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	<title type="text">Terry Nguyen | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2022-07-02T19:35:21+00:00</updated>

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		<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Flying will be the worst part of your summer vacation]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/2022/6/30/23189458/summer-travel-2022-pilot-shortage" />
			<id>https://www.vox.com/the-goods/2022/6/30/23189458/summer-travel-2022-pilot-shortage</id>
			<updated>2022-07-02T15:35:21-04:00</updated>
			<published>2022-06-30T11:20:29-04:00</published>
			<category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[Air travel sucks right now, and it&#8217;s only going to get worse &#8212; for at least the summer and probably for the rest of the year. The travel industry, particularly airlines, has been short-staffed since last year and struggled to accommodate the 2021 summer and winter holiday travel surges. Airlines and airports, both domestic and [&#8230;]]]></summary>
			
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<img alt="" data-caption="Airlines are on average flying fewer daily flights than they were in 2019, even though travel has returned to pre-pandemic levels. | Getty Images" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23662834/GettyImages_1399616016.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Airlines are on average flying fewer daily flights than they were in 2019, even though travel has returned to pre-pandemic levels. | Getty Images	</figcaption>
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<p>Air travel sucks right now, and it&rsquo;s only going to get worse &mdash; for at least the summer and probably for the rest of the year. The travel industry, particularly airlines, has been short-staffed since last year and struggled to accommodate the 2021 summer and winter holiday travel surges. Airlines and airports, both domestic and international, are still scrambling to fully staff up, which makes them more vulnerable to delays.&nbsp;</p>

<p>Over the last weekend of June, hundreds of flights flying into, out of, or within the US have been canceled every day, according to the <a href="https://flightaware.com/live/cancelled/">FlightAware tracker</a>, while thousands faced delays. On Wednesday, June 29, there were over 5,800 delays and 639 cancellations for flights landing within or departing from the country. The rates of delays (20%) and cancellations (3.5%) are <a href="https://www.transtats.bts.gov/homedrillchart.asp">abnormally bad</a> compared to previous years, with the exception of 2020.&nbsp;</p>

<p>Last year, I <a href="https://www.vox.com/the-goods/22550623/air-travel-summer-post-covid-layoffs">reported</a> on how airline industry executives have blamed such inconveniences upon bad weather and the labor shortage, a nebulous phrase that offers little explanation as to why airlines are unable to summon back tens of thousands of crucial workers: &ldquo;A shortage does little to acknowledge the fluctuations in work consistency and lack of financial security that many have contended with. The industry has long relied on an understaffed and underpaid workforce, with many clocking in on the front lines (which, again, are unusually stressful these days).&rdquo;</p>

<p>In April, the US government lifted the federal mask mandate for travelers and crew members. Many flight attendants have <a href="https://www.businessinsider.com/flight-attendants-reaction-airline-mask-mandate-ends-unruly-passenger-violence-2022-4">expressed relief</a> at this change in policy, although reduced masking could lead to more Covid-19 infections among crew members, potentially exacerbating the staffing shortage. No US airline has publicly reported increased Covid-19 infections among staff since the mandate has dropped, but EasyJet, a budget European airline, did cancel hundreds of flights in March and April due to <a href="https://www.cbsnews.com/amp/news/airlines-face-mask-covid-rules-flights-canceled/#app">&ldquo;higher than usual staff sickness levels&rdquo;</a> from a Covid-19 surge in Europe.&nbsp;</p>

<p>Airports and airlines have managed to bring back more security agents, on-the-ground workers, and crew members since 2021, but the most pressing issue seems to be the shrinking number of available pilots. A pilot shortage has been forecasted since 2018 and 2019, but the pandemic expedited the issue, since thousands of older pilots took buyouts when airlines shrunk their workforces in 2020.</p>

<p>Between 5,000 and 7,000 new pilots become licensed to fly every year, <a href="https://abcnews.go.com/Politics/airline-pilot-shortage-real-cost-us-brace-impact/story?id=84176369">ABC reported</a>, but US airlines were hoping to add at least 13,000 pilots this year. There simply aren&rsquo;t enough people signing up to be pilots to meet current demand, Captain Casey Murray, president of the Southwest Airlines Pilots Association, <a href="https://www.npr.org/2022/06/28/1108376227/a-pilot-shortage-might-be-why-youre-facing-flight-delays-and-cancellations">told NPR</a>: &ldquo;It takes 60 to 90 days to interview, hire, and put a pilot through training. So the airlines have to be very proactive, and &hellip; everybody&rsquo;s competing for the same shrinking pool.&rdquo; Some airlines are also currently in the process of negotiating new contracts with their pilot associations.</p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-dnt="true"><p lang="en" dir="ltr">NOW— 1300 Southwest Airlines pilots are setting up to demonstrate outside Love Field. They say they want passengers to know that pilots share their frustrations with cancellations &amp; delays. They want SWA to make improvements to the scheduling process &amp; agree to a new contract <a href="https://t.co/tJsHaI4hzL">pic.twitter.com/tJsHaI4hzL</a></p>&mdash; Shannon Murray (@ShannonMFox4) <a href="https://twitter.com/ShannonMFox4/status/1539256897664065539?ref_src=twsrc%5Etfw">June 21, 2022</a></blockquote>
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<p>Bad weather has also thrown airlines into a tailspin. By running a tightly planned operation, an airline might not have enough staff to deploy when unpredictable weather requires them to switch up schedules. Under Federal Aviation Administration (FAA) regulations, crew members also aren&rsquo;t allowed to work overtime or exceed the set maximum number of working hours per day. Delays can bleed into these working hours and, as a result, potentially reduce the number of staff available to work.</p>

<p>This is why some carriers have resorted to suspending certain routes and cutting flights out of their summer schedule. In May, Delta announced it would cut back <a href="https://www.reuters.com/business/aerospace-defense/delta-trim-some-flights-improve-operational-reliability-2022-05-26/">on 100 flights</a> daily between July 1 and August 7 to &ldquo;relieve pressure by proactively thinning the schedule.&rdquo; JetBlue, Alaska, and Southwest have also preemptively reduced their summer flight capacity, mostly domestic routes. More recently, United announced it will <a href="https://www.usatoday.com/story/travel/airline-news/2022/06/23/united-airlines-cuts-newark-daily-flights/7709715001/">cut 50 flights a day</a> out of Newark starting on July 1, and American plans to <a href="https://www.cnbc.com/2022/06/22/american-airlines-to-stop-flying-to-dubuque-islip-ithaca-toledo.html">drop service</a> to four cities in September due to a shortage of regional pilots.&nbsp;</p>

<p>Airlines are on average still flying fewer daily flights than they were in 2019, even though travel has returned to pre-pandemic levels. This means travelers have fewer options, but will likely pay more for their flights due to increased demand. Airfares are up 37.8 percent in May compared to the same period in 2021, according to the <a href="https://www.bls.gov/news.release/pdf/cpi.pdf">Consumer Price Index</a>. Since the Russian invasion of Ukraine in February, the price of jet fuel (and gas) has also gone up. The New York Times, citing data from the flight booking app Hopper, <a href="https://www.nytimes.com/2022/03/26/travel/rising-airfares-budget-travel.html">reported</a> that the average domestic airfare was $330 in March, a 7 percent increase from 2019.</p>

<p>Politicians have begun to call upon the Biden administration to exert pressure on airlines, who some believe are <a href="https://twitter.com/JStein_WaPo/status/1542137454248984576">booking too many flights</a> they&rsquo;re unable to staff. Sen. Bernie Sanders called on the Department of Transportation to fine carriers <a href="https://twitter.com/SenSanders/status/1542172959925850114?s=20&amp;t=B-1zJOjIZHho_MnepO63JQ">$55,000 per passenger</a> &ldquo;for every flight cancellation they know can&rsquo;t be fully staffed.&rdquo;</p>

<p>In short, don&rsquo;t expect much when you fly. Travelers can certainly <a href="https://www.vox.com/the-goods/23101906/tsa-precheck-clear-cost-airport-security-travel">pay more</a> for a better travel experience, but regardless of whether you&rsquo;re flying first-class or basic economy, no one can buy their way out of a delay or cancellation. Money makes things easier, especially since airlines still seem keen on nickel-and-diming their customers for the smallest conveniences, like a seat selection or a checked bag. Regardless, air travel will likely be a messy obstacle course of indignities for the foreseeable future.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Why brands are obsessed with building community]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/23186958/brand-building-community" />
			<id>https://www.vox.com/the-goods/23186958/brand-building-community</id>
			<updated>2022-06-30T10:48:05-04:00</updated>
			<published>2022-06-30T07:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[I can&#8217;t pinpoint when I first realized that &#8220;community&#8221; was morphing into a marketing buzzword. The phrase &#8220;building community,&#8221; it seemed, was being deployed more frequently by startup founders and their respective brands, rather than by actual members of one. For example, I am currently a member of four Discord &#8220;communities,&#8221; as they&#8217;re called, through [&#8230;]]]></summary>
			
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<img alt="" data-caption="Brands want consumers to be fans and follow them on social media, tag them in posts, contribute to private chat channels, and attend in-person events. | Getty Images" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23658148/GettyImages_1359131197.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Brands want consumers to be fans and follow them on social media, tag them in posts, contribute to private chat channels, and attend in-person events. | Getty Images	</figcaption>
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<p>I can&rsquo;t pinpoint when I first realized that &ldquo;community&rdquo; was morphing into a marketing buzzword. The phrase &ldquo;building community,&rdquo; it seemed, was being deployed more frequently by startup founders and their respective brands, rather than by actual members of one. For example, I am currently a member of four Discord &ldquo;communities,&rdquo; as they&rsquo;re called, through paid subscriptions via Patreon and Substack. I contribute absolutely nothing to any of these groups, aside from lurking. I am still considered a member, though, simply because I paid the access fee.</p>

<p>Within such virtual spaces, &ldquo;community&rdquo; is a shorthand for interaction &mdash; not necessarily belonging. From a business standpoint, community is a means to harness customer loyalty.&nbsp;From fitness companies like Peloton to beauty and fashion brands like Glossier and Victoria&rsquo;s Secret PINK, brand communities have become essential marketing mechanisms, especially in the direct-to-consumer world where companies rely on social media buzz or personal recommendations to reach new customers. Communities naturally drum up hype for a brand and its products; in some instances, members might even provide feedback for <a href="https://www.glossy.co/beauty/dtc-beauty-brands-are-replacing-the-focus-group-with-the-private-online-club/">product development</a> and are the first to test new samples.&nbsp;</p>

<p>Being a &ldquo;Glossier girl,&rdquo; as its brand ambassadors (and anyone who uses the hashtag) are called, connotes a sense of cool, low-maintenance beauty that can be achieved via a handful of cult products. Into the Gloss, Glossier&rsquo;s beauty blog, used to function as a sort of community forum, where the team solicited opinions about customers&rsquo; <a href="https://intothegloss.com/2015/01/emily-weiss-glossier-cleanser/">ideal facial cleanser</a> and general product feedback.&nbsp;</p>
<div class="twitter-embed"><a href="https://twitter.com/glossier/status/1428710921581518857" target="_blank" rel="noopener noreferrer">View Link</a></div>
<p>For a fitness membership service like Peloton, members become informal spokespeople for its lifestyle and slogan (&ldquo;Motivation that moves you&rdquo;). In addition to formal Peloton-run member pages and forums, there are hundreds of <a href="https://www.elle.com/culture/a35741771/inside-the-peloton-peloverse/">fan-run</a> Facebook groups, <a href="https://instagram.com/pelotonmemes_?igshid=YmMyMTA2M2Y=">Instagram pages</a>, TikTok accounts, and even Etsy stores devoted to Peloton merch. Many members develop parasocial ties with their favorite instructors and cultivate relationships with members they frequently ride with.&nbsp;</p>

<p>Historically, the relationship between consumers and companies was more transactional and direct. You would seek out an item you needed in a store. You might be put on a mailing list and sent promotional catalogs or coupons every few months, but communication remained relatively sparse. Today, the age of passive consumerism seems to be over. The expectation is to keep patrons active, enthusiastic, and engaged beyond the parameters of the product that they&rsquo;re offering. Brands want consumers to be fans and follow them on social media, tag them in posts, contribute to private chat channels, and attend in-person events.</p>

<p>In a saturated market where new direct-to-consumer startups are popping up left and right, customers &ldquo;want to feel that they&rsquo;re getting something superior,&rdquo; said Krystal Melissa Wu, who has worked as a community manager for various tech companies. &ldquo;Community is not something you can replicate or cultivate overnight.&rdquo; Digital ad prices are also <a href="https://www.businessinsider.com/digital-ad-prices-are-skyrocketing-in-2022-2#:~:text=Still%2C%20ad%20prices%20have%20continued,to%20appear%20in%20search%20results.">on the rise</a>, which might incentivize businesses to double down on their existing community of buyers, rather than seek out new ones.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>The expectation is to keep patrons active, enthusiastic, and engaged beyond the parameters of the product that they’re offering</p></blockquote></figure>
<p>Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication. Fast fashion retailers casually refer to me, a customer, as &ldquo;babe.&rdquo; A kitchenware brand texts me when its bestsellers are back in stock. At-home fitness services want me to attend in-person classes and other Manhattan-based community events.&nbsp;</p>

<p>The community model is currently being touted as &ldquo;the golden child of marketing,&rdquo; according to Wu. Thanks to social media, &ldquo;community&rdquo; has become a definable business metric. Before, marketers were still doing this work, Wu said, through less-publicized in-person events, forums, and chat groups. &ldquo;It&rsquo;s always been a way for businesses to reach new and old audiences,&rdquo; she said. &ldquo;If we took the spotlight away, communities would still exist. It&rsquo;s just one of those things that seem more apparent now because of social media.&rdquo;</p>

<p>We seem especially primed for it now. Once Covid-era restrictions began to be loosened and people started hosting gatherings again, many were restless after extended periods of isolation. Many wanted to socialize, meet new people, and be in community with others. The fervor toward <a href="https://twitter.com/Poolsuite/status/1523646644016746497">branded community</a> has yet to subside and is only ramping up, especially in <a href="https://www.vox.com/the-goods/22933633/crypto-nfts-women-boys-club-web3">spaces like Web3</a>. The Walt Disney Company wants to take it one step further by <a href="https://www.wtsp.com/article/life/disney-building-storyliving-communities/67-54da8707-8abd-4ce4-9a82-fde0d68063eb">building residential communities</a> for superfans to reside in.&nbsp;</p>
<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/Cc1yhdHMF6n/?utm_source=ig_embed&#038;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/p/Cc1yhdHMF6n/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a><p><a href="https://www.instagram.com/p/Cc1yhdHMF6n/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank">A post shared by Walt Disney Imagineering (@waltdisneyimagineering)</a></p></div></blockquote>
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<p>Still, it&rsquo;s unrealistic for every brand or <a href="https://www.nytimes.com/2021/03/30/style/self-care/warde-rachel-nguyen-slack.html">online influencer</a> to expect community from customers. People have a limited amount of attention and time. The promise of community begins to feel disingenuous when what&rsquo;s described is little more than a euphemism for a targeted demographic of interested consumers. Is there any other reason to facilitate community if not for a business to sell more products and accrue more members? Is it possible to find real community beyond the parameters of one&rsquo;s consumerist interests?&nbsp;&nbsp;</p>

<p>Community, according to the clinical and community psychologist David McMillan, can be defined by four conditions: membership, influence, integration and fulfillment of needs, and shared emotional connection. In Vox reporter Allie Volpe&rsquo;s <a href="https://www.vox.com/22992901/how-to-find-your-community-as-an-adult">piece on finding community</a>, she writes that community members should &ldquo;feel a sense of belonging (membership), feel like you make a difference to the group and that the group makes a difference to you (influence), feel like your needs will be met by other group members (integration and fulfillment of needs), and feel that you share history, similar experiences, time, and space together (shared emotional connection).&rdquo;&nbsp;</p>

<p>This list of criteria isn&rsquo;t always fulfilled in most branded communities, where members might not be invested in the needs of others or share any significant history or life experiences. So why do consumers still gravitate toward and participate in them?&nbsp;</p>

<p>Hugo Amsellem, vice president of community at Jellysmack, a company that works with video creators, believes that this is due to a pervasive lack of community in modern society. &ldquo;We&rsquo;re confused about what community should look like,&rdquo; Amsellem told me. &ldquo;The only places we find community are at work or at home.&rdquo;&nbsp;</p>

