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	<title type="text">Timothy B. Lee | Vox</title>
	<subtitle type="text">Our world has too much noise and too little context. Vox helps you understand what matters.</subtitle>

	<updated>2017-07-17T12:44:45+00:00</updated>

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		<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Is Ronald Reagan to blame for the decline of St. Louis? Some experts think so.]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/14/14702240/antitrust-enforcement-decline-st-louis" />
			<id>https://www.vox.com/new-money/2017/7/14/14702240/antitrust-enforcement-decline-st-louis</id>
			<updated>2017-07-17T08:44:45-04:00</updated>
			<published>2017-07-14T08:00:02-04:00</published>
			<category scheme="https://www.vox.com" term="Policy" /><category scheme="https://www.vox.com" term="Politics" />
							<summary type="html"><![CDATA[The growing economic gap between prosperous coastal cities and struggling cities in Middle America is often blamed on impersonal forces like globalization and technological progress. But some thinkers have started pointing to another culprit: little-noticed shifts in antitrust enforcement, beginning in the 1980s, that allowed a string of mega-mergers. The argument goes something like this: [&#8230;]]]></summary>
			
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<p>The growing economic gap between prosperous coastal cities and struggling cities in Middle America is often blamed on impersonal forces like globalization and technological progress. But some thinkers have started pointing to another culprit: little-noticed shifts in antitrust enforcement, beginning in the 1980s, that allowed a string of mega-mergers.</p>

<p>The argument goes something like this: Back in the 1980s, the Reagan administration changed antitrust policy to be more friendly to mergers. As a result, we got a lot more mergers, resulting in massive conglomerates that are disproportionately headquartered in a handful of big cities. The result: A few big cities have gained so many jobs that it&rsquo;s producing a housing crisis. Meanwhile, a lot of midsize cities, like St. Louis, Cleveland, and Pittsburgh, have suffered from anemic economic growth. And having so much economic activity squeezed into a handful of cities may be holding back the American economy as a whole.</p>

<p>&ldquo;Virtually all cities and metropolitan areas have seen precipitous declines in the number of locally owned corporations,&rdquo; Mark Muro, an expert on urban policy at the Brookings Institution, told me earlier this year. That has &ldquo;seriously degraded the quality and local focus of regional business leadership, philanthropy, and other resources.&rdquo;</p>

<p>There are still some open questions about this theory &mdash;&nbsp;experts told me that more research is needed. But if it&rsquo;s true, it would have big political and economic implications. Simmering public anger at coastal elites was a major force in American politics in 2016. Donald Trump is a merger skeptic, while Sen. Elizabeth Warren (D-MA) has argued that <a href="https://www.warren.senate.gov/?p=press_release&amp;id=1169">antitrust enforcement has been too lax</a>. That suggests that cracking down on big corporate mergers could become a populist issue in future elections in a way it hasn&rsquo;t been in many decades.</p>
<h2 class="wp-block-heading">The Reagan administration gave a green light to big mergers</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8835625/1762245.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Ronald Reagan Turns 92" title="Ronald Reagan Turns 92" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Michael Evans/The White House/Getty Images" />
<p>In the mid-20th century, a company that wanted to acquire an out-of-state rival could expect a chilly reception from antitrust officials. Antitrust law has never explicitly been about preserving local control of companies or maintaining regional balance of economic power, but aggressive enforcement of antitrust law naturally acted as a brake on the concentration of economic power.</p>

<p>But starting in the 1960s, economists began to question the prevailing antitrust orthodoxy. They argued it was irrational to worry about &ldquo;non-economic&rdquo; issues like preserving local control over business. Antitrust law should focus on maximizing economic efficiency, they believed. And because merging two companies often allowed them to exploit economies of scale, that suggested a lot more mergers should be approved.</p>

<p>These arguments convinced the Reagan administration and quickly became the conventional wisdom. The result was a massive wave of mergers that began in the mid-1980s and has basically continued ever since.</p>
<h2 class="wp-block-heading">Mergers may have led to the decline of Midwestern cities</h2>
<p>This is the part of the argument where we know the least. Antitrust supporters &mdash;&nbsp;especially those at New America &mdash;&nbsp;argue that declining antitrust enforcement played a significant role in the decline of midsize cities.</p>

<p>To see how that might have happened, it&rsquo;s helpful to look at <a href="http://washingtonmonthly.com/magazine/maraprmay-2016/the-real-reason-middle-america-should-be-angry/">this deeply reported 2016 article</a> in the Washington Monthly from New America&rsquo;s Brian Feldman. It focuses on St. Louis, which in 1980 was the home of major US companies like McDonnell Douglas, Ralston Purina, and Anheuser-Busch. As I write this, regulators are considering whether to allow the German drugmaker Bayer to acquire St. Louis-based Monsanto.</p>

<p>Overall, Feldman calculates that <a href="http://washingtonmonthly.com/magazine/maraprmay-2016/the-real-reason-middle-america-should-be-angry/">St. Louis has gone from hosting 23 Fortune 500 headquarters in 1980 to hosting just nine in 2015</a>.</p>

<p>The loss of so many corporate headquarters had a number of important knock-on effects. St. Louis used to have a vibrant market for white-collar services like advertising, public relations, and legal services built on personal relationships with big local clients. As corporate headquarters left, these agencies went into decline as well.</p>

<p>Valuable infrastructure in St. Louis started to go underutilized. In the 1990s, St. Louis served as a hub for TWA. But TWA was acquired by American Airlines, which decided after 2001 that it didn&rsquo;t make sense to continue treating the city as one of its hubs. The number of daily flights out of the Lambert St. Louis airport fell.</p>

<p>Feldman told me that employment at Anheuser-Busch fell from 6,000 people before the 2008 merger to 4,000 people in 2011. Boeing laid off 7,000 people in St. Louis after it acquired McDonnell Douglas in 1997.</p>

<p>At a certain point, this became a vicious cycle. The shortage of top-tier ad agencies and law firms makes it harder to attract new corporate headquarters. The lack of major employers makes it harder to convince talented young workers to stay, which in turn makes it harder for local businesses to grow.</p>

<p>Muro points to banking as another area where many midsize cities have been harmed by consolidation. St. Louis was home to a major bank called <a href="https://en.wikipedia.org/wiki/Boatmen's_Bancshares">Boatmen&rsquo;s</a> that was acquired by NationsBank in 1996. And Muro told me that this kind of bank plays a crucial role in economic development, because major investments are often built on a foundation of personal, face-to-face relationships.</p>

<p>&ldquo;What you often find in some of these cities is that there&#8217;s nobody home when it comes to making investments in the regional economy,&rdquo; he said.</p>

<p>Of course, there are two big questions here. One is about the direction of cause and effect. Maybe St. Louis declined for reasons that have little to do with mergers &mdash;&nbsp;like poor policy decisions by local politicians. And maybe the loss of corporate headquarters was just another symptom of that broader decline.</p>

<p>The other question is whether you can tell the same story about other declining cities. Detroit, for example, seems to have been brought low by the decline of the auto industry, something that didn&rsquo;t have much to do with antitrust policy.</p>

<p>The economists I talked to said this is an area where more research is needed. Muro believes lax antitrust enforcement likely played a significant role, but that there&rsquo;s not enough evidence to be sure. The importance of corporate headquarters to a city&rsquo;s development is &ldquo;something that&#8217;s been discussed for as long as I&#8217;ve been in this field,&rdquo; he said. But he wasn&rsquo;t able to point me to research that explored the role of antitrust enforcement in that decline.</p>

<p>Enrico Moretti, a <a href="http://www.vox.com/2014/7/15/5901041/nimbys-are-costing-the-us-economy-billions">leading expert</a> on the geography of economic growth, was more skeptical. &ldquo;I&#8217;m not aware of any direct study that studies that,&rdquo; he told me. He suspects that other factors &mdash; like globalization and the decline of manufacturing &mdash;&nbsp;have played a much bigger role. But he told me he&rsquo;d like to see more research done.</p>
<h2 class="wp-block-heading">How regional inequality can hold back national growth</h2>
<p>The conventional economist&rsquo;s response is that while this might be a bummer for St. Louis, there are offsetting benefits for workers in the other cities. If jobs shift from St. Louis to Chicago or New York, the solution is for ambitious young workers to move as well. In the economist&rsquo;s stylized view of the economy, it doesn&rsquo;t matter where jobs are created as long as they&rsquo;re being created <em>somewhere</em>. And as more and more companies crowd into a few cities, those cities could get more and more innovative.</p>

<p>This argument would have seemed completely reasonable in the 1980s because back then cities were getting more equal over time. Here&rsquo;s a <a href="http://washingtonmonthly.com/magazine/novdec-2015/bloom-and-bust/">chart compiled by Phillip Longman</a>, another researcher at New America:</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8034543/Screen_Shot_2017_02_23_at_1.36.33_PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Washington Monthly" />
<p>Before 1980, economic opportunities seemed to become more evenly distributed over time. If that was a natural process, then there wasn&rsquo;t much need to worry about mergers exacerbating regional inequality, because everything should even out in the long run.</p>

<p>But things look a lot different today. In the early 1980s, that decades-long trend toward regional convergence reversed course. Big cities like New York, San Francisco, and Washington, DC, started to see their incomes pull away from those of their peers.</p>

<p>Meanwhile, a shortage of land and strict housing regulations have prevented real estate developers from building enough housing in cities like New York, Los Angeles, Boston, and San Francisco. The result: Rapid job and income growth at the high end led to skyrocketing housing costs, pricing less affluent renters out of the area. Things have gotten so crazy in Silicon Valley that the city of San Jose has <a href="http://www.vox.com/2016/6/7/11877378/silicon-valley-housing-crisis">started to complain</a> about construction projects because they might &ldquo;add far too many jobs.&rdquo;</p>

<p>The growth of the economy as a whole is largely driven by the growth of its most dynamic companies. So having so many corporate headquarters crammed into a handful of large cities can&rsquo;t be good for the nation&rsquo;s economy &mdash;&nbsp;even if any particular company benefits from being at the center of the action in a city like New York or San Francisco.</p>

<p>And that means that what&rsquo;s efficient for a particular company may not be efficient for the economy as a whole. Mergers might save costs and boost profits in the short term, but stuffing more and more economic activity into fewer and fewer cities acts as a long-term brake on economic growth.</p>
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				<name>Timothy B. Lee</name>
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			<title type="html"><![CDATA[“Silicon Valley is going to do fine”: why investors aren&#8217;t too worried about Donald Trump]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/13/15949030/silicon-valley-donald-trump" />
			<id>https://www.vox.com/new-money/2017/7/13/15949030/silicon-valley-donald-trump</id>
			<updated>2017-07-13T09:00:07-04:00</updated>
			<published>2017-07-13T09:00:02-04:00</published>
			<category scheme="https://www.vox.com" term="Politics" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[During a trip to the San Francisco Bay Area last month, I talked to a number of technology leaders&#160;about how the Trump era would affect Silicon Valley. Few were enthusiastic about the new&#160;president, and several believed his presidency would be bad for the country and the world. But&#160;whatever their personal feelings about the Trump presidency, [&#8230;]]]></summary>
			
