archive/2020/05/face-mask-videos-culture-wars-trump-logic/612139/">very visible indicator</a> of what kind of person you think you are. They are a tangible acknowledgment that we are all living amid the same disaster, and we care, and we&rsquo;re trying. But maybe they could do more?</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/20024249/GettyImages_514910726.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Chicago street cleaners, in masks, being inspected by Chicago officials for the Spanish flu in 1918. | Bettmann/Contributor/Getty Images" data-portal-copyright="Bettmann/Contributor/Getty Images" />
<p><a href="https://www.villagemedical.com/our-providers/clive-fields">Clive Fields</a>, a primary care physician and the chief medical officer at VillageMD in Houston, is optimistic that masks could maybe, in their own way, help bring people closer. &ldquo;I had a plastic surgeon come down here literally an hour ago to show me his new University of Texas face mask,&rdquo; he tells me. &ldquo;All of a sudden, instead of being barriers, masks become initiators of conversation because you either have something in common or it&rsquo;s a friendly common foe.&rdquo; In the void where sports used to go, we can at least have sports-adjacent masks.</p>

<p>He predicts a future where we&rsquo;ll all have a small wardrobe of masks we wear for different things: a home mask, a work mask, a looser mask for running. &ldquo;There&rsquo;ll be expensive masks and cheap masks, and they&rsquo;ll be used as status symbols and non-status symbols, and it&rsquo;ll become part of the way we dress,&rdquo; Field hypothesizes. &ldquo;No one thought about the watch as a fashion statement or a status symbol or as a way to convey other types of information,&rdquo; he says, and now look where we are.</p>

<p>It is hard for me to imagine this future, where masks are as unremarkable as watches. But then, my conception of what is and is not imaginable is changing very quickly.</p>

<p>There is some precedent for this. As Nancy Deihl, head of costume studies at New York University, points out, fashion has repeatedly taken what once seemed inextricable from its initial context and transformed it into an aesthetic choice, directing me to camouflage. &ldquo;You might have thought camouflage is military or paramilitary. It&rsquo;s hunting gear. It&rsquo;s always related to hostility. It&rsquo;s never going to become fashionable,&rdquo; she says. Except that, after the first Gulf War, it did. &ldquo;Now it&rsquo;s part of fashion print vocabulary.&rdquo; There is pink camouflage and blue camouflage and camouflage with rainbows.</p>

<p>Originally, sunglasses were utilitarian protective gear, and they are still protective gear, but now they are also so much more. &ldquo;We have made them into a stylish piece of the wardrobe,&rdquo; Deihl says. &ldquo;They&rsquo;re everything from buy-it-at-the-drugstore, super-cheap street vendor to luxury.&rdquo;&nbsp;</p>

<p>When she&rsquo;d first considered the possibility of a masked near-future, Deihl found the prospect grim. &ldquo;But I&rsquo;m evolving very rapidly on this. And why shouldn&rsquo;t you have a nice one? A black one, if you want to wear a dark coat, or one that&rsquo;s a little bit lighter weight in the summer,&rdquo; she says. &ldquo;I think it might become like sunglasses.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“I think [masks] might become like sunglasses”</p></blockquote></figure>
<p>In the right light, says Chris Hosmer, whose company<a href="http://www.airpop.health/"> Airpop</a>, was making slick, athletic-looking masks for the Chinese market well before the coronavirus crisis, sunglasses seem far-fetched, too. &ldquo;If sunglasses didn&rsquo;t exist today and you were going to pitch an investor on sunglasses, you would sound insane,&rdquo; <a href="https://www.vox.com/the-goods/2019/3/19/18262556/face-mask-air-filter-pollution-vogmask-airpop">he told</a> Rose Eveleth at Vox last year. &ldquo;&lsquo;Hey, we&rsquo;re gonna put this thing that covers, like, the window to your soul, the most communicative part of your body; we&rsquo;re gonna put something in front of it so that you can&rsquo;t see it, and that thing is gonna essentially be able to protect you from your environment.&rsquo; They would be like, &lsquo;What? That&rsquo;s stupid. No one&rsquo;s gonna do that!&rsquo;&rdquo;</p>

<p>Masks have hovered around the edges of fashion for years now, but they have not secured a place in the pantheon of luxury accessories. Alexander McQueen <a href="https://www.vogue.com/fashion-shows/fall-2010-menswear/alexander-mcqueen/slideshow/collection#12">featured</a> (relatively) wearable ones, and Martin Margiela has shown several <a href="https://www.crfashionbook.com/fashion/a32440632/face-masks-fashion-month-coronavirus/">notably less practical interpretations</a>. In 2014, Chinese designer Yin Peng did a whole &ldquo;<a href="https://www.rt.com/news/200443-china-facemask-catwalk-pollution/">smog couture&rdquo; collection</a>. They are still so far from being sunglasses.&nbsp;</p>

<p>That doesn&rsquo;t mean designers aren&rsquo;t trying. &ldquo;I see it as the most important accessory of the coming year,&rdquo; says Lia Kes, a New York City-based sustainable designer whose clothes I can&rsquo;t afford, but <a href="https://kesnyc.com/collections/face-mask">whose masks</a> I could. (Masks, like perfume and also sunglasses, are an entry-level item.) Like the rest of the fashion industry, she started making masks because people she knew needed masks. But now, she says, she can picture a place for masks in our post-pandemic future. &ldquo;I haven&rsquo;t completely figured out what it will look like a year from now, but this is my feeling,&rdquo; she says. &ldquo;Even after all this, I cannot imagine myself boarding a flight without a mask on.&rdquo; And for all their many drawbacks, face coverings do afford some arguable benefits. They allow a certain <a href="https://japantoday.com/category/features/lifestyle/why-do-japanese-people-wear-surgical-masks-its-not-always-for-health-reasons">relaxation of beauty standards</a>, for example. They offer a sense of protection from the world, like headphones for your face.</p>

<p>So many of the standard ways we used to signal identity have been tabled. There is no reason to dress up because nobody is going anywhere. We used to express ourselves with our mouths and noses, but now we keep those neatly under wraps. The bold lip is definitively over, as a fashion statement, on account of nobody seeing it. &ldquo;So what do you do?&rdquo; asks <a href="https://www.ryerson.ca/fashion/about/full-time-faculty/Dr-Alison-Matthews-David/">Alison Matthews David</a>, a fashion historian at Ryerson University in Toronto. &ldquo;You&rsquo;ll have to find other ways to be creative with your appearance.&rdquo;&nbsp;</p>

<p>For example, have you considered masks?</p>

<p>We are only just beginning our collective mask journey. It is a process of discovery. Of all possible garments, masks are singularly intimate, a cross between underwear and your actual face. &ldquo;This is a moment not only for designers but for the textile industry,&rdquo; says David. &ldquo;What are the weave structures? Can we design new fabrics?&rdquo; On the whole, masks are still hot and miserable, but what if they weren&rsquo;t?</p>

<p>&ldquo;I&rsquo;m still wearing the same mask I wore in medical school,&rdquo; says Fields. &ldquo;And literally, in three weeks, the nurses and the lay staff I work with figured out how to create masks that are more comfortable, and in all honesty, more fashionable.&rdquo; There&rsquo;s no reason to think the masks we have now are as good as masks could ever get. &ldquo;I&rsquo;ll bet if you have this conversation with somebody a year from now,&rdquo; he tells me, &ldquo;you&rsquo;re going to hear things that you couldn&rsquo;t even have imagined today.&rdquo;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/20024264/GettyImages_1216658374.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="In just a few short months, mask technology and style have evolved. | Getty Images" data-portal-copyright="Getty Images" />
<p>Niedenthal, the affective psychologist, is skeptical there is a textile innovation so transformative that it could turn masks, a symbol of mass death, into sunglasses, a symbol of the beach. A mask &ldquo;means there&rsquo;s a problem,&rdquo; she tells me. &ldquo;It&rsquo;s not going to be something we do when everything is fine.&rdquo;&nbsp;</p>

<p>What is fine, though, after this? There will still be colds. Flu season will still come every year. I hope I never wear a mask again. I also picture all the droplets from the diagrams. &ldquo;In general, there&rsquo;s a lot of forgetting around epidemics, even when that seems absolutely impossible,&rdquo; Lincoln tells me. Masks faded quickly after 1918; we could forget again.</p>

