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	<title type="text">Sara Youngblood Gregory | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2025-07-24T17:04:34+00:00</updated>

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				<name>Sara Youngblood Gregory</name>
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			<title type="html"><![CDATA[The modern taboo that Americans just can’t seem to break]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/advice/420785/death-taboo-fear-funeral-planning-will-advance-directive" />
			<id>https://www.vox.com/?p=420785</id>
			<updated>2025-07-24T13:04:34-04:00</updated>
			<published>2025-07-24T06:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Advice" /><category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Even Better" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Relationships" /><category scheme="https://www.vox.com" term="Self" />
							<summary type="html"><![CDATA[When Alana Romero was a child, they’d leave their bed in the middle of the night, sneak through her family’s darkened home in South Florida, and slip into her sisters’ bedrooms. But they didn’t want to play, gossip, or otherwise annoy her siblings — she wanted to make sure they hadn’t died in their sleep.&#160; [&#8230;]]]></summary>
			
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<p class="has-text-align-none">When Alana Romero was a child, they’d leave their bed in the middle of the night, sneak through her family’s darkened home in South Florida, and slip into her sisters’ bedrooms. But they didn’t want to play, gossip, or otherwise annoy her siblings — she wanted to make sure they hadn’t died in their sleep.&nbsp;</p>

<p class="has-text-align-none">“I would wake up, crawl to my sister’s room, just put my hand under her nose and make sure she was still breathing,” Romero, now 26, recalls. “If she was snoring, that was a good sign.”&nbsp;Romero would then check on her little sister one room over. <em>Is she breathing? Yes. </em>Reassured for the moment, Romero would return to their own bed.</p>

<p class="has-text-align-none">Romero didn’t know exactly why she was making these anxious nighttime visits at the time — she kept them to herself.&nbsp; What they did know was that in their Catholic, Latino family, death wasn’t something that was acknowledged, much less discussed. “It’s like, don’t talk about death, don’t do the taboo things, maybe don’t even prepare for [death] because if you just don’t talk about it, don’t prepare for it, maybe it won’t happen,” Romero says.&nbsp;</p>

<p class="has-text-align-none">When a loved one did pass, the circumstances of their death, and the events of their lives, weren’t brought up again, at least not with Romero. It felt like once a family member was gone, they were gone for good. So, like many other children with questions but no answers, Romero carried on as best as they could. She worried, she wondered, she woke up in the middle of the night.</p>

<p class="has-text-align-none">In the US, we’ve long approached death with secrecy and silence. Despite the fact that, according to one survey, nearly half of Americans <a href="https://insurancenewsnet.com/innarticle/americans-think-about-death-but-wont-plan-for-it">think about death at least once a month</a> — and a quarter of them think about it every day — many keep these thoughts to themselves. When asked to rank their willingness to talk about various taboos, from money to sex to religion, respondents ranked death dead last, at 32 percent.&nbsp;</p>

<p class="has-text-align-none">Furthermore, a 2018 survey conducted by the Institute for Healthcare Improvement found that while 92 percent of Americans agreed that discussing their end-of-life preferences was important, <a href="https://theconversationproject.org/about/">only 32 percent actually followed through</a>. In other words, people struggle to bridge the gap between an <em>internal</em> awareness of death, and the actual <em>external</em> preparation for it.&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p> “Death is the ultimate loss of control. It’s the ultimate uncertainty.”</p></blockquote></figure>

<p class="has-text-align-none">There are any number of reasons <a href="https://www.usatoday.com/story/graphics/2024/07/23/attitudes-about-death-vary-by-generation/74458273007/">why people avoid these conversations</a>. You may not know where to begin. You may not want to upset others. You may not know how to answer your child’s questions. You may be afraid of aging, illness, the <a href="https://www.thenation.com/article/archive/the-devastating-process-of-dying-in-america-without-insurance/">callous indifference of insurance companies, and the creeping of medical debt</a>. You may be superstitious. You may feel too young or too old to worry about it. Or you may hate to confront, once and for all, that you are afraid of what you can’t prevent, contain, or wish away.</p>