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<p>During a trip to the San Francisco Bay Area last month, I talked to a number of technology leaders&nbsp;about how the Trump era would affect Silicon Valley. Few were enthusiastic about the new&nbsp;president, and several believed his presidency would be bad for the country and the world. But&nbsp;whatever their personal feelings about the Trump presidency, none saw it as an existential threat to Silicon Valley and its entrepreneurial culture.</p>

<p>&ldquo;From a policy perspective, Trump is not having a drastic effect on Silicon Valley,&rdquo; said Parker&nbsp;Thompson, a partner at AngelList. &ldquo;Meaningful companies tend to be making bets on longer-term trends in technology,&rdquo; he argued, and Trump administration policies were unlikely to derail them.</p>

<p>&ldquo;The most significant impact is not regulatory; it&#8217;s disillusionment,&rdquo; said Hunter Walk, a partner at Homebrew. &ldquo;I think there&#8217;s a lot of people who are just kind of bummed out.&rdquo;</p>

<p>Investors <em>were</em> worried about Trump&rsquo;s immigration policies. Immigrants have played a significant role in Silicon Valley&rsquo;s success, and worried that Trump&rsquo;s restrictionist policies could reduce the size of Silicon Valley&rsquo;s talent pool.</p>

<p>Still, Silicon Valley investors tend to be an optimistic bunch &mdash; and that&rsquo;s especially true when it&nbsp;comes to the future of their own industry. And so while none of the technology investors I talked to were excited about the Trump presidency, all were confident that their industry would muddle through.</p>

<p>&ldquo;Silicon Valley is going to do fine,&rdquo; said Mike Maples, a self-described supporter of free markets and a partner at Floodgate. &ldquo;I sit here and I think oh, my gosh, there could be some things that, like, put a pebble in front of us while we&#8217;re running up the score.&rdquo;</p>
<h2 class="wp-block-heading">Trump’s immigration policies could hurt Silicon Valley</h2>
<p>Immigrants have always played a big role in Silicon Valley, with Intel, eBay, Google, Tesla, Yahoo, and many other companies having immigrant co-founders. So unsurprisingly, Donald Trump&rsquo;s agenda of restricting immigration wasn&rsquo;t popular among the investors I talked to.</p>

<p>&ldquo;There&#8217;s just a whole bunch more fear, uncertainty, and doubt&rdquo; about immigration issues, said Phin Barnes of First Round Capital. Among companies his firm has invested in, Barnes said, &ldquo;we&#8217;ve had people afraid to leave their companies&rdquo; due to immigration issues.</p>

<p>Many skilled immigrants come to the United States under a temporary visa, get a job at a technology company, and then apply for a green card while they&rsquo;re working. Changing jobs &mdash; or leaving to start a new company &mdash;&nbsp;can reset a pending application. The erratic decision-making of the Trump administration makes it even riskier for these applicants to change jobs.</p>

<p>Still, the investors I talked to emphasized that this was an issue far beyond Silicon Valley. &ldquo;Over the long term, the administration&#8217;s posture and policies are going to have a negative effect on the broad economy,&rdquo; Thompson told me. &ldquo;That&#8217;s going to affect Silicon Valley maybe more than most places, but that&#8217;s going to affect all high-skilled industries in a meaningful way over the long term.&rdquo;</p>

<p>And ultimately, the long term is what matters here. Many of Silicon Valley&rsquo;s famous immigrant founders &mdash;&nbsp;including Yahoo&rsquo;s Jerry Yang, Google&rsquo;s Sergey Brin, and eBay&rsquo;s Pierre Omidyar &mdash;&nbsp;came to the United States as children and started their companies many years later. So Silicon Valley depends as much on America&rsquo;s large stock of foreign-born workers as it does on a steady flow of new immigrants.</p>

<p>So if we get four years of immigration restrictions under Trump, followed by a return to the more liberal policies of earlier administrations, Silicon Valley&rsquo;s status as the world&rsquo;s technology capital is unlikely to be imperiled. On the other hand, if Trump&rsquo;s election marks a permanent shift toward more restrictive immigration policies, the implications for Silicon Valley could be more dire.</p>
<h2 class="wp-block-heading">Great companies can thrive in spite of bad policies</h2>
<p>&ldquo;Companies should be built to be resilient to changes in government,&rdquo; said Jay Zaveri, a partner at Social Capital. &ldquo;If they aren&#8217;t, then they&#8217;re going to be in trouble. I do worry about the fact that we have such a polarized environment and people can&#8217;t get along. But other than that, I&#8217;m not worried.&rdquo;</p>

<p>This was a theme I heard over and over again in my conversations with investors: If Trump&rsquo;s election put a tech startup&rsquo;s future in doubt, that company probably didn&rsquo;t have a very bright future in the first place.</p>

<p>&ldquo;The next few years are going to come&nbsp;and go,&rdquo; Thompson told me. &ldquo;Many of the companies that are starting today are still not going to be household&nbsp;names when Trump either wins a second term or is out of office.&rdquo;</p>

<p>&ldquo;That&#8217;s why you don&#8217;t see startups in Washington lobbying for regulation,&rdquo; he added. &ldquo;It just doesn&#8217;t make as much sense as making bets that are going to work in a big way independent of these things.&rdquo;</p>

<p>And Floodgate&rsquo;s Maples went further, arguing that Silicon Valley&rsquo;s obsession with Trump was misplaced. The more important issue, he said, was deeper problems with the US economy that led many middle-class voters to support Trump in the first place.</p>

<p>&ldquo;The lifeblood of this country, the middle class and upper middle class, is getting hosed,&rdquo; he told me. Since the late 1990s, he said, workers were increasingly &ldquo;getting treated not as people who had lifetime career in this company, but they&#8217;re like cells in a spreadsheet. They&#8217;re disposable.&rdquo;</p>

<p>&ldquo;That bothers me a lot more than what will Trump&#8217;s policies do to Silicon Valley,&rdquo; Maples said. &ldquo;We in Silicon Valley underestimate how freaking lucky we are.&rdquo;</p>
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			<author>
				<name>Timothy B. Lee</name>
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			<title type="html"><![CDATA[The end of the internet startup]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/11/15929014/end-of-the-internet-startup" />
			<id>https://www.vox.com/new-money/2017/7/11/15929014/end-of-the-internet-startup</id>
			<updated>2017-07-11T10:00:06-04:00</updated>
			<published>2017-07-11T10:00:01-04:00</published>
			<category scheme="https://www.vox.com" term="Business &amp; Finance" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Silicon Valley is supposed to be a place where a couple of guys in a garage or a dorm room can start companies that change the world. It happened with Apple and Microsoft in the 1970s, AOL in the 1980s, Amazon, Yahoo, and Google in the 1990s, and Facebook in the 2000s. But the 2010s [&#8230;]]]></summary>
			
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<p>Silicon Valley is supposed to be a place where a couple of guys in a garage or a dorm room can start companies that change the world. It happened with Apple and Microsoft in the 1970s, AOL in the 1980s, Amazon, Yahoo, and Google in the 1990s, and Facebook in the 2000s.</p>

<p>But the 2010s seem to be suffering from a startup drought. People are still starting startups, of course. But the last really big tech startup success, Facebook, is 13 years old.</p>

<p>Until last year, Uber seemed destined to be Silicon Valley&rsquo;s newest technology giant. But now Uber&rsquo;s CEO has resigned in disgrace and the company&rsquo;s future is in doubt. Other technology companies launched in the past 10 years don&rsquo;t seem to be in the same league. Airbnb, the most valuable American tech startup after Uber, is worth $31 billion, about 7 percent of Facebook&rsquo;s value. Others &mdash; like Snap, Square, and Slack &mdash; are worth much less.</p>

<p>So what&rsquo;s going on? On a recent trip to Silicon Valley, I posed that question to several technology executives and startup investors.</p>

<p>&ldquo;When I look at like Google and Amazon in the 1990s, I kind of feel like it&#8217;s Columbus and <a href="https://en.wikipedia.org/wiki/Vasco_da_Gama">Vasco da Gama</a> sailing out of Portugal the first time,&rdquo; said Jay Zaveri, an investor at the Silicon Valley firm Social Capital.</p>

<p>The early internet pioneers grabbed the &ldquo;low-hanging fruit,&rdquo; Zaveri suggested, occupying lucrative niches like search, social networks, and e-commerce. By the time latecomers like Pinterest and Blue Apron came along, the pickings had gotten slimmer.</p>

<p>But others told me there was more to the story than that. Today&rsquo;s technology giants have become a lot more savvy about anticipating and preempting threats to their dominance. They&rsquo;ve done this by aggressively expanding into new markets and by acquiring potential rivals when they&rsquo;re still relatively small. And, some critics say, they&rsquo;ve gotten better at controlling and locking down key parts of the internet&rsquo;s infrastructure, closing off paths that early internet companies used to reach a mass market.</p>

<p>As a result, an industry that used to be famous for its churn is starting to look like a conventional oligopoly &mdash; dominated by a handful of big companies whose perch atop the industry looks increasingly secure.</p>
<h2 class="wp-block-heading">Technology giants acquire early and often</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8827323/648082682.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="The Inaugural Girlboss Rally" title="The Inaugural Girlboss Rally" data-has-syndication-rights="1" data-caption="Instagram co-founder Kevin Systrom accepted a $1 billion offer from Facebook instead of building an independent company. | Photo by Vivien Killilea/Getty Images for Girlboss" data-portal-copyright="Photo by Vivien Killilea/Getty Images for Girlboss" />
<p>Everyone in Silicon Valley knows the story of once-great companies like Digital Equipment Corporation, Sun Microsystems, AOL, and Yahoo that were brought down by major technology shifts. Venture capitalist Phin Barnes told me that today&rsquo;s technology giants have carefully studied their mistakes and are determined not to repeat them.</p>

<p>The management teams at today&rsquo;s tech giants &mdash;&nbsp;Facebook, Amazon, Google, and Microsoft &mdash;&nbsp;are &ldquo;much better at understanding existential risk,&rdquo; Barnes told me.</p>

<p>For Facebook, the first big test came with the introduction of the smartphone. Facebook started out as a desktop website, and the company could have easily been caught flat-footed, like <a href="http://www.newyorker.com/business/currency/why-yahoo-couldnt-adapt-to-the-iphone-era">Yahoo was</a>, by the shift to mobile devices. But Zuckerberg recognized the significance of touchscreen mobile devices and <a href="https://techcrunch.com/2012/10/19/facebook-mobile-first/">pushed his engineers</a> to make mobile apps the top priority across the company.</p>

<p>Zuckerberg also went on a shopping spree, snapping up companies that seemed to be building big audiences on mobile devices. In 2012, he <a href="https://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/">bought Instagram</a>, which only had a handful of employees, for $1 billion. Two years later, he <a href="http://money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/index.html">bought messaging startup WhatsApp</a> for $19 billion.</p>