<p>Deihl sees it playing out another way. We will normalize masks because we have to make reality more bearable. &ldquo;Underlying so many things is this human need to &mdash; even when things are wrong &mdash;&nbsp;we want to put literally our best face on them,&rdquo; she says. We want masks to mean something different, and so we&rsquo;ll try to make them. &ldquo;That&rsquo;s why I think there&rsquo;s going to be a transition,&rdquo; and what was protective will become &ldquo;a seasonal accessory.&rdquo;&nbsp;</p>

<p>David puts it simply: &ldquo;Fashion,&rdquo; she tells me, &ldquo;is good at transforming function into style.&rdquo;</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[The scramble to feed the kids left hungry by the coronavirus crisis]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2020/4/17/21220016/school-lunch-coronavirus-meal-programs" />
			<id>https://www.vox.com/the-goods/2020/4/17/21220016/school-lunch-coronavirus-meal-programs</id>
			<updated>2020-04-17T14:47:00-04:00</updated>
			<published>2020-04-17T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Covid-19" /><category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Health" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[As coronavirus has shut down the United States, schools have had no choice but to close and move classes &#8212; or at least, some semblance of them &#8212;&#160;online. But some school services can&#8217;t be delivered remotely. You can&#8217;t serve lunch over Zoom.&#160; For millions of American families, though, school meal programs are essential, the difference [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="A student holds a packed meal provided by Pennsylvania’s Wyomissing Area School District on the first day of its coronavirus food service. | Lauren A. Little/Reading Eagle/Getty Images" data-portal-copyright="Lauren A. Little/Reading Eagle/Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19900665/GettyImages_1213017507.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A student holds a packed meal provided by Pennsylvania’s Wyomissing Area School District on the first day of its coronavirus food service. | Lauren A. Little/Reading Eagle/Getty Images	</figcaption>
</figure>
<p>As <a href="https://www.vox.com/coronavirus-covid19">coronavirus</a> has shut down the United States, schools have had no choice but to close and move classes &mdash; or at least, some semblance of them &mdash;&nbsp;online. But some school services can&rsquo;t be delivered remotely. You can&rsquo;t serve lunch over Zoom.&nbsp;</p>

<p>For millions of American families, though, school meal programs are essential, the difference between fed kids and hungry ones. On a regular, non-pandemic school day, the <a href="https://www.fns.usda.gov/nslp">National School Lunch Program</a> provides free or low-cost meals to 29.7 million kids, while the <a href="https://www.fns.usda.gov/sbp/school-breakfast-program">School Breakfast Program</a> reaches 14.6 million students daily. And as the people who work in school nutrition are acutely aware, with skyrocketing unemployment, the need is only going up. &ldquo;We&rsquo;ve already seen new applications coming in,&rdquo; says Gay Anderson, child nutrition director for South Dakota&rsquo;s Brandon Valley Schools and president of the School Nutrition Association.</p>

<p>In response, school nutrition programs have sprung into action, trying to figure out how to get food to the kids who depend on it without putting themselves &mdash; or the students &mdash; at risk. School feeding, which falls under the jurisdiction of the US Department of Agriculture, is a complicated operation on a good day; now, districts are scrambling to navigate this new reality.</p>

<p>What those efforts look like on the ground&nbsp;<a href="https://www.vox.com/2020/3/28/21197965/coronavirus-school-shutdown-free-meals">varies widely</a>: Some districts are operating curbside grab-and-go operations daily; others are running twice-weekly delivery routes, with school buses ferrying meals instead of kids. Some communities haven&rsquo;t been hit hard by the virus yet; others have had to <a href="https://www.npr.org/sections/coronavirus-live-updates/2020/04/03/826882227/children-may-miss-meals-as-school-food-service-workers-fall-ill">temporarily suspend or scale back service</a> as food service workers have <a href="https://www.kut.org/post/austin-isd-food-worker-dies-after-testing-positive-covid-19">fallen ill</a>. Some are offering hazard pay to front-line workers, but many aren&rsquo;t &mdash; there&rsquo;s no federal funding allocated to <a href="https://www.usatoday.com/story/opinion/2020/04/05/cafeteria-workers-risking-their-health-feed-vulnerable-students-column/2939584001/">improving labor conditions</a> for essential staff.</p>

<p>The past few weeks have been &ldquo;a big cyclone of worrying,&rdquo; one cafeteria worker in Virginia told me. &ldquo;Are the kids safe? Are we safe? Can we do this? Are they not going to get fed?&rdquo; Then there&rsquo;s an uncertain future to contend with: Districts are consumed with the challenge of feeding kids now, and at the same time, school nutrition directors are trying to figure out what to do about next year, bracing for higher food costs on even more limited budgets.&nbsp;</p>

<p>Over the past week, I&rsquo;ve been talking to school nutrition directors and food service workers across the country about their programs and what their lives look like now. Our conversations have been condensed and edited for clarity.</p>
<hr class="wp-block-separator" />
<p>Shayna Williams<br><strong>Contract food service worker for Amity Regional School District, Connecticut</strong></p>

<p>I&rsquo;m a front-line worker. We&rsquo;re still continuing to provide meals for the kids while they&rsquo;re out of school in this crisis. I&rsquo;m making 450 to 900 meals a day, depending on the request. Not only am I making meals for my school, but I&rsquo;m making meals for other schools in the district, and we&rsquo;re sending them off.</p>

<p>I&rsquo;ve only been at this job since January. Before this started, I would come in around 9:30, prep for the meals, cash out all the students that come through for lunch, and then clean afterward. It wasn&rsquo;t so stressful, and it wasn&rsquo;t so scary.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19900694/shayna.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Shayna Williams started her job just two months before the suburban Connecticut district she serves closed schools. | Courtesy of Shayna Williams" data-portal-copyright="Courtesy of Shayna Williams" />
<p>Now we&rsquo;re coming in at 6 am, maybe 6:30 am, every morning, and we&rsquo;re working until maybe 1:30, 2 o&rsquo;clock. We serve Monday through Friday from 10 am to 12 pm. They&rsquo;re all cold meals. We probably do a turkey and cheese sandwich. Maybe chips and dip. Cereal, applesauce, carrots, celery, broccoli &mdash; anything that they need, we&rsquo;re giving it to them as long as it&rsquo;s healthy.</p>

<p>I&rsquo;m grateful to even be at work still. A lot of people aren&rsquo;t working, and unemployment checks haven&rsquo;t hit a lot of people&rsquo;s bank accounts yet. I&rsquo;m grateful. But again, it&rsquo;s scary. Right now, I&rsquo;m making $17 an hour. We haven&rsquo;t gotten any type of hazard pay. We&rsquo;re working on it, but we haven&rsquo;t heard anything back yet. I&rsquo;m hoping for the best.</p>

<p>I don&rsquo;t feel safe because I think that we need PPE. It&rsquo;s very important. We need necessities that will protect us. We all have gloves they give us, but we bring masks. I brought my own, and then the next day, everybody wore masks. They&rsquo;re like, &ldquo;Oh, my god, we can wear masks?&rdquo; I&rsquo;m like, &ldquo;Yes! We have to wear masks! If you have to bring your own, bring your own.&rdquo;</p>

<p>People are dying every day from this disease. So it&rsquo;s like, am I at risk? Am I putting myself at risk? Yes. I&rsquo;m a single mom. I&rsquo;m afraid that if I bring it home to my daughter, god forbid something happens to her. So that&rsquo;s my stress as well.</p>

<p>I miss seeing the kids. Because lunch people, lunch staff, food service workers &mdash; whatever you want to call us &mdash; we affect the students as well. You really watch them grow up. It&rsquo;s like your own kid. I used to go to school just to eat lunch. I didn&rsquo;t have food at home, so I know how much of an effect a school lunch person can have on a child. You never know what a kid is going through. When you see them and you smile, it matters. It means something to them. To this day, at 32 years old, it still means something to me when I see the lunch lady that used to give me food when I didn&rsquo;t have food. She took care of me. She&rsquo;s a good person. I try to be that role model for the kids when they come through my line.</p>

<p>Brook Brubeck<br><strong>Food services director for Prairie Hills Unified School District, Kansas</strong></p>

<p>It was a no-brainer that we would move into emergency feeding, so in mid-March I started gathering information to see what I needed to do to make that happen. That essentially meant Googling &ldquo;emergency closure feeding for school nutrition&rdquo; and reading different articles about what schools had done during natural disasters and what schools on the East and West coasts were doing.</p>

<p>I knew I wanted to provide lunch for sure, breakfast if it was possible. We started getting news that the USDA was going to loosen guidelines and allow us more flexibility in where and how we could feed kids during an emergency. We have a waiver that allows us to serve in areas that would not normally qualify, because the free and reduced percentages are not as high. We can treat it just like our summer food program, which is free for any child under 18. You don&rsquo;t have to provide identification or anything like that. We don&rsquo;t need to know if you&rsquo;re a student. You just show up to the site and get a meal.</p>