<p class="has-text-align-none"> “Death is the ultimate loss of control. It&#8217;s the ultimate uncertainty,” says <a href="https://clairebidwellsmith.com/">Claire Bidwell Smith</a>, therapist, grief counselor and author of <a href="https://bookshop.org/p/books/conscious-grieving-a-transformative-approach-to-healing-from-loss-claire-bidwell-smith/20240108?ean=9781523520282&amp;utm_source=google&amp;utm_medium=pmax&amp;utm_campaign=gift_cards&amp;utm_content=6443417794&amp;gad_source=1&amp;gad_campaignid=16235479093&amp;gbraid=0AAAAACfld43be97ZX09bt1ue9MWWDGFP6&amp;gclid=CjwKCAjwyb3DBhBlEiwAqZLe5NmCgObLFukvIVew7P_X3VzsfqPn7ewEHZZWR-COzgT5BlNIO248tRoCzeUQAvD_BwE"><em>Conscious Grieving: A Transformative Approach to Healing From Loss</em></a>. “We can really get very clear and focused and organized about so many aspects of our lives, yet death is the one that we cannot. We can&#8217;t predict it, we can&#8217;t control it.”</p>

<p class="has-text-align-none">This studious avoidance of death has real consequences: <a href="https://news.gallup.com/poll/351500/how-many-americans-have-will.aspx">Less than half of US adults have a will</a>, which dictates financial and estate preferences after death. Likewise, only about 45 percent of <a href="https://news.gallup.com/poll/312209/prevalence-living-wills-slightly.aspx">adults have a living will</a>, which dictates wishes around medical care. These numbers may be surprising given the Covid-19 pandemic, which exposed a generation of Americans to the existential dread, systemic failures, and grief of a global death event. But after a brief <a href="https://www.nytimes.com/2020/04/16/well/live/coronavirus-planning-documents-advance-directives.html">uptick in estate planning</a> during the pandemic, <a href="https://www.usatoday.com/story/money/2024/04/03/fewer-americans-writing-a-will/73170465007/">interest waned</a>.&nbsp;</p>

<p class="has-text-align-none">There are, nevertheless, glimmers of change. For example, the <a href="https://time.com/6128469/death-doulas-covid-19-pandemic/">resurgent interest in death doulas</a> — people who provide education and holistic, non-medical support to the dying and their communities — signals a desire for more guidance and transparency around death. So does the <a href="https://www.nytimes.com/2021/08/12/books/review/covid-pandemic-books.html">wave of books</a>, <a href="https://deadline.com/2025/06/dying-for-sex-michelle-williams-interview-1236427963/">TV shows</a> and <a href="https://www.thenation.com/article/culture/hbo-max-the-pitt-tv-series/">media</a> that <a href="https://www.npr.org/sections/health-shots/2020/08/27/906002043/racial-inequality-may-be-as-deadly-as-covid-19-analysis-finds">reckon not only with dying, but also with its inequities</a>.&nbsp;</p>

<p class="has-text-align-none">These cultural seeds have long been sown by organizers, spiritual leaders, academics, medical and funeral professionals — and much of this work pre-dates the pandemic. The contemporary death positive movement, which advocates for a transparent, unabashed approach to death and death care, began in earnest in the early 2010s when <a href="https://www.theguardian.com/books/2017/oct/27/caitlin-doughty-death-positivity">author and mortician Caitlin Doughty</a> founded the advocacy group <a href="https://www.orderofthegooddeath.com/">The Order of the Good Death</a>. This&nbsp; movement has deep roots in the <a href="https://www.orderofthegooddeath.com/history-of-death-positive-movement/">hospice care, green burial, and home funeral movements</a>.&nbsp;</p>

<p class="has-text-align-none">Still, despite the pandemic’s fresh lessons — and the ancient knowledge<strong> </strong>that death comes for us all — many of us still cannot bear to talk about death. Even when we know it’s important. Even though we may want to. So why not? And what would we stand to gain if, instead, we learned to speak about dying more openly?</p>

<h2 class="wp-block-heading"><strong>How death became </strong>laden down with euphemism</h2>

<p class="has-text-align-none">American attitudes around death and dying are fairly modern creations, taking root in the 19th century. Until then, <a href="https://blogs.loc.gov/law/2022/09/evolution-of-american-funerary-customs-and-laws/">most people died at home</a>. Rites were carried out by community members, bodies were washed and displayed in the home for mourners, and funerals were cheap, intimate and hands-on affairs. That is, until the Civil War.&nbsp;</p>

<p class="has-text-align-none">In the early 1860s, people were, for the first time, dying away from their homes en masse. To address this, embalming — the process of slowing down decomposition by replacing the body’s blood with chemicals — was used to <a href="https://www.smithsonianmag.com/science-nature/how-lincolns-embrace-embalming-birthed-american-funeral-industry-180967038/">preserve bodies long enough to transport them back to those families </a>who could afford it.&nbsp;</p>