<p>Zuckerberg was following a model pioneered by Google. In 2006, Google <a href="http://www.nbcnews.com/id/15196982/ns/business-us_business/t/google-buys-youtube-billion/#.WV6JvNPysWo">paid $1.65 billion for YouTube</a>, a site that has grown into one of the internet&rsquo;s most popular destinations. Most important, Google <a href="https://www.engadget.com/2005/08/17/google-buys-cellphone-software-company/">bought a little-known mobile software company called Android</a> in 2005, laying the foundation for Google&rsquo;s eventual dominance of smartphone operating systems.</p>

<p>These acquisitions proved to be hugely significant. <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">One ranking</a> shows WhatsApp and YouTube as the internet&rsquo;s top social networks after Facebook. Instagram is next on the list if you ignore Chinese sites. If these companies had remained independent, they easily could have emerged as major competitors to Google and Facebook. Instead, they became one more piece of the Google and Facebook empires.</p>

<p>Amazon has pursued a similar strategy. It <a href="https://techcrunch.com/2009/07/22/amazon-buys-zappos/">bought online shoe store Zappos</a> in 2009, and the next year it bought Quidsi, the company behind a popular site for new parents called Diapers.com.</p>
<h2 class="wp-block-heading">Tech companies that remain independent face tough competition</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8827331/647154742.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Snapchat Parent Snap Begins Trading On New York Stock Exchange" title="Snapchat Parent Snap Begins Trading On New York Stock Exchange" data-has-syndication-rights="1" data-caption="Snap co-founders Bobby Murphy and Evan Spiegel rejected Mark Zuckerberg’s overtures and took the company public. | Photo by Drew Angerer/Getty Images" data-portal-copyright="Photo by Drew Angerer/Getty Images" />
<p>Not every technology startup accepts the giants&rsquo; acquisition offers. Snapchat CEO Evan Spiegel, for example, turned down a $3 billion acquisition offer from Mark Zuckerberg in 2013, then took his company, renamed Snap, public in 2017.</p>

<p>Facebook has responded by building its own version of many Snapchat features. Facebook-owned Instagram introduced its own version of the Snapchat&rsquo;s popular stories feature last year, and within six months Instagram stories had <a href="http://www.businessinsider.com/snapchat-worried-instagrams-daily-active-user-growth-2017-6">more daily users</a> than Snapchat itself.</p>

<p>Instagram has also introduced a <a href="https://www.recode.net/2017/5/16/15643284/instagram-snapchat-facebook-face-filters-copy">version of Snapchat&rsquo;s lenses</a>, which allow people to take whimsical rabbit-ear and dog-ear selfies. Worries about competition from Instagram has put <a href="https://www.usatoday.com/story/tech/news/2017/06/08/snap-shares-fall-instagram-closes/102630982/">downward pressure</a> on Snap&rsquo;s stock.</p>

<p>Yelp CEO Jeremy Stoppelman rebuffed acquisition offers from Google and Yahoo, taking the company public in 2012. Google responded by developing its own local reviews service. And &mdash;&nbsp;in Stoppelman&rsquo;s view &mdash; Google used its dominance in the search market to give its local reviews product an unfair advantage.</p>

<p>&ldquo;Google started turning the screws on distribution and started to bury organic search results,&rdquo; Stoppleman told me in a <a href="https://www.vox.com/new-money/2017/7/3/15904730/jeremy-stoppelman-yelp-google">June interview</a>. Yelp pages started to appear further down in Google search results, making it harder for Yelp to attract new users. Yelp was already popular enough to thrive in the United States, but Stoppelman argues that Google&rsquo;s tactics hampered Yelp&rsquo;s efforts to expand overseas.</p>

<p>And the threat of stiff competition can be a powerful inducement for independent startups to sell to the incumbents. Quidsi, the company behind <a href="http://Diapers.com">Diapers.com</a>, initially rejected Amazon&rsquo;s overtures. Amazon responded by slashing its own diaper prices.</p>

<p>&ldquo;At one point,&rdquo; <a href="https://www.amazon.com/Everything-Store-Jeff-Bezos-Amazon/dp/0316219282/ref=asap_bc?ie=UTF8">writes Businessweek&rsquo;s Brad Stone</a>, &ldquo;Quidsi executives took what they knew about shipping rates, factored in&nbsp;Procter &amp; Gamble&rsquo;s&nbsp;wholesale prices, and calculated that Amazon was on track to lose $100 million over three months in the diaper category alone.&rdquo; As a venture-backed startup, Quidsi couldn&rsquo;t sustain those kinds of losses, so the company wound up selling to Amazon in 2010.</p>
<h2 class="wp-block-heading">Modern consumer technology startups need massive warchests</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8827345/472259974.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="TechCrunch Disrupt NY 2015 - Day 2" title="TechCrunch Disrupt NY 2015 - Day 2" data-has-syndication-rights="1" data-caption="Lyft CEO Logan Green has spent hundreds of millions of dollars battling Uber for market share. | Photo by Noam Galai/Getty Images for TechCrunch" data-portal-copyright="Photo by Noam Galai/Getty Images for TechCrunch" />
<p>Classic internet startups like Yahoo, eBay, Google, and Facebook were able to launch with modest amounts of money and reach profitability within a few years.</p>

<p>&ldquo;Mark Zuckerberg had a huge advantage with Facebook because the pressure that normal people have of building a company was replaced by the lightness of him just playing around with ideas,&rdquo; said Mike Maples, an investor at the firm Floodgate.</p>

<p>By the time Zuckerberg founded Facebook in 2004, it didn&rsquo;t cost very much to run a website &mdash;&nbsp;even one with millions of users. So Zuckerberg was able to reach profitability quickly, and as Facebook continued to grow, the site became massively profitable, giving the company plenty of money to spend on acquisitions or new initiatives.</p>

<p>But recent years have been different.</p>

<p>As investors have realized how profitable dominant technology companies can become, they&rsquo;ve been willing to pour more and more resources into ensuring that their startups are the ones that dominate their market. And that, ironically, has made it more difficult for anyone to reach profitability.</p>

<p>That&rsquo;s the situation in the ride-sharing market, where Uber and Lyft have waged a multi-year price war that has cost Uber billions and its smaller rival hundreds of millions of dollars. A similar dynamic has emerged in markets like food delivery, where <a href="https://techcrunch.com/2015/07/11/the-billion-dollar-food-delivery-wars/">companies have spent millions</a> to attract customers.</p>

<p>Another change: Incumbent technology companies increasingly control the platforms startups use to reach users.</p>

<p>&ldquo;Facebook grew based on saying &lsquo;give me your email addresses, and I will send out emails inviting your friends to try Facebook,&rsquo;&rdquo; Yelp&rsquo;s Stoppelman told me. &ldquo;Does Facebook allow that on its own platform? Hell no. They say &lsquo;pay us $4 an install and we&#8217;ll help you get one user at a time and make a lot of money in the process.&rsquo;&rdquo;</p>

<p>So while the technical costs of building an online service are cheaper than ever, it has become common for companies to spend millions of dollars on advertising to get their app or service in front of potential users. And a large share of that money flows to Google and Facebook.</p>
<h2 class="wp-block-heading">The nature of innovation is changing</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8827355/490597690.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Tesla Debuts Its New Crossover SUV Model, Tesla X" title="Tesla Debuts Its New Crossover SUV Model, Tesla X" data-has-syndication-rights="1" data-caption="Tesla is a Silicon Valley company, but it’s not really an internet company. | Photo by Justin Sullivan/Getty Images" data-portal-copyright="Photo by Justin Sullivan/Getty Images" />
<p>There&rsquo;s something to all of these critiques, but it&rsquo;s also important not to overstate them. Because for all the challenges modern startups face, there&rsquo;s little doubt that a startup with a truly revolutionary mass-market product would find a way to reach customers. I think that ultimately, there&rsquo;s a lot of merit to the low-hanging fruit hypothesis: We haven&rsquo;t seen any big new internet companies emerge because there&rsquo;s a finite number of opportunities to build big, lucrative online services.</p>

<p>A few months ago, the internet had a lot of fun at the expense of <a href="https://www.vox.com/new-money/2017/4/21/15376038/juicero-explained">Juicero</a>, a startup that sold an overpriced juice-squeezing machine. The fact that this kind of gadget for the super-wealthy got funding seems like a sign that investors are struggling to develop products with more mass-market appeal.</p>

<p>Juicero was an extreme example. But even recent internet startups with more mainstream products &mdash; like Snap, Square, and Pinterest &mdash; aren&rsquo;t likely to be as revolutionary as Apple, Amazon, and Google were in their early years.</p>

<p>This kind of thing has happened before. In the 1950s, 1960s, and 1970s, there was an explosion of innovation in semiconductor manufacturing. But eventually, the market settled down, with a handful of big companies &mdash; Intel, Samsung, Qualcomm &mdash;&nbsp;dominating the market. Innovation in &ldquo;Silicon Valley&rdquo; didn&rsquo;t stop; it just moved to things other than silicon chips.</p>

<p>In the 1980s, great companies like Microsoft, Adobe, and Intuit were founded to make software for PCs. Those companies still make plenty of money &mdash; just like Intel does &mdash; but there isn&rsquo;t a lot of room for desktop PC software startups today.</p>

<p>We may be reaching a similar point with apps and online services. There are only so many things you can do with a web browser or a smartphone, and maybe companies like Google, Facebook, and Snap have already locked down the most important markets.</p>

<p>Of course, that doesn&rsquo;t mean innovation in Silicon Valley is going to stop. But it might look a lot different than the innovation we&rsquo;ve seen over the last 20 years.</p>

<p>Take Tesla, for example. In some ways, it&rsquo;s a classic Silicon Valley company. It&rsquo;s based in Palo Alto and employs an army of programmers to design everything from its touchscreen interface to its self-driving software.</p>

<p>But in other ways Tesla represents a departure from the Silicon Valley norm. While Apple manufactures iPhones in China, Tesla operates its car factory in Fremont, California. Where Uber and Airbnb have avoided owning the cars and houses, Tesla spent billions of dollars on a battery factory.</p>

<p>So even if incumbents like Google, Facebook, and Amazon continue to dominate the market for online services, that doesn&rsquo;t mean they&rsquo;ll remain the leaders of technology innovation more broadly. Rather, innovation may shift in dramatically different directions &mdash;&nbsp;toward electric cars and delivery drones, for example, rather than smartphone apps. We&rsquo;ve gotten used to thinking of Silicon Valley, the internet, and innovation as interchangeable, but the next wave of innovation might look very different from what we&rsquo;re used to.</p>