<p>We have nine serving sites, and we have a home delivery route in our largest community &mdash; that&rsquo;s considered the ninth site. It&rsquo;s just me, driving my car.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19900697/brook.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Brook Brubeck starts readying meals in rural Kansas at 4:15 in the morning. | Courtesy of Brook Brubeck" data-portal-copyright="Courtesy of Brook Brubeck" />
<p>When we first started, we relied heavily on prepackaged items that we could just throw in a bag. Uncrustables are huge. We serve lunch and breakfast at the same time, so tons of prepackaged mini pancakes and mini bagels with cream cheese. Precut apple slices. Baby carrots that are packaged. That allowed us to focus on the operation for a while rather than trying to focus on the food. We just set up an assembly line on the cafeteria tables so that we could spread out and just started bagging.</p>

<p>We&rsquo;ve moved away from the prepackaged stuff because it isn&rsquo;t available, we just can&rsquo;t get it. So now we&rsquo;re having to do things like cup our own fruit and bag our own vegetables, which is tedious. I&rsquo;m usually in the kitchen by about 4:15 am, just getting stuff ready. Today for lunch we did a ham and cheesy ranch croissant. We&rsquo;ve had to get very fancy with our bread choices because we can&rsquo;t find anything else. We&rsquo;ve joked that we were going to put it on our regular menu and label it the Corona Special.</p>

<p>The very first week, my cooks were also the meal service people. We learned quickly that that was not going to work. I realized if we had any chance at all of making this sustainable for any length of time that I needed to keep the people preparing the food as insulated as I possibly could.&nbsp;</p>

<p>I think the thing that surprised me the most has been the level of responsibility I feel. I want so much to make good decisions for my staff and for our communities, and it often feels like those are at odds. I feel like their lives are in my hands &mdash; in both cases, because I have definitely seen the need for our meals for families that are struggling. I also see the fear in my employees&rsquo; eyes.</p>

<p>Claine Raining bird<br><strong>Assistant cook at a school on an American Indian reservation, Montana</strong></p>

<p>We had to find a new system to serve the kids. We do hot meals. Comfort food. We did breakfast for lunch today &mdash;&nbsp;premade omelets, pancakes, sliced oranges, milk. Tomorrow&rsquo;s going to be our Easter dinner. We normally do some scalloped potatoes, ham, fruit, and a dinner roll. We would serve this on trays; now it&rsquo;s in a to-go box.</p>

<p>We have one central curbside pickup point at our main school &mdash;&nbsp;we&rsquo;re pretty centrally located. It&rsquo;s a half-mile walking distance in each direction. The town&rsquo;s not very big. There are five different towns on this reservation. In other towns, the HPDP [<a href="https://www.ihs.gov/hpdp/aboutus/">Indian Health Service&rsquo;s Health Promotion and Disease Prevention program</a>] is doing meals. We have our own school, and that takes care of most of the feeding on this side of the reservation. Our food program and their program are two different things.</p>

<p>Certain items are backed up. Cleaning supplies, gloves. Bags of chips, now &mdash;&nbsp;the little 8-ounce bags. We&rsquo;re serving about 500 meals a day, maybe 2,000 a week. We can pretty much figure out the patterns. Mondays are the busiest, and Fridays, because of the weekend. I&rsquo;ve worked in all the schools, so I know the kids that need it, and I know the ones that will be all right. We&rsquo;re in a part of the state where the poverty is pretty high, so over 60 percent of kids qualify for free and reduced lunch. Right now, we&rsquo;re almost matching our normal numbers daily, so I know our district is doing pretty well.</p>

<p><em>Claine requested his school not be named in this article to protect student privacy.</em></p>

<p>Jessica Shelly<br><strong>Director of student dining services for Cincinnati Public Schools, Ohio</strong></p>

<p>I was actually in Washington, DC, on Capitol Hill about to talk to an Ohio senator about child nutrition programs when I got the call from my district that we were closing the schools because of a possible Covid-19 case and I should get on the first plane back to Cincinnati. This was March 10. Our schools didn&rsquo;t actually close until March 16, but we started doing meals on that very next day, because we had spent so much time preplanning, getting deliveries in, figuring out our sites.</p>

<p>We&rsquo;re a little different than most other districts, where they&rsquo;re actually preparing meals in one of their school kitchens. Our district made the decision to close every single school building &mdash; they went in and did a massive cleaning of every single building and then sealed it so nobody can go in and possibly recontaminate it.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19907346/Jessica_Shelly_2_attempt_at_edit.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Jessica Shelley was advocating for child nutrition on Capitol Hill when she heard her district was closing for coronavirus. " title="Jessica Shelley was advocating for child nutrition on Capitol Hill when she heard her district was closing for coronavirus. " data-has-syndication-rights="1" data-caption="" data-portal-copyright="Courtesy of Jessica Shelley" />
<p>We&rsquo;re working out of the test kitchen below our offices, so we&rsquo;re capped at making 4,800 meals a day. I normally serve between 55,000 and 60,000 meals a day, but that can&rsquo;t happen when all my schools are closed. What was imperative was our relationships with other community organizations, like UMC Food Ministry and Children&rsquo;s Hunger Alliance, who were able to set up meal distribution at community centers &mdash;&nbsp;places of faith, YMCAs, Boys and Girls Clubs, libraries. With those partnerships, we were able to fill in gaps that we couldn&rsquo;t do alone as a school district.</p>

<p>At some places, we are running out of food. That&rsquo;s heartbreaking. We tell the kids, &ldquo;Hold on, we&rsquo;re going to get you something, just hold on.&rdquo; Sometimes they&rsquo;ll wait and sometimes they don&rsquo;t. Other sites we just don&rsquo;t have as much volume at, but we feel strongly about keeping those open because they&rsquo;re in corners of our city that are very far away from the center. Our district is 92-square-miles large. It&rsquo;s a very spread-out community.</p>

<p>Our projected loss &mdash; this is painful &mdash; from March 16 to May 22, which is the end of our school year, is $2.4 million. We only get reimbursement money when we serve a meal. I am greatly decreased in the number of meals I&rsquo;m serving, which means the amount of money I have coming in is very, very small. But almost all my fixed costs stay the same. Salary, electricity, water, garbage: All that stays the same. It&rsquo;s going to totally change how I look at what I can and cannot offer.</p>

<p>I&rsquo;ve been doing a lot of policy and advocacy. I&rsquo;m hoping the USDA reimburses districts for their fixed costs. That would help a lot. In Houston, after Hurricane Harvey, the USDA came through and said, &ldquo;All kids eat for free for the next four years. Don&rsquo;t worry about applications, don&rsquo;t worry about paperwork. Don&rsquo;t worry about administrative red tape. Feed the kids.&rdquo;</p>

<p>I&rsquo;m really hoping they&rsquo;re going to look at the country and say, &ldquo;You know what, there are so many families that have lost income, that are on unemployment, that are struggling. Across the country, the next four years, everybody eats for free. Feed the kids, feed the nation, support our future, and let them all eat free.&rdquo; That&rsquo;s my pie-in-the-sky ask.</p>

<p>Danielle Bock<br><strong>Director of nutrition for Greeley-Evans Weld County School District 6, Colorado</strong></p>

<p>We&rsquo;d had a really bad outbreak of norovirus last spring break &mdash; when I say really bad, we shut down at least three of our elementary schools and our alternative high school for multiple days. So, luckily and coincidentally, we&rsquo;d given ourselves a year to come up with a contagion plan. We actually did a district leadership training back in January. Have you ever done those hand-washing demos where you put glow-in-the-dark powder on your hands and then you go wash them under blacklight? We&rsquo;d just done that with 200 of our district administrators. We had no idea about coronavirus at that point.&nbsp;</p>

<p>Thank god for the contagion plan, because at the very least it gave us a structure to think about this &mdash; what would it look like if one building was closed? What would it look like if all the buildings were closed? What it did not have were plans for a long-term closure. That was not something we had anticipated. But it came in very handy that Friday before spring break when we found ourselves sitting down to say, what does it look like if spring break is two weeks long? That was our original plan &mdash; we&rsquo;re going to extend spring break a week and see if this blows over.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19900703/danielle.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Bus route distribution has allowed Danielle Bock’s school district in northern Colorado to nearly triple its meal capacity during coronavirus. | Courtesy of Danielle Bock" data-portal-copyright="Courtesy of Danielle Bock" />
<p>At first, we did drive-up distribution &mdash; stay in your car, ask how many kids are in your household &mdash; but there were way too many points of contact. It was taking three to four people per site, times 10 sites, plus drivers to deliver, plus people back at our production kitchen &#8230; it was just too many people. The second week, we moved to a bus route distribution. The buses still stop at those 10 schools in the loading zones and hand out meals to families, and they also run routes through the neighborhood.</p>