<p class="has-text-align-none">Sarah Chavez, a writer, historian, and activist who is the executive director of <a href="http://www.orderofthegooddeath.com/">Order of the Good Death</a> and founding member of the death scholarship organization <a href="https://radicaldeathstudies.com/">The Collective for Radical Death Studies</a>, says embalming didn’t truly captivate the American imagination until the death of President Abraham Lincoln in 1865. “When [Lincoln] died, <a href="https://www.history.com/articles/abraham-lincoln-funeral-train">he was embalmed and went on a multicity tour,</a> like he was a music artist,” Chavez says. “People came out in droves to see the funeral train and his body. That really kind of cemented embalming as this new, American thing.”</p>

<p class="has-text-align-none">Embalming became more widely popular and laid the foundations for a new paradigm: dead bodies cared for outside the home by a buttoned-up, for-profit class of embalmers.</p>

<p class="has-text-align-none">Over the next few decades, embalmers and funeral workers, who Chavez says signaled wealth and elegance by setting up shop in Victorian-style homes, slowly gained a foothold in the United States. At the same time, during the turn of the 20th century, medical care was also leaving the home and entering more firmly into the purview of trained doctors, nurses, and hospital systems. “The funeral industry and the medical industry rose up together and kind of partnered to position themselves as these guardians of health and safety,” Chavez says. (Seeking trained medical professionals has obvious benefits for the living, but keep in mind that <a href="https://funerals.org/wp-content/uploads/2020/05/Dead-Bodies-and-Disease.pdf">dead bodies aren’t dangerous</a>, and embalming services aren&#8217;t necessary for health or safety.)&nbsp;</p>

<p class="has-text-align-none">By the 1930s, the modern funeral industry had taken off and sold a new, “dignified” version of death — one that rapidly isolated the living from their own dead. “Their definition of what a [dignified death] was, is expensive, away from the home amongst professionals, devoid of signs of death through embalming,” Chavez says. “They come in and they whisk away your person and they return them to you as if they look alive, as if they’re sleeping.”</p>

<p class="has-text-align-none">&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>If you’ve ever said “passed away” instead of died, “loved one” rather than dead body, or “memorial park” rather than cemetery, you’ll begin to see how thoroughly death has been obscured. </p></blockquote></figure>

<p class="has-text-align-none">There are, of course, vibrant counterexamples of this attitude across American culture. For marginalized communities in particular, elaborate, public displays of death and grieving offer the dead a dignity and power society never offered them in life. <a href="https://evermore.org/in-black-communities-homegoing-rituals-honor-the-dead-and-the-living-through-a-blend-of-african-and-christian-traditions/">Homegoing rituals in Black communities</a>, which often blend African and Christian practices, and <a href="https://www.actuporalhistory.org/actions/political-funerals">political funerals and “ash actions” during the AIDS crisis</a> both come to mind.</p>

<p class="has-text-align-none">Still, throughout the 19th and 20th centuries, death became laden down with euphemism for large swaths of society. This was often encouraged by the funerary industry, whose professionals <a href="https://time.com/archive/6630294/the-necropolis-first-step-up-to-heaven/">developed language to avoid talking about death</a> while, paradoxically, talking about death. If you’ve ever said “passed away” instead of died, “loved one” rather than dead body, or “memorial park” rather than cemetery, you’ll begin to see how thoroughly death has been obscured from the common lexicon. This language, or lack thereof, can make every aspect of death more secretive and more confusing, from the <a href="https://www.theguardian.com/wellness/2025/may/29/what-happens-when-you-die">actual physiological process of dying itself</a> all the way down to <a href="https://www.npr.org/2017/02/08/504031472/despite-decades-old-law-funeral-prices-are-still-unclear">funeral prices</a>.</p>

<p class="has-text-align-none">These factors — embalming practices, the expansion of a for-profit funeral industry, and a developing taste for euphemism — gave birth to the modern American death taboo.&nbsp;</p>

<h2 class="wp-block-heading">The cost of silence</h2>

<p class="has-text-align-none">When we avoid talking about death, we risk living and dying in ways that don’t align with our values and needs. If you don’t discuss end-of-life medical treatment, for example, you may receive invasive and expensive care you never wanted. Or as a caregiver, you may be forced to make quality of life, death care, and estate-related decisions based on your best guess rather than falling back on the <a href="https://www.cnbc.com/2022/10/29/here-are-the-legal-and-personal-ramifications-of-dying-without-a-will.html">information and documentation needed to confidently honor someone else’s wishes</a>.&nbsp;</p>