<p><strong>Disclosure:</strong>&nbsp;My&nbsp;<a href="https://twitter.com/startupandrew"><strong>brother</strong></a>&nbsp;works&nbsp;<a href="https://www.firebase.com/blog/2014-10-21-firebase-joins-google.html"><strong>at Google</strong></a>.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[A record-breaking Australian battery deal shows Tesla is moving beyond cars]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/7/15934336/tesla-battery-company" />
			<id>https://www.vox.com/new-money/2017/7/7/15934336/tesla-battery-company</id>
			<updated>2017-07-07T11:50:04-04:00</updated>
			<published>2017-07-07T11:50:02-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Tesla is a famous company thanks to its iconic electric cars. But fundamentally, Tesla is less a car company than it is a battery company. The company underscored that fact yesterday when it announced a contract to build the world&#8217;s largest lithium ion battery installation in South Australia. Tesla didn&#8217;t disclose the deal&#8217;s value, but [&#8230;]]]></summary>
			
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<img alt="" data-caption="Tesla CEO Elon Musk. | Photo by VCG/VCG via Getty Images" data-portal-copyright="Photo by VCG/VCG via Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8814615/493893250.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	Tesla CEO Elon Musk. | Photo by VCG/VCG via Getty Images	</figcaption>
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<p>Tesla is a famous company thanks to its iconic electric cars. But fundamentally, Tesla is less a car company than it is a battery company. The company underscored that fact yesterday when it announced a contract to <a href="https://www.tesla.com/blog/tesla-powerpack-enable-large-scale-sustainable-energy-south-australia">build the world&rsquo;s largest lithium ion battery installation</a> in South Australia. Tesla didn&rsquo;t disclose the deal&rsquo;s value, but given the size of the batteries involved it&rsquo;s likely in the tens of millions of dollars.</p>

<p>The massive battery installation will help the electricity grid in South Australia maintain reliability as it shifts to renewable wind energy. Batteries can store energy when it&rsquo;s windy and then release it when output is lower. With a capacity of 129 Megawatt hours, the new installation is about 60 percent bigger than Tesla&rsquo;s <a href="https://arstechnica.com/business/2017/01/a-look-at-the-new-battery-storage-facility-in-california-built-with-tesla-powerpacks/">last big grid storage project</a> in the Los Angeles metropolitan area. Tesla says it&rsquo;s big enough to power 30,000 homes.</p>

<p>We can expect to see a lot more of these projects in the coming years as the world moves to intermittent renewable energy sources like wind and solar. And that &mdash; along with the rise of electric cars &mdash; is going to strain the global supply of batteries. The batteries in electric cars and grid storage systems are way, way bigger than the battery in your cell phone, and so companies are scrambling to build bigger battery factories to accommodate the soaring demand.</p>

<p>Tesla has been ahead of the curve here. In 2013, the company <a href="https://www.theverge.com/2013/11/6/5072186/tesla-giant-battery-factory-plans">announced a massive battery factory</a> in Nevada that it touted as having as much capacity as the rest of the world&rsquo;s battery factories put together. That&rsquo;s no longer true today, as other companies have vastly expanded their own capacity. But building this &ldquo;Gigafactory&rdquo; has given Tesla a reliable source of low-cost batteries while deepening the company&rsquo;s expertise in battery manufacturing.</p>

<p>And with a massive battery factory on its books, Tesla started looking for ways to diversify beyond cars. In 2015, the company <a href="https://www.vox.com/2015/5/1/8528689/tesla-energy-batteries">unveiled a home energy storage system</a> called the Powerwall that would allow families to store energy generated by solar panels on the roof. More recently, Tesla has been bidding for contracts to build massive grid-storage systems like the ones in Australia and California.</p>

<p>The ultimate goal here is to <a href="https://www.vox.com/new-money/2017/4/17/15293892/tesla-batteries-gigafactory-bet">maximize economies of scale</a> in battery production. Like most manufactured products, batteries get cheaper if you make them in larger volumes. The more markets Tesla can find for its batteries, the larger its battery factories can be, and the cheaper its batteries can get.</p>

<p>&ldquo;We&#8217;re going far upstream in the cell manufacturing process,&rdquo; said Tesla Chief Technology Officer JB Straubel in a&nbsp;<a href="https://www.youtube.com/watch?v=zWSox7mLbyE">2014 speech</a> describing the strategy behind the Gigafactory. &ldquo;We&#8217;re actually going all the way back to literally where the raw materials come from. Even those materials costs can be reduced if you drive the right volume and drive purchasing power into how you&#8217;re buying them.&rdquo;</p>

<p>The strategy seems to be working. One study estimated that battery costs <a href="https://electrek.co/2017/01/30/electric-vehicle-battery-cost-dropped-80-6-years-227kwh-tesla-190kwh/">fell almost 80 percent</a> between 2010 and 2016, and Tesla&rsquo;s battery costs are rumored to be among the industry&rsquo;s cheapest. And experts think further price declines may be possible in the coming years.</p>

<p>And because batteries are the most expensive component of an electric car, cheaper batteries will ultimately mean cheaper cars. If batteries get cheap enough, we could reach a tipping point where electric cars &mdash; with their relatively simple electric motors &mdash; will be cheaper to own and operate than conventional gasoline-powered cars.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Every new Volvo will be a hybrid or electric car after 2019]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/5/15922634/volvo-electric-hybrid-cars" />
			<id>https://www.vox.com/new-money/2017/7/5/15922634/volvo-electric-hybrid-cars</id>
			<updated>2017-07-05T12:55:04-04:00</updated>
			<published>2017-07-05T12:55:01-04:00</published>
			<category scheme="https://www.vox.com" term="Business &amp; Finance" /><category scheme="https://www.vox.com" term="Media" /><category scheme="https://www.vox.com" term="Money" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Volvo is about to end development of new cars with conventional gasoline engines, the company announced on Wednesday. Beginning in 2019, all new Volvo models will be hybrids or battery-powered electric vehicles. The company will continue selling the gasoline-powered car models it already has on the market. But all of Volvo&#8217;s new cars will have [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="Photo by Rachel Murray/Getty Images for Alex&#039;s Lemonade" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8801155/602272534.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>Volvo is about to end development of new cars with conventional gasoline engines, the <a href="https://www.media.volvocars.com/us/en-us/media/pressreleases/210058/volvo-cars-to-go-all-electric">company announced</a> on Wednesday. Beginning in 2019, all new Volvo models will be hybrids or battery-powered electric vehicles.</p>

<p>The company will continue selling the gasoline-powered car models it already has on the market. But all of Volvo&rsquo;s new cars will have electric motors &mdash; including five fully electric vehicles Volvo expects to introduce between 2019 and 2021.</p>

<p>&ldquo;This announcement marks the end of the solely combustion engine-powered car,&rdquo;&nbsp;said Volvo CEO H&aring;kan Samuelsson in a <a href="https://www.media.volvocars.com/us/en-us/media/pressreleases/210058/volvo-cars-to-go-all-electric">company press release</a>. The company hopes that a decisive shift toward battery-powered vehicles will allow it to meet its goal of producing a cumulative total of a million electrified vehicles by 2025.</p>

<p>This is a particularly bold move because right now, hybrid and battery-powered electric cars account for a tiny fraction of the global car market. Hybrids accounted for <a href="http://www.greencarreports.com/news/1108483_hybrid-market-share-peaked-in-2013-down-since-then">about 2 percent</a> of the US car market in 2016, for example. But experts expect explosive growth in these numbers over the next decade.</p>

<p>Until recently, high battery costs have forced carmakers to choose between making unaffordable electric cars &mdash;&nbsp;like Tesla&rsquo;s $69,500 Model S &mdash; or skimp on battery capacity and make cars whose range and power compare unfavorably to cars with conventional gasoline-powered engines.</p>

<p>But battery costs are plunging. Prices <a href="https://electrek.co/2017/01/30/electric-vehicle-battery-cost-dropped-80-6-years-227kwh-tesla-190kwh/">fell by almost 80 percent</a> between 2010 and 2016. And with manufacturers in China and elsewhere <a href="http://theamericanenergynews.com/innovation/china-ramping-up-ev-battery-production-to-crush-teslas-gigafactory">preparing to dramatically boost battery production</a>, we can expect economies of scale to push prices down even more over the next few years.</p>

<p>As a result, the economics of electric-powered vehicles have gotten a lot more favorable. Batteries have gotten cheap enough that all-electric cars like the Chevy Bolt and the new Tesla Model 3 can boast more than 200 miles of range and sell for around $35,000. And if battery prices continue falling, we&rsquo;ll eventually reach a point where electric cars &mdash;&nbsp;with their relatively simple electric motors and low-cost electric power&nbsp;&mdash;&nbsp;actually cost less to own than a conventional car with its more complex internal combustion engine. One <a href="https://www.vox.com/2016/3/4/11161758/electric-cars-oil-crisis">2016 study</a> projected that we could reach this point as early as 2022.</p>

<p>At that point, the companies with the best electric-powered cars will have a big advantage over companies that are still mostly selling cars with internal combustion engines. Electric cars will be greener, more convenient, <em>and</em> less expensive to own. The stock market is so bullish about this strategy that it has <a href="https://www.vox.com/new-money/2017/4/4/15176904/tesla-ford-stock-price">valued Tesla on par with conventional car companies</a> like GM and Ford that sold about 100 times as many cars in 2016.</p>

<p>Volvo wants to catch the same wave Tesla is riding. Tesla has set a goal to produce 500,000 electric cars per year in 2018 and <a href="https://www.teslacentral.com/teslas-new-2020-goal-build-1-million-vehicles-year">a million in 2020</a>. Volvo&rsquo;s goal is much less ambitious: The company hopes to produce a <em>total</em> of 1 million cars over the next eight years. Volvo <a href="http://www.autonews.com/article/20160421/OEM05/160429976/volvo-sets-goal-to-sell-1-million-electrified-cars-by-2025">set this goal last year</a>, and it now looks relatively conservative in light of Volvo&rsquo;s all-electric push. The company sold 534,000 vehicles in 2016, so if it shifts most of its sales to electric vehicles in the early 2020s it will sell a lot more than a million electric cars by 2025.</p>

<p>In any event, ending development of conventional cars with internal combustion engines will put Volvo on a solid footing if electricity proves to be the future of the auto industry.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Car companies&#8217; vision of a gradual transition to self-driving cars has a big problem]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/5/15840860/tesla-waymo-audi-self-driving" />
			<id>https://www.vox.com/new-money/2017/7/5/15840860/tesla-waymo-audi-self-driving</id>
			<updated>2017-07-05T14:13:43-04:00</updated>
			<published>2017-07-05T09:30:07-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[aiAn important moment in the self-diving car debate came on May 7, 2016, when Joshua Brown lost his life after his Tesla vehicle crashed into a semi-truck trailer. Brown had engaged Tesla&#8217;s Autopilot feature, and the software didn&#8217;t detect the white side of the trailer against the daytime sky. The car slammed into the truck [&#8230;]]]></summary>
			
							<content type="html">
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<figure>

<img alt="" data-caption="" data-portal-copyright="Photo by Spencer Platt/Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8781235/545144650.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>aiAn important moment in the self-diving car debate came on May 7, 2016, when Joshua Brown lost his life after his Tesla vehicle crashed into a semi-truck trailer. Brown had engaged Tesla&rsquo;s Autopilot feature, and the software didn&rsquo;t detect the white side of the trailer against the daytime sky. The car slammed into the truck at full speed &mdash;&nbsp;74 miles per hour &mdash; shearing off the top of the car and killing Brown.</p>