<p>We went from serving one day of breakfast and lunch at a time to three days of breakfast and lunch at a time. On Wednesdays, we&rsquo;ve added two parking lot distributions where families can drive up and get the meals, as well as food from our local food bank. On Thursday and Friday, when we do our route, we&rsquo;re handing out what are called backpacks. They&rsquo;re basically a weekend bag. A local nonprofit will purchase ready-to-eat and shelf-stable food &mdash; think Cup Noodles. Not super nutrient-dense, but it&rsquo;s food, and it&rsquo;s food that a person as young as second grade can put together themselves without assistance from an adult.&nbsp;</p>

<p>The first week, when we did the drive-up distribution, we served about 15,000 meals total for the week, breakfast and lunch combined. Normally we serve 14,000 meals a day. I came home after I did the numbers on that Friday and absolutely broke down to my partner. We had a couple cocktails, and we got all of our angst out about it, and then I said, &ldquo;Okay, how are we going to fix this?&rdquo; So we switched to our bus routes. Last week, we served 42,000 meals, and it&rsquo;s much closer to what we do in a normal school week.</p>

<p>I am immunocompromised, so I&rsquo;m very conscious of my own health. I&rsquo;m doing most of the things that I should be &mdash; my alcohol intake at the end of every day probably doesn&rsquo;t help my immune system, but it&rsquo;s my quarantini, so I go with it. I do feel safe. I feel like we&rsquo;re doing all that we can with what we have right now to make sure that we&rsquo;re continuing to nourish our students and ensure that our staff is cared for. Lunch ladies are not the kind of people who are going to sit at home through something like this.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[Your coronavirus grocery questions, answered by experts]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2020/3/30/21199714/grocery-store-delivery-coronavirus-safe-empty" />
			<id>https://www.vox.com/the-goods/2020/3/30/21199714/grocery-store-delivery-coronavirus-safe-empty</id>
			<updated>2020-04-04T10:27:55-04:00</updated>
			<published>2020-04-03T22:48:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Explainers" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[In our collective attempt to flatten the curve, grocery shopping has become a minefield. We are not supposed to leave our homes, yet we have to keep feeding ourselves; as a result, what used to be a comforting annoyance now feels dangerous. Can you touch that cereal box? Why is that person standing so close?&#160;&#160; [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="A shopper uses a paper grocery list at a Trader Joe’s in Brooklyn on March 28. | Robert Nickelsberg/Getty Images" data-portal-copyright="Robert Nickelsberg/Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19859396/GettyImages_1215433825_toned.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	A shopper uses a paper grocery list at a Trader Joe’s in Brooklyn on March 28. | Robert Nickelsberg/Getty Images	</figcaption>
</figure>
<p>In our collective attempt to <a href="https://www.vox.com/2020/3/10/21171481/coronavirus-us-cases-quarantine-cancellation">flatten the curve</a>, grocery shopping has become a minefield. We are not supposed to leave our homes, yet we have to keep feeding ourselves; as a result, what used to be a comforting annoyance now feels dangerous. Can you touch that cereal box? Why is that person standing so close?&nbsp;&nbsp;</p>

<p>There is a lot of guidance on how to handle the store, and a lot of it is confusing, if not contradictory. It&rsquo;s <a href="https://www.washingtonpost.com/opinions/2020/03/26/dont-panic-about-shopping-getting-delivery-or-accepting-packages/">okay to get groceries</a>, we&rsquo;re told, but <a href="https://www.nytimes.com/2020/03/26/well/eat/coronavirus-shopping-food-groceries-infection.html">not too often</a>. You probably aren&rsquo;t going to get coronavirus from <a href="https://www.nytimes.com/2020/03/17/health/coronavirus-surfaces-aerosols.html">touching the wrong avocado</a>, or at least, scientists <a href="https://www.theguardian.com/us-news/2020/mar/25/how-long-coronavirus-lasts-on-surfaces-packages-groceries">say transmission from food is unlikely</a>. Maybe it&rsquo;s harder to find <a href="https://www.latimes.com/business/story/2020-03-13/coronavirus-grocery-stores">pasta now</a>, but you shouldn&rsquo;t panic about shortages.</p>

<p>To help us navigate this unsettling new world of grocery shopping &mdash; Can you reuse your bags? Why isn&rsquo;t there <a href="https://qz.com/1825387/stocking-up-on-food-for-coronavirus-led-to-a-yeast-shortage/">yeast</a>? &mdash; we turned to the experts.</p>
<h2 class="wp-block-heading">What is the safest way to shop in a grocery store?</h2>
<p>While it may be possible to get sick by touching surfaces with the virus, the main way the virus spreads is thought to be person-to-person contact, according to the CDC. The big threat here isn&rsquo;t pasta boxes; it&rsquo;s other people.</p>

<p>So the first thing you want to do is minimize your shopping trips (or consider delivery). &ldquo;If you can get it down to once every week or every two weeks, that&rsquo;s great,&rdquo; says <a href="https://epi.washington.edu/faculty/gloster-anne-marie">Anne-Marie Gloster</a>, a lecturer in the nutritional science program at the University of Washington. And as much as possible, shop at off-peak times, says <a href="https://sph.umich.edu/faculty-profiles/petrie-joshua.html">Joshua Petrie</a>, an assistant research professor of epidemiology at the University of Michigan&rsquo;s School of Public Health. Some stores are limiting the number of shoppers inside at once, or marking every 6 feet along the checkout line, to show customers how far apart to stand. This is good. The emptier, the better.</p>

<p>Which means that, if you can: Go alone, and &mdash; again, if possible &mdash; without children, who love touching things. It&rsquo;s also worth doing some planning before you go, says Gloster, both so you can move quickly once you&rsquo;re in the store and so you don&rsquo;t forget anything. This is your big biweekly chance.</p>

<p>The No. 1 priority is keeping physical distance from other people. At the same time, we know the virus can live on surfaces <a href="https://www.vox.com/science-and-health/2020/3/20/21173472/coronavirus-pandemic-unknowns-questions-seasonality-reinfection-covid-19">for at least some amount of time</a>, so you do want to avoid touching stuff as much as possible. Gloster &ldquo;strongly suggests&rdquo; wiping down the handle of your shopping cart with disinfectant wipes; at this point, many stores have them by the carts.</p>

<p>Consider leaving your phone in your pocket, because your phone is gross. &ldquo;It&rsquo;s truly a spit vector,&rdquo; she says. We spit on it, we fondle it, we put it down on stuff, we pick it up and rub it on our faces. Now is the time to revive the paper list.</p>
<h2 class="wp-block-heading">Should I wear a mask to the store?</h2>
<p>Yes. Given the current shortages, surgical masks and <a href="https://www.vox.com/the-goods/2020/3/30/21199526/n95-mask-respirator-import-hospital-nurse-doctor-gofundme-donate">N95 respirators</a> should be reserved for medical workers, but as of April 3, the CDC &ldquo;<a href="https://www.vox.com/2020/4/3/21202792/coronavirus-masks-n95-trump-white-house-cdc-ppe-shortage">recommends wearing cloth face coverings</a> in public settings where other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies) especially<strong> </strong>in areas of significant community-based transmission.&rdquo;&nbsp;</p>

<p>This represents a major change in the country&rsquo;s approach to fighting the spread of the coronavirus. Until now, the CDC had been advising healthy people not to wear masks unless they were showing symptoms or had reason to believe they&rsquo;d been exposed. But &mdash; as<a href="https://www.nytimes.com/2020/03/27/health/us-coronavirus-face-masks.html"> many</a> other <a href="https://www.washingtonpost.com/outlook/2020/03/28/masks-all-coronavirus/">experts</a><a href="https://www.wired.com/story/its-time-to-face-facts-america-masks-work/"> have</a> been <a href="https://www.bostonglobe.com/2020/03/19/opinion/guidance-against-wearing-masks-coronavirus-is-wrong-you-should-cover-your-face/">pointing out</a> for <a href="https://www.nytimes.com/2020/03/17/opinion/coronavirus-face-masks.html">weeks</a> &mdash; one problem with that guidance is that there&rsquo;s no way to know who has it. As many as <a href="https://www.npr.org/sections/health-shots/2020/03/31/824155179/cdc-director-on-models-for-the-months-to-come-this-virus-is-going-to-be-with-us">a quarter of coronavirus cases are asymptomatic</a>, CDC director Robert Redfield said in the week leading up to the new guidance, and even people who do eventually get sick can transmit the virus before showing any symptoms.&nbsp;</p>