<p>Over the past few decades, traditional institutions, like organized religion, neighborhood associations, unions, or service organizations, have diminished in social relevance. Americans are <a href="https://www.vox.com/the-goods/22810409/work-hours-loneliness-volunteering-overwork-community">working too much</a> to devote time to community causes and activities beyond the realm of family and work. As a result, people are seeking out products and influencers to fill in this dwindling social gap. Brands, of course, welcome this interest, and many have positioned themselves as a sort of privatized third space to facilitate a sense of community.&nbsp;</p>

<p>Amsellem argues that virtual interactions are only a Band-Aid solution to our community-deficient lives. &ldquo;Consumers are stuck on this fast loop of content consumption and creation, but they ultimately never find that sense of belonging,&rdquo; he said. &ldquo;I do believe that some people find comfort in online communities, but usually, those who are really online are those who feel the loneliest offline. It&rsquo;s a self-selecting demographic. Being online does not necessarily solve their loneliness or make them feel like part of a group.&rdquo;</p>

<p>On the internet, users are often driven to form micro-identities based on content or products they consume. As a result, a vague sense of camaraderie can be grown out of online fandoms, even though there&rsquo;s often no formalized structure to ensure that members&rsquo; needs are being met.&nbsp;</p>

<p>&ldquo;People want to attach themselves to something,&rdquo; Wu said. &ldquo;But there has to be an intention for community, rather than it just be a space for people to communicate.&rdquo; Most fandoms don&rsquo;t always develop into a community, according to Wu, although having an engaged fan base is a good foundation for brands or influencers. The grocery store Trader Joe&rsquo;s, for example, has a <a href="https://www.instagram.com/traderjoeslist/feed/?hl=en">large online fan base</a>, but the company doesn&rsquo;t seem interested in leveraging customer interest into a corporate-led community. &ldquo;With fandoms, it&rsquo;s more of a self-led space that might be more grassroots where anyone who&rsquo;s expressed interest can join,&rdquo; she added. &ldquo;For community, there needs to be more of a purpose behind interactions or events.&rdquo;</p>
<figure class="wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CfNHfrfvPyK/?utm_source=ig_embed&#038;utm_campaign=loading" data-instgrm-version="14"><div> <a href="https://www.instagram.com/p/CfNHfrfvPyK/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank"> <div> <div></div> <div> <div></div> <div></div></div></div><div></div> <div></div><div> <div>View this post on Instagram</div></div><div></div> <div><div> <div></div> <div></div> <div></div></div><div> <div></div> <div></div></div><div> <div></div> <div></div> <div></div></div></div> <div> <div></div> <div></div></div></a><p><a href="https://www.instagram.com/p/CfNHfrfvPyK/?utm_source=ig_embed&#038;utm_campaign=loading" target="_blank">A post shared by Overheard at Trader Joe’s (@overheard.traderjoes)</a></p></div></blockquote>
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<p>Wu&rsquo;s philosophy is in line with the notion of &ldquo;building community&rdquo; that many founders and marketing experts emphasize. Still, intentionality doesn&rsquo;t disguise the transactional nature of belonging that&rsquo;s central to the existence of many branded communities. This is, in some ways, antithetical to the experience of community; there must be an element of reciprocity among members and an investment in their collective well-being. In some cases, consumers might have enough of an affinity for the brand that they&rsquo;re unbothered by the economic basis of their belonging. The transaction &mdash; or the experience of owning, say, a Glossier product or a Peloton bike &mdash; leads them to feel like part of a specialized in-group. However, the conditions of membership remain contingent on the individual&rsquo;s relationship with the brand, rather than other members.</p>

<p>When Anna G&aacute;t founded InterIntellect, a platform that hosts virtual salon-style conversations, she was determined to not focus on community just for the sake of accumulating more members.</p>

<p>&ldquo;We started hosting events and salons first before we saw a community of interested members grow around these gatherings,&rdquo; she told me. &ldquo;I think it&rsquo;s really important for every community, even if it&rsquo;s led by a brand or platform, to have a telos or raison d&rsquo;&ecirc;tre. InterIntellect is a community because the people there want to share in cultural abundance, learning, pleasure with others without it being super expensive, inaccessible, or bound to geography.&rdquo;</p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-dnt="true"><p lang="en" dir="ltr">For our most passionate attendees, we have a buzzing, cozy community at <a href="https://twitter.com/interintellect_?ref_src=twsrc%5Etfw">@interintellect_</a><br> ✨<br><br>&#8211; free tickets and discounts<br>&#8211; warm, curious forum on Discord<br>&#8211; offline events around the world<br>&#8211; free members only events online<br><br>Check it out (now at 15% off):<a href="https://t.co/gkYAaP9E7q">https://t.co/gkYAaP9E7q</a></p>&mdash; Interintellect 🧭 (@interintellect_) <a href="https://twitter.com/interintellect_/status/1536880921751826434?ref_src=twsrc%5Etfw">June 15, 2022</a></blockquote>
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<p>Most InterIntellect events (both in-person and virtual) are open to the public for a small fee; attendees don&rsquo;t have to stay in touch or participate in the community any further than the event. For those who remain interested or keep showing up to events, they have the opportunity to pay a monthly or annual membership fee to join the InterIntellect Discord and receive discounted or free access to salons.&nbsp;</p>

<p>The fee, G&aacute;t said, ensures a base level of engagement among community members: &ldquo;I believe in thoughtful monetization, so that people can check themselves and their commitments before signing up for something.&rdquo; The money also goes toward staffing and future events, she added, so it feels less like a patronage model where money goes toward &ldquo;talent&rdquo; and more like a pooling of resources to benefit the collective.</p>

<p>Communities can naturally form in all sorts of social circumstances, but they often need a formalized structure to expand and sustain. This is where the guidance of community managers might come in, according to Wu. Ten Little, for example, is a kids shoe retailer that also operates a private community forum where parents can connect with childcare experts and other parents. The <a href="https://tenlittle.com/pages/learn-connect">forum</a> provides added value to Ten Little and has become the basis for its community, with a mission of providing a &ldquo;safe, judgment-free space for all things parenting.&rdquo;&nbsp;</p>

<p>Meanwhile, Victoria&rsquo;s Secret PINK recruits college-aged students to serve as campus reps, encouraging them to build <a href="https://www.victoriassecret.com/us/pink/pink-action/campus-reps">an empowering campus community</a> while promoting the brand&rsquo;s apparel. Most of these students likely would not have been in community with one another, if not for their affinity for the brand. Still, the presence of campus reps, aided by PINK, allows them to establish a community-like structure through branded events, giveaways, and occasional <a href="https://www.instagram.com/p/CcQzL1pO42m/">community service</a>.</p>

<p>More businesses have now recognized the benefits of community. It&rsquo;s a worthwhile investment that can help maintain customer loyalty and interest. However, most people have limited bandwidth; many likely aren&rsquo;t a part of more than one community while attending to work and family life. Amsellem, who oversees community at Jellysmack, warns of the potential for &ldquo;community fatigue&rdquo; with the proliferation of branded micro-groups, which aren&rsquo;t always invested in members&rsquo; well-being.&nbsp;</p>

<p>&ldquo;This is not just happening online,&rdquo; he said. &ldquo;If you think of the workplace as a community, the employment churn is a form of community fatigue. If you look at the rate of Americans moving to different cities or neighborhoods, that&rsquo;s also community fatigue.&rdquo;</p>

<p>Branded groups and fandoms might fulfill the social function of community, but they satisfy a fleeting need. Investment and time are required to establish a foundation for lasting community; members need to feel as if they have a shared emotional connection, not just an affinity toward a product or brand, but with each other. It&rsquo;s rare to come across this collective third space that blends together the public and private, G&aacute;t said.&nbsp;</p>

<p>&ldquo;You can&rsquo;t think of community as a zero-sum game, even if people are paying for it,&rdquo; she said. &ldquo;I see a world where online and offline communities can coexist in a person&rsquo;s life. We should encourage people to negotiate their time with the things they love, while also giving them space to explore in a healthy way.&rdquo;</p>
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			<entry>
			
			<author>
				<name>Terry Nguyen</name>
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			<title type="html"><![CDATA[One Good Thing: Two ’90s Asian films that capture the loneliness of modern life]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/23178479/one-good-thing-chungking-express-rebels" />
			<id>https://www.vox.com/23178479/one-good-thing-chungking-express-rebels</id>
			<updated>2022-06-22T17:43:27-04:00</updated>
			<published>2022-06-23T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Movies" /><category scheme="https://www.vox.com" term="One Good Thing" /><category scheme="https://www.vox.com" term="Recommendations" />
							<summary type="html"><![CDATA[Years before I watched my first film from the Hong Kong director Wong Kar-Wai, I encountered a collection of stills on Tumblr from his 1994 film Chungking Express. I reblogged the images onto my blog without any previous knowledge of it, on the sole basis of the film&#8217;s aesthetics. The images featured one of its [&#8230;]]]></summary>
			
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<img alt="" data-caption="Two petty thieves and their female companion, an employee at a roller disco rink, speed down a highway in Rebels of a Neon God. | Courtesy of Big World Pictures" data-portal-copyright="Courtesy of Big World Pictures" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23644544/RebelsoftheNeonGod.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Two petty thieves and their female companion, an employee at a roller disco rink, speed down a highway in Rebels of a Neon God. | Courtesy of Big World Pictures	</figcaption>
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<p>Years before I watched my first film from the Hong Kong director Wong Kar-Wai, I encountered a collection of stills on Tumblr from his 1994 film <em>Chungking Express</em>. I reblogged the images onto my blog without any previous knowledge of it, on the sole basis of the film&rsquo;s aesthetics. The images featured one of its protagonists, a boyishly handsome Takeshi Kaneshiro, holding a corded phone up to his left ear with a listless gaze. Below him, the <a href="https://m.youtube.com/watch?v=XD1gWdU45UM">subtitles read</a>: &ldquo;Password is &lsquo;Love you for 10,000 years.&rsquo;&rdquo;&nbsp;</p>

<p>This peculiarly romantic line of dialogue is among a handful of recognizable Wong Kar-Wai scenes that, years later, frequently surface on my social media feeds. Stills like these have helped spark modern online intrigue toward a certain genre of East Asian cinema and the (primarily male) directors that compose this category. Even though the average American moviegoer doesn&rsquo;t seem to have much of an appetite for foreign films, a subset of Western viewers appears to be more receptive to East Asian works &mdash; at least according to <a href="https://twitter.com/TheCinesthetic/status/1537381067581186048">social media</a>.</p>

<p>In recent years, too, more Asian American directors are producing films that pay stylistic homage to influential East Asian works. One of <a href="https://www.vox.com/culture/23024945/everything-everywhere-all-at-once-multiverse-explained-quantum-physicist">the multiverses</a> in <em>Everything Everywhere All At Once</em>, for example, was heavily inspired by Wong&rsquo;s <em>In The Mood for Love</em>, a film about two beautiful people quietly yearning, but never acting upon their unrequited love. (Various posts on Twitter have gone viral for showcasing the two works&rsquo; <a href="https://twitter.com/TIFF_NET/status/1524841845104201755">stylistic parallels</a>.) Alan Yang&rsquo;s<em> Tigertail</em>, released on Netflix in 2020,<em> </em>attempted to emulate the sprawling domestic drama of an Edward Yang film through <a href="https://www.vox.com/culture/2020/4/10/21212544/tigertail-review-netflix-streaming">an expansive multigenerational storyline</a>.</p>

<p>There are many great East Asian directors, but recently, I&rsquo;ve found myself drawn to the striking work of two Sinophone filmmakers: Wong Kar-Wai and his less-discussed Taiwanese contemporary, Tsai Ming-Liang. Two of their early feature films, despite being produced over two decades ago, capture the unbearably bleak mood of life in 2022. Their overall vibe, so to speak, is steeped in melancholic languor, featuring characters that are so close in proximity, yet remain perennially distant toward other people&rsquo;s inner lives.&nbsp;</p>
<div class="youtube-embed"><iframe title="REBELS OF THE NEON GOD Trailer | TIFF 2021" src="https://www.youtube.com/embed/fCUDA-cywrE?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div>
<p>Tsai&rsquo;s 1992 debut feature <em>Rebels of the Neon God</em> and Wong&rsquo;s 1994 <em>Chungking Express </em>both<em> </em>chronicle the lives of wayward urban youths coming of age during an economically prosperous yet politically uncertain time. Set respectively in Hong Kong and Taiwan, the films, released within a few years of one another, hint at the looming forces of globalization and the new political hierarchies ushered in at the turn of the century. These films also tackle themes that resonate with a pandemic-afflicted audience: alienation, nostalgia, longing, unfulfilled romance, and a sense of ennui toward current events. And despite predating social media, Tsai and Wong both manage to presciently capture the loneliness in modern relationships.</p>

<p>Tsai&rsquo;s <em>Rebels of the Neon God </em>is split into two parallel storylines featuring four city-dwelling youths &mdash; two petty thieves, a student, and a roller disco rink employee &mdash; whose lives slightly overlap in strange and unexpected ways<em>.</em> Hsiao-Kang, a disaffected high school student, is in trouble with his parents for ditching cram school. He frequents an arcade that is robbed after-hours by two boys his age who make a living off of petty thievery. In a fit of random road rage, one of the thieves smashes Hsiao-Kang&rsquo;s father&rsquo;s side-view mirror and speeds off on his motorcycle, girlfriend (the rink employee) in tow.</p>

<p>Similarly, <em>Chungking Express </em>follows an ensemble cast of characters. The film is divided into two sequential storylines featuring two disparate Hong Kong couples, whose lives fleetingly intermingle. Cop 223 listlessly wanders through the city buying cans of pineapple with an expiration date of May 1, the day he expects to get over an unrequited love. He meets a woman in a bar sporting sunglasses and a blonde wig, who is secretly a drug dealer. The next vignette introduces us to Cop 663, who is heartbroken after his relationship ended with a flight attendant girlfriend. He befriends a server at a local food stand he frequents. The server, unbeknownst to the cop, is in possession of a spare set of keys to his apartment, which was left behind by his ex.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23644573/06ba54d858fc18f40c6d41908fb97008.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="Cop 663 (Tony Leung) and the server (Faye Wong) in &lt;em&gt;Chungking Express&lt;/em&gt;. | Courtesy of Criterion Collection" data-portal-copyright="Courtesy of Criterion Collection" />
<p>It&rsquo;s worth noting that Wong and Tsai aren&rsquo;t usually discussed comparatively despite the complementary nature of these specific films. (Tsai is <a href="https://www.nybooks.com/articles/2021/06/10/tsai-ming-liang-alone-together-taipei/">often characterized</a> as an experimental auteur, mentioned in line with Taiwanese contemporaries like Edward Yang and Hou Hsiao-Hsien; meanwhile, Wong has achieved a level of industry success that grants his work broader international recognition.)</p>

<p>Wong tends to romanticize his characters, interspersing dreamy, music-laden interludes into their daily activities. There is, on the contrary, little glamour to the lives of Tsai&rsquo;s protagonists. The thieves inhabit perpetually flooded and damaged apartments. They dawdle around internet cafes, arcades, and cheap motels, and get drunk often. They spend their nights committing acts of debauchery and thievery to scrape by.</p>

<p><em>Rebels of the Neon God</em> is set in post-martial law Taiwan in the 1990s, wherein citizens were granted significantly more civic freedoms than before. Yet, Tsai&rsquo;s protagonists respond with little joy to these newfound liberties. Hsiao-Kang is clearly disinterested in attending college, and seems fascinated by the lives of delinquents his age. This is perhaps an allusion to the &ldquo;darker underpinnings of Taiwan&rsquo;s assimilation into the global market,&rdquo; <a href="https://www.newyorker.com/culture/persons-of-interest/in-taiwans-mountains-a-director-works-to-slow-life-down">observed</a> the New Yorker&rsquo;s Dennis Zhou, referencing Tsai&rsquo;s interest in &ldquo;drifters, idlers, and insomniacs on the fringes of the world&rsquo;s supply chain.&rdquo; His use of dialogue is also spare, highlighting the aimlessness of characters&rsquo; behaviors and the tedium of their lives.</p>