<p class="has-text-align-none">“ Many of us know so many people who&#8217;ve died and didn&#8217;t have a plan,” says <a href="https://darnellwalker.com/death/">Darnell Lamont Walker</a>, death doula and author of the <a href="https://hellodarnell.substack.com/"><em>Notes From a Death Doula</em></a><em> </em>Substack. “And so when they die, the family is falling apart and everyone is thinking, <em>Oh well this is what I think they would have wanted.</em>” In that situation, it’s easy for conflict to break out among even the most well-meaning family members. Talking about the logistic aspects of death ahead of time — including your <a href="https://funerals.org/your-rights/">legal and medical rights during and after dying</a> —&nbsp; can help you, your loved ones, and your community act with clarity and conviction.&nbsp;</p>

<p class="has-text-align-none">However, paperwork and conversations <a href="https://www.nytimes.com/2024/08/26/well/patients-dnr-orders-ignored.html">don’t always guarantee your wishes will be honored</a>. A 2021 study, for example, looked at do not resuscitate orders among cardiac arrest patients and found that, out of 65 patients who were designated DNR, <a href="https://www.sciencedirect.com/science/article/pii/S2666520421000850">38 received CPR against their wishes</a>. In addition, a Georgia abortion ban recently kept a 30-year-old pregnant woman, Adriana Smith, on life support <a href="https://www.nbcnews.com/news/us-news/family-forced-keep-brain-dead-pregnant-woman-alive-rcna207002">against the wishes of her family</a>. According to HuffPost, nine states will <a href="https://www.huffpost.com/entry/pregnancy-advance-directives-state-laws_l_68385919e4b06202aa9136d4">automatically ignore an advance directive in the event of a pregnancy</a>. This distinction between choosing silence and being silenced, regardless of intention, is an important one with no easy answers.</p>

<p class="has-text-align-none">But for some, talking about the logistics of death is the easier part — there are steps to follow, forms to fill out, bills to pay. Instead, it’s the emotional consequences that are far more difficult to grapple with.</p>

<p class="has-text-align-none">This was the case for Kayla Evans, whose dad died in 2013. Growing up, her family didn’t talk about death unless it was about practical matters. “There was a very utilitarian response,” Evans recalls. “Like, <em>it’s sad, but we have to move on</em>.” From her mother, there was an unspoken message that “people who were very sentimental about death were silly.”&nbsp;</p>

<figure class="wp-block-pullquote"><blockquote><p>“Nobody taught me how to deal with grief and nobody taught me how to deal with death.”&nbsp;</p></blockquote></figure>

<p class="has-text-align-none">Then, when she was 18, during her second week as a college freshman, Evan’s father died unexpectedly. “Nobody saw it coming,” Evans, now 30, says. “As he was dying, my mom was like, <em>We need to transfer your name over to these financial documents</em> … the administrative tasks that follow death, things like that, were very well taken care of. I don’t think any of us together processed the emotional side of it. That was something I had to do on my own.”&nbsp;</p>

<p class="has-text-align-none">Without anyone to talk to, Evans turned to “extreme productivity” as a coping mechanism in the months after, piling on projects and jobs and schoolwork — a strategy that came at the expense of her relationships and emotional wellbeing.</p>

<p class="has-text-align-none">“ I would like to say I grew from [my father’s death] or something, but honestly it was just really fucking hard,” Evans says. “Nobody taught me how to deal with grief and nobody taught me how to deal with death.”&nbsp;</p>

<p class="has-text-align-none">Twelve years later, “I feel it still trails [my mother] especially, and it trails me, too,” Evans says.</p>

<h2 class="wp-block-heading">Talk about death is, weirdly, life-affirming</h2>

<p class="has-text-align-none">It’s not always easy to have conversations about death. But, clearly, it’s not easy to avoid them, either. If you want to start grappling with the reality of death, the first step is to ask yourself questions about the end of your own life, though it can feel scary. What does a life well-lived look like for you? How do you want to die? How do you want to be remembered? Taking the time to reflect on your own can help you clarify what you want and better prepare you to <em>tell others </em>what you need.&nbsp;</p>

<p class="has-text-align-none">When approaching loved ones about end of life wishes — either your own or theirs — <a href="https://www.kathrynmannix.com/">Kathryn Mannix</a>, physician, palliative care specialist, and author of <a href="https://www.hachettebookgroup.com/titles/kathryn-mannix/with-the-end-in-mind/9780316504478/"><em>With the End in Mind</em></a><em> </em>recommends breaking down the conversation into two parts: the invitation to talk and the conversation itself. For example, you may say something like, <em>Dad, I want to be able to step up and care for you when the time comes. Do you think we could talk about the care you do and do not want towards the end of your life? Could we talk sometime over the next few weeks?&nbsp;</em></p>

<figure class="wp-block-pullquote"><blockquote><p>“Talking about our wishes at the end of life is a gift to our future self and to the people who love us.”</p></blockquote></figure>