<p>The logic here is pretty straightforward: Since coronavirus mostly spreads when <a href="https://www.vox.com/2020/3/31/21198132/coronavirus-covid-face-masks-n95-respirator-ppe-shortage">germ-containing droplets make their way into a person&rsquo;s mouth, nose, or eyes</a>, it makes sense to try to limit how many droplets are floating around in crowded spaces.</p>

<p>The big caveat is that, as noted, traditional medical masks still should go to medical professionals first. While a cloth mask isn&rsquo;t as good as a medical one, it still offers some protection. Widespread face coverings don&rsquo;t mean we&rsquo;ll be able to ease up on other recommendations like social distancing and frequent hand-washing; cloth masks just offer one more layer of protection. If you want to make your own, <a href="https://www.vox.com/the-goods/2020/4/1/21203241/coronavirus-diy-face-mask-homemade-tutorials">here&rsquo;s how</a>.</p>

<p>While we&rsquo;re talking about protective gear, gloves &mdash; which have the potential to carry the virus more or less the same way hands do &mdash; are still mostly&nbsp;<a href="https://www.washingtonpost.com/news/voraciously/wp/2020/03/19/grocery-shopping-during-the-coronavirus-wash-your-hands-keep-your-distance-and-limit-trips/">not recommended</a> for grocery shopping. It&rsquo;s more important to&nbsp;<a href="https://www.vox.com/2020/2/28/21157769/how-to-prevent-the-coronavirus">wash your hands</a>&nbsp;after your trip and&nbsp;<a href="https://www.vox.com/the-goods/2020/3/23/21185927/face-touching-hard-to-stop-why-coronavirus">avoid touching your face</a>.</p>
<h2 class="wp-block-heading">Is it okay to bring my own reusable bag, or is it better to just get paper or plastic ones and throw them away?</h2>
<p>Reusable bags are fine &mdash;&nbsp;assuming you&rsquo;re diligent about cleaning them. Under more normal circumstances, once a week would be okay. Right now, Gloster advises: &ldquo;Wash them after you come back, every single time.&rdquo; (Some experts, however, have <a href="https://www.grubstreet.com/2020/03/doctors-advice-for-grocery-shopping.html">expressed less concern</a> about washing bags after each use.)</p>

<p>As cleaning expert Jolie Kerr <a href="https://www.vox.com/the-goods/2020/3/23/21188690/coronavirus-cleaning-sanitizing-lysol-clorox-bleach-alcohol">wrote for Vox</a>, nylon and cotton grocery bags can be machine-washed in cold water and air-dried. If you have reusable bags that can&rsquo;t be machine-washed, you can wipe them down with a disinfecting wipe or an all-purpose spray and a paper towel. You can refer to the Environmental Protection Agency&rsquo;s list of <a href="https://www.epa.gov/pesticide-registration/list-n-disinfectants-use-against-sars-cov-2">disinfectants for use against the SARS-CoV-2 virus</a> to determine if a cleaning agent meets the agency&rsquo;s criteria for use against the coronavirus.</p>
<h2 class="wp-block-heading">What about checkout? Should I use cash or credit? Is self-checkout safer?</h2>
<p>If you have a contactless option like Apple Pay, that&rsquo;s probably the best, Gloster says. (Keep your phone in your pocket until then.)</p>

<p>As for cash versus credit? &ldquo;There&rsquo;s no good answer here,&rdquo; Gloster continues. Paying with plastic often means touching a pin pad; cash isn&rsquo;t known for being especially clean. Self-checkout should reduce contact with a cashier &mdash; good for <a href="https://www.vox.com/the-goods/2020/3/17/21182155/grocery-store-coronavirus-clerk-q-a-immunocompromise">everyone</a>! &mdash; but it requires you to touch surfaces other people are also touching.</p>

<p>However you pay, Petrie says, &ldquo;the most important thing is washing your hands when you&rsquo;re done.&rdquo;</p>
<h2 class="wp-block-heading">Should I be sanitizing my groceries once they’re at my house?</h2>
<p>Probably not. There&rsquo;s a lot we don&rsquo;t yet know about the coronavirus, but touching infected surfaces &ldquo;doesn&rsquo;t seem to be the major way this virus spreads,&rdquo; Petrie says.</p>

<p>&ldquo;I am not recommending disinfecting your groceries,&rdquo; Don Schaffner, a professor of food microbiology at Rutgers School of Environmental and Biological Sciences and host of the podcasts <a href="http://www.foodsafetytalk.com/"><em>Food Safety Talk</em></a> and <a href="http://riskyornot.co/"><em>Risky or Not?</em></a>,<a href="https://www.vox.com/the-goods/2020/3/27/21195819/mail-groceries-takeout-packages-delivery-clean-sanitize-wipe-outside-coronavirus"> told Vox</a>. &ldquo;This seems like being overly cautious. We don&rsquo;t know of any cases of Covid-19 transmitted by food, nor of any cases transmitted by food packaging.&rdquo;</p>

<p>That&rsquo;s pretty much what the FDA is saying, too. In a <a href="https://www.fda.gov/news-events/fda-voices-perspectives-fda-leadership-and-experts/fda-offers-assurance-about-food-safety-and-supply-people-and-animals-during-covid-19">statement</a> on March 24, Frank Yiannas, the FDA&rsquo;s deputy commissioner for food policy and response, noted that &ldquo;there is no evidence of human or animal food or food packaging being associated with transmission of the coronavirus that causes Covid-19.&rdquo;</p>

<p>&ldquo;I&rsquo;m doing the same things I&rsquo;ve always done in terms of washing my produce,&rdquo; says Petrie. &ldquo;I&rsquo;m not wiping down my packaging, or leaving it outside for three days, like I&rsquo;ve seen in some stories.&rdquo;</p>

<p>While it likely isn&rsquo;t necessary to sanitize your groceries, you do want to wash your hands after handling packages and when you have finished putting items away.</p>
<h2 class="wp-block-heading">A lot of stores have <a href="https://www.washingtonpost.com/business/2020/03/17/senior-only-shopping-coronavirus/">special hours</a> reserved for people likely to be more vulnerable to the virus — older people, or people with compromised immune systems. Are those a good idea?</h2>
<p>Opinions here vary, and there are, again, no simple answers. In an ideal world, people in high-risk groups would have someone who could do their shopping for them &mdash; whether a friend or a delivery service &mdash; so they wouldn&rsquo;t have to leave the house at all. (If you&rsquo;re the one doing that shopping, great! Follow the steps above.)</p>

<p>Given the world that exists, though, special shopping hours likely have benefits, assuming they&rsquo;re not so popular that stores actually get busier during those times.</p>

<p>&ldquo;But if those people are able to come in when there&rsquo;s fewer people, and they can get help from the staff more easily, then I would think that would be a good thing,&rdquo; Petrie says.</p>

<p>There&rsquo;s another benefit, too, Gloster points out: Usually, these special hours are first thing in the morning, which means that the shelves are likely to be fully stocked. If it&rsquo;s especially risky for you to go out at all, then it&rsquo;s important you&rsquo;re actually able to get what you need when you do.</p>
<h2 class="wp-block-heading">Technically, I “have groceries” — I could definitely eat for a few more days — but it would really be better if I had more garlic and something other than beans. Does that justify shopping?</h2>
<p>No. &ldquo;Put it off, absolutely, as long as you can,&rdquo; Gloster says. She recommends digging through your cabinets and pulling out all the older stuff you meant to use and never did (canned pineapple, weird ancient grains, etc.).</p>

<p>This is a great time to experiment, because you have no other choice. This is <em>not</em> a great time to get food poisoning, so err on the side of caution and toss what&rsquo;s expired.</p>
<h2 class="wp-block-heading">Is it safer for me to get my groceries delivered, even though there are still people involved in this process?</h2>
<p>Yes. If you can swing it financially, it may be your best option, Petrie says, simply because you&rsquo;re coming into contact with fewer people &mdash; and potentially, in the case of<a href="https://www.eater.com/2020/3/16/21182509/is-it-safe-to-order-delivery-takeout-during-coronavirus-pandemic-covid-19"> contactless delivery</a>, no people at all.</p>
<h2 class="wp-block-heading">Okay, but is it ethical? Am I just asking other people to shoulder the risk for me?</h2>
<p>On the one hand: Yes, to avoid going out, where you might contract coronavirus, you are paying someone else to be out, where they might contract coronavirus.</p>