<p><em>Chungking Express, </em>while decidedly more aesthetic, also carries slight political undertones. Wong has said that the film is about Hong Kong in that &ldquo;it reflects the way people felt at that time.&rdquo; <em>Chungking</em> was released three years before 1997, when Hong Kong was ceded to mainland China after 156 years of British colonial rule. Critics have <a href="https://www.researchgate.net/publication/344163776_Hong_Kong_through_Chungking_Express_1994_A_City-Film_Review">interpreted</a> the movie&rsquo;s &ldquo;chaotic, confusing and &#8230; unclear environmental setting&rdquo; as commentary on the decade&rsquo;s pervasive uncertainty, heightened by sudden visual shifts between blurry, slow-motion shots and facial close-ups.</p>

<p><em>Rebels</em> and <em>Chungking</em> are not necessarily foreboding films. Still, there is the underlying sense that something is wrong or slightly off within these realities, even though the stakes seem relatively low. There are no supervillains or potential world-ending catastrophes to stop. Rather, it&rsquo;s the encroachment of technology or globalization that adds to the characters&rsquo; pervasive alienation. One scene in <em>Rebels</em> shows the motorcycle-riding thief and his girlfriend having sex next to a TV with porn playing on it. It&rsquo;s unclear whether they&rsquo;re truly interested in sex with each other or simply emulating what&rsquo;s suggested to them via mass media. In another scene, one of the thieves asks his friend to find him a girl to hug so that he can feel the warmth of a woman&rsquo;s body after he was beaten up on the street.&nbsp;</p>

<p>Isolation and ennui in <em>Chungking </em>are depicted in a more lighthearted (and arguably more romantic) manner, but the unsettling mood persists. Film scholar Michael Blancato wrote that the film is <a href="https://brightlightsfilm.com/every-man-and-woman-is-an-island-modern-discontent-in-the-films-of-wong-kar-wai/#.YrGfzhNBy3I">representative of</a> &ldquo;a culture subject to temporal compression and tele-surveillance &mdash; characteristics that define modern-day globalization. [Wong&rsquo;s] films illustrate that the national cost of participation in a modern, global economy is affective discontent among citizens.&rdquo;</p>

<p>It&rsquo;s slightly ironic, then, that scenes from <em>Chungking Express</em> have become so widely disseminated on the internet, reaching audiences across the globe who discover within these characters something to relate to. Wong&rsquo;s hallmark shots are colorful and captivating, easy to screenshot into shareable content. Even when seen out of context on a Tumblr or Instagram feed, the visual strength of his cinematography, coupled with the muted dialogue between characters, enchants the viewer. (Stills and clips from Wong&rsquo;s films are often shared on popular film Instagram accounts including the <a href="https://www.instagram.com/tv/CHqP7S8JhQL/?hl=en">Criterion Channel&rsquo;s</a>, and some are solely devoted to posting his oeuvre.)&nbsp;</p>
<div class="instagram-embed"><a href="https://www.instagram.com/p/CRobsuQM9UK/" target="_blank" rel="noopener noreferrer">View Link</a></div>
<p>While Tsai&rsquo;s work is less shared than Wong&rsquo;s, a similar sentiment applies. The current streaming ecosystem makes his films readily available to a mass international audience, despite how Tsai, who considers himself a <a href="http://tylercoburn.com/tsai.html">non-commercial director</a>, has struggled to attract a mainstream Taiwanese viewership.&nbsp;</p>

<p>Social media compresses their old works into something consumable and relatable for a Western audience, occasionally stripping away the naturalistic cadence of the film. (<em>Rebels</em> is noticeably slower than <em>Chungking</em>, with Tsai purposefully dwelling on characters doing &ldquo;normal&rdquo; things, like walking around or lying about their apartments.) Still, there is something poetic about this digital transfiguration. Thanks to the popularity of streaming services, <em>Rebels of the Neon God</em> and <em>Chungking Express</em>, two distinct films about alienation within urban spaces, can be watched alone in the privacy of one&rsquo;s home. As lonely as that may seem, I find it comforting; there is a communal feeling within the individual experience of rediscovering cult classics that so keenly reflect how life is isolating, no matter how connected we seem to other people.</p>

<p>Rebels of the Neon God&nbsp;<em>is available to stream on </em><a href="https://www.amazon.com/Rebels-Neon-Tsai-Ming-Liang/dp/B01IO5UBVU"><em>Prime Video</em></a><em>. </em>Chungking Express <em>is on </em><a href="https://www.hbomax.com/feature/urn:hbo:feature:GYk4rxA4I_pyUkgEAAAAX"><em>HBO Max</em></a><em>. For more recommendations from the world of culture, check out the&nbsp;</em><a href="https://www.vox.com/one-good-thing"><em><strong>One Good Thing</strong></em></a><em>&nbsp;archives.</em></p>
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			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Why we need rituals, not routines]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/even-better/23144784/why-rituals-not-routine" />
			<id>https://www.vox.com/even-better/23144784/why-rituals-not-routine</id>
			<updated>2022-06-16T11:26:49-04:00</updated>
			<published>2022-06-15T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Even Better" /><category scheme="https://www.vox.com" term="Life" />
							<summary type="html"><![CDATA[Mason Currey&#8217;s interest in rituals grew out of his inability to write without distraction. Currey, a Los Angeles-based writer, became fascinated with the working habits of famous writers, whose days were seemingly subsumed by creative work. How were they so devoted and consistent with their craft? What magical brain powers did they possess that he [&#8230;]]]></summary>
			
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<p>Mason Currey&rsquo;s interest in rituals grew out of his inability to write without distraction. Currey, a Los Angeles-based writer, became fascinated with the working habits of famous writers, whose days were seemingly subsumed by creative work. How were they so devoted and consistent with their craft? What magical brain powers did they possess that he didn&rsquo;t?</p>

<p>It turns out, even great writers like Franz Kafka and Virginia Woolf found writing to be an arduous task. What made the work a little bit easier, he discovered, was their commitment to a daily ritual.</p>

<p>In 2013, Currey published <a href="https://bookshop.org/books/daily-rituals-how-artists-work/9780307273604"><em>Daily Rituals: How Artists Work</em></a>, a compendium of mini-biographies that documented the idiosyncratic habits and lives of artists. For the artists that Currey researched, repetition was crucial to sustaining ritual. This practice, however, is not exclusive to the creative class, nor does &mdash; or should &mdash; it only operate in the realm of work. With life returning to a <a href="https://www.vox.com/coronavirus-covid19/23035464/covid-19-us-paxlovid-antiviral-vaccine-availability">new post-pandemic normal</a>, rituals, whether personal or communal, can help enrich people&rsquo;s lives.&nbsp;</p>

<p>Anyone can devise a simple ritual and integrate it into their day, week, or even month. In Zen monasteries, even ordinary activities, like bathing and eating, are ritualized and given the complete attention of practitioners. This encourages a mindful approach to basic tasks, imbuing them with a transformational ethos. It can be as simple as taking a walk at a certain time of day, baking bread, or cleaning your space. You might not feel moved or changed by a ritual the first time you attempt one; you might be self-conscious or distracted. This is where repetition or experimentation could help.</p>

<p>Currey&rsquo;s morning ritual for writing, for example, starts with him waking up at 5:30 am. He goes to the kitchen, pours himself a cup of coffee brewed the night before, and sits down to write at his desk with the hood of his sweatshirt pulled up. Some days, the process feels more like a slog than others, but the early morning habit instills a sense of calm. The repetition ensures an easy transition to his desired writerly mindset.&nbsp;</p>

<p>Currey describes a ritual as an activity that eases a person into a focused mindset, a liminal state that is conducive for thinking, creating, or just being. &ldquo;Rituals create and mark a transition towards a different kind of mental or emotional state,&rdquo; he said. This can look different for every person, but it&rsquo;s helpful to approach rituals as a soothing, meditative activity that allows the participant to be physically and mentally present. Here&rsquo;s how to think about finding and maintaining one yourself.</p>
<h2 class="wp-block-heading">What’s the difference between a ritual and a routine? </h2>
<p>In cases like Currey&rsquo;s, a ritual might resemble a common routine. (Currey confessed that his book&rsquo;s original title was <em>Daily Routines</em>, but an editor proposed to change it to <em>Daily Rituals</em> at the last minute.) The difference, according to ritualists, is distinguished by one&rsquo;s intent.&nbsp;</p>

<p>The word &ldquo;routine&rdquo; carries a connotation distinct from that of ritual. It implies a rigid sense of structure, with time management and productivity prioritized. A person might rely on routine for the sake of accomplishment &mdash; an ideal tied to capitalist ideals of labor and production &mdash; rather than personal enjoyment or spiritual fulfillment. Society is fascinated by the inner lives of highly successful people and their <a href="https://www.nytimes.com/column/like-a-boss">adherence</a> to <a href="https://nymag.com/tags/how-i-get-it-done/">unyielding habits</a>. Self-help books and articles encourage readers to emulate the <a href="https://www.businessinsider.com/successful-people-share-morning-routines-2015-4">ambitious morning routines</a> of entrepreneurs, often attributing their financial success to this regimented mindset. Meanwhile, <a href="https://www.vox.com/the-goods/22538703/tiktok-productivity-hacks-gen-z">productivity tools</a> and apps are marketed to consumers as a shortcut to <a href="https://www.vox.com/future-perfect/22727109/enlightenment-technology-neurofeedback-brain-stimulation-psychedelics">optimize the self</a> to work more efficiently.&nbsp;</p>

<p>In her seminal writing on rituals, religion scholar Catherine Bell advised against establishing a firm definition for what constitutes a ritual. While there might be differences between what&rsquo;s perceived as an &ldquo;authentic ritual&rdquo; and a &ldquo;ritual-like activity,&rdquo; Bell encouraged people to focus on the specifics of the process, instead of unnecessarily limiting themselves to a defined ideal. In other words, many activities can become rituals. It depends on how a person approaches them.</p>

<p>Rituals shouldn&rsquo;t be reduced to just mechanistic habits. The scholar Dale Wright, in<a href="https://terebess.hu/zen/mesterek/Wright-Intro-ZenRitual.pdf"> his research</a> on Zen Buddhist rituals, believed the process can facilitate the &ldquo;disciplined transformation of the practitioner&rdquo; in a way that mindless routine can&rsquo;t. One can think of rituals, then, as a spiritual predecessor to routine.</p>

<p>Rituals can be an artistic process, a meditation, a communal celebration, or a simple act of observation, according to Kate Southworth, a London-based artist whose works are rooted in ritual. &ldquo;Rituals often have an intention,&rdquo; Southworth said. &ldquo;I think the framing of that intention to be as important as its enactment.&rdquo; It&rsquo;s a form of resistance, she added, &ldquo;to let go of the rational mind of habit and routine.&rdquo;</p>

<p>I became fascinated with devising my own daily rituals after reading <em>The Disappearance of Rituals</em>, by German philosopher Byung Chul Han. Rituals stabilize life, <a href="https://www.noemamag.com/all-that-is-solid-melts-into-information/">Han argued</a>. They are &ldquo;temporal technologies for housing oneself,&rdquo; and provide a mental refuge from the ceaselessness of social media and our fast-paced world. For me, this refuge came in the form of an early morning yoga practice. It is one of the first things I do after waking, in order to ground myself in my body. I don&rsquo;t play music or perform a specific flow, although I follow a series of familiar stretches and movements.</p>

<p>Han writes extensively about the decline of collective ritual in secular societies, but he doesn&rsquo;t propose a return to the old ways of ritualizing. Instead, he encourages readers to form new rites that are resistant to becoming commodified.&nbsp;</p>

<p>Southworth stresses that you don&rsquo;t have to buy anything or pay money to partake in a ritual (unlike, say, a skin care regimen). In fact, she encourages people to get creative with objects they already possess or existing habits. She points to her practice of collecting rainwater as an example that requires little doing from day to day. Once Southworth accumulates enough rainwater, she mixes it with some nut milk and waters her plants. &ldquo;It&rsquo;s the small, very purposeful acts that draw my attention to what&rsquo;s going on in the outside world,&rdquo; she said. &ldquo;Rituals deal with the unconscious, with making these connections to others or nature through art or an activity.&rdquo;&nbsp;</p>
<h2 class="wp-block-heading">Your ritual might seem silly or odd to others, but that shouldn’t discourage you</h2>
<p>When a ritual is written out or explained, the activity can seem overly simplistic or fruitless to outsiders. The best way to understand a ritual, according to practitioners, is to engage with it, even if that participation is limited to empathy. &ldquo;From an outsider&rsquo;s perspective, the rites performed by others will always seem hollow and devoid of meaning just by virtue of one&rsquo;s distance from them,&rdquo; wrote Wright, the Zen Buddhist scholar.&nbsp;</p>

<p>This could be because rituals historically carried religious or spiritual undertones, and were often performed in community with others. In line with Han&rsquo;s argument that collective rituals are disappearing (at least in a Western context), Currey acknowledged that his approach to rituals places an onus on individuals to come up with what works for them. Some artists are even hesitant to describe their process as ritual, even though their described behaviors follow the same patterns. &ldquo;There&rsquo;s not much ritualizing that we inherit, so we have to make it up for ourselves,&rdquo; he said.&nbsp;</p>

<p>As a result, these practices are highly personalized and might not apply or even make sense to others. The writer Ingrid Rojas Contreras always <a href="https://www.nytimes.com/2021/05/26/magazine/productivity-self-mesmerism.html?utm_source=pocket_mylist">wears</a> a garment in a distinct &ldquo;muted blue ultramarine&rdquo; shade when working, as picturing the color helps her to concentrate and enter &ldquo;a somnambulistic trance.&rdquo; The director David Lynch meditates twice a day in 20-minute sessions, a practice he has maintained daily since 1973. And the novelist Toni Morrison would wake at 5 am, make coffee, and watch the sun rise. Witnessing the early sunrise enabled her to write, she told the <a href="https://www.theparisreview.org/interviews/1888/the-art-of-fiction-no-134-toni-morrison">Paris Review</a>: &ldquo;This ritual comprises my preparation to enter a space that I can only call non-secular.&rdquo;</p>

<p>For these artists, rituals are inseparable from their creative output &mdash; which, in turn, are tied to their livelihoods. Yet rituals can be wholly separate from any form of labor that can be monetized. Making <a href="https://www.aliciakennedy.news/p/on-routine">a bowl of oats</a> can be a morning ritual. So can activities like journaling or reading a poem.</p>

<p>Not all rituals have to be daily endeavors. Rituals can also be enacted around certain astrological or calendar-based events, like the full moon or summer solstice. (Some of our modern holidays, like <a href="https://www.smithsonianmag.com/history/the-ancient-origins-of-the-easter-bunny-180979915/">Easter</a> and Halloween, borrow from pagan celebrations, which had elements of ritual.)</p>

<p>Southworth follows a ritual calendar that is informed by ancient Celtic festivals and pagan solstices, and likes to perform rituals to mark the transition from one season to the next. Her winter solstice ritual last year took place over the course of three days: Southworth created a charcoal sketching on the first day, rubbed some of it out on the second, and sat with her drawing at dusk to welcome the darkness of the solstice. &ldquo;Enjoy the deepness, stillness and quietness of the darkness,&rdquo; she wrote <a href="https://www.katesouthworth.art/winter-solstice-ritual-2021">on an instructional blog</a>. &ldquo;When you are ready, light a candle to welcome the return of light.&rdquo;</p>
<h2 class="wp-block-heading">Experiment and have fun with it. People change, and rituals can, too. </h2>
<p>Whether it&rsquo;s a daily or celebratory ritual, Southworth encourages people to experiment. &ldquo;Trust your gut instinct if a ritual works right for you, and change things so that it feels good,&rdquo; she said. Make sure to have some context for the ritual or an idea of why you&rsquo;re performing it. Intent &mdash; and in some cases, repetition &mdash; is key. While Southworth has published her own ritualistic guides, she doesn&rsquo;t think that rigid rules are necessary. Rather, what&rsquo;s important is the mindset that the participant brings to the practice.&nbsp;</p>

<p>A ritual might not always produce the participant&rsquo;s sought-after effect, especially with their first few attempts. For Zen Buddhists, the repetitive nature of ritual action conditions the body so that the desired mental state will follow. Southworth offers a more fluid, beginner-friendly approach for casual ritualists. &ldquo;Think of it as a way of letting go of the everyday,&rdquo; she said. &ldquo;A ritual is like a poem. There&rsquo;s no wrong or right way.&rdquo;</p>