<p>The accident &mdash;&nbsp;<a href="https://www.usatoday.com/story/money/cars/2017/06/20/tesla-self-driving-car-crash/411516001/">characterized</a> by many as the first of self-driving car accident&nbsp;&mdash; caught the attention of the National Transportation Safety Board, which released <a href="https://www.ntsb.gov/news/press-releases/Pages/PR20170619.aspx">hundreds of pages of new details</a> about the incident last month.</p>

<p>But the industry that&rsquo;s trying to make self-driving a reality takes exception with this characterization. Tesla argued that autopilot is <em>not</em> a self-driving technology, but more like an advanced form of cruise control. Drivers need to keep hands on the wheel and their eyes on the road at all times when Autopilot is engaged, the company says. Computer logs released by the NTSB last month show that Brown&rsquo;s car warned him seven times to keep his hands on the wheel. Each time, Brown put his hands on the wheel for a few seconds &mdash; long enough to make the warnings go away &mdash; before taking them off again.</p>

<p>In January, the National Highway Traffic Safety Administration <a href="https://www.nytimes.com/2017/01/19/business/tesla-model-s-autopilot-fatal-crash.html">sided with Tesla</a> in the case, concluding that the Autopilot system wasn&rsquo;t defective. &ldquo;Not all systems can do all things,&rdquo; said agency spokesman Bryan Thomas. &ldquo;There are driving scenarios that automatic emergency braking&nbsp;systems are not designed to address.&rdquo;</p>

<p>Still, Brown&rsquo;s death illustrates one of the biggest challenges carmakers will face as they work to bring self-driving cars to market. Most car companies envision a gradual path to self-driving capabilities, selling cars with increasingly sophisticated driver-assistance features over several years before ultimately introducing fully self-driving cars with no pedals or steering wheel.</p>

<p>But there&rsquo;s a danger that people will trust the technology too quickly, as Brown did. After hundreds or even thousands of miles of flawless driving, people could stop paying attention to the road, with deadly consequences. Industry&rsquo;s answers to what makes driverless cars safer to drive reveal a lot about how we already drive &mdash;&nbsp;and how easy it us to become dependent on a new technology.</p>
<h2 class="wp-block-heading">Partially self-driving cars are going to nag drivers constantly</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8781265/468409148.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Delphi Automotive Showcases Its Driverless Car, After Completing Cross Country Trip" title="Delphi Automotive Showcases Its Driverless Car, After Completing Cross Country Trip" data-has-syndication-rights="1" data-caption="The lidar sensor is displayed on the driverless specially outfitted Audi Q5 sport-utility vehicle at the Waldorf Astoria following the car&#039;s return from a cross country trip, a first for a driverless vehicle, on April 2, 2015 in New York City. | Photo by Spencer Platt/Getty Images" data-portal-copyright="Photo by Spencer Platt/Getty Images" />
<p>Tesla&rsquo;s approach to self-driving &mdash;&nbsp;one the company has doubled down on since Brown&rsquo;s death &mdash;&nbsp;is for cars with partial self-driving capabilities to pester drivers to pay attention to the road.</p>

<p>Earlier this month, I visited Tesla&rsquo;s Palo Alto headquarters for my own test drive of the Model S. Before she let me drive the car on my own, a Tesla employee gave me a lecture where she emphasized that Autopilot is not a full self-driving system. She pointed out that before enabling the Autopilot feature for the first time, drivers must read and accept a disclaimer, displayed on the 17-inch screen in Tesla&rsquo;s center console, that stresses the need to keep hands on the wheel at all times.</p>

<p>And this isn&rsquo;t just an idle suggestion. The Model S had sensors that that allowed it to detect if I had my hands on the steering wheel. If I didn&rsquo;t, the dashboard would eventually begin to flash until I put my hands back on the wheel.</p>

<p>Joshua Brown&rsquo;s Tesla gave him these warnings too &mdash;&nbsp;seven of them &mdash; but he didn&rsquo;t pay enough attention to them. Since his death, Tesla has established a stricter <a href="http://www.teslarati.com/tesla-autopilot-version-8-0-nags-restrictions/">&ldquo;three strikes and you&rsquo;re out&rdquo; rule</a>: If the driver ignores three consecutive warnings, he gets locked out of Autopilot for the rest of that trip. If the driver still doesn&rsquo;t grab the wheel, the car will assume the driver is incapacitated and come to a gradual stop with the hazard lights flashing.</p>

<p>Other car companies are working on similar technologies. Audi, for example, will soon be introducing a product called <a href="https://media.audiusa.com/models/piloted-driving">traffic jam pilot</a> that will allow hands-free freeway driving up to 35 miles per hour (self-driving at full highway speeds is four to five years away, Audi says). During a recent test drive, Audi engineer Kaushik Raghu told me that Traffic Jam Pilot will include a &ldquo;driver-availability monitoring system&rdquo; that makes sure the driver isn&rsquo;t sleeping or looking backward for an extended period of time.</p>

<p>Cadillac recently announced a <a href="https://www.wired.com/story/cadillac-super-cruise-self-driving-gm/">freeway-driving technology called Super Cruise</a> that does this. An infrared camera mounted in the steering wheel can tell if the driver is looking out at the road or down at a smartphone. If the driver&rsquo;s eyes are off the road for too long, the car will start beeping until the driver gets his eyes back on the road.</p>

<p>I got an idea of what this might look like when I visited Nauto, a startup that is developing sophisticated driver-monitoring technology. Nauto makes a windshield-mounted device that looks back at the driver and can tell if the driver isn&rsquo;t looking at the road. If integrated into a self-driving car &mdash;&nbsp;or a conventional car, for that matter &mdash;&nbsp;this kind of technology could prevent a lot of distracted driving and highway deaths.</p>

<p>Of course, plenty of people drive regular cars without their hands on the wheel, meaning that driver-assistance cars could ironically wind up asking drivers to pay more attention than their all-human-driven counterparts.</p>
<h2 class="wp-block-heading">Why almost-perfect autopilot can be dangerous</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8781243/462675504.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Transportation Sec&#039;y Foxx Discusses Future Transportation Trends With Google CEO" title="Transportation Sec&#039;y Foxx Discusses Future Transportation Trends With Google CEO" data-has-syndication-rights="1" data-caption="" data-portal-copyright="Photo by Justin Sullivan/Getty Images" />
<p>Chris Urmson, who led the team of Google&rsquo;s self-driving car engineers<strong> </strong>until he left to found his own startup last year, <a href="https://www.youtube.com/watch?v=BtgBySRrN0Q">describes</a> the decision over whether to assist drivers or take the drivers out of the equation as &ldquo;one of the big open debates in the space.&rdquo;</p>

<p>Google &mdash;&nbsp;which recently renamed its self-driving car project Waymo &mdash; has been thinking about this problem for years. Back in 2014, Google self-driving car engineer Nathaniel Fairfield <a href="https://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2014-embedded-vision-summit-google-keynote">gave a talk at a computer vision conference</a> describing how Google had built self-driving technology for freeway driving, then decided that the approach was too dangerous. Waymo customers will never be allowed to touch the steering wheel on its cars.</p>

<p>Early versions of Google&rsquo;s self-driving car technology worked a lot like Tesla&rsquo;s Autopilot or the Audi prototype I rode in a few weeks ago. The driver would be responsible for navigating surface streets at the beginning and end of a trip, but would be able to activate self-driving mode during freeway driving. Clearly marked roads and a lack of pedestrians and other obstacles make freeway driving a relatively easy computer science problem.</p>

<p>The problem, Fairfield said, was that people started trusting the system too quickly. &ldquo;People have this curve where they go from somewhat unreasonable but plausible distrust to way, way overconfidence,&rdquo; Fairfield said. After a few hours of seeing Google&rsquo;s freeway driving technology in action, people came to have &ldquo;complete and utter trust&rdquo; in its efficacy.</p>

<p>&ldquo;In-car cameras recorded employees climbing into the back seat, climbing out of an open car window, and even smooching while the car was in motion,&rdquo; <a href="https://www.nytimes.com/2017/06/07/technology/google-self-driving-cars-handoff-problem.html">John Markoff reported</a> in the New York Times.</p>

<p>A technology that drives perfectly for 100 or even 1,000 miles might still make a catastrophic mistake once in a while. But after mile after mile of flawless driving, it&rsquo;s unlikely the driver will be paying close attention to the road. Which means that if the car suddenly encounters a problem it can&rsquo;t handle, handing off control to the human driver could make things worse rather than better.</p>

<p>This is a problem that the aviation industry has grappled with for decades. In 2009, Air France flight 447 <a href="http://www.slate.com/blogs/the_eye/2015/06/25/air_france_flight_447_and_the_safety_paradox_of_airline_automation_on_99.html">crashed into the ocean</a> on the way from Rio de Janeiro to Paris. The problem: ice on the plane&rsquo;s sensors caused the autopilot to disengage. The pilot,&nbsp;with little experience handling the plane without computer assistance, did exactly the wrong thing, pitching the plane&rsquo;s nose up when they should have pushed it down. The plane stalled, and the resulting crash killed all 228 people on board.</p>

<p>&ldquo;It&rsquo;s clear that automation played a role in this accident, though there is some disagreement about what kind of role it played,&rdquo; a <a href="https://chorus.voxmedia.com/editor/a9b89667-ac45-45b0-9736-da67f7301836">2015 Slate article on the crash argues</a>. &ldquo;Maybe it was a badly designed system that confused the pilots, or maybe years of depending on automation had left the pilots unprepared to take over the controls.&rdquo;</p>

<p>This is the paradox of automated systems: The better an autopilot system is, the more human beings will come to depend on it and the worse-prepared they&rsquo;ll be if they&rsquo;re forced to suddenly take over control.</p>

<p>It&rsquo;s easy to imagine something similar happening with self-driving cars &mdash;&nbsp;especially to younger drivers. As driver assistance technologies become more common, there will be a growing cohort of teenage drivers who have never driven without computer assistance. But if these cars are designed to fall back on a human driver in unexpected situations, there&rsquo;s a danger that human drivers won&rsquo;t be prepared, and will do exactly the wrong thing at a life-or-death moment.</p>