<p>At the same time, not ordering groceries &mdash; many of which are delivered by gig workers &mdash; means those delivery people don&rsquo;t get paid, as Saru Jayaraman, director of the Food Labor Research Center at UC Berkeley, <a href="https://www.wired.com/story/coronavirus-food-delivery-gig-economy/">told Wired</a>. And by getting delivery, it&rsquo;s possible you&rsquo;re helping cut down on crowds in stores.</p>

<p>One thing you can do is order from companies with <a href="https://www.eater.com/2020/3/16/21181862/are-mcdonalds-starbucks-and-other-chains-offering-paid-sick-leave-for-coronavirus">better sick-leave policies</a> for delivery workers. (Some independent contractors in Instacart&rsquo;s fleet planned a <a href="https://www.vice.com/en_us/article/4agmvd/instacarts-gig-workers-are-planning-a-massive-nationwide-strike">strike on March 30</a> over the company&rsquo;s policies.)</p>

<p>Another thing you can do: not be a jerk, as Jason Del Rey <a href="https://www.vox.com/recode/2020/3/22/21185324/grocery-delivery-apps-tips-instacart-amazon-fresh-walmart-coronavirus-covid-19-pandemic">outlines at Recode</a>. Opt for contactless delivery. Don&rsquo;t dock ratings. Tip generously.</p>
<h2 class="wp-block-heading">When does preparation cross over into hoarding?</h2>
<p>According to Petrie, if you&rsquo;ve got more than &ldquo;two to three weeks&rdquo; worth of food, you&rsquo;re entering hoarding territory. (If you would like to watch other people hoard, it is a <a href="https://www.vox.com/the-goods/2020/3/6/21167041/coronavirus-stockpile-prepare-video-tiktok">robust subgenre on TikTok</a>.) Ethical considerations aside, that&rsquo;s just not necessary: The country is not about to run out of food.</p>
<h2 class="wp-block-heading">I keep hearing there’s <a href="https://www.nytimes.com/2020/03/15/business/coronavirus-food-shortages.html">plenty of food</a>, so why does it feel like grocery stores are suddenly out of everything?</h2>
<p>First of all, says <a href="https://ctl.mit.edu/about/bio/yossi-sheffi">Yossi Sheffi</a>, a professor of engineering systems at MIT and the director of the MIT Center for Transportation, they&rsquo;re not really out of everything &mdash; stores, for the most part, are still pretty well-stocked. &ldquo;If you go in the morning, you&rsquo;ll see stores that are full of stuff,&rdquo; he says. It&rsquo;s just that some of that stuff is selling out <a href="https://www.vox.com/the-goods/2020/3/17/21183911/coronavirus-household-supplies-toilet-paper-hand-sanitizer-face-masks-amazon">very, very quickly</a>, and it takes suppliers time to respond to the change in demand.</p>

<p>And the demand is changing, explains <a href="https://www.kellogg.northwestern.edu/faculty/directory/chopra_sunil.aspx">Sunil Chopra</a>, a professor of operations management at Northwestern&rsquo;s Kellogg School of Management. Consider the parable of toilet paper. Generally, toilet paper consumption is extremely consistent, and because everyone knows how much is selling every week, supply chains don&rsquo;t need a lot of spare inventory sitting around &mdash; why would they? The demand is always the same.</p>

<p>Except now, it isn&rsquo;t. Suddenly, everyone panics, and that manifests in the mass buying of toilet paper, which leads to a shortage, which leads to more panic, and the cycle repeats. However, &ldquo;just because people have more toilet paper at home doesn&rsquo;t mean they&rsquo;re going to use more toilet paper. Your toilet paper consumption stays basically the same.&rdquo; It&rsquo;s an artificial shortage, and it should stabilize &mdash; he doesn&rsquo;t see the mania for toilet paper lasting too long. Suppliers, however, <a href="https://www.vox.com/the-goods/2020/4/3/21206942/toilet-paper-coronavirus-shortage-supply-chain">aren&rsquo;t sure yet when rolls will be plentiful again</a>.</p>

<p>&ldquo;The products for which you will see the biggest shortages are products where normal consumption is pretty stable,&rdquo; Chopra says. An efficient supply chain won&rsquo;t have lots of extra &mdash; if people consistently buy 100 jars of peanut butter a week, then that&rsquo;s what they&rsquo;ll make.</p>

<p>But the thing about peanut butter is that, unlike toilet paper, if you have more of it, you&rsquo;re likely to eat more of it. &ldquo;There will be some products where consumption actually goes up,&rdquo; he says, &ldquo;and peanut butter will be one of those products.&rdquo; In those cases &mdash; foods where the increased demand is real &mdash; we should expect the shortages to go on slightly longer, until consumption dies down or supply chains adapt. We&rsquo;re already starting to see that happening, as food and supplies that would have once gone to restaurants, stadiums, and universities get redirected to grocery stores or <a href="https://www.npr.org/2020/03/18/816644358/covid-19-threatens-food-supply-chain-as-farms-worry-about-workers-falling-ill">sold straight to consumers</a>.</p>
<h2 class="wp-block-heading">Are there any specific foods, or types of food, that are going to be especially hard to get?</h2>
<p>Potentially. To continue with peanut butter: It&rsquo;s also possible, explains <a href="https://broad.msu.edu/profile/ascott/">Alex Scott</a>, an assistant professor of supply chain management at Michigan State University, that in some cases, demand could stay high, and manufacturers might decide not to ramp up production. It&rsquo;s expensive to drastically increase capacity, and it may only make sense if they expect the current, quarantine-level demand to go on for years. But if they don&rsquo;t expect that &mdash; if they expect kids will go back to school and stop eating so much peanut butter at home, let&rsquo;s say &mdash; then it&rsquo;s likely not worth it. He anticipates that there indeed may be certain items that stay hard to get until life goes back to something like normal.</p>

<p>If a particular region producing a particular product were hit particularly hard by the virus, that could also temporarily cause problems. While we might see that an item is more scarce than&nbsp;usual, he&rsquo;s not predicting bare shelves.</p>

<p>The biggest risk to the health of the supply chain may be if workers start to get sick. &ldquo;If the illnesses surge,&rdquo; <a href="https://www.nytimes.com/2020/03/15/business/coronavirus-food-shortages.html">the New York Times reports</a>, &ldquo;there could be a slowdown in production and distribution.&rdquo; Even that, though, would likely happen in waves, Chopra says, stressing that policymakers need to prioritize the health and safety of front-line food workers &mdash; always, and especially now.</p>
<h2 class="wp-block-heading">Everyone recommends getting groceries delivered, except slots are always full. Will capacity ever be added?</h2>
<p>Probably someday? Last week, Instacart announced plans to <a href="https://www.supermarketnews.com/online-retail/instacart-hire-300000-more-personal-shoppers">hire 300,000 more shoppers</a> over the next three months to meet drastically increased demand; Amazon announced it was <a href="https://blog.aboutamazon.com/operations/amazon-opening-100000-new-roles">hiring 100,000 more people</a> for warehouse and delivery jobs; and the New York-based delivery service FreshDirect is <a href="https://www.wsj.com/articles/grocery-delivery-strains-to-meet-voracious-demand-11584533936">both hiring and adding delivery slots</a>.</p>

<p>Still, Scott doesn&rsquo;t see it happening overnight. &ldquo;You can&rsquo;t ramp that up in a couple of days,&rdquo; he says. &ldquo;It&rsquo;s a longer-term thing. You&rsquo;ve got to buy the trucks, you&rsquo;ve got to hire the drivers, you&rsquo;ve got to get them in your systems. Of course, you can add incrementally week to week to week, but to really scale? I&rsquo;d think it would be a matter of months,&rdquo; he says.&nbsp;</p>