<p class="has-text-align-none">Alternatively, if you’d like to start the conversation about your own wishes, Mannix suggests something like: <em>Kids, I’m not getting any younger and there are things I’d like to talk about to put my mind at ease. When can we talk? </em>This approach matters because it allows the conversation to happen when all parties have had time to think and prepare.&nbsp;</p>

<p class="has-text-align-none">“Talking about our wishes at the end of life is a gift to our future self and to the people who love us,” Mannix wrote in an email. “Talking about dying won&#8217;t make it happen any sooner, but it can make it happen a great deal better.”</p>

<div class="wp-block-vox-media-highlight vox-media-highlight">
<h2 class="wp-block-heading">So you want to talk about death</h2>



<p class="has-text-align-none">For more support, the Institute for Healthcare Improvement has a <a href="https://theconversationproject.org/get-started">conversation starter guide</a> to help you get clear about your own desires and plan your discussion. The Order of the Good Death also has a <a href="https://www.orderofthegooddeath.com/resources/end-of-life-planning/">comprehensive state-by-state resource on death planning</a>, including explainers on advance directives, health care proxies, and designated funeral agents. You can also check out the National Institute on Aging, which offers resources on <a href="https://www.nia.nih.gov/health/advance-care-planning/getting-your-affairs-order-checklist-documents-prepare-future">planning your affairs</a>, tips for <a href="https://www.nia.nih.gov/health/advance-care-planning/advance-care-planning-worksheets">talking with your doctor about advance care</a>, and <a href="https://www.nia.nih.gov/health/grief-and-mourning/what-do-after-someone-dies">what to do after a loved one dies</a>.</p>
</div>

<p class="has-text-align-none">But these conversations shouldn’t just be about end-of-life care or medical decisions — it’s also an <a href="https://hellodarnell.substack.com/p/we-dont-all-have-money-to-leave-our">opportunity to give and receive stories</a>, explore your spiritual beliefs, get existential with your kids, and connect over grief, joys, and regrets. For example, you may approach an elder and ask: <em>What are some of the defining moments of your life? </em>You may ask a child, <em>What do you think happens after we die? </em>Or you may ask a friend, <em>Have you ever navigated death and grieving?</em></p>

<p class="has-text-align-none">Finding your own way to incorporate death into your life can also serve as a corrective to a wider culture of silence. “I’m currently getting more and more comfortable with death through spiritual practice and connecting to my family&#8217;s roots of Santeria,” says Romero, who checked their sisters’ breathing at night. She connected to Santeria, an <a href="https://www.uscirf.gov/sites/default/files/2021%20Factsheet%20-%20Santeria%20in%20Cuba.pdf">Afro-Caribbean religion</a> that originated in Cuba and blends traditional Yoruba practices and Catholicism, through her grandmother, who was recently diagnosed with Alzheimer’s disease. “I also find that I’m coping a hell of a lot better than other people in my family because I do have this comfort in knowing that … I will always have a relationship with her, even in the afterlife, through my spiritual practice.”</p>

<p class="has-text-align-none">Evans, whose father died when she was 18, decided to talk about death and grief during her wedding earlier this year. In her vows, she talked about the sensation of watching her husband sleep at night, and the “creeping dread” of knowing he was going to die some day.&nbsp;</p>

<p class="has-text-align-none">“ I think that other people appreciate when you talk about things like that, even if it&#8217;s hard to, and it was important for me,” Evans says. “I did feel kind of empowered, or at the very least like I had confessed something, you know, it was a relief.”&nbsp;</p>

<p class="has-text-align-none">For Evans, talking about her preemptive grief wasn’t morbid — it was a testament to her deep regard for her husband.</p>

<p class="has-text-align-none">Though not everyone will have the desire, or opportunity, to talk about death in such a public setting, it’s worth lingering for a moment on Evan’s sense of relief.&nbsp;<br><br>When we talk about the things that really matter — love, death, commitment, grief — with people we really care about, we give ourselves and each other permission to be ever-so-slightly less burdened by death and live more freely in the process. Certainly, there is no diversity in dying. But there is an endless diversity in how we make meaning from death.</p>
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				<name>Sara Youngblood Gregory</name>
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			<title type="html"><![CDATA[Your guide to taming that astronomical grocery bill]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/advice/398194/grocery-prices-savings-discounts-inflation-shrinkflation" />
			<id>https://www.vox.com/?p=398194</id>
			<updated>2025-02-10T17:03:21-05:00</updated>
			<published>2025-02-07T08:00:00-05:00</published>
			<category scheme="https://www.vox.com" term="Advice" /><category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Even Better" /><category scheme="https://www.vox.com" term="Food" /><category scheme="https://www.vox.com" term="Life" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Personal Finance" /><category scheme="https://www.vox.com" term="The Even Better Personal Finance Starter Pack" />
							<summary type="html"><![CDATA[A few weeks ago, I was wandering down a grocery store aisle when I encountered the most expensive eggs I’d ever seen. The price for a dozen eggs was very nearly in the double-digits.  Sure, I was in New York City, one of the most expensive cities in the country. But still! Did that mean [&#8230;]]]></summary>
			