<p>And the closer self-driving cars get to full autonomy, the harder it will be to get drivers to pay attention. Even if cars can force drivers to keep their hands on the wheel and their eyes on the road, they might still zone out if they don&rsquo;t have to actually make any decisions for thousands of miles in a row. Beyond a certain point, it might become safer for the car to just make its best guess about what to do rather than turn over control to a driver who is likely to be disoriented and out of practice.</p>
<h2 class="wp-block-heading">Waymo wants to jump straight to full self-driving</h2><img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8781253/631235572.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="North American International Auto Show Features Latest Car Models" title="North American International Auto Show Features Latest Car Models" data-has-syndication-rights="1" data-caption="John Krafcik, CEO of Waymo, debuts a customized Chrysler Pacifica Hybrid that will be used for Google&#039;s autonomous vehicle program at the 2017 North American International Auto Show on January 8, 2017 in Detroit. | Photo by Bill Pugliano/Getty Images" data-portal-copyright="Photo by Bill Pugliano/Getty Images" />
<p>Google ultimately concluded that partially self-driving cars were a technological dead end. Instead, the company set itself a goal to build a fully self-driving vehicle &mdash;&nbsp;one that was so reliable it would never need intervention from a human driver.</p>

<p>Urmson, the former Google engineer, believes that driver assistance and full self-driving are &ldquo;actually two distinct technologies.&rdquo;</p>

<p>&ldquo;In a driver-assistance system, most of the time it&rsquo;s better to do nothing than to do something,&rdquo; Urmson said in <a href="https://www.youtube.com/watch?v=BtgBySRrN0Q">an April talk</a>. &ldquo;Only when you&rsquo;re really, really, really sure that you&rsquo;re going to prevent a bad event, that&rsquo;s when you should trigger. That will guide you down a selection of technologies that will limit your ability to bridge over to the other side.&rdquo;</p>

<p>In contrast, Waymo is trying to build cars that <em>never</em> hand off control to a human passenger. That means the software has to be able to choose a reasonable, safe response to every conceivable situation. And it means building in redundancies so that the car can respond gracefully even if key components fail.</p>

<p>&ldquo;Each of our self-driving vehicles is equipped with a secondary computer to act as a backup in the rare event that the primary computer goes offline,&rdquo; <a href="https://static.googleusercontent.com/media/www.google.com/en//selfdrivingcar/files/reports/report-0716.pdf">Google wrote</a> in a 2016 report. &ldquo;Its sole responsibility is to monitor the main computer and, if needed, safely pull over or come to a complete stop. It can even account for things like not stopping in the middle of an intersection where it could cause a hazard to other drivers.&rdquo;</p>

<p>Building software that can gracefully handle any contingency &mdash; and redundant, bulletproof hardware &mdash; is a much harder technical problem than building driver-assistance technology that counts on humans to handle tricky situations. But it also has a big upside: If the car never transfers control to a human driver, then it never has to worry about the driver being caught unprepared.</p>

<p>For now, Waymo does still have drivers behind the wheel, but these drivers are Waymo employees with special training on handling self-driving vehicles, who are presumably paid to continue paying attention to the road no matter how boring it gets. And in recent months, the job has been getting pretty boring. According to a <a href="https://www.theverge.com/2017/2/1/14474790/google-waymo-self-driving-car-disengagement-dmv-california">regulatory filing</a>, Waymo&rsquo;s self-driving cars drove more than 600,000 miles in California and only had to hand over control to a human driver 124 times.</p>

<p>That works out to one disengagement every 5,000 miles, a four-fold improvement over 2015, and <a href="http://spectrum.ieee.org/cars-that-think/transportation/self-driving/the-2578-problems-with-self-driving-cars">by far the best showing</a> of any company testing on California roads. At that rate of progress, it&rsquo;ll take a few more years for Waymo to surpass human levels of driving safety. If the California data is any indication, rivals like GM, Ford, BMW, and Mercedes have a lot of catching up to do.</p>

<p>While Waymo seems to be the clear leader in self-driving technology right now, the company is taking a big risk by trying to jump straight to full self-driving technology. Reaching the necessarily level of reliability &mdash; going from 99.99 percent reliability to 99.9999 percent, say &mdash; might take several more years. During that time, companies taking a gradualist approach could steadily gain ground.</p>

<p>One big advantage of the gradualist approach is that it can allow car companies to collect a lot of data, and many experts believe that having a lot of data is crucial for building successful self-driving cars. Waymo&rsquo;s cars have <a href="https://twitter.com/Waymo/status/862077212740145152?ref_src=twsrc%5Etfw&amp;ref_url=http%3A%2F%2F9to5google.com%2F2017%2F05%2F09%2Fwaymo-miles-3-million-may%2F">driven more than 3 million miles</a> on public road, providing the company with the raw data they use to tune their software algorithms. in contrast, Tesla has collected <a href="https://www.bloomberg.com/news/articles/2016-12-20/the-tesla-advantage-1-3-billion-miles-of-data">more than 1 billion miles</a> of real-world sensor data from its customers&rsquo; cars. All that extra data could allow Tesla to make more rapid progress toward a goal of full autonomy, allowing it to eventually catch and surpass Waymo&rsquo;s early lead.</p>

<p><strong>Disclosure:</strong>&nbsp;My&nbsp;<a href="https://twitter.com/startupandrew"><strong>brother</strong></a>&nbsp;works&nbsp;<a href="https://www.firebase.com/blog/2014-10-21-firebase-joins-google.html"><strong>at Google</strong></a>.</p>

<p><strong>Correction:</strong> My article initially said the Air France flight 447 crash was caused by pilots being disoriented in the seconds after the autopilot disengaged. But it&rsquo;s more accurate to say the crash occurred because they were inexperienced at handling the plane without computer assistance. I&rsquo;ve modified the article accordingly. Thanks to reader Mike Chowla for alerting me to the mistake.</p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Yelp’s CEO makes the case against Google&#8217;s search monopoly]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/7/3/15904730/jeremy-stoppelman-yelp-google" />
			<id>https://www.vox.com/new-money/2017/7/3/15904730/jeremy-stoppelman-yelp-google</id>
			<updated>2017-07-03T14:11:46-04:00</updated>
			<published>2017-07-03T14:00:02-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[When European antitrust regulators announced a &#8364;2.4 billion ($2.7 billion) fine against Google in late June, few people had more reason to celebrate than Yelp CEO Jeremy Stoppelman. Yelp isn&#8217;t directly affected by the decision, which focused on comparison shopping services rather than review sites like Yelp. But Yelp has been lobbying for stronger antitrust [&#8230;]]]></summary>
			
							<content type="html">
											<![CDATA[

						
<figure>

<img alt="" data-caption="Yelp CEO Jeremy Stoppelman | Photo by Steve Jennings/Getty Images for TechCrunch" data-portal-copyright="Photo by Steve Jennings/Getty Images for TechCrunch" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8792239/455047136.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Yelp CEO Jeremy Stoppelman | Photo by Steve Jennings/Getty Images for TechCrunch	</figcaption>
</figure>
<p>When <a href="https://www.vox.com/new-money/2017/6/27/15880098/google-eu-antitrust-fine">European antitrust regulators announced</a> a &euro;2.4 billion ($2.7 billion) fine against Google in late June, few people had more reason to celebrate than Yelp CEO Jeremy Stoppelman. Yelp isn&rsquo;t directly affected by the decision, which focused on comparison shopping services rather than review sites like Yelp. But Yelp has been lobbying for stronger antitrust enforcement against Google for about a decade, both in the United States and Europe. And the June decision is an important precedent that could bolster Yelp&rsquo;s own efforts in Europe.</p>

<p>Stoppelman argues that Google has hurt Yelp by artificially putting links to Google&rsquo;s own Yelp competitor &mdash;&nbsp;previously named Google Places and renamed Google My Business in 2014 &mdash;&nbsp;ahead of Yelp&rsquo;s in Google search results. And he argues that this is part of a larger trend, in which internet giants like Google and Facebook have used their power to limit competition and prevent the emergence of powerful new competitors.</p>

<p>Stoppelman draws an analogy to the 1990s, when Microsoft tried to use its dominance in the PC operating market to limit the growth of Netscape, the maker of the first commercially successful web browser. In that case, US regulators intervened, suing Microsoft for anticompetitive conduct and,&nbsp;in Stoppelman&rsquo;s view, saving the open web. He argues that it&rsquo;s past time for a new era of antitrust activism to deal with the anticompetitive practices of today&rsquo;s technology giants.</p>

<p>I visited Stoppelman at Yelp&rsquo;s San Francisco headquarters on June 12, a couple of weeks before the European decision was announced. This transcript has been edited for length and clarity.</p>
<h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>In the 1990s and early 2000s, there were a lot of companies like Google and Facebook that went from being small startups to household names. It seems like that&#8217;s happening less frequently. I&#8217;m curious about your thoughts on this as someone who went through that process of building Yelp &mdash; from a new startup in 2004 into a well-known internet brand today.</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>If you go back several years, there was celebration of the fact that the cost of doing a startup was so low. You didn&#8217;t have to pay Oracle a million dollars for a server license any more. You didn&#8217;t even have to rack your own hardware. Now you can just dial it up on Amazon.</p>

<p>But there are now these gatekeepers and toll-takers. Back in 2004, you had the wide-open internet. Google wasn&#8217;t focused on trying to protect its monopoly, so there was a lot of opportunity to get distribution for free if you delivered something of value to consumers.</p>

<p>That window has closed. We have more mature platforms, and if you want to get distribution, you have to pay for it. The idea phase is still low-cost, but once you want to drive distribution, you often see these startups raising hundreds of millions of dollars.</p>

<p>There used to be search engine optimization as a distribution model. Then there were email contact lists as a distribution model. But a bunch of these have been slowly closed off. Like for instance, Facebook grew based on saying &ldquo;give me your email addresses, and I will send out emails inviting your friends to try Facebook.&rdquo;</p>

<p>Does Facebook allow that on its own platform? Hell no. They say &ldquo;pay us $4 an install and we&#8217;ll help you get one user at a time and make a lot of money in the process.&rdquo;</p>

<p>So it&#8217;s a very different landscape. I think it&#8217;s a little bit less fertile.</p>

<p>This is usually how it happens, things get more and more locked up by the entrenched and successful players, and then there&#8217;s something new, that creates an opportunity for new startups. But right now, we&#8217;re not in that phase.</p>
<h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>How do you see the role of antitrust enforcement in creating those opportunities?</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>This has happened before. There was the birth of the PC era and lots of opportunity for startups. Then we had the rise of Microsoft sucking the oxygen out of the room so to speak. Then there was a lot of antitrust scrutiny for Microsoft, which you could argue created the opportunity for Google.</p>

<p>Imagine a world where we had a browser that was full of proprietary Microsoft crap. They were really trying to constrain the browser and lock it up into a Microsoft world.</p>

<p>Imagine if Google had started to take off in that world and Microsoft had said, &ldquo;We&#8217;re going to do things like we did to Netscape and slow down search if it&#8217;s not Bing.&rdquo; These things could have happened if we didn&#8217;t have effective antitrust enforcement. But we did, and that created new opportunities.</p>

<p>And then here we are again. I think people are finally waking up and realizing, okay maybe there is a bit of a problem. Maybe we do have to at least apply scrutiny and make sure that bad behavior is checked. No one can check it except for the government.</p>