<p><a href="http://www.vox.com/even-better"><em>Even Better</em></a><em> is here to offer deeply sourced, actionable advice for helping you live a better life. Do you have a question on money and work; friends, family, and community; or personal growth and health? Send us your question by filling out this </em><a href="https://docs.google.com/forms/d/e/1FAIpQLSfiStGSlsWDBmglim7Dh1Y9Hy386rkeKGpfwF6BCjmgnZdqfQ/viewform"><em>form</em></a><em>. We might turn it into a story.</em></p>
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					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[One Good Thing: A French reality show with high-end homes and low-stakes drama]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/23152962/parisian-agency-netflix-kretz-real-estate" />
			<id>https://www.vox.com/23152962/parisian-agency-netflix-kretz-real-estate</id>
			<updated>2022-06-09T19:19:21-04:00</updated>
			<published>2022-06-09T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Netflix" /><category scheme="https://www.vox.com" term="One Good Thing" /><category scheme="https://www.vox.com" term="Recommendations" /><category scheme="https://www.vox.com" term="Streaming" /><category scheme="https://www.vox.com" term="TV" />
							<summary type="html"><![CDATA[As a New York City resident, the prospect of owning a home (or a sizable apartment, for that matter) often feels like a pipe dream. The country simply doesn&#8217;t have enough affordable homes to keep up with growing demand, especially in competitive urban markets like New York. During the pandemic, housing prices across the US [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Courtesy of Netflix" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23611097/ParisianAgency.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>As a New York City resident, the prospect of owning a home (or a sizable apartment, for that matter) often feels like a pipe dream. The country simply doesn&rsquo;t have <a href="https://www.nytimes.com/2021/08/10/opinion/housing-crisis-eviction.html">enough affordable homes</a> to keep up with growing demand, especially in competitive urban markets like New York. During the pandemic, housing prices across the US <a href="https://www.vox.com/22264268/covid-19-housing-insecurity-housing-prices-mortgage-rates-pandemic-zoning-supply-demand">soared</a> even in smaller, less-populated regions, while the rate of homeownership <a href="https://www.urban.org/urban-wire/2040-us-will-experience-modest-homeownership-declines-black-households-impact-will-be-dramatic">began to decline</a>. In the Southern California suburb where I grew up, the median home price recently reached <a href="https://www.latimes.com/business/story/2022-04-23/orange-county-median-home-price-1-million#:~:text=Orange%20County%20is%20the%20first,home%20price%20of%20%241%20million.&amp;text=The%20median%20home%20price%20in,expensive%20the%20region%20has%20become.">$1 million</a>, a baffling sum of money for anyone who earns less than six figures and has little to no intergenerational wealth.&nbsp;</p>

<p>I don&rsquo;t expect to buy a home anytime soon. I do, however, spend a fair amount of time scoping out the real estate landscape on Zillow and watching aspirational home-related content, such as Architectural Digest&rsquo;s <a href="https://www.youtube.com/playlist?list=PLpi4YdMCC439sN_5vIza6IfQm0qc-IqPO">celebrity house tours</a> and reality television shows like <em>Selling Sunset</em>, <em>Luxe Listings Sydney</em>, and <em>The Parisian Agency</em>, which has been my favorite of the genre.&nbsp;</p>

<p>There&rsquo;s a scopophilic aspect to assessing the multimillion-dollar homes presented to wealthy clients, who have such sky-high budgets that they can afford to nitpick at every disapproving detail. These properties come furnished, with aesthetic decisions made by the architects and interior designers. It&rsquo;s a stark departure from the market realities of middle-class buyers, who are trying to outbid competitors, sometimes with <a href="https://www.cnn.com/2021/03/29/success/when-will-housing-market-cool-off-feseries/index.html">all-cash offers</a>.&nbsp;</p>

<p>Due to their proximity to wealth, these luxury agents treat swanky homes like trading cards &mdash; properties to be acquired, shuffled around, and tactfully presented to the best clients. Such content allows the viewer to forget about their own living circumstances and dwell in the out-of-touch mindset of the elite mansion-buying class, who are always on the search for something bigger and better. Dream homes are easy to come by if you have the money.</p>

<p>I watch these shows for the visual opulence of the homes, less so for the rivalry between the agents. Many people delight in <em>Selling Sunset</em>&rsquo;s <a href="https://www.vox.com/23042703/selling-sunset-season-5-review-christine-quinn-chrishell-stause">absurdist Barbie office drama</a> and revel in <em>Luxe Listings</em>&rsquo;s egoistic circlejerk, but after a season or so, I begin to tire of the interpersonal conflict. I don&rsquo;t care for the catfights, which seem overwrought and unbelievable. I want less smack-talking confessionals and more indulgent, sweeping camera pans of the luxury properties.&nbsp;(Yes, I&rsquo;ve already watched both seasons of <em>The World&rsquo;s Most Extraordinary Homes</em>.)</p>

<p><em>The Parisian Agency</em>, or <em>L&rsquo;Agence</em> in French, fulfills this voyeuristic urge, while also introducing viewers to the very successful, very affable Kretzes, the French family behind the eponymous luxury real estate business. Streaming on Netflix, the show &mdash; and the agency &mdash; is a family affair, so the drama is low-stakes and the spats virtually nonexistent. Think: <em>The Great British Bake Off</em> in terms of its light-hearted and wholesome tone, but with a touch of European glamour and the occasional <a href="https://www.youtube.com/watch?v=XX2izzshRmI">Kardashian-like</a> aphorisms about hard work.</p>

<p>The Kretzes aren&rsquo;t motivated to compete against one another. When one member closes a deal, they ring a gong to celebrate the group&rsquo;s success. A sale for one is a sale for all, an ethos reflected in their giant 1930s home-office space in Boulogne Billancourt, a wealthy Parisian neighborhood. Still, there is a hierarchy of sorts. CEO Olivier Kretz and his wife Sandrine are the real-estate power couple behind the agency, establishing it in 2007 and later incorporating their sons Martin, Valentin, and Louis into the business, in order of age. Raphael, the youngest of the four, is 17 and still in high school, but makes occasional cameos declaring his excitement to one day work with his brothers.&nbsp;</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23611079/KretzFamily.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Kretz family pose in their home office space in Boulogne Billancourt." title="The Kretz family pose in their home office space in Boulogne Billancourt." data-has-syndication-rights="1" data-caption="CEO Olivier Kretz and his wife Sandrine established their eponymous agency in 2007, and later incorporated their sons Louis (left), Martin (second to left), and Valentin (second to right) into the business. Raphael (center) is still in high school, but is expected to join the business one day. | Kretz Family Real Estate" data-portal-copyright="Kretz Family Real Estate" />
<p>Besides the lavish properties, the primary appeal of the show is the distinctive and generally likable personalities of each family member. This is, of course, beneficial when negotiating deals with clients, and it also makes for pleasant television. The Kretzes give off the air of a tight-knit French host family, who are all too happy to split a bottle of champagne with you at one of their country homes. Yet, the Netflix producers have managed to key in on the more &ldquo;normal&rdquo; aspects of the Kretz family life: shared breakfast croissants, casual sibling snark, occasional bonding activities (e.g., kitesurfing and a team-building ice bath), and their cool, ever-present grandmother Majo, who the boys are trying to set up on a date.</p>

<p>The Kretzes are just like us, the show appears to say, even though they&rsquo;re able to jet-set to Ibiza at a moment&rsquo;s notice and mingle with members of haute soci&eacute;t&eacute;. Martin, like any eldest sibling, is bearably arrogant but possesses some self-awareness to rein in his ego. Valentin is earnest and level-headed, seen always with a smile on his face. Louis, the second youngest, is in the shadows of his brothers&rsquo; spotlights, but even he gets an episode-long arc to flex his skills as an apprentice agent.&nbsp;</p>

<p>While Martin and Valentin may be the most visible agents out in the field (it helps that they&rsquo;re tall, incredibly good-looking French men), there&rsquo;s no mistake that the parents are in charge, even though they&rsquo;re mostly depicted holding the fort at home. Olivier is the stern patriarch who always seems mildly concerned about his sons&rsquo; shenanigans. Sandrine is a shrewd businesswoman and proud girlboss. She sports a &ldquo;Girls Can Do Anything&rdquo; shirt in her season one confessionals, an allusion to how she&rsquo;s the only working woman in the clan.</p>

<p>The first season lingers on these family dynamics and features the occasional client stress test. In one episode, Martin and Valentin scramble to find a last-minute Ibiza estate that would fit the scrupulous tastes of their clients, who traveled to the island specifically for the viewings.&nbsp;</p>

<p>The second season leans further into the extravagance of French real estate, as the Kretzes make a literal land grab for more. The Kretzes are at the top of the game in Paris, but Olivier is eager to expand their reach. They bring on Jeanne, a new agent who Martin grills on a walk-through tour. The apple of Olivier&rsquo;s eye, however, is Daniel Daggers, a British luxury realtor who has managed more than $4 billion in sales and refers to himself as &ldquo;Mr. Super Prime.&rdquo; To court Daggers and convince him to partner with the family, Olivier and his sons give a tour of a literal 32,000-square-foot castle with 30 rooms.&nbsp;</p>

<p>The effort casts a slight will-they, won&rsquo;t-they pall on the close of the second season. Daggers&rsquo;s co-sign would be valuable for the Kretzes, as they set their sights beyond France. Still, their international reputation will only rise. The show cements their status as Paris&rsquo;s preeminent realtor family: a mom-and-pop business with enough ambition and big-name clients to strike gold. A Netflix show is probably a better marketing strategy than a glowing profile in any major European newspaper, even if the Kretzes don&rsquo;t seem particularly interested in ascending the ladder of D-list celebritydom. In this lifetime, I probably won&rsquo;t be buying a million-dollar property in Paris. But if I ever land the Powerball jackpot, I&rsquo;ll know exactly who to call.</p>

<p>The Parisian Agency: Exclusive Properties <em>is available to stream on </em><a href="https://www.netflix.com/title/81417684"><em>Netflix</em></a><em>. For more recommendations from the world of culture, check out the </em><a href="https://www.vox.com/one-good-thing"><em>One Good Thing</em></a><em> archives.</em></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Are we ever authentically ourselves on the internet?]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/23075161/bereal-app-authenticity-posting-self" />
			<id>https://www.vox.com/the-goods/23075161/bereal-app-authenticity-posting-self</id>
			<updated>2022-05-17T06:37:30-04:00</updated>
			<published>2022-05-17T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Internet Culture" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[BeReal, as the app&#8217;s name suggests, wants me to post my truth. Once a day at random, I am prompted to &#8220;be real,&#8221; to capture my unfiltered life synchronously through my phone&#8217;s selfie and back camera. There is, so BeReal claims, a distinctly authentic self behind social media&#8217;s smoke and mirrors, waiting to be revealed.&#160; [&#8230;]]]></summary>
			
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<img alt="" data-caption="When the online self is fractured across multiple platforms, authenticity becomes a metric in producing a coherent, ready-made identity for public consumption. | Getty Images/500px Prime" data-portal-copyright="Getty Images/500px Prime" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23472742/GettyImages_1313670698.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	When the online self is fractured across multiple platforms, authenticity becomes a metric in producing a coherent, ready-made identity for public consumption. | Getty Images/500px Prime	</figcaption>
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<p>BeReal, as the app&rsquo;s name suggests, wants me to post my truth. Once a day at random, I am prompted to &ldquo;be real,&rdquo; to capture my unfiltered life synchronously through my phone&rsquo;s selfie and back camera. There is, so BeReal claims, a distinctly authentic self behind social media&rsquo;s smoke and mirrors, waiting to be revealed.&nbsp;</p>

<p>BeReal&rsquo;s premise is simple. Every day, users are randomly prompted to snap a photo within a two-minute time frame, although the window to post remains open for hours. Users can add a caption, comment on friends&rsquo; day-of posts, and interact through RealMojis, or personalized reaction photos. Upon posting, two feeds are unlocked, one personalized with friends&rsquo; posts and one a Discovery feed that features strangers in the midst of mostly mundane tasks. The feeds are updated once a day and posts expire once the next BeReal alert is sent out, presumably for users to put their phones down and live their &ldquo;real&rdquo; lives after a few minutes on the app.&nbsp;</p>

<p>BeReal falls into the genre of &ldquo;anti-Instagram&rdquo; apps, novelty photo platforms that attempt to fulfill a niche social function that Instagram lacks. In this case, it&rsquo;s authenticity and an ad-free experience. &ldquo;BeReal won&rsquo;t make you famous,&rdquo; the app declares. &ldquo;If you want to be an influencer you can stay on TikTok and Instagram.&rdquo;&nbsp;</p>

<p>Every year or so, a hot new social startup emerges from the woodwork with an overconfident vision of a better, more authentic way of being online. It rarely sticks. In early 2021, the app du jour was Dispo, which simulated the experience of using a disposable camera by having users wait for photos to develop. Dispo <a href="https://www.nytimes.com/2021/02/25/style/dispo-david-dobrik-disposable-camera-app.html">benefited</a> from co-founder David Dobrik&rsquo;s YouTube fame, but a scandal led investors to quickly <a href="https://www.businessinsider.com/spark-capital-backs-out-of-david-dobrik-dispo-deal-2021-3">distance themselves</a> from the startup, even with Dobrik resigning. Later that year, Poparazzi, an app that encouraged users to take paparazzi-like shots of their friends, took off on TikTok. It shot to the top of the App Store for a few weeks, but the <a href="https://constine.substack.com/p/poparazzi-photo-app-blows-up-by-banning">hype</a> soon subsided.&nbsp;</p>

<p>This year, the buzzy, VC-backed darling is BeReal, which is currently the <a href="https://www.data.ai/en/apps/ios/app/1459645446/">second most-downloaded</a> social networking app on the App Store, behind TikTok. It launched in December 2019, but nearly 75 percent, or 7.67 million, of BeReal downloads occurred this year, according to recent Apptopia data shared with <a href="https://techcrunch.com/2022/04/22/bereal-hype-or-hit-what-to-know-about-the-gen-z-photo-sharing-app-climbing-the-charts/">TechCrunch</a>. The app recently closed on a Series B funding round and is expected to quadruple its valuation to around $630 million, reported <a href="https://www.businessinsider.com/bereal-buzzy-gen-z-social-media-app-raise-630m-valuation-2022-5">Business Insider</a> in early May.&nbsp;</p>

<p>&ldquo;We&rsquo;re always looking to connect with friends in a casual way,&rdquo; said Kristin Merrilees, 20, a junior at Barnard College and BeReal user, who also writes about culture and the internet. &ldquo;I think Snapchat briefly was that space until my friends stopped using it. Now, it&rsquo;s BeReal that lets you peek into people&rsquo;s lives throughout the day.&rdquo;</p>

<p>What is real, though, and what is fake when we spend so much of our time tethered to screens? In a commodified social media landscape, authenticity is as much of a marketing buzzword as it is <a href="https://d1a.com/perspective/the-rise-of-performative-authenticity-how-influencers-and-brands-are-redefining-how-they-work-together">an on-screen value</a>, touted by people, brands, and, of course, apps. BeReal assumes that the authentic self can be divulged under the right conditions &mdash; that catching users off-guard will lead them to abandon all pretense. And so far, users seem to be buying into its pitch.</p>

<p>&ldquo;It has the vintage feel of early Instagram,&rdquo; said Sasha Khatami, 21, who works in digital marketing. &ldquo;I think it&rsquo;s an interesting shift for people like me, who are used to posting curated content for so long, now toward a reminder to post in the moment.&rdquo;</p>

<p>BeReal&rsquo;s unsubtle marketing strategy has led it to be a breakout hit among college students. The startup pays students to serve as campus ambassadors, refer friends, and host promotional events. Besides its trendiness, however, the app&rsquo;s concept and key functions are anything but original. It&rsquo;s a well-timed reinvention of <a href="https://www.businessinsider.com/frontback-app-shuts-down-2015-7">FrontBack</a>, an app that popularized the simultaneous selfie and back-camera photo before shuttering in 2015. Similarly, its unpredictable daily push alert mimics the engagement strategy of Minutiae, an anonymous daily photo-sharing app launched in 2017.&nbsp;</p>