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<p class="has-text-align-none">A few weeks ago, I was wandering down a grocery store aisle when I encountered the most expensive eggs I’d ever seen. The price for a dozen <a href="https://www.nbcnewyork.com/news/business/money-report/why-eggs-are-selling-for-over-9-a-dozen-in-some-places-and-when-prices-are-expected-to-drop/6106352/?os=io....sxj9oul9&amp;ref=app#:~:text=The%20biggest%20factor%20pushing%20up,has%20caused%20prices%20to%20rise.">eggs was very nearly in the <em>double-digits</em></a>. </p>

<p class="has-text-align-none">Sure, I was in New York City, one of the <a href="https://www.payscale.com/cost-of-living-calculator/New-York-New-York">most expensive cities in the country</a>. But still! Did that mean I would never be able to afford an omelet ever again?&nbsp;</p>

<p class="has-text-align-none">I’m not the only one experiencing sticker shock. Across the country, food prices have skyrocketed. The US Department of Agriculture reports that between 2019 and 2023, <a href="https://www.ers.usda.gov/data-products/chart-gallery/chart-detail?chartId=58350#:~:text=From%202019%20to%202023%2C%20the,percent%20over%20the%20same%20period.">food prices increased a whopping 25 percent</a> — and rose faster than all other major expenses including transportation, medical costs, and <a href="https://www.vox.com/2024/3/29/24113553/house-buying-mortgage-interest-rates-pandemic">even housing</a>. <a href="https://www.vox.com/business-and-finance/367103/inflation-report-cpi-ppi-us-economy-fed-rate-cut">Even as overall inflation has cooled</a>, grocery prices have remained stubbornly high, <a href="https://www.ers.usda.gov/data-products/food-price-outlook/summary-findings">rising another 1.8 percent year over year</a> as of December 2024, with <a href="https://www.vox.com/politics/398024/trump-tariffs-mexico-canada-trudeau-sheinbaum-trade-war">President Donald Trump’s proposed tariffs</a> threatening to spike them even further. Some staple food items, like a carton of eggs, <a href="https://www.vox.com/future-perfect/394511/bird-flu-eggs-human-death-prices-government-response">have fluctuated wildly</a> due <a href="https://www.vox.com/future-perfect/2024/5/3/24147217/bird-flu-h5n1-chickens-covid-pandemic-cattle-milk-virus-coronavirus">to the ongoing avian flu outbreak</a>. Meanwhile, thanks to the corporate practice referred to as “<a href="https://www.npr.org/2022/06/08/1103766334/shrinkflation-globally-manufacturers-shrink-package-sizes">shrinkflation</a>,” many consumers have noticed that their packaged foods are getting tinier, even if the price tag stays the same.&nbsp;</p>

<p class="has-text-align-none">There were a <a href="https://www.vox.com./policy-and-politics/2022/10/13/23402361/inflation-food-cpi-prices">few key factors</a> that contributed to more expensive groceries in recent years, ranging from supply chain issues brought on by the Covid-19 pandemic to higher labor and production costs to the war in Ukraine. Climate change, too, is <a href="https://apnews.com/article/inflation-climate-change-food-prices-heat-6e5297e12868aaf797529bb755268818">pushing food prices up along with the temperature</a>. Taken together, these challenges can be a recipe for disaster, forcing some Americans to go <a href="https://www.cnbc.com/2024/05/20/americans-are-going-into-debt-to-buy-groceries-research-finds.html">into debt for their groceries</a>.&nbsp;</p>

<p class="has-text-align-none">But unlike cutting out your morning coffee runs (which, for the record, is <a href="https://www.nytimes.com/2019/06/23/smarter-living/heres-some-money-advice-just-buy-the-coffee.html">bad financial advice anyway</a>), most people can’t stop going to the grocery store. And ideally, the experience shouldn’t revolve around deprivation. Finding the right balance for both your wallet and your plate takes organization, patience, and a little math — but it can be done.</p>