<p>Part of it is Google&#8217;s been encouraging people to be asleep, and they have been. And there are more public examples that are starting to reinvigorate the conversation. Just looking at <a href="http://www.latimes.com/business/technology/la-fi-tn-facebook-snapchat-20170328-story.html">Facebook and Snapchat</a>, I think that&#8217;s an eye-opener for people. They say, oh wait, Facebook is really big in social media, and is able to leverage its dominance to effectively cut off Snapchat&#8217;s growth.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8792247/130444060.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Yelp Opens Its East Coast Headquarters In New York City" title="Yelp Opens Its East Coast Headquarters In New York City" data-has-syndication-rights="1" data-caption="Stoppelman in 2011. | Photo by Spencer Platt/Getty Images" data-portal-copyright="Photo by Spencer Platt/Getty Images" /><h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>It does seem surprising in retrospect that there wasn&rsquo;t more public debate when Facebook acquired Instagram, which has turned into one of the most important social media platforms. I assume one factor was that Instagram was such a small company at the time that most people didn&rsquo;t realize how significant it would become.</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>Part of it is free-riding off of the hard work that Google&#8217;s done over the past decade. I mean case in point: A couple of years ago, Obama himself was <a href="https://www.theverge.com/2015/2/17/8050691/obama-our-companies-created-the-internet">repeating Google lines</a>, arguing that the reason why Europe is interested in antitrust is because they&#8217;re jealous of our tech darlings.</p>

<p>There was a <a href="https://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html?utm_term=.859fb228b50f">great Washington Post story</a> in 2014 that showed how Google was quietly funneling money to George Mason University. They were hosting conferences that the FTC was attending, where the FTC was not informed that all of the sessions, all of the panels, all of the topics, were being created by Google.</p>

<p>At least the Washington Post covered it. But it&#8217;s a little bit wonky. This is a hard topic to get people to focus on. It&#8217;s a little bit esoteric.</p>

<p>I&#8217;ve been screaming from the rooftops for a decade, and people mostly have rolled their eyes. But I think now we&#8217;re finally at a point where I do feel like both the media and tech leaders are waking up and saying, &ldquo;I see what you&#8217;ve been talking about for the past 10 years.&rdquo;</p>
<h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>Where do you see the practical impact of weak antitrust enforcement?</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>I think Yelp is smoking gun evidence of what can happen. We got started in the US, we grew city by city, we started expanding internationally, we were doing quite well. But then Google started turning the screws on distribution and started to bury organic search results. If you do a search in local, you really don&#8217;t get organic results. You get Google Places, you get their content, you get their ads. The consumer really has to dig deep to find Yelp content.</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8790683/google_organic_results.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>So you look at the value that was created in the US through Yelp, and then you go to Europe and there&#8217;s nothing. There&#8217;s a huge gap in the market, because Google said this is competitive, we&#8217;re going to make sure this diversion of traffic gets snuffed out. They did it successfully.</p>

<p>As a result, in Europe, you have a weak Google property that&rsquo;s mostly limited just to restaurants, and beyond that, you have a gap in the market that is not being filled. So consumers are robbed of that information.</p>

<p>In the US, we found ways to keep our head above water because of our relationship with Apple. Apple has created a much more level playing field when it comes to local content. They&#8217;re not collecting content of their own. They&#8217;re able to work with multiple providers of the best content, whether it&#8217;s Yelp, OpenTable or TripAdvisor.</p>

<p>But to get consumers to download the app, there&#8217;s a high frictional cost to that. You have to have a brand, you have to have a reason for people to make that leap.</p>

<p>And in Europe, we have some traction, but the brand isn&#8217;t so strong that we&#8217;ve been able to see similar traction on the app side. That&#8217;s constrained us.</p>

<p>We pared back our investment to virtually nothing about a year ago internationally because of this. We have to come up with a new distribution strategy if we&#8217;re going to have any success outside of US and Canada, and we didn&#8217;t have any great ideas. We have real traction internationally, but it&#8217;s not growing in a way that&#8217;s going to turn into a successful business for us financially. So we decided to take that $25 million that we were spending annually and put it somewhere else.</p>
<h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>You&rsquo;ve been talking about this issue for about a decade. What was it like when you first started raising concerns about Google&rsquo;s market power?</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>We were a young startup, we hadn&#8217;t gone public, we weren&#8217;t very savvy in the ways of antitrust: How do we talk about it, what are the regulators thinking about?</p>

<p>And even before we were getting up to speed, Google was ready because Eric Schmidt, who was leading the company at the time, had gone through it before when he worked at Novell and made all these successful antitrust arguments against Microsoft. So who knows the playbook better than someone who was on the other side in the 1990s?</p>

<p>I think if I were them I would be pleasantly surprised that they haven&#8217;t had the scrutiny that Microsoft did. Part of that was because of their deep savvy in this area, and their taking it on in an early and aggressive manner. Right around the time of <a href="http://www.nytimes.com/2011/09/19/technology/googles-to-face-congressional-antitrust-hearing.html">our 2011 Senate testimony</a>, they went out and <a href="http://thehill.com/policy/technology/169425-google-hiring-12-lobbying-firms-in-response-to-investigations">signed up virtually every lobbying firm in Washington</a> that was credible and dealt with this type of issue. If you <a href="http://thehill.com/business-a-lobbying/business-a-lobbying/318177-lobbyings-top-50-whos-spending-big">look at their spending</a>, it is well ahead of virtually any other company in the entire country.</p>

<p>So when we went around and talked to FTC commissioners back then, I mean it was comical. Google had been talking to them and repeating their messages for so long that we&#8217;d go from FTC commissioner to FTC commissioner and they&#8217;d repeat to us the same lines. They were all Google lines. I thought, uh oh we&#8217;re in trouble. Google&#8217;s gotten way ahead of us.&nbsp;</p>

<p>So the US antitrust enforcement has been fairly lax because, I think, of Google&#8217;s aggressive lobbying</p>

<p>In Europe, there&#8217;s a different standard for abuse of monopoly power. Europe has been more aggressive in its posture. It continues to be a process that rolls on and takes a lot longer than they would like and we would like.</p>
<h3 class="wp-block-heading">Timothy B. Lee</h3>
<p>Google&rsquo;s argument is that they&rsquo;re just giving users what they want &mdash; that it&rsquo;s good for consumers to give different kinds of content in response to different queries. And it does seem like there&rsquo;s a danger to getting regulators too deeply involved in designing how search results look. What do you see as the best way for regulators to approach this issue?</p>
<h3 class="wp-block-heading">Jeremy Stoppelman</h3>
<p>Google used to argue that this is the only way to engineer it. They&rsquo;d say &ldquo;consumers are looking for answers.&rdquo; That was the justification for taking over the top of that page and using proprietary Google results.</p>

<p>That makes sense for the weather. If I say what&#8217;s the temperature right now, there&#8217;s a factual answer to that. But when it comes to things like who&#8217;s a good pediatrician, everyone&#8217;s got a different take on that. It&rsquo;s like: Yelp has its reviews that say this. Zocdoc says this. Google Places says this.</p>

<p>You can&#8217;t give a definitive answer. It&#8217;s completely subjective, and there&#8217;s multiple takes on this answer, and so therefore you can&#8217;t resort to delivering your results and calling it a day.</p>

<p>We get this question a lot, so we have contributed to a site called <a href="http://focusontheuser.eu/">Focus on the User</a> that lays out what it would look like. There is a way to think about it. You can even use Google&#8217;s own technology. The Google answers box that they come back with, with the map and different businesses, that could be powered both by their own search engine as well as substituting in for the highest-ranking information for each business.</p>

<p>So let&rsquo;s say that Google Paces has some reviews on business A, Yelp has some review on business A, and TripAdvisor has some reviews on business A. Google is really good at ranking. So just apply the algorithm. And whoever wins, wins. We just want the same principles applied to Google&rsquo;s own properties. Why do they get a free pass?</p>

<p><strong>Disclosure:</strong>&nbsp;My&nbsp;<a href="https://twitter.com/startupandrew">brother</a>&nbsp;works&nbsp;<a href="https://www.firebase.com/blog/2014-10-21-firebase-joins-google.html">at Google</a>.</p>
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					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[A strange new kind of ransomware is sweeping the internet]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/6/29/15888570/petya-ransomware-attack-explained" />
			<id>https://www.vox.com/new-money/2017/6/29/15888570/petya-ransomware-attack-explained</id>
			<updated>2017-06-29T09:40:05-04:00</updated>
			<published>2017-06-29T09:40:02-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[On Tuesday, Windows computers &#8212;&#160;first in Ukraine, later across Europe and the United States &#8212;&#160;began to show users a message that looked something like this: This is called ransomware, a relatively new form of malware that scrambles a victim&#8217;s files and then demands a payment to unscramble them. Attacks like this have become an increasingly [&#8230;]]]></summary>
			
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						<p>On Tuesday, Windows computers &mdash;&nbsp;first in Ukraine, later across Europe and the United States &mdash;&nbsp;began to show users a message that looked something like this:</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8768211/DDbjGHNXYAA9EHu.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>This is called ransomware, a relatively new form of malware that scrambles a victim&rsquo;s files and then demands a payment to unscramble them.</p>

<p>Attacks like this have become an increasingly common problem online. Last month, <a href="https://www.vox.com/new-money/2017/5/12/15632482/ransomware-explained">thousands of computers were infected</a> with ransomware that experts dubbed WannaCry, causing disruptions for hospitals in the United Kingdom.</p>

<p>Ars Technica&rsquo;s Dan Goodin <a href="https://arstechnica.com/security/2017/06/a-new-ransomware-outbreak-similar-to-wcry-is-shutting-down-computers-worldwide/">describes the carnage</a> the software has caused:</p>
<blockquote class="wp-block-quote has-text-align-none is-layout-flow wp-block-quote-is-layout-flow">
<p>It initially took hold in Ukraine and Russia, but soon it reportedly spread to Poland, Italy, Spain, France, India, and the United States. WPP, the British ad company,&nbsp;<a href="https://twitter.com/WPP/status/879706256612761600">said on Twitter</a>&nbsp;that some of its IT systems were hit by a cyber attack. Its website remained unreachable as this post was going live. Law firm DLA Piper posted a handwritten sign in one of its lobbies instructing employees to&nbsp;<a href="https://twitter.com/ericgeller/status/879738598244835328/photo/1">remove all laptops from docking stations and to keep all computers turned off</a>. AV provider Avast said it&nbsp;<a href="https://blog.avast.com/petya-based-ransomware-using-eternalblue-to-infect-computers-around-the-world">detected 12,000 attacks so far</a>. Security company Group-IB said at least 80 companies have been infected so far. Reuters also reported that a computer attack that hit Maersk, a shipping company that handles one in seven of all containers globally,&nbsp;<a href="http://www.reuters.com/article/us-cyber-attack-maersk-idUSKBN19I1NO">caused outages at all of its computer systems across the world</a>.</p>
</blockquote>
<p>The new attack is sophisticated, making several improvements over the techniques used by last month&rsquo;s WannaCry malware. The software steals credentials from victims&rsquo; computers and sends them back to a server controlled by the attackers.</p>