<p>Still, BeReal is not much of a threat to the established hierarchy of social platforms that have built a decade-old fiefdom off our data and attention. BeReal is not intent on remaking the social internet. Instead, it operates on the sidelines of this seemingly unshakeable world order, and is backed by some of the same firms that funded Instagram and Twitter. (Venture capitalists are perpetually on the hunt for the next big social startup, despite <a href="https://www.newcomer.co/p/after-the-fallout?s=r">its history of false starts</a>.) Its goal, like that of most startups, is to become commercially viable, which means it eventually has to find ways to make money off of its users.</p>

<p>The app&rsquo;s greatest appeal may be its current novelty and the fact that it isn&rsquo;t Instagram or Snapchat. Still, BeReal can&rsquo;t seem to escape the pall of the major social networks. Merrilees has noticed an uptick in people sharing their BeReals on Instagram. Some are even <a href="https://vm.tiktok.com/ZTdGDYeMP/?k=1">remixing them</a> into TikToks, as a kind of memory reel. &ldquo;A lot of people are migrating content across different platforms,&rdquo; Khatami tells me. &ldquo;It feels very natural to me. I started making TikToks of my BeReal photos after seeing people post theirs.&rdquo;</p>
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok alignnone"><div class="wp-block-embed__wrapper">
<a href="https://vm.tiktok.com/ZTdGDhKoM/?k=1">TikTok &#8211; Make Your Day</a>
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<p>Since BeReal is so insular, usage is highly dependent on individual friend circles. Once people start to tire of it, chances are, their friends will too. There&rsquo;s a FOMO-ish undercurrent to the hype. People download BeReal because they&rsquo;re curious. They don&rsquo;t want to miss out. It&rsquo;s nostalgia bait, too, for those old enough to remember the ad-free days of Instagram. The Times&rsquo;s John Herrman <a href="https://www.nytimes.com/2022/05/10/style/bereal-app-social-media.html">found</a> it to be a &ldquo;reproduction of the experience of joining one of the dominant social networks when they all still felt like toys.&rdquo; BeReal&rsquo;s daily reminder tries to enforce a reflexive instinct to post and use the app, similar to how Snapchat users feel beholden to maintain their streaks. These alerts, however, seem more contrived than spontaneous. They run counter to not only BeReal&rsquo;s stated mission but to the psychological literature on authenticity and self-perception.</p>

<p>Authenticity is a fluid, ever-evolving social construct that cannot be clearly mediated, least of all through an app. In a <a href="https://journals.sagepub.com/doi/epub/10.1037/gpr0000157">critical examination</a> of the concept, researchers Katrina Jongman-Sereno and Mark Leary argued that authenticity &ldquo;may not be a viable scientific construct,&rdquo; citing the varying definitions used by psychologists, sociologists, and behavioral researchers in their assessments. So, why does this concern over online authenticity seem so pervasive? The internet flattens any distinction between irony and sincerity, human and machine, real and fake. If it&rsquo;s all artifice, why do we care?</p>

<p>Our fixation on authenticity-posting is perhaps a reflection of our anxieties about the internet and how it debilitates our modern sense of self. Authenticity is a metric to measure content and the celebrities, influencers, brands, and individuals behind the facade. &ldquo;Lately, it feels like more people are noticing and calling out performance on social media, like how &lsquo;casual Instagram&rsquo; was identified as a trend,&rdquo; said Maya Man, a Los Angeles-based artist and programmer. The notion of authenticity mollifies the viewer, assuring them that there is some truth to what is seen online. For the poster, it&rsquo;s an ego-driven ideal to aspire toward or embody &mdash; even with content they&rsquo;re paid to promote.</p>

<p>BeReal&rsquo;s attempt at curating an authentic space is far from perfect, but it gets at an unanswerable ontological question: Are we ever truly ourselves on the internet? &ldquo;I view every single thing you post online as contributing to this distributed internet avatar that you&rsquo;re performing,&rdquo; Man said. &ldquo;Performing isn&rsquo;t a negative thing. It&rsquo;s the fact that you have a mediated audience in mind, even if you&rsquo;re posting on a private account.&rdquo;&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“I view every single thing you post online as contributing to this distributed internet avatar that you’re performing.”</p></blockquote></figure>
<p>Users who started using the internet at an early age, or &ldquo;digital natives,&rdquo; might share Man&rsquo;s gestalt theory, and are more accustomed to reconciling these varying personas. It&rsquo;s why people have Twitter alts, finstas, and specific accounts dedicated to food, aesthetics, or memes. Some of these disaggregated identities might be perceived as more authentic than others. Since the online self is fractured across multiple platforms and mediums, authenticity matters in that it&rsquo;s a coherent, ready-made identity for consumption by a public audience.&nbsp;</p>

<p>In a <a href="https://reallifemag.com/sneak-peeks/">critique of BeReal</a>, Real Life magazine editor Rob Horning posits: &ldquo;An even more real version of BeReal would just give your friends access to your cameras and microphones without you knowing it, so they can peep in on you and see how you act when you think no one is watching. If the panoptic gaze is falsifying us, only voyeurism sets us free.&rdquo;</p>

<p>These voyeuristic conditions were what Man sought to investigate in creating <a href="https://glanceback.info/">Glance Back</a>, a Chrome extension that unpredictably snaps a webcam photo once a day when the user opens a new tab. &ldquo;I was very unsettled by that feeling that someone is looking at you for a long time and you&rsquo;re not looking back,&rdquo; she told me. &ldquo;That&rsquo;s what my computer feels all day, and we don&rsquo;t have a chance to engage with its view.&rdquo;</p>

<p>Even under Glance Back&rsquo;s unexpected voyeurism, what it captured didn&rsquo;t feel any more or less authentic than BeReal&rsquo;s self-directed gaze. Glance Back catches me in a distracted, bleary-eyed state, whereas I convey a more earnest, alert version of myself on BeReal. After a few weeks of observing my life&rsquo;s repetitious contours through my browser and phone, it became apparent to me that authenticity is a facile concern, one that&rsquo;s easier to grapple with than our constant state of surveillance. Rather than fret over our perceived authenticity, perhaps a better question is: Why are we so willing to document ourselves to prove what we already know?&nbsp;</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Trends are dead]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-goods/23065462/trends-death-subcultures-style" />
			<id>https://www.vox.com/the-goods/23065462/trends-death-subcultures-style</id>
			<updated>2022-05-10T16:19:35-04:00</updated>
			<published>2022-05-11T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Internet Culture" /><category scheme="https://www.vox.com" term="Money" />
							<summary type="html"><![CDATA[One of the recent trends on TikTok is an aesthetic called &#8220;night luxe.&#8221; It embodies the kind of performative opulence one usually encounters at New Year&#8217;s Eve parties: champagne, disco balls, bedazzled accessories, and golden sparkles. &#8220;Night luxe&#8221; doesn&#8217;t actually mean anything. It isn&#8217;t a reaction to wellness culture, nor is it proof that partying [&#8230;]]]></summary>
			
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<img alt="" data-caption="Trend brain encourages us to simplify everything online into something either buyable, understandable, or moral — and therefore worthy of consumption. | Getty Images" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23450870/GettyImages_532285399.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Trend brain encourages us to simplify everything online into something either buyable, understandable, or moral — and therefore worthy of consumption. | Getty Images	</figcaption>
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<p>One of the recent trends on TikTok is an aesthetic called &ldquo;night luxe.&rdquo; It embodies the kind of performative opulence one usually encounters at New Year&rsquo;s Eve parties: champagne, disco balls, bedazzled accessories, and golden sparkles.</p>

<p>&ldquo;Night luxe&rdquo; doesn&rsquo;t actually mean anything. It isn&rsquo;t a <a href="https://www.glossy.co/beauty/the-night-luxe-aesthetic-instagram-and-tiktoks-post-wellness-vibe-shift/">reaction to wellness culture</a>, nor is it <a href="https://www.businessinsider.com/gen-z-night-luxe-vibe-shift-fashion-partying-over-wellness-2022-4">proof that partying is &ldquo;in&rdquo;</a> again (has partying ever been &ldquo;out&rdquo;?). It&rsquo;s just one of many aesthetic designations for which the internet has contrived a buzzy, meaningless portmanteau. Rest assured that night luxe will likely have faded into irrelevance by the time this article is published, only for another meme-ified aesthetic (i.e., <a href="https://www.harpersbazaar.com/celebrity/latest/a39943685/jennifer-lopez-coastal-grandmother-aesthetic-mothers-day/">coastal grandmother</a>) to be crowned the next viral &ldquo;trend.&rdquo;</p>

<p>The tendency to register and categorize things, whether it be one&rsquo;s identity, <a href="https://www.vox.com/the-goods/22950721/david-kibbe-body-typing-explainer">body type</a>, or <a href="https://www.theatlantic.com/technology/archive/2021/02/aesthetics-wiki-cottagecore-tumblr-tiktok/617923/">aesthetic preferences</a>, is a natural part of online life. People have a penchant for naming elusive digital phenomena, but TikTok has only accelerated the use of cutesy aesthetic nomenclature. Anything that&rsquo;s vaguely popular online must be defined or decoded &mdash; and ultimately, reduced to a bundle of marketable vibes with a kitschy label.&nbsp;</p>

<p>Last month, Harper&rsquo;s Bazaar fashion news director Rachel Tashjian <a href="https://www.harpersbazaar.com/fashion/fashion-week/a39631139/fear-of-god-eternal-jerry-lorenzo-interview/">declared</a> that &ldquo;we&rsquo;re living through a mass psychosis expressing itself through trend reporting.&rdquo; There is, I would argue, as much reporting as there is trend manufacturing. No one is sure exactly what a trend is anymore or if it&rsquo;s just an unfounded observation gone viral. The distinction doesn&rsquo;t seem to matter, since TikTok &mdash; and the consumer market &mdash; demands novelty. It creates ripe conditions for a <a href="https://www.vox.com/the-goods/22841564/internet-trends-tiktok-sea-shanties-bama-rush">garbage-filled hellscape</a> where everything and anything has the potential to be a trend.&nbsp;</p>

<p>TikTok plucks niche digital aesthetics out of obscurity and serves them up to an audience that might not have known or cared in the first place. While aesthetic components were once integral to the formation of traditional subcultures, they&rsquo;ve lost all meaning in this algorithmically driven visual landscape. Instead, subcultural images and attitudes become grouped under a ubiquitous, indefinable label of a &ldquo;viral trend&rdquo; &mdash; something that can be demystified, mimicked, sold, and bought.</p>

<p>Trend brain, as I call it, encourages us to simplify everything online into something either buyable, understandable, or moral (<a href="https://twitter.com/p_e_0_n_y/status/1521517304919564289">and therefore worthy of consumption</a>). We may tire of trend talk, but there is a devout certainty to the speed at which they&rsquo;re cycled through. There are more choices than ever today, but seemingly less authority as to what constitutes a trend&rsquo;s lasting legitimacy. Consumers are left to grasp at these <a href="https://www.vox.com/the-goods/22570006/cool-consumer-identity-gen-z-cheugy">dwindling markers of cool</a>: fleeting fads to help us understand capital-C culture and ultimately, what&rsquo;s on the horizon. How did we get here? And perhaps more importantly, will the trend churn ever stop?</p>

<p>My theory begins with cottagecore. Cottagecore, <a href="https://www.vox.com/the-goods/2020/8/3/21349640/cottagecore-taylor-swift-folklore-lesbian-clothes-animal-crossing">for the unfamiliar</a>, is an online aesthetic that glamorizes aspects of rural living: bucolic pastures, pastel-colored sundresses, and the virtues of idle homemaking. It emerged on Tumblr in 2018, and, like night luxe, exists largely as an online state of mind &mdash; a moodboard intended for digital cosplay. Anyone on the internet could personify this charming sylvan lifestyle, simply by sharing images or videos of mossy fields, farm animals, and prairie dresses.&nbsp;</p>

<p>When cottagecore went viral on TikTok in 2020, however, it morphed into something concretely buyable. It became a lifestyle to emulate via mass consumption through <a href="https://www.newyorker.com/culture/on-and-off-the-avenue/the-allure-of-the-nap-dress-the-look-of-gussied-up-oblivion">nap dresses</a>, woven bags, rustic home trinkets, and a room&rsquo;s worth of <a href="https://www.vox.com/22611799/houseplants-environmental-impact-youtube">potted plants</a>. Cottagecore&rsquo;s mainstream popularity coincided with the pandemic&rsquo;s early months, a time when people were desperately searching for a sense of escapism, <a href="https://www.vox.com/the-goods/2020/4/3/21206230/coronavirus-shopping-beans-seeds-weights">often by buying lots of stuff</a>. The aesthetic reflected a kind of quaint domesticity, which was fitting for the spring quarantine. On Tumblr, a visual blogging platform, online aesthetics could transcend physicality. On TikTok, which has become an informal but powerful product recommendation engine, a prerequisite for most aesthetic trends is tangible accessibility. In other words, what could a person wear or buy to embody cottagecore?&nbsp;</p>
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@0utfits4.you/video/7026740800985844998" data-video-id="7026740800985844998" data-embed-from="oembed"> <section> <a target="_blank" title="@0utfits4.you" href="https://www.tiktok.com/@0utfits4.you?refer=embed">@0utfits4.you</a> <p>cottagecore outfits!! <a title="outfits" target="_blank" href="https://www.tiktok.com/tag/outfits?refer=embed">#outfits</a> <a title="shein" target="_blank" href="https://www.tiktok.com/tag/shein?refer=embed">#shein</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="trending" target="_blank" href="https://www.tiktok.com/tag/trending?refer=embed">#trending</a> <a title="cottage" target="_blank" href="https://www.tiktok.com/tag/cottage?refer=embed">#cottage</a> <a title="cottagecore" target="_blank" href="https://www.tiktok.com/tag/cottagecore?refer=embed">#cottagecore</a> <a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou?refer=embed">#foryou</a></p> <a target="_blank" title="♬ Hey Lover by The Daughters Of Eve - maisy daisy" href="https://www.tiktok.com/music/Hey-Lover-by-The-Daughters-Of-Eve-6782576027332823814?refer=embed">♬ Hey Lover by The Daughters Of Eve &#8211; maisy daisy</a> </section> </blockquote> 
</div></figure>
<p>For media outlets, fashion blogs, and TikTok trend forecasters, the frenzy to identify, categorize, and decode every emerging aesthetic is not just driven by algorithms. The hype can be profitable too. This content-dependent relationship occurs most visibly in fashion, coalescing into what Vox&rsquo;s Rebecca Jennings has dubbed <a href="https://www.vox.com/the-goods/22911116/tiktok-couture-fashion-trends">&ldquo;TikTok couture.&rdquo;</a> Trends, or the illusion of a trend, benefit the fast-fashion companies and direct-to-consumer brands making products that aesthetically align with such fleeting fancies. They can also often act as major sponsors and advertisers for content creators and publications.&nbsp;</p>

<p>The problem, so to speak, isn&rsquo;t cottagecore, night luxe, or the concept of micro-aesthetics. It&rsquo;s the fact that modern consumers are bombarded with a neverending stream of inconsequential trends to take note of &mdash; marketing vessels for products that fit into a paradigm devoid of meaning. This doesn&rsquo;t just concern the fashion world: The effects of trend-induced brain rot have trickled into online discourse. The topics and figures deemed most important on the internet are based on where they fall along this spectrum of trendiness, depending on the scale of attention they command.&nbsp;</p>

<p>In his 1967 book <em>Society of the Spectacle</em>, the French philosopher Guy Debord introduced the concept of recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society. Throughout the 20th century, recuperation was achieved through mass media. It was done with the intent or effect of depoliticizing radical social movements and subcultures, rendering them comprehensible &mdash; and therefore less threatening &mdash; to mainstream society.</p>

<p>A version of recuperation is playing out on the internet today with micro-aesthetics, memes, and the online communities they stem from. Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren&rsquo;t exactly subcultures, at least not in the traditional sense. (Subcultures like hippies, punks, and mods existed in stark opposition to the mainstream, often with a clear political ethos and a distinct style of dress.) Some draw inspiration or pay homage to distinct countercultures of a bygone era, but it might be more accurate to consider them <a href="https://thenewinquiry.com/our-brand-could-be-your-crisis/">&ldquo;aesthetic submarkets,&rdquo;</a> to use a phrase coined by writer and creative strategist Ayesha Siddiqi.&nbsp;</p>