<h2 class="wp-block-heading">How to come up with a grocery budget</h2>

<p class="has-text-align-none">The average person does not savor budgeting — and this is mostly because accounting for one’s expenses isn’t just a cool, factual look at the money coming in and out of our bank accounts. Money lives at the intersection of the exhaustingly practical and the deeply personal. Food is doubly so: It’s not only how we nourish ourselves, but how we take care of our loved ones, share culture, and create memories. How can you put a price tag on that?&nbsp;</p>

<p class="has-text-align-none">Before you even begin tackling a grocery budget, it’s important to acknowledge that both food and <a href="https://www.vox.com./23069449/emotional-spending-personal-finance">money are emotional</a>, and at times, you may feel sensitive, uncomfortable, or even ashamed about what you spend. That’s okay.&nbsp;</p>

<p class="has-text-align-none">From there, consider reframing what a grocery budget means to you. Rather than seeing it in terms of restriction, what might you be able to do with your grocery savings? Contribute to your child’s college fund? Pay your car insurance? Take care of credit card debt?</p>

<p class="has-text-align-none">A budget “is a snapshot of just one point in your life for how much is coming in and what you intend to come out,” says Kristen Brillantes, restaurant owner and co-founder of <a href="https://www.newdimes.co/">New Dimes</a>, a financial literacy network for first-generation breadwinners. “If you&#8217;re not budgeting, it&#8217;s like buying a house with never doing an inspection. You just want to know what&#8217;s happening.”</p>

<figure class="wp-block-pullquote"><blockquote><p>It’s important to acknowledge that both food and <a href="https://www.vox.com./23069449/emotional-spending-personal-finance">money are emotional</a>, and at times, you may feel sensitive, uncomfortable, or even ashamed about what you spend.</p></blockquote></figure>

<p class="has-text-align-none">One strategy to calculate your baseline grocery costs is to look at your bank and credit card statements over the last three months to get your monthly average. But if you’re like me, you are not realistically going to sift through your accounts with a calculator.&nbsp;</p>

<p class="has-text-align-none">Instead, Brillantes recommends doing a simple journaling exercise. Shop normally for two weeks, without judgment, and write down your food expenses, including eating out, food delivery, and grocery costs. From there, you can start playing with the numbers to figure out a reasonable budget. Your spending goals will vary depending on your geographic location, income, and family size — if you’re having trouble getting started, the <a href="https://www.fns.usda.gov/research/cnpp/usda-food-plans/cost-food-monthly-reports">USDA has food planning resources</a> available on its website that break down reasonable costs at a few different spending levels.&nbsp;</p>

<h2 class="wp-block-heading">Shop your kitchen, then the grocery store</h2>

<p class="has-text-align-none">Before you even pack your tote bags to make a trip to the grocery store, <a href="https://goodcheapeats.com/shop-your-kitchen/">consider shopping your kitchen first</a>. This tweak in mindset can help you plan your meals much more effectively, according to cook and author Jessica Fisher, who started her budget-focused website <a href="https://goodcheapeats.com/">Good Cheap Eats</a> during the 2008 recession.&nbsp;</p>

<p class="has-text-align-none">Most people already have something neglected in the freezer or stashed in a cupboard. By looking there at the outset, you can “build your meals based on what you’ve already invested your money in,” Fisher says. “If it turns out to be something you don’t like, it teaches you how to shop better and reforms your shopping habits going forward.”&nbsp;</p>

<p class="has-text-align-none">I tried this exercise in my own kitchen and unearthed a 3-pound container of steel-cut oatmeal I bought on impulse months ago and had barely touched. After consulting with my wife (the cook in our relationship), she suggested I make a <a href="https://www.americastestkitchen.com/articles/6390-oats-swing-savory">quick savory oatmeal dish</a> two or three times for lunch this week. Then for our weekend breakfasts, she’d make sweet oatmeal pancakes and finish up the container. That’s seven meals and zero money spent.</p>

<p class="has-text-align-none">Doing a proper inventory <em>before </em>going to the store will also help you avoid redundancies — like buying another bottle of syrup when you already had enough at home.&nbsp;</p>

<h2 class="wp-block-heading">Meal planning with savings in mind</h2>

<p class="has-text-align-none">Once you know what you have at home, the next step is deciding what you actually need.&nbsp;</p>

<p class="has-text-align-none">It can be tempting to focus on specific ingredients that are cheap. But it can be more helpful to think of the big picture — or your full plate. Fisher recommends writing out a list of five to 10 meals that you really enjoy eating. “I think 35 years ago the idea was eat ramen, eat these beans and rice and cheap hot dogs, and I was like, no, because if you don’t love those things inherently, then you will burn out.” (If you’re having trouble getting started, Fisher does have a flexible grocery list <a href="https://goodcheapeats.com/budget-grocery-list/">here</a>.)</p>