<p>Unlike the rush on toilet paper, though, Scott suggests the demand for delivery could be here to stay. &ldquo;I think you&rsquo;ll see long-term changes in behavior from this,&rdquo; he says. Some number of people are trying these services for the first time, and liking them. &ldquo;Obviously, we don&rsquo;t know the future, but I don&rsquo;t see delivery and e-commerce going down.&rdquo;</p>
<hr class="wp-block-separator" /><h2 class="wp-block-heading">We want to hear from you</h2>
<p>What questions do you have about the coronavirus pandemic and the surrounding news? Let us know in the form below, and we might answer your question in an upcoming article, podcast episode, or video. (You can also access the <a href="https://docs.google.com/forms/d/e/1FAIpQLSfR8S41cfAhkQTj9XT0yvIteUQtJGVLOSLs44BMhYRmTa50lg/viewform">Google form here</a>.)</p>
<iframe src="https://docs.google.com/forms/d/e/1FAIpQLSfR8S41cfAhkQTj9XT0yvIteUQtJGVLOSLs44BMhYRmTa50lg/viewform?embedded=true" width="640" height="1448" frameborder="0">Loading&hellip;</iframe>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Rachel Sugar</name>
			</author>
			
			<title type="html"><![CDATA[Why is it so hard to stop touching your face?]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2020/3/23/21185927/face-touching-hard-to-stop-why-coronavirus" />
			<id>https://www.vox.com/the-goods/2020/3/23/21185927/face-touching-hard-to-stop-why-coronavirus</id>
			<updated>2020-03-23T09:17:51-04:00</updated>
			<published>2020-03-23T09:30:00-04:00</published>
			<category scheme="https://www.vox.com" term="Covid-19" /><category scheme="https://www.vox.com" term="Health" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Science" />
							<summary type="html"><![CDATA[We are now well into a pandemic, and you are likely aware that, among other measures recommended to stop the spread of the novel coronavirus, we are all supposed to stop touching our faces. You are also aware, by now, that it is extremely difficult to stop touching your face, as many, many public officials [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Do you want to touch your face, like, so much right now? | Getty Images/Tetra images RF" data-portal-copyright="Getty Images/Tetra images RF" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/19817323/GettyImages_916194700.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Do you want to touch your face, like, so much right now? | Getty Images/Tetra images RF	</figcaption>
</figure>
<p>We are now well into a <a href="https://www.vox.com/2020/3/5/21162138/vox-guide-to-covid-19-coronavirus">pandemic</a>, and you are likely aware that, among other measures recommended to stop the spread of the novel coronavirus, we are all supposed to stop touching our faces.</p>

<p>You are also aware, by now, that it is extremely difficult to stop touching your face, as <a href="https://www.washingtonpost.com/nation/2020/03/05/coronavirus-officials-touch-faces/">many, many public officials</a> have recently discovered. <a href="https://www.ncbi.nlm.nih.gov/pubmed/25637115">One study</a> found that, on average, people touch their faces 23 times an hour. We know fetuses touch their faces in utero, which means we all got into the habit before we were even born. Why we do it remains an open question. There is some research suggesting that face-touching may help us to regulate emotions, <a href="https://www.wired.com/story/cant-stop-touching-your-face-science-has-some-theories-why/">Wired reports</a>; it&rsquo;s also possible it could serve some kind of social function.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>One study found that, on average, people touch their faces 23 times an hour</p></blockquote></figure>
<p>It is, collectively, our favorite hobby, face-touching, and we didn&rsquo;t even know. Most of the time, it is unconscious, which is part of why it is so hard to give it up. How can you quit what you don&rsquo;t even know you&rsquo;re doing?&nbsp;</p>

<p>And yet &mdash; along with social distancing, thorough hand-washing, and staying home when sick &mdash; the Centers for Disease Control and Prevention says avoiding our faces is one of the key actions we can take, on an individual level, to stop the spread of disease. &ldquo;Avoid touching your eyes, nose, and mouth with unwashed hands,&rdquo; <a href="https://www.cdc.gov/coronavirus/2019-ncov/prepare/prevention.html">instructs the agency website</a>, along with recommendations for practicing hand hygiene and avoiding close social contact.&nbsp;</p>

<p>But as the days wear on, and threaten to wear on for the foreseeable future, rules that once seemed straightforward have started to feel markedly less clear. Can I, for example, touch my face in my own home? Can I scratch an itch on my forehead if I make a concerted effort to avoid my nose? Would it be better if I used my sleeve?&nbsp;</p>

<p>For answers &mdash; and face-touch prevention strategies &mdash; I turned to a handful of doctors and psychologists.&nbsp;</p>
<h2 class="wp-block-heading">Why we can’t stop touching our faces</h2>
<p>There are a lot of reasons for our constant face-touching, but one of them is: There is legitimately a lot to adjust up there. &ldquo;First of all, we have a nose. A lot of times people will touch their nose &mdash; something doesn&rsquo;t feel right up there,&rdquo; says <a href="https://www.marquette.edu/psychology/directory/douglas-woods.php">Douglas Woods</a>, a professor of psychology at Marquette University who studies habitual behaviors. &ldquo;Maybe you need to rub your eyes, you adjust your hair. And our hands habitually go to our mouth when we eat, and so on.&rdquo; Basic bodily maintenance like brushing a crumb or scratching an itch involves a lot of face-touching, and from there, it often becomes a habit.</p>

<p>&ldquo;When we do something, it gets rewarded,&rdquo; he explains &mdash; it feels nice to scratch an itch &mdash; &ldquo;and it just keeps getting rewarded, and pretty soon, we&rsquo;re doing it without the reward even happening. We&rsquo;re just used to the behavior occurring.&rdquo;&nbsp;</p>

<p>&ldquo;We&rsquo;re human,&rdquo; <a href="https://stanfordhealthcare.org/doctors/l/anne-liu.html">Anne Liu</a>, a professor and infectious disease physician at Stanford Health Care, reassures me. &ldquo;That&rsquo;s how we operate.&rdquo;</p>
<h2 class="wp-block-heading">But touching your face can contribute to the spread of the virus</h2>
<p>Like most respiratory viruses, SARS-CoV-2 &mdash; the virus that causes the disease Covid-19 &mdash; enters the body through the respiratory tract, explains <a href="https://www.feinberg.northwestern.edu/faculty-profiles/az/profile.html?xid=19461">Benjamin Singer</a>, an attending physician at Northwestern Memorial Hospital and an assistant professor at Northwestern&rsquo;s Feinberg School of Medicine.</p>

<p>There are <a href="https://www.vox.com/2020/3/16/21181560/coronavirus-tips-symptoms-us-covid-19-testing-immunity-reinfection">two primary ways</a> this can happen. The first is through direct person-to-person contact: Someone with the virus coughs or sneezes near you, and you inhale those particles. This is the reason you&rsquo;re supposed to <a href="https://www.vox.com/2020/3/15/21179296/coronavirus-covid-19-social-distancing-bored-pandemic-quarantine-ethics">stay six feet apart</a>.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“The idea is that we touch a lot of things &#8230; We touch those and then we touch our face, and that’s the route of infection”</p></blockquote></figure>
<p>The second way, though, is through touch, and this is where casual eye-rubbing becomes a problem. We don&rsquo;t yet know exactly on what surfaces the novel coronavirus can live and for how long, but a preprint (meaning not yet peer-reviewed) <a href="https://www.medrxiv.org/content/10.1101/2020.03.09.20033217v1.full.pdf">paper</a> from researchers at the National Institutes of Health, Princeton, and UCLA suggests it can survive on a variety of surfaces for hours, and in some cases days.&nbsp;</p>

<p>&ldquo;The idea is that we touch a lot of things,&rdquo; says Singer, &ldquo;and the droplets that these viruses inhabit are possibly on the surfaces we touch &mdash; on our phones, our tablets, our remote controls. We touch those and then we touch our face, and that&rsquo;s the route of infection.&rdquo;</p>

<p>Right now, touching a doorknob and then your face is not thought to be the main way the virus spreads, <a href="https://www.cdc.gov/coronavirus/2019-ncov/prepare/transmission.html?CDC_AA_refVal=https://www.cdc.gov/coronavirus/2019-ncov/about/transmission.html">the CDC says</a>, but they also say not to touch your face.</p>
<h2 class="wp-block-heading">Your whole face, though?</h2>
<p>The CDC is specifically concerned with touching your eyes, nose, and mouth because, Liu explains, those are &ldquo;mucosal surfaces where these respiratory viruses can attach very efficiently and become a site of entry into the body.&rdquo;</p>

<p>But your forehead is not a mucosal surface, so what&rsquo;s the harm in a quick scratch? In theory, potentially nothing, says <a href="https://www.tuftsmedicalcenter.org/physiciandirectory/gabriela-andujar-vazquez">Gabriela Andujar Vazquez</a>, an infectious disease physician and associate hospital epidemiologist at Tufts Medical Center. &ldquo;As long as you don&rsquo;t put the same hand that&rsquo;s dirty in your eyes, nose, or mouth, then you&rsquo;re good. We think it won&rsquo;t stay on other parts of your face for long.&rdquo; But if you&rsquo;re touching other parts of your face? &ldquo;You probably <em>are</em> touching your eyes, nose, and mouth,&rdquo; she says.</p>