<p>These submarkets are not entirely void of politics. Instead, they often promote a sort of political anesthetization. The digital embodiment of a certain aesthetic or attitude (i.e., <a href="https://www.nytimes.com/2022/04/25/opinion/reactionary-new-right.html">&ldquo;reactionary chic&rdquo;</a>) takes precedence over genuine political resistance. Recuperation, at least on TikTok, isn&rsquo;t always a process of depoliticization. It&rsquo;s an attempt at repackaging ideas, attitudes, and aesthetics into identifiable trends &mdash; something that can be capitalized on for attention or profit, comprehended, and widely consumed by a mass audience.&nbsp;</p>

<p>Social media writ large has eradicated basically any sense of <a href="https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify">a digital monoculture</a>. &ldquo;You have so many taste communities, but they don&rsquo;t exist in opposition to anything,&rdquo; said Ana Andjelic, a brand executive who writes about <a href="https://andjelicaaa.substack.com/p/targeting-taste-communities?s=r">the sociology of business</a>. &ldquo;Culture has decentralized. The center, the mainstream, has disappeared.&rdquo;&nbsp;</p>

<p>The trajectory of TikTok&rsquo;s many micro-trends is practically a parody of the early 2010s internet, a period that marked the beginning of the end of a mutually agreed-upon monoculture. There was still the &ldquo;lamestream&rdquo; to rebel against, a clear spectrum between normie and alt to position yourself on. The 2010s was, broadly speaking, <a href="https://nymag.com/news/features/69129/">the twilight of the hipster</a>, when alternative music and fashion blogs were gospel and indie tastemakers the ultimate arbiters of cool. That is, until <a href="https://scarycoolsadgoodbye.substack.com/p/scary-cool-sad-goodbye-22?s=r">hipster-dom</a> morphed into an aestheticized parody of itself on social media, transmuting into a rebloggable, buyable identity <a href="https://www.vox.com/the-goods/2020/5/7/21247938/tumblr-aesthetic-2014-nostalgia-tiktok-indie-pop">courtesy of Tumblr</a> and Urban Outfitters.&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Culture has decentralized. The center, the mainstream, has disappeared.”</p></blockquote></figure>
<p>&ldquo;The visibility and virality of social platforms made it really hard for subcultures to stay subcultures. It became a way for people to connect online that didn&rsquo;t need a specific physical space,&rdquo; said Sean Monahan, a Los Angeles-based trend consultant who writes the weekly newsletter 8Ball. (Monahan was a member of K-HOLE, the disbanded art collective that coined the term <a href="https://www.thecut.com/2014/02/normcore-fashion-trend.html">&ldquo;normcore&rdquo;</a> and is somewhat responsible for the prevalence of &ldquo;-core&rdquo; as an aesthetic suffix.)&nbsp;</p>

<p>&ldquo;When something became popular in the 2010s, it would blow up online and onlookers would start showing up,&rdquo; he added. &ldquo;Instead of forming a subculture, brand partnerships started to happen.&rdquo;&nbsp;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>“Instead of forming a subculture, brand partnerships started to happen”</p></blockquote></figure>
<p>Virality isn&rsquo;t always a bad thing, but it chips away at this once-valued notion of authenticity, of discovering a music or fashion scene first. Today, this sentiment doesn&rsquo;t matter nearly as much. Trend mania is considered pass&eacute; among young social media users. Teenagers, for instance, are accustomed to <a href="https://www.theatlantic.com/technology/archive/2021/02/aesthetics-wiki-cottagecore-tumblr-tiktok/617923/">trying on digital aesthetics</a> like clothes (and also <a href="https://www.vox.com/the-goods/2021/7/19/22535050/gen-z-relationship-fast-fashion">buying fast fashion</a> to represent these tastes), swapping out ones that no longer fit their aspirational personality, style, or vibe. Taste communities, as Andjelic mentioned, aren&rsquo;t competing for social relevance. Cottagecore and night luxe can coexist in harmony &mdash; and might even overlap in the demographics that they attract.</p>

<p>&ldquo;Gen Z is better able to treat culture as a playground with less self-conscious dissonance because it&rsquo;s not as central to their identity formation as it was for [millennials],&rdquo; argued Siddiqi <a href="https://ayeshaasiddiqi.substack.com/p/memento-millenial?s=r">in a newsletter post</a>. &ldquo;For them, the digital is the mainstream. And it&rsquo;s disposable. Being &lsquo;alternative&rsquo; doesn&rsquo;t have the same currency since it&rsquo;s an identity accessible to anyone.&rdquo;&nbsp;</p>

<p>It&rsquo;s fitting that the so-called revival of indie sleaze, or 2010s hipster-ism, induced a bout of mild hysteria among Twitter millennials, who fretted over whether they would survive the &ldquo;vibe shift.&rdquo; The phrase &ldquo;vibe shift&rdquo; has nebulous origins on the internet, but Monahan deployed the term in his newsletter &mdash; which was later picked up by <a href="https://www.thecut.com/2022/02/a-vibe-shift-is-coming.html">New York magazine</a> &mdash; to describe &ldquo;the subjective experience that culture has changed when we left quarantine and Covid.&rdquo; The vibe shift is just an empty signifier, he told me, like a lot of TikTok trend taxonomy.</p>
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok alignnone"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@oldloserinbrooklyn/video/7021634496009161989" data-video-id="7021634496009161989" data-embed-from="oembed"> <section> <a target="_blank" title="@oldloserinbrooklyn" href="https://www.tiktok.com/@oldloserinbrooklyn?refer=embed">@oldloserinbrooklyn</a> <p>Trend forecast: indie sleaze revival <a title="trendcycle" target="_blank" href="https://www.tiktok.com/tag/trendcycle?refer=embed">#trendcycle</a> <a title="nostalgia" target="_blank" href="https://www.tiktok.com/tag/nostalgia?refer=embed">#nostalgia</a> <a title="tumblrfashion" target="_blank" href="https://www.tiktok.com/tag/tumblrfashion?refer=embed">#tumblrfashion</a> <a title="indiekid" target="_blank" href="https://www.tiktok.com/tag/indiekid?refer=embed">#indiekid</a></p> <a target="_blank" title="♬ Sex and the City (Main Theme) - TV Sounds Unlimited" href="https://www.tiktok.com/music/Sex-and-the-City-Main-Theme-6709415906423867393?refer=embed">♬ Sex and the City (Main Theme) &#8211; TV Sounds Unlimited</a> </section> </blockquote> 
</div></figure>
<p>&ldquo;We live in an age where everyone is rushing to name and schematize cultural phenomena,&rdquo; Monahan said. &ldquo;It just makes it easier for people to be organized for mass consumption.&rdquo;&nbsp;</p>

<p>The ceaseless tornado of TikTok trends reflects a chaotic consumer landscape, one where people are looking to their peers, not institutional tastemakers, for guidance. It&rsquo;s why so many creators on TikTok are <a href="https://www.vox.com/the-goods/23021836/tiktok-analysis-commentary-creators">trying to launch careers</a> off of summarizing, predicting, and investigating the zeitgeist.</p>

<p>It&rsquo;s a jarring shift, particularly for Gen X-ers and older millennials, who grew up accustomed to the duality of the consumer experience. Regardless of what a consumer personally chose to espouse, what once was declared a trend was considered &ldquo;in,&rdquo; while its opposing counterpart was &ldquo;out.&rdquo; These declarations have grown murky and irrelevant, although media outlets are still primed to drum up trend discourse for clicks. (The <a href="https://www.vox.com/the-goods/2021/2/16/22280755/tiktok-gen-z-millennials-skinny-jeans-side-part">generational scuffle</a> over whether skinny jeans were &ldquo;in&rdquo; or &ldquo;out,&rdquo; if you ask me, was a psy-op concocted by Levi&rsquo;s marketing department to sell more jeans.)&nbsp;</p>

<p>Trend brain operates on dichotomies: relevant vs. irrelevant, good vs. bad, buyable vs. unbuyable, cool vs. uncool. This mentality extends to how people perceive and react to the internet, where even a whimsical aesthetic can become a commodified status signal &mdash; a way to demonstrate that you&rsquo;re a distinct individual who is in the know. With the mass decentralization of culture, even while platforms are becoming increasingly centralized, there&rsquo;s no way for a sane person to keep up. The problem is, we&rsquo;re told that we can. We&rsquo;re told we must evolve to keep up or our digital personas will wither into irrelevance as our style grows stale.&nbsp;</p>

<p>And here we all remain: trapped in the throes of increasingly meaningless trends.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Saving Face is a delightful queer rom-com — and a love letter to Asian moms]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/23055086/saving-face-alice-wu-romcom-asian-moms" />
			<id>https://www.vox.com/23055086/saving-face-alice-wu-romcom-asian-moms</id>
			<updated>2022-05-03T18:56:14-04:00</updated>
			<published>2022-05-04T08:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Movies" /><category scheme="https://www.vox.com" term="One Good Thing" /><category scheme="https://www.vox.com" term="Recommendations" />
							<summary type="html"><![CDATA[The first depiction of an Asian American mother-daughter relationship I saw on-screen was in Gilmore Girls. I&#8217;m aware of the irony, but the portrayal of Mrs. Kim, the strict, overbearing, religious mother of Rory&#8217;s best friend Lane, shook my 11-year-old self to her core. Mrs. Kim was, to put it bluntly, the antagonist of her [&#8230;]]]></summary>
			
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<img alt="" data-caption="Wil (Michelle Krusiec) and her mother Hwei-Lan (Joan Chen) watch a soap opera together before bed. | Courtesy of Sony Pictures Entertainment" data-portal-copyright="Courtesy of Sony Pictures Entertainment" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23435069/saving_face_movie.jpeg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Wil (Michelle Krusiec) and her mother Hwei-Lan (Joan Chen) watch a soap opera together before bed. | Courtesy of Sony Pictures Entertainment	</figcaption>
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<p>The first depiction of an Asian American mother-daughter relationship I saw on-screen was in <em>Gilmore Girls</em>. I&rsquo;m aware of the irony, but the portrayal of Mrs. Kim, the strict, overbearing, religious mother of Rory&rsquo;s best friend Lane, shook my 11-year-old self to her core. Mrs. Kim was, to put it bluntly, the antagonist of her daughter&rsquo;s life. Lane had limited agency as a teenager. She wasn&rsquo;t allowed to go out with friends and couldn&rsquo;t publicly date boys, not in the way Rory could. In hindsight, the depiction was merciless in its othering mockery of Asian immigrant parenting, positioned in stark contrast to Lorelai&rsquo;s casual, cool-mom demeanor. It didn&rsquo;t help that Amy Chua&rsquo;s 2011 book <em>Battle Hymn of the Tiger Mother</em> gave a racialized name to this aggressive style of parenting: the tiger mom.</p>

<p>Stories of maternal legacy have long dominated the Asian American cinematic oeuvre, since <em>The Joy Luck Club </em><a href="https://www.nytimes.com/2018/09/09/movies/joy-luck-club-crazy-rich-asians.html">over two decades ago</a>. The diaspora&rsquo;s identity, in many ways, exists in stark contrast to that of our first-generation mothers, even in a show like <em>Gilmore Girls</em>. Over the past decade, these narratives have evolved into something much more nuanced and forgiving. There is enough conflict and contention to drive the story forward, but room is left for reconciliation and filial acceptance. <a href="https://www.vox.com/culture/22981394/turning-red-reviews-controversy-reactions-parents"><em>Turning Red</em></a><em> </em>and <a href="https://www.vox.com/culture/23024945/everything-everywhere-all-at-once-multiverse-explained-quantum-physicist"><em>Everything Everywhere All At Once</em></a><em> </em>are the two most recent films that<em> </em>exemplify this shift. In the early 2000s, however, when Asian American films were few and far between, Alice Wu&rsquo;s pioneering <em>Saving Face</em> attempted to give equal weight to the foibles and fantasies of both mother and daughter.</p>

<p><em>Saving Face</em>, a 2004 romantic dramedy, features a Chinese American mother-daughter duo who are, unbeknownst to each other, each reckoning with an illicit romantic relationship. Wil (Michelle Krusiec) and her widowed mother Hwei-Lan (Joan Chen) privately worry that their choices will disappoint and dishonor their family &mdash; hence the overarching theme of &ldquo;saving face.&rdquo; They live in fear of ostracization from their tight-knit Chinese community in Flushing, Queens, even if abiding by certain cultural norms and expectations comes at the expense of their own individual desires.</p>

<p>Wil is a young and successful surgeon, who has yet to come out as publicly gay to her family. She frequently rebuffs her mother&rsquo;s efforts to set her up with young Chinese men. After work one night, Wil finds her mom sitting alone in front of her Manhattan apartment. She learns that Hwei-Lan was kicked out by Wil&rsquo;s grandparents because she is pregnant. Hwei-Lan refuses to reveal the identity of the man who fathered the child, enraging her father, who finds it unacceptable that his 48-year-old daughter is pregnant and unmarried. Meanwhile, Wil starts dating Vivian (Lynn Chen), a dancer and the daughter of Wil&rsquo;s boss, but struggles to be publicly affectionate with her.&nbsp;</p>

<p>Vivian, in many ways, symbolizes Wil&rsquo;s liberated potential, although Wil is hesitant at almost every turn in the relationship to showcase a deeper commitment to her. Their romance is far from perfect, and its development is stymied by Wil&rsquo;s busy work schedule and role as her mother&rsquo;s newfound caretaker.&nbsp;</p>

<p><em>Saving Face</em> is often praised as a boundary-breaking, sapphic love story between two Asian American women. It is also, I would argue, a classic diaspora story with protagonists who find themselves caught between two worlds: the traditional values of the motherland versus an individualized, Western way of life. They are asked to determine their allegiances, at the risk of being shunned by their family and community.&nbsp;</p>

<p>Wil&rsquo;s queer identity runs counter to her mother&rsquo;s expectations. She has yet to fully come out, and so she sidelines her sexuality, until it impedes her burgeoning relationship with Vivian. Hwei-Lan, on the other hand, is punished for pursuing a secret sexual relationship by her elderly father. She exists in a paralyzing state of guilt and has no one to turn to, except for her daughter. Hwei-Lan&rsquo;s father won&rsquo;t allow her to come home until she finds herself a husband before the baby&rsquo;s due or proves that she conceived by &ldquo;immaculate conception&rdquo; &mdash; two conditions that are seemingly impossible to fulfill. She seems consigned to her fate as the black sheep of the family, and Hwei-Lan spends her days satisfying her pregnancy cravings and binge-watching soap operas.&nbsp;</p>

<p>A criticism of diasporic storytelling is its tendency to default to an unsatisfying binary, one that poses <a href="https://www.tor.com/2022/04/26/everything-everywhere-all-at-once-review/">the old and the new as irreconcilable</a>. <em>Saving Face</em> derives the bulk of its momentum from these cultural anxieties, but slightly inverts the mother-daughter dynamic to offer up a fresh perspective. Cohabiting with her mother brings unexpected complications to Wil&rsquo;s life. At first, it was an obligatory act of filial piety, but Wil grows accustomed to taking care of her pregnant mother&rsquo;s emotional and physical needs. They sleep in the same bed, and Wil escorts Hwei-Lan to her gynecology appointments. They begin watching soap operas together, using the plot as a template to discuss hard decisions about life and love. Hwei-Lan&rsquo;s stoic mask begins to slip. In one scene, she confesses her fear that she&rsquo;ll be a terrible mother. &ldquo;I don&rsquo;t even like babies,&rdquo; Hwei-Lan admitted to Wil. &ldquo;You were different. You sprung from the womb already grown up.&rdquo;</p>

<p>These snippets of domesticity, interlaced with moments of vulnerability and comedic humor, characterize the women beyond their roles as mother and daughter. Wil becomes involved with finding Hwei-Lan a potential husband, scouting candidates in her spare time and helping her get ready for dates. Before Hwei-Lan&rsquo;s first date, Wil pauses and stares at her mom, as if she&rsquo;s seeing her for the first time &mdash; not as a mother, but as a woman. &ldquo;Ma, you&rsquo;re beautiful,&rdquo; Wil says, her hand caressing Hwei-Lan&rsquo;s face. It&rsquo;s a reaction that is tenderly exaggerated, almost bathetic, but it works. The statement captures Wil&rsquo;s deep-seated admiration for her mother, a complex figure she is desperately trying to better understand.</p>