<p class="has-text-align-none">From there, you can begin to make your grocery list and identify where some of the more obvious savings are.&nbsp;</p>

<p class="has-text-align-none">“One thing that’s consistent is that eating less meat and trying Meatless Monday is going to stretch your dollar,” says Toni Okamoto, founder of <a href="https://plantbasedonabudget.com/">Plant-Based on a Budget</a>, a food blog she started while living below the poverty line. If you really love meat, you can also consider ways to stretch it further. “So say you really do want your beef tacos — you can make half beef and half lentils so that’s the <a href="https://plantbasedonabudget.com/lentil-tacos/">best of both worlds</a>. It’s more economical, has a variety of nutrients and you get the texture that you prefer.”</p>

<figure class="wp-block-pullquote"><blockquote><p>“Thirty-five years ago, the idea was eat ramen, eat these beans and rice and cheap hot dogs, and I was like, no, because if you don’t love those things inherently, then you will burn out.”</p></blockquote></figure>

<p class="has-text-align-none">Frozen fruits and veggies can also be an easy swap. “As long as you’re getting the produce somewhere and the nutrients somewhere, [frozen] is a great option that doesn’t expire quickly,” Okamoto says. “People have the best intentions to eat the bag of salad that they got, but sometimes don&#8217;t get to it quickly.”&nbsp;There are also affordable fresh veggies like potatoes, carrots, and onions that can act as the base for a number of meals and whose prices haven’t risen as rapidly as other items, Okamoto adds.</p>

<p class="has-text-align-none">Of course, even with meticulous meal planning, you can go over your allotted budget if your meals are laden with costly cheeses and out-of-season fruits.&nbsp; (Though no matter what your pantry looks like, eating at home will likely be <a href="https://www.vox.com/money/24008141/restaurants-dining-out-price-inflation">much, much cheaper than eating out</a>.) The trick is finding the balance between what you reliably love to eat and thinking carefully about how to make your taste align with your budget, Fisher says.&nbsp;</p>

<h2 class="wp-block-heading">How to combat shrinkflation </h2>

<p class="has-text-align-none">In an analysis of nearly 100 commonly bought items, a third have shrunk in size since the pandemic, <a href="https://www.lendingtree.com/credit-cards/study/shrinkflation-report/">according to the financial firm LendingTree</a>, with breakfast items, sweet and packaged snacks, and household paper products as the worst offenders. On Reddit, r/Shrinkflation is home to more than 160,000 people tracking overinflated bags of chips, ever-smaller chocolate bars, and withering containers of laundry detergent.&nbsp;</p>

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</div></figure>

<p class="has-text-align-none">To get a sense of an item’s cost-effectiveness, take a look at the price per unit — or how much you pay by weight. It’s typically listed on the shelf label. You may find that your favorite brands are much pricier than the store brand, Okamoto says. And make sure to check shelves that aren’t just at eye level, which are typically<a href="https://www.yahoo.com/lifestyle/theres-reason-certain-products-eye-004028130.html"> home to more expensive, premium brands</a>.</p>

<p class="has-text-align-none">You may assume that opting for a big-box store membership is the obvious workaround to shrinkflation, but make sure to do your homework <em>before </em>committing to a subscription-based service. Okamoto said she’s found that when checking the price per unit, Costco can be more expensive than stores like Walmart or Winco. However, for some people, a membership may still be worth it, especially if you have a larger household or are splitting costs with roommates, for example.</p>

<p class="has-text-align-none">Just like shopping your kitchen, it’s important to shop your store, too. “Many stores sell the same exact products, but for vastly different prices,” Fisher says. </p>

<p class="has-text-align-none">Be sure to compare prices at stores across your community too. “For years I had shopped at Trader Joe&#8217;s thinking that was the best place, and then I did what I call a grocery store showdown,” Fisher says. For her area in California, Fisher found that other stores offered better deals for the staples her family regularly ate. “You don&#8217;t even have to leave your chair to do this now because they all have their prices online. Within an hour, you could have a really clear idea what store is going to get you the biggest bang for your buck,” Fisher adds. </p>

<p class="has-text-align-none">Think about the foods that really matter to your household and build those into your budget. “I do include splurge items in my meal planning,” Okamoto says. “I also include a salty and a sweet treat that I love because I would rather have that in my intentional planning” than end up impulse-buying a treat that’s more expensive in the long run.&nbsp;</p>

<p class="has-text-align-none">Of course, no one can budget their way entirely out of high prices or their particular economic circumstances. But by focusing on what you can control, and taking the time to plan accordingly, there’s no reason you can’t have your eggs and eat them too.&nbsp;</p>

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