<p>As far as we know, the virus can&rsquo;t jump around a surface on its own, Liu says &mdash; viruses don&rsquo;t normally behave that way, and so it&rsquo;s not going to leap from your hairline into your eyes &mdash; but you could move it there.</p>

<p>The bottom line, Singer agrees: &ldquo;Any time you&rsquo;re kind of contacting that area near a portal of entry here, you&rsquo;re putting yourself at risk.&rdquo;</p>
<h2 class="wp-block-heading">Okay, but what about ears?</h2>
<p>&ldquo;They&rsquo;re not a point of entry for the virus,&rdquo; Andujar Vazquez tells me definitively. Ears don&rsquo;t have the same virus-friendly cells that eyes and noses do.</p>

<p>Still, you probably should at least try not to scratch them. &ldquo;I think anything above the neck is something that would be close enough to a portal of entry,&rdquo; she says, so it&rsquo;s worth attempting to avoid extra contact.</p>
<h2 class="wp-block-heading">Can you touch your face at home?</h2>
<p>In an ideal world, sure. &ldquo;If you&rsquo;ve just been at home, and you know who&rsquo;s been there, and you know what&rsquo;s been cleaned, and you&rsquo;ve been cleaning your own surfaces, and you&rsquo;re home alone? Go ahead and touch your face,&rdquo; says Liu.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“If you’ve just been at home, and you know what’s been cleaned, and you’re home alone? Go ahead and touch your face.”</p></blockquote></figure>
<p>But if you&rsquo;re trying to change your behavior in general, then it may be best to aim for consistency, suggests Fred Penzel, a psychologist in Huntington, New York, who treats body-focused repetitive behaviors. &ldquo;You&rsquo;re retraining yourself,&rdquo; he says. &ldquo;So if you keep going back to what you&rsquo;re trying to retrain yourself out of doing, that&rsquo;s probably not going to contribute much to your effort.&rdquo;</p>
<h2 class="wp-block-heading">So how do you quit?</h2>
<p>Frustratingly, there is no secret to cutting yourself off from the reflexive pleasure of touching your own face. &ldquo;I think you have to start off with the idea that you&rsquo;re not going to be able to achieve it perfectly,&rdquo; says Penzel. &ldquo;That&rsquo;s kind of a foolish goal to set for yourself.&rdquo;</p>

<p>But you can do better. &ldquo;The biggest thing is awareness,&rdquo; Woods advises. &ldquo;The whole point of a habit is that it happens on autopilot, and you&rsquo;re not consciously aware that it&rsquo;s happening.&rdquo;&nbsp;</p>

<p>In the past several weeks, a lot of us have become acutely aware. This is step one. (If you are still working on awareness, he recommends videotaping yourself for 20 minutes as you go about your day.)&nbsp;</p>

<p>Once you&rsquo;re aware, it&rsquo;s up to you to take action. &ldquo;Every time you start noticing your hand going to your face, just make a little mark on a card, or something like that. Pretty soon, when your hand starts to go up to your face, you&rsquo;ll be like, &lsquo;oh, it&rsquo;s happening again,&rsquo; and you&rsquo;ll start to put it down,&rdquo; he suggests.</p>

<p>You can look for replacement behaviors to keep your hands occupied: fidget-spinners, bubble wrap, <a href="https://www.vox.com/the-goods/2019/9/24/20872336/body-focused-repetitive-behavior-technique">kneadable rubber erasers</a>. Penzel will have patients go through hardware stores and toy stores, looking for &ldquo;little manipulable objects that feel right for them.&rdquo; (In this particular moment, the internet may be your best bet.) Some people find it useful to write reminders on Post-Its. Last week, the Atlantic published an article arguing that if you can&rsquo;t make yourself stop touching your face for your own health, you might <a href="https://www.theatlantic.com/ideas/archive/2020/03/trick-stop-touching-your-face/608050/">have better luck</a> reframing it in terms of keeping other people healthy.&nbsp;</p>

<p>Another tactic? Wear a mask. We&rsquo;re still in the midst of <a href="https://www.vox.com/the-goods/2020/3/20/21188369/face-masks-short-supply-coronavirus-donations">a supply shortage</a>, and N95s and surgical masks should still be reserved for those who need them most &mdash; medical professionals and people at high risk &mdash; but some experts say that any face covering at all could still have an impact. &ldquo;A nonmedical mask will not protect you from a direct cough or sneeze from an infected person,&rdquo; wrote Shan Soe-Lin and Robert Hecht of the nonprofit Pharos Global Health Advisors in <a href="https://www.bostonglobe.com/2020/03/19/opinion/guidance-against-wearing-masks-coronavirus-is-wrong-you-should-cover-your-face/">a Boston Globe op-ed</a>, &ldquo;but if you&rsquo;re practicing good social distancing, any type of face covering is great protection from your biggest threat: your own hands.&rdquo;&nbsp;</p>

<p>It&rsquo;s worth noting: not everyone is in total agreement about this. As <a href="https://thewirecutter.com/blog/your-coronavirus-questions-answered/">the Wirecutter notes</a>, the actual data supporting the idea that masks help prevent face-touching is &ldquo;limited,&rdquo; and as Liu points out, no mask (or bandana or scarf) is going to do much if you&rsquo;re still rubbing your eyes. The main point is: Any steps that get you to stop touching your face are good.&nbsp;</p>

<p>So you should try, and keep trying. But also &mdash; to some extent &mdash; you&rsquo;re going to fail. Which is why it&rsquo;s so important to wash your hands. &ldquo;Touching your face is part of human nature,&rdquo; Singer says. &ldquo;And that&rsquo;s why you can take the empowering step of washing your hands actively, so that when you do inadvertently touch your face, you have a much lower risk of getting the virus.&rdquo; And soap, as we know, is <a href="https://www.vox.com/science-and-health/2020/3/11/21173187/coronavirus-covid-19-hand-washing-sanitizer-compared-soap-is-dope">distinctly well-suited</a> to annihilating the coronavirus.</p>
<h2 class="wp-block-heading">What if you use a tissue or a sleeve instead?</h2>
<p>In an ideal world, your face would only itch uncontrollably when you are sitting in your disinfected home with very clean hands. And, on the bright side, it seems as though we&rsquo;re all about to be spending <a href="https://www.vox.com/science-and-health/2020/3/17/21181694/coronavirus-covid-19-lockdowns-end-how-long-months-years">a whole lot more time that way</a>.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>If you have a tissue on hand, that “probably helps”</p></blockquote></figure>
<p>But there are times, even now, where you&rsquo;re out and your nose itches, and in those times, there are steps you can take to mitigate risk. Giving your hands a quick rub-down with hand sanitizer first would be great, if you&rsquo;ve got it. If you have a tissue on hand, that &ldquo;probably helps,&rdquo; says Singer. &ldquo;I can&rsquo;t tell you for sure how much, but it probably helps to some extent.&rdquo; And if all you&rsquo;ve got is your sleeve, well, &ldquo;it&rsquo;s definitely better than using your hands,&rdquo; says Andujar Vazquez.</p>
<h2 class="wp-block-heading">So I’m still touching my face, but I’m touching it less — does that help?</h2>
<p>Even if you feel like you&rsquo;re messing up all the time &mdash; and you probably are &mdash; it&rsquo;s worth keeping up the good fight. Because, as Liu explains, the likelihood of getting the virus depends on how much exposure you have. &ldquo;How many times you touch your face will increase the probability of transmission occurring,&rdquo; she says. It&rsquo;s not that any one face-touch is likely to infect you, but the more times you touch your face, the more probable it is that you&rsquo;ll pick it up. So you&rsquo;re not perfect. That&rsquo;s fine. The goal is to minimize the number of opportunities you have to get it, and so yes, keep trying. And more than anything: <a href="https://www.vox.com/2020/3/18/21185262/how-soap-kills-the-coronavirus">wash your hands</a>.</p>

<p><a href="http://vox.com/goods-newsletter"><em>Sign up for The Goods&rsquo; newsletter</em></a>.<em> Twice a week, we&rsquo;ll send you the best Goods stories exploring what we buy, why we buy it, and why it matters.&nbsp;</em></p>
						]]>
									</content>
			
					</entry>
	</feed>