<p>I was first drawn to <em>Saving Face</em> because of its premise as a queer rom-com. After my first watch, I was slightly disappointed that it wasn&rsquo;t the love story I expected. The film&rsquo;s primary love story is between mother and daughter, who ultimately realize that they just want the best for each other, even if those decisions are frowned upon by everybody else. It is essentially a love letter from Wu to her mother. &ldquo;I wanted my mother to know that it was never too late to fall in love for the first time,&rdquo; according to her director&rsquo;s statement of the film.&nbsp;</p>

<p>While some critics found the film&rsquo;s final scenes saccharine and overly simple, Wu was determined to write a happy ending &mdash; a narrative that did not default to tragedy or misfortune. And that&rsquo;s befitting for a mother-daughter story. Why do rom-coms always get happy endings, and not family dramas? With <em>Saving Face</em>, Wu dares to ask: Why not both?</p>

<p>Saving Face<em> is available to </em><a href="https://www.amazon.com/Saving-Face-Michelle-Krusiec/dp/B0891RPXNY"><em>rent on Amazon Prime</em></a><em>. For more recommendations from the world of culture, check out the&nbsp;</em><a href="https://www.vox.com/one-good-thing"><em><strong>One Good Thing</strong></em></a><em>&nbsp;archives.</em></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Gen Z does not dream of labor]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/the-highlight/22977663/gen-z-antiwork-capitalism" />
			<id>https://www.vox.com/the-highlight/22977663/gen-z-antiwork-capitalism</id>
			<updated>2022-04-22T09:28:29-04:00</updated>
			<published>2022-04-22T09:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Features" /><category scheme="https://www.vox.com" term="Future of Work" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" /><category scheme="https://www.vox.com" term="The Highlight" />
							<summary type="html"><![CDATA[Part of the&#160;Future of Work issue of&#160;The Highlight, our home for ambitious stories that explain our world. &#8220;I don&#8217;t have goals. I don&#8217;t have ambition. I only want to be attractive.&#8221; This apathetic declaration is the start of a TikTok rant that went viral for its blatant message: to reject hard work and indulge in [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Bea Hayward for Vox" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23366461/bhayward_final.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/21899595/VOX_The_Highlight_Box_Logo_Horizontal.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p><em>Part of the&nbsp;</em><a href="https://www.vox.com/features/23013380/work-is-broken-can-we-fix-it"><em><strong>Future of Work issue</strong></em></a><em> of&nbsp;</em><a href="https://www.vox.com/the-highlight"><em><strong>The Highlight</strong></em></a><em>, our home for ambitious stories that explain our world.</em></p>

<p>&ldquo;I don&rsquo;t have goals. I don&rsquo;t have ambition. I only want to be attractive.&rdquo; This apathetic declaration is <a href="https://www.tiktok.com/@ayanna.ife/video/7059589734892408111?_t=8QpFyUlt38w&amp;_r=1">the start of a TikTok rant</a> that went viral for its blatant message: to reject hard work and indulge in leisure. Thousands of young people have since <a href="https://vm.tiktok.com/ZTdPVHQ1c/">remixed</a> the sound on the app, providing commentary about their <a href="https://www.tiktok.com/@leleda/video/7065062098598006062?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">post-college plans</a>, <a href="https://www.tiktok.com/@madiidrew/video/7068363772775320879?_t=8QpG7UVyWyM&amp;_r=1">dream jobs</a>, or ideal lifestyles as <a href="https://www.tiktok.com/@lexedupmua/video/7063695455896554798?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">stay-at-home spouses</a>.&nbsp;</p>

<p>Over the past two years, young millennials and members of Gen Z have created an abundance of memes and pithy commentary about their generational disillusionment toward work. The jokes, which correspond with the <a href="https://www.nytimes.com/2022/02/15/magazine/antiwork-reddit.html?smid=url-share">rise of anti-work ideology</a> online, range from shallow and shameless (<a href="https://vm.tiktok.com/ZTdPVQUEw/?k=1">&ldquo;Rich housewife is the goal&rdquo;</a>) to candid and pessimistic.</p>

<p>&ldquo;I don&rsquo;t want to be a girlboss. I don&rsquo;t want to hustle,&rdquo; <a href="https://vm.tiktok.com/ZTda4AdtR/">declaimed</a> another TikTok user. &ldquo;I simply want to live my life slowly and lay down in a bed of moss with my lover and enjoy the rest of my existence reading books, creating art, and loving myself and the people in my life.&rdquo;</p>

<p>Many have taken to declaring how they don&rsquo;t have dream jobs since they &ldquo;<a href="https://www.tiktok.com/music/original-sound-6847892178279287557">don&rsquo;t dream of labor.&rdquo;</a> This <a href="https://www.stylist.co.uk/life/careers/i-dont-dream-of-labour/564964">buzzy phrase</a>, popularized on social media in the pandemic, rejects work as a basis for identity, framing it instead as an act to pursue out of financial necessity. To quote the billionaire Kim Kardashian, it does seem like nobody <a href="https://variety.com/2022/tv/features/kardashians-hulu-kris-kim-khloe-1235198939/">wants to work these days</a>. Nobody wants to work in jobs where they are <a href="https://www.tiktok.com/@whatsgoodenglish/video/7074333225086209326?is_copy_url=1&amp;is_from_webapp=v1">underpaid</a>, underappreciated, and overworked &mdash; especially not young people.</p>

<p>The reality is much more complicated. American workers across various ages, industries, and income brackets have experienced <a href="https://www.vox.com/the-goods/22902543/covid-omicron-pandemic-tired-burnout">heightened levels of fatigue, burnout, and general dissatisfaction</a> toward their jobs since the pandemic&rsquo;s start. The difference is, more young people are airing these indignations and jaded attitudes on the internet, often to viral acclaim.</p>

<p>Today&rsquo;s young people are not the first to experience economic hardship, but they are the first to broadcast their struggles in ways that, just a decade ago, might alienate potential employers or be deemed too radical. Such attitudes might abate with age, but <a href="https://www.vox.com/recode/22841490/work-remote-wages-labor-force-participation-great-resignation-unions-quits">the Great Resignation</a> has inspired a generation of workers to speak critically &mdash; and cynically &mdash; about the role of labor in their lives. As a result, zoomers (and millennials, to an extent) have been touted, perhaps undeservedly, as beacons of anti-capitalism and pivotal figures in the nationwide quitting spree.&nbsp;</p>

<p>Activists are hopeful that the current pro-worker momentum can be harnessed into legislative or union-based gains. Still, it&rsquo;s too early to tell whether this brazen anti-work ethos can effectively support and fuel labor organizing. America&rsquo;s youngest workers, who have a lifetime&rsquo;s worth of labor ahead of them, are not afraid to publicly quit their jobs or put employers on blast. But will these virtual acts of employee resistance culminate in lasting systemic change?</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">Business Insider recently <a href="https://www.businessinsider.com/gen-z-spends-less-time-in-jobs-than-earlier-generations-2021-11">cited data</a> claiming that emboldened Gen Z workers were more &ldquo;likely to change jobs more often than any other generation,&rdquo; and a <a href="https://www.bloomberg.com/news/articles/2022-02-04/should-i-quit-my-job-for-more-money-great-resignation-has-workers-taking-risks?sref=jUG5PqcP">recent Bloomberg poll</a> found that millennials, followed by zoomers, are the most likely to leave their current position for a higher salary.</p>

<p>Generational stereotypes and categorizations, for better or for worse, have pervaded our perception of American work culture and the workplace. These age-based categorizations are usually reductive, and exclude key factors like education level, social class, race, and gender in their analyses. Still, they do offer a revealing read into the ambitions and aspirations of the country&rsquo;s youngest workers, regardless of whether they&rsquo;re actively leaving their jobs.</p>

<p>While it&rsquo;s certainly easy to group workers by age, more emphasis should be placed on when people enter the workforce, the coinciding state of the economy, and the various safety net programs in place, said Sarah Damaske, an associate professor of sociology and labor and employment relations at Penn State University.</p>

<p>&ldquo;It&rsquo;s not necessarily that different generations hold different attitudes about work,&rdquo; Damaske argued. &ldquo;For millennials and for some members of Gen Z, they&rsquo;ve witnessed two recessions, back-to-back. This is a very different labor market experience than what their parents and grandparents encountered.&rdquo;</p>

<p>Many zoomers entered the workforce during the pandemic-affected economy, amid years of <a href="https://www.vox.com/the-big-idea/2018/7/31/17632348/wages-lagging-inequality-income-recovery-recession-wage-puzzle-economics">stagnant wages</a> and, more recently, <a href="https://www.vox.com/the-goods/2022/3/2/22956966/inflation-explained-by-eggs">rising inflation</a>. &ldquo;My dad got a job straight out of high school, saved up, and bought a house in his 20s,&rdquo; said Anne Dakota, a 21-year-old receptionist from Asheville, North Carolina, who earns minimum wage. &ldquo;I don&rsquo;t even think that&rsquo;s possible for me, at least with the current money I make.&rdquo;</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>Many zoomers entered the workforce during the pandemic-affected economy. Naturally, this has major consequences for social attitudes about work.</p></blockquote></figure>
<p>Naturally, this has major consequences for social attitudes about work &mdash; and <a href="https://www.vox.com/2021/12/16/22837830/covid-pandemic-climate-change-great-resignation-2021">the viability of performing labor in times of crisis</a>. What sets zoomers apart, according to common narratives, is their determination to be fulfilled and defined by other aspects of life. They expect employers to recognize that and promote policies and benefits that encourage work-life balance.</p>

<p>For decades, if not centuries, this was not the case. Work has been &mdash; and continues to be &mdash; a major aspect of the American identity. &ldquo;Most people identify themselves as workers,&rdquo; said Damaske. &ldquo;It&rsquo;s an identity that adults willingly take on.&rdquo;&nbsp;</p>

<p>The pandemic changed that for everyone, not just the youngest workers. In addition to reassessing their relationship to work, people are reflecting upon their greater life purpose. One human resources manager called it the &ldquo;<a href="https://www.vox.com/recode/22884040/more-americans-starting-own-business-entrepreneur">Great Reflection</a>,&rdquo; wherein people are &ldquo;taking stock of what they want out of a job, what they want out of employment, and what they want out of their life.&rdquo; More often than not, workers are not content with labor that is unsatisfying, low-paying, and potentially harmful. And Gen Z has not been shy about detailing these expectations to employers and on social media.&nbsp;</p>

<p>&ldquo;I think people are realizing that we just want better for ourselves,&rdquo; said Jade Carson, 22, a content creator who shares career advice for Gen Z. &ldquo;I want to be in a role where I can grow professionally and personally. I don&rsquo;t want to be stressed, depressed, or always waiting to clock out.&rdquo;</p>

<p>On TikTok, Carson has shared tips on negotiating salary, <a href="https://www.tiktok.com/@theninthsemester/video/7058733659733462319?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">potential employer red flags</a> to be wary of, and her workplace <a href="https://www.tiktok.com/@theninthsemester/video/7054414954975481134?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">non-negotiables</a>. Her goal is to help job applicants realize that they should not be afraid to ask for what they deserve, even if most of her audience is currently at the bottom of the career ladder. &ldquo;Even with internships, I only promote paid opportunities,&rdquo; Carson said. &ldquo;There&rsquo;s so much valuable free knowledge out there. More people are realizing that they can make career moves or requests they otherwise didn&rsquo;t think they could.&rdquo;&nbsp;</p>

<p>In some cases, workers are quitting without anything lined up. It&rsquo;s a common rallying cry on #QuitTok, where users endorse and applaud those who&rsquo;ve left demoralizing jobs.</p>

<p>&ldquo;I&rsquo;m here to tell you that you also have permission to quit a job that makes you miserable,&rdquo; said <a href="https://www.tiktok.com/@annamsutter/video/7072783424989351214?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">one 28-year-old</a> TikToker, who recently left teaching.</p>

<p>This was the case for Nikki Phillips, 27, who resigned from her role in warehousing and fulfillment services in October, after months of dealing with &ldquo;a toxic work environment.&rdquo; Though some of her work can be done remotely, Phillips was required to be in the office full time, and eventually she contracted Covid-19 (she was fully vaccinated). The final straw, she said, was when her boss made her feel guilty for being out sick. &ldquo;Life is about so much more than working yourself to death,&rdquo; Phillips said. &ldquo;I don&rsquo;t want to keep working 40 hours a week, coming home only to have four hours a night to spend with my kids and boyfriend, and do it all again the next day.&rdquo;&nbsp;</p>

<p>Phillips, a self-described &ldquo;struggling zillennial,&rdquo; is a single mother of two who dropped out of community college to start working in her early 20s. She didn&rsquo;t expect to leave her old job with nothing lined up, but the experience took &ldquo;such a drastic toll on [her] happiness&rdquo; that she felt better walking away: &ldquo;My mental health and my happiness matters more than my salary, but at the same time, I can&rsquo;t afford to not have a job because I&rsquo;ve got bills to pay and two kids to support.&rdquo; And it empowered her to know that so many workers seemed to be doing the same.</p>

<p>Phillips&rsquo;s predicament is reflective of most working-class employees, according to Damaske, who don&rsquo;t have the financial means to stop working for a protracted period of time. As a job seeker without a college degree, Phillips said she struggles to be considered for well-paying opportunities, even in roles she has experience in. Still, she&rsquo;d rather take a lesser-paying job that allows her to work from home with respectful managers over a well-paid position with little flexibility and a poor work culture. &ldquo;I want to work with people who understand that I&rsquo;m a human being and don&rsquo;t expect me to be a corporate slave,&rdquo; Phillips said.</p>

<p>While younger workers have developed a reputation for &ldquo;<a href="https://www.gallup.com/workplace/231587/millennials-job-hopping-generation.aspx">job hopping</a>,&rdquo; Damaske believes employers are also to blame. &ldquo;We really have seen an erosion in the employer-employee contract over the last 40 years,&rdquo; she said. &ldquo;Why are young people being asked to make commitments to employers who no longer uphold their end of the bargain? Young workers don&rsquo;t get to work for a company until they retire. Those kinds of practices don&rsquo;t happen anymore.&rdquo;</p>

<p>Employers have grown increasingly comfortable laying off employees as a cost-cutting measure, while simultaneously relying more on temporary workers and contractors. Many culled their ranks during the pandemic, so remaining employees often have to take on more job responsibilities and hours. That hadn&rsquo;t always been the case, according to Damaske. This varies by company, but junior workers are often the easiest to let go. (<a href="https://www.semanticscholar.org/paper/The-role-of-social-cognition-in-downsizing-Dwyer-Arbelo/67939cc80daac16af6e7a51d407afe973b1459b2">Research</a> has also found that ethnic minorities and older employees are at higher risk of layoffs, compared to younger, white workers.)&nbsp;</p>

<p>Regardless, many young employees, especially those who&rsquo;ve entered the workforce during the past two recessions, have internalized this job insecurity and might be more eager to jump ship if a better offer arises. According to a 2019 Harris poll, workers under 35 expressed more <a href="https://www.hrdive.com/news/half-of-employees-experience-layoff-anxiety-study-shows/561073/">&ldquo;layoff anxiety&rdquo;</a> than their older counterparts. Many, as a result, don&rsquo;t develop a work identity that is tied to their employer or their current field of work. In fact, more Americans than ever are <a href="https://www.vox.com/recode/22884040/more-americans-starting-own-business-entrepreneur">looking to start their own businesses</a>, and low-paying workers are trying to pivot to higher-paying industries.</p>

<p>&ldquo;A lot of young people are looking out for themselves, whether that means building a personal brand or finding a job that works best for their lifestyle,&rdquo; said Carson. &ldquo;There are so many online resources on social media, even LinkedIn, with people providing so much free career knowledge, like offering to look over resum&eacute;s and even providing personal referrals.&rdquo;</p>

<p>Carson doesn&rsquo;t think that most zoomers are actually anti-work, at least from a political perspective. In fact, she said, she thinks it&rsquo;s the opposite: She has noticed more young people publicly committing to quit an undesirable job so that they can devote more time to learning new skills, in the hopes of entering a field like tech, which boasts high salaries and good benefits. Many have also left behind corporate roles to work as full-time content creators or freelancers.</p>

<p>&ldquo;I see a lot of content about people leaving their retail job to try and break into tech,&rdquo; Carson said. &ldquo;They&rsquo;re quitting their job so they can prepare to find a better job.&rdquo;&nbsp;</p>
<hr class="wp-block-separator" />
<p class="has-drop-cap">What comes after #QuitTok, though,<strong> </strong>is <a href="https://www.tiktok.com/@kileerainbow/video/7069983703635627306?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">mostly still work</a>. There is work in figuring out how to <a href="https://www.tiktok.com/@annamsutter/video/7075076668309851438?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">pay next month&rsquo;s rent</a> and <a href="https://www.tiktok.com/@lindsaymhanson/video/7077975590623612206?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">qualify for health insurance</a>. Some users make retrospective videos, detailing how their lives have changed since quitting a toxic or unsatisfying job. Others document their attempts to switch into an ideal role or industry, which can veer into hustle culture. Instead of emphasizing leisure and personal fulfillment outside of work, these videos lean into a different kind of work identity. The <a href="https://www.businessinsider.com/how-break-into-tech-tiktok-videos-nurses-teachers-2022-2">#breakintotech TikTok trend</a>, for example, has been criticized for romanticizing the benefits of a tech job without diving into its realities: long hours, heavy workload, and how developing certain skills, qualifications, and connections can&rsquo;t be done overnight.</p>
<figure class="wp-block-pullquote alignleft"><blockquote><p>What comes after #QuitTok, though, is mostly still work</p></blockquote></figure>
<p>&ldquo;There are more people who are not laboring in a traditional sense, but the way I see it, they&rsquo;re still working for their dollar,&rdquo; Phillips said of content creators and independent entrepreneurs. &ldquo;My dream job is to be a pastry chef. Still, the average pay for a cake decorator is $16 an hour, and I&rsquo;d rather baking be a hobby that brings me joy.&rdquo;</p>

<p>Most of us won&rsquo;t ever stop working, although it is healthy to detach from an employer-oriented identity. &ldquo;What people miss is that the dream isn&rsquo;t labor,&rdquo; <a href="https://www.youtube.com/watch?v=0gPYR9756IE">argued F.D. Signifier</a> in a YouTube video critiquing the buzzy, anti-capitalist phrase. &ldquo;It&rsquo;s the idea that [people&rsquo;s] work and effort will create new opportunities for them, their families, and their children &hellip; If I don&rsquo;t labor, how will my children eat?&rdquo;</p>

<p>Young people understand that they have to labor for their livelihoods, but many, like Phillips and Dakota, believe the existing system has set them up to fail. Bleak economic circumstances &mdash; exacerbated by crushing student loan debt, growing wealth inequality, and wage stagnation &mdash; have <a href="https://morningconsult.com/2021/07/08/gen-z-critical-race-theory-polling/">soured</a> their perceptions of capitalism. As a result, the generation has adopted more anti-capitalist language to express these discontents.&nbsp;</p>

<p>There is a dissonance, however, between these aggrieved attitudes and the political action necessary to implement change.&nbsp;</p>

<p>The country&rsquo;s youngest workers might be the most zealously vocal online about how labor can be soul-crushingly exploitative and mentally taxing, but they are, after all, only newcomers to the workforce. They might have <a href="https://www.nytimes.com/2019/09/17/style/generation-z-millennials-work-life-balance.html">greater sway in some corporate environments</a> by being upfront about health benefits and remote work flexibility, but these individualized wins have yet to fully diffuse across the workforce &mdash; to affect change offline.&nbsp;</p>

<p>American workers currently have significant leverage to demand better conditions and benefits. Employers might still hold a lot of power, but swaths of employees are <a href="https://www.vox.com/recode/22841490/work-remote-wages-labor-force-participation-great-resignation-unions-quits">organizing through unions</a> to better the terms and conditions of their employment. Across the country, workers at Amazon, Chipotle, McDonald&rsquo;s, and Starbucks have petitioned to unionize.</p>

<p>Zoomers are a part of this <a href="https://abcnews.go.com/Business/wireStory/young-workers-give-unions-hope-82863341">pro-labor wave</a>, but so far, the age cohort&rsquo;s official participation appears modest. Workers between the ages of 16 and 24 have the <a href="https://www.bls.gov/news.release/pdf/union2.pdf">lowest union membership rate</a>, according to a 2022 Bureau of Labor Statistics report. It&rsquo;s likely that fewer young people are being hired into unionized roles, given how union membership has <a href="https://www.pewresearch.org/fact-tank/2022/02/18/majorities-of-adults-see-decline-of-union-membership-as-bad-for-the-u-s-and-working-people/">significantly declined</a> since the 1980s.&nbsp;</p>

<p>&ldquo;Most people my age don&rsquo;t have a clear idea of what a union is and don&rsquo;t often ask about it when we&rsquo;re hired,&rdquo; said Dakota, the 21-year-old Asheville receptionist.</p>

<p>Many believe the internet is a useful tool in shifting public opinion, and digital spaces are where young people are first introduced to more progressive ideas. The nonprofit Gen-Z For Change, for example, has over 500 young creators consistently producing progressive content, some of which have highlighted the <a href="https://www.tiktok.com/@elisejoshi/video/7067650861907873070?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">various unionization efforts</a> across the country. The organization relies on grassroots tactics to draw attention to causes through public-facing creators, who each have their own independent base of followers. Most aren&rsquo;t afraid to engage with comments (<a href="https://www.tiktok.com/@aidanpleasestoptalking/video/7075790089053310254?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">and critics</a>) directly, and their videos often highlight digital organizing strategies that viewers can participate in. For example, members of Gen-Z For Change created a website and tool that can send fake job applications to union-busting Starbucks locations.</p>

<p>Some creators have claimed that explicitly political or pro-labor TikToks are often <a href="https://www.tiktok.com/@elisejoshi/video/7075007426877001003?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7069537873968776709">placed under review</a>, which means they&rsquo;re likely to receive less traction than more apolitical QuitToks. Still, <a href="https://vm.tiktok.com/ZTdPVb7oD/?k=1">this content</a> is often a scroll or a click away, and digital organizers are hopeful that social media can be harnessed to affect real change.&nbsp;</p>

<p>Dakota felt like she was initially misinformed about why people didn&rsquo;t want to work, until she spent more time reading up on labor unions and worker testimonies. &ldquo;It&rsquo;s not about people not working,&rdquo; she said. &ldquo;It&rsquo;s about not settling for a job that diminishes their quality of life. I&rsquo;m lucky to have realized that early on.&rdquo;</p>

<p><em>Terry Nguyen&nbsp;is a reporter for Vox covering consumer and internet trends, and technology that influences people&rsquo;s online lives.</em></p>
<div class="wp-block-vox-media-highlight vox-media-highlight">
<p><a href="https://www.vox.com/features/23013380/work-is-broken-can-we-fix-it">More from The Future of Work issue</a></p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23392186/future_of_work_lp.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Eiko Ojala for Vox" /></div>
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			<entry>
			
			<author>
				<name>Terry Nguyen</name>
			</author>
			
			<title type="html"><![CDATA[Russian Doll and accepting the things you can’t change]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/culture/23034073/russian-doll-season-2-trauma" />
			<id>https://www.vox.com/culture/23034073/russian-doll-season-2-trauma</id>
			<updated>2022-04-22T17:35:11-04:00</updated>
			<published>2022-04-22T07:00:00-04:00</published>
			<category scheme="https://www.vox.com" term="Culture" /><category scheme="https://www.vox.com" term="Reviews" /><category scheme="https://www.vox.com" term="TV" />
							<summary type="html"><![CDATA[In the first season of Russian Doll, death is an inescapable hazard of New York City life. Nadia Vulvokov (Natasha Lyonne) is stuck in a death-driven time loop, perishing in all sorts of bizarre, gruesome, and cursed accidents. Each round, she resurrects to the night of her 36th birthday party as Henry Nilsson&#8217;s jaunty &#8220;Gotta [&#8230;]]]></summary>
			
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<img alt="" data-caption="Nadia returns with an oddly myopic conviction that she can fix her current life by changing the past. | Courtesy of Netflix" data-portal-copyright="Courtesy of Netflix" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23404000/RussianDoll_Season2_Episode2_00_27_01_07R.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Nadia returns with an oddly myopic conviction that she can fix her current life by changing the past. | Courtesy of Netflix	</figcaption>
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<p>In the first season of <em>Russian Doll</em>, death is an inescapable hazard of New York City life. Nadia Vulvokov (Natasha Lyonne) is stuck in a death-driven time loop, perishing in all sorts of bizarre, gruesome, and cursed accidents. Each round, she resurrects to the night of her 36th birthday party as Henry Nilsson&rsquo;s jaunty &ldquo;Gotta Get Up&rdquo; blares in the background. Death, it seems, is her only path forward. It is the existential engine that propels Nadia and Alan Zaveri (Charlie Barnett), her partner in purgatory, toward their indeterminate futures.&nbsp;</p>

<p>Instead of death, the second season, set four years after the first, derives its momentum from Nadia&rsquo;s matrilineal past. Nadia stumbles through a mysterious time wormhole on the southbound 6 train and confronts the pains, traumas, and misgivings of her schizophrenic mother Nora (Chlo&euml; Sevigny) and grandmother Vera (Ilona McCrea), a widowed Holocaust survivor. This time, Nadia and Alan are under much less existential pressure than before. They can return to reality &mdash; linear time &mdash; by train. Their access to the MTA-operated past doesn&rsquo;t seem to be a glitch in the system to resolve, but a version of fated events to observe and learn from.</p>

<p><em>Russian Doll </em>is a show about trauma &mdash; how it manifests, festers, and embeds in its characters&rsquo; lives &mdash; and the possibility of healing these deep-seated wounds. <a href="https://www.vox.com/culture/2019/2/1/18205534/russian-doll-review-spoilers-netflix-natasha-lyonne-loop">Last season</a>, Nadia and Alan had to reckon with the pain that predated their Groundhog Day loop, which was set off by their failure to help one another on that fateful night. They emerged from the trappings of death with another chance at life. The second season probes further into the murky source of their lingering struggles by way of Nadia&rsquo;s (and to a much lesser extent, Alan&rsquo;s) maternal relations. It is an ambitious but ultimately lacking attempt at illustrating how trauma is inherited from one generation to the next, at the expense of the protagonists&rsquo; development and season one friendship. There is no strong emotional thread binding Alan and Nadia together, and despite their parallel time travel journeys, the pair&rsquo;s interactions feel forced and disjointed.&nbsp;</p>

<p>Nadia is hunched and hardy as ever, and her newfound time-traveling abilities allow her to inhabit the bodies of Nora and Vera at various points in their lives. This ignites an obsession with her family&rsquo;s history. She begins to entertain the archetypal delusion of most time travelers &mdash; that the past can be changed to create a better future. Nadia believes she can improve Nora&rsquo;s and Vera&rsquo;s fates by remedying the wrongs inflicted upon them by the world and by one another. As a result, her unborn self will inherit the material and emotional benefits of these changes: a sane mother, a happier childhood, and a college trust fund worth 150 Krugerrands.&nbsp;</p>

<p>Meanwhile, Alan finds himself in Berlin Wall-era Germany in the shoes of his maternal grandmother, an exchange student from Ghana. Alan tries to dissuade Nadia from her mission, urging her to take on a passive time-traveling role. (It&rsquo;s worth noting that Alan&rsquo;s arc this season is horribly underdeveloped.) His advice goes unheeded; Nadia insists that she has to &ldquo;close the fucking deranged loop and bounce,&rdquo; as the two did in the first season to escape perpetual death. Her efforts to rewrite the past, however, prove to be futile.&nbsp;</p>

<p>While inhabiting Nora&rsquo;s body, Nadia learns that her mother stole the Krugerrands from her grandmother Vera to buy a car. Nadia, as Nora, manages to get the money back, only to lose it all on the subway. Nadia then ventures further back in time to help Vera find her family&rsquo;s belongings, which were seized during the Nazi occupation of Hungary. Once Vera discovers these long-lost goods, she pawns them off for the Krugerrands that Nora later steals and eventually loses. The &ldquo;fucking deranged loop,&rdquo; Nadia realizes, is already closed. Despite her resistance, she is operating within its constraints to fulfill a predetermined destiny.&nbsp;</p>

<p>Her matrilineal past and pain are unchangeable. Ruth (Elizabeth Ashley), a psychotherapist and Nadia&rsquo;s stand-in maternal figure, delivers some of the most poignant lines of the season, foreshadowing the truth that Nadia struggles to accept. &ldquo;Nothing can absolve us but ourselves,&rdquo; Ruth says, with the ease of a wizened philosopher. Later, she adds: &ldquo;Trauma is a topographical map written on the child and it takes a lifetime to read.&rdquo;</p>

<p>This is where the second season disappoints. The protagonists do not traverse across new territory on their topological maps, even while embarking on a roundabout journey to their pasts. Nadia&rsquo;s persistent familial conflicts are rehashed without fully exploring the nuances of Nora&rsquo;s and Vera&rsquo;s traumas beyond Nadia&rsquo;s solipsistic considerations. We learn little about the origins of Nora&rsquo;s mental health problems, Vera&rsquo;s struggles as a widowed immigrant, and how their mother-daughter relationship grew so contentious.&nbsp;</p>

<p>At its lowest points, <em>Russian Doll </em>falls into the basic trappings of the trauma plot. &ldquo;The trauma plot,&rdquo; writes <a href="https://www.newyorker.com/magazine/2022/01/03/the-case-against-the-trauma-plot">New Yorker critic Parul Sehgal</a>, &ldquo;does not direct our curiosity toward the future but back into the past.&rdquo; Characters are &ldquo;created in order to be dispatched into the past, to truffle for trauma,&rdquo; which has been &ldquo;synonymous with backstory.&rdquo; Trauma as a plot device threatens to ascribe a character&rsquo;s actions and decisions to a series of preexisting symptoms, born from an unchangeable yet ever-looming past. The first season put a funny, thrilling, profound, and existential twist on the nature of trauma. The second season was redeemed by its final episodes from falling head-first into this hackneyed trope.</p>

<p>The space-time continuum begins to fray in the penultimate episode, and Nadia learns it&rsquo;s risky dwelling in the past for too long. She starts to miss out on real life. The present does not pause for Alan and Nadia as they journey further down their respective time loops. On her 40th birthday, Nadia tries to bring her newborn self to the present where she can parent her (&ldquo;Tabula rasa!&rdquo; she declaims), trapping her and Alan in a time-warped dimension where the past, present, and future intersect. There is no climactic return to linear time, no jovial celebration for escaping the loop.&nbsp;</p>

<p>Instead, Nadia&rsquo;s catharsis comes in the form of grief. She learns that she wasn&rsquo;t at the hospital to witness Ruth&rsquo;s death, which occurred on Nadia&rsquo;s 40th birthday. Nadia interacted with various past versions of Ruth during her time-bending blip, but ultimately missed out on Ruth&rsquo;s final moments in the present.&nbsp;Nadia&rsquo;s time arc barrels past the death of her loved one (&ldquo;Grief doesn&rsquo;t move you in a straight line,&rdquo; says one of her friends) into the future. She emerges from the 6 train on the day of Ruth&rsquo;s wake, a month after her death.&nbsp;</p>

<p>What then, I wondered, was the point of all that time traveling? The show offers an unclear explanation. Maybe it was a means for Nadia to approach her family&rsquo;s psychological burdens with greater empathy, acceptance, and forgiveness. Or maybe the futile, fatalist nature of Nadia&rsquo;s time-traveling endeavor was its grand takeaway.&nbsp;</p>

<p>Her journey back in time was all just a &ldquo;Coney Island.&rdquo; It&rsquo;s a phrase that one of her mother&rsquo;s old boyfriends deploys to describe &ldquo;the thing that would&rsquo;ve made everything better if only it had happened, or didn&rsquo;t happen.&rdquo; It&rsquo;s a fantasy, he explains. An &ldquo;if only&rdquo; that leads people to dwell on the possibility of a better life. <em>Russian Doll</em> ends on this staid note of hope. Nadia&rsquo;s present is a state of resigned grief, and she is no longer plagued by the Coney Islands of her trauma-laden past. The show leaves behind many unanswered questions, but the past, for now, is behind us.</p>
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