<p>Yet surprisingly, the attackers seem to have taken a lackluster approach to collecting ransom payments. That has caused <a href="https://twitter.com/ncweaver/status/879814768839741440">some experts to doubt</a> that the attackers were actually after money. Rather, they suspect that the hackers were trying to cause mayhem or steal data from selected targets, and that they simply used ransomware to sow confusion about the nature of the attack and who was behind it.</p>
<h2 class="wp-block-heading">The latest outbreak may have been intended for destruction, not profit</h2>
<p>The basic idea behind ransomware is simple: A criminal hacks into your computer, scrambles your files with unbreakable encryption, and then demands that you pay for the encryption key needed to unscramble the files. If you have important files on your computer, you might be willing to pay a lot to avoid losing them.</p>

<p>One of the hardest things about creating ordinary ransomware is the need to get ransom payments back from victims. Ransomware schemes have become a lot more effective since the invention of Bitcoin in 2009. Conventional payment networks like Visa and MasterCard make it difficult to accept payments without revealing your identity. Bitcoin makes that a lot easier. So the past four years have seen a surge in ransomware schemes striking unsuspecting PC users.</p>

<p>But an attack still needs infrastructure to receive and verify payments and then distribute decryption keys to victims &mdash;&nbsp;potentially thousands of them. And it needs to do this in a way that can&rsquo;t be blocked or traced by authorities, which is why ransomware attackers often rely on the anonymous Tor network to communicate with victims.</p>

<p>Yet this week&rsquo;s ransomware attack takes a surprisingly lackluster approach to this problem. It instructs all victims to send payments to the same Bitcoin address, and then to <a href="https://www.theverge.com/2017/6/27/15881110/petya-notpetya-paying-ransom-email-blocked-ransomware">send information about their payment</a> to the email address wowsmith123456@posteo.net.</p>

<p>But <a href="https://posteo.de/en/blog/info-on-the-petrwrappetya-ransomware-email-account-in-question-already-blocked-since-midday">Posteo blocked access</a> to this account, making it impossible for victims to reach the attackers. With no way to get a decryption key, there&rsquo;s no incentive for victims to pay the ransom.</p>

<p>It&rsquo;s possible that the perpetrators of this otherwise-sophisticated attack were naive about how to set up its payment system. But it&rsquo;s also possible that they simply disguised the software as ransomware to camouflage the attack&rsquo;s real purpose.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Mark Zuckerberg&#8217;s probably nonexistent 2020 presidential campaign, explained]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/6/28/15873876/mark-zuckerberg-for-president" />
			<id>https://www.vox.com/new-money/2017/6/28/15873876/mark-zuckerberg-for-president</id>
			<updated>2017-06-28T16:25:50-04:00</updated>
			<published>2017-06-28T12:10:02-04:00</published>
			<category scheme="https://www.vox.com" term="Explainers" /><category scheme="https://www.vox.com" term="Social Media" /><category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[If you read media coverage of Mark Zuckerberg&#8217;s national tour, it&#8217;s easy to get the impression that the Facebook billionaire is running for president. Last week, Zuckerberg visited a truck stop in Iowa. He previously had dinner with an Ohio family and visited a Ford plant in Michigan. Given the centrality of these three states [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Photo by Paul Marotta/Getty Images" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8766151/688400184.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p>If you read media coverage of Mark Zuckerberg&rsquo;s national tour, it&rsquo;s easy to get the impression that the Facebook billionaire is running for president. Last week, Zuckerberg <a href="http://www.desmoinesregister.com/story/life/2017/06/24/facebook-founder-zuckerberg-tours-iowa-small-towns/425818001/">visited a truck stop in Iowa</a>. He previously <a href="http://www.cnn.com/2017/05/01/us/zuckerberg-ohio-dinner-trnd/index.html">had dinner with an Ohio family</a> and <a href="http://www.freep.com/story/money/business/michigan/2017/04/27/facebook-mark-zuckerberg-ford-detroit/100989480/">visited a Ford plant in Michigan</a>.</p>

<p>Given the centrality of these three states to presidential politics, and the campaign-like nature of these activities, Zuckerberg&rsquo;s trip has generated a lot of social media speculation about a possible presidential run. And some well-connected insiders say it&rsquo;s completely plausible that Zuckerberg would seek the presidency.</p>

<p>&ldquo;&lsquo;He wants to be emperor&rsquo; is a phrase that has become common among people who have known him over the years,&rdquo; technology columnist Nick Bilton <a href="http://www.vanityfair.com/news/2017/01/will-mark-zuckerberg-be-our-next-president">wrote in January</a>.</p>

<p>&ldquo;Most people who are running for president usually declare at this time of the campaign cycle that they&rsquo;re not,&rdquo; <a href="http://blogs.mprnews.org/newscut/2017/06/the-art-of-running-for-president-when-you-say-youre-not/">wrote Minnesota Public Radio&rsquo;s Bob Collins</a> after Zuckerberg made several stops in the Twin Cities. &ldquo;And we dutifully report that they say they&rsquo;re not, forcing you to choose between what they say and your lying eyes.&rdquo;</p>

<p>But Zuckerberg says he&rsquo;s not running for office. He says he simply wants to get to know Americans &mdash; most of whom are Facebook users &mdash;&nbsp;better.</p>

<p>And that&rsquo;s entirely plausible. After all, the kind of outreach Zuckerberg would do in a presidential campaign isn&rsquo;t that different from the kind of outreach he&rsquo;d do if he were simply trying to understand Facebook users better and build public goodwill for his massive social media site.</p>
<h2 class="wp-block-heading">Zuckerberg has visited 19 states so far</h2>
<p>Mark Zuckerberg&rsquo;s visits to swing states and early primary states &mdash; Iowa, Ohio, Michigan, North and South Carolina &mdash; have gotten most of the media attention. But if you look at the <a href="https://www.recode.net/2017/4/25/15421386/follow-mark-zuckerberg-facebook-ceo-year-journey-around-united-states">full map</a> of where Zuckerberg has gone, the picture looks different:</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8753875/Screen_Shot_2017_06_26_at_11.23.27_AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>Zuckerberg has visited deep blue states like Washington, Illinois, and Rhode Island and deep red states like Nebraska, Indiana, and Mississippi &mdash; none of which vote early in the primary process.</p>

<p>On the other hand, many of the events on his tour had &mdash;&nbsp;as the Atlantic&rsquo;s Adrienne LaFrance <a href="https://www.theatlantic.com/technology/archive/2017/01/zuckerberg-2020/513689/">puts it</a> &mdash;&nbsp;&ldquo;a campaign-esque vibe.&rdquo;</p>

<p>&ldquo;Today we drove down to Waco and stopped in smaller towns along the way,&rdquo; <a href="https://www.facebook.com/zuck/posts/10103425553874371">Zuckerberg wrote</a> about his time in Texas in January. &ldquo;I had lunch with community leaders in Waxahachie who shared their pride in their home and their feelings on a divided country. I met young moms in West who moved back to their town because they want their kids to be raised with the same values they grew up with. And I met with ministers in Waco who are helping their congregations find deeper meaning in a changing world.&rdquo;</p>

<p>The Texas swing was one small part of Zuckerberg&rsquo;s overall trip:</p>
<ul class="wp-block-list"><li>In February, Zuckerberg and his wife, Priscilla Chan, <a href="http://www.al.com/news/index.ssf/2017/02/mark_zuckerbergs_alabama_tour.html">visited Alabama</a>. They visited a local newspaper to thank journalists for the work they do, rode on a fishing boat, and visited a Birmingham man who spent 30 years on death row for a crime he didn’t commit.</li><li>Next, the couple <a href="https://www.facebook.com/zuck/posts/10103522627597851">visited Mississippi</a>. “We stopped at the Ground Zero Blues Club in Clarksdale, where the blues was born,” <a href="https://www.facebook.com/zuck/posts/10103522627597851">Zuckerberg wrote</a>. “We met a blues artist who made all his own guitars and drove trucks to make a living.” They also <a href="https://www.facebook.com/photo.php?fbid=10103524240785011&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">visited a Civil War battlefield</a> in Vicksburg.</li><li>In Louisiana, they <a href="https://www.facebook.com/photo.php?fbid=10103525828772671&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">sampled some barbecue</a>, <a href="https://www.facebook.com/photo.php?fbid=10103526516349761&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">checked out Mardi Gras</a>, and <a href="https://www.facebook.com/photo.php?fbid=10103529978371841&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">visited the Ninth Ward</a> of New Orleans, the section hardest hit by Hurricane Katrina. They also <a href="https://www.facebook.com/photo.php?fbid=10103529363334381&#038;set=a.529237706231.2034669.4&#038;type=3">visited an oil drilling ship</a> and talked to oil workers.</li><li>On a March trip to South Carolina, Zuckerberg <a href="https://www.facebook.com/zuck/posts/10103567686389671">visited Mother Emanuel</a>, the black church in Charleston that was targeted by a white supremacist in a horrific 2015 shooting. In North Carolina, he <a href="https://www.facebook.com/zuck/posts/10103570128535591">visited with college athletes</a> at Duke and the University of North Carolina and paid a visit to the military base at Fort Bragg.</li><li>In April, Zuckerberg made a swing through the Midwest. He <a href="https://www.facebook.com/zuck/posts/10103680789565001">visited a Ford plant</a> in Detroit and talked to people <a href="https://www.facebook.com/photo.php?fbid=10103685663213171&#038;set=a.529237706231.2034669.4&#038;type=3">recovering from opioid addiction</a> in Dayton, Ohio. He <a href="https://www.facebook.com/zuck/videos/10103685744714841/">drove around town</a> with the mayor of South Bend, Indiana, and <a href="https://www.facebook.com/zuck/posts/10103686616333111">shared a meal</a> with firefighters in nearby Elkhart. And he <a href="https://www.facebook.com/zuck/posts/10103688679303901">visited farmers in Wisconsin</a>.</li><li>May sent Mark and Priscilla <a href="https://www.facebook.com/photo.php?fbid=10103737049205231&#038;set=a.529237706231.2034669.4&#038;type=3">hiking in Maine</a>. The couple <a href="https://www.facebook.com/photo.php?fbid=10103741720394131&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">visited a middle school in Rhode Island</a> and <a href="https://www.facebook.com/photo.php?fbid=10103743848070251&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">visited Priscilla’s old high school</a> in Quincy, Massachusetts, on their way to Zuckerberg’s Harvard commencement speech.</li><li>In June, Zuckerberg <a href="https://www.facebook.com/zuck/posts/10103819315413091">visited recent high school graduates</a> on the South Side of Chicago, <a href="https://www.facebook.com/photo.php?fbid=10103819809882171&#038;set=a.529237706231.2034669.4&#038;type=3&#038;theater">talked to Somali refugees</a> in Minneapolis, <a href="https://www.facebook.com/zuck/posts/10103821316567761">visited a hockey practice</a> in Minnetonka, Minnesota, <a href="https://www.facebook.com/photo.php?fbid=10103821944329721&#038;set=a.529237706231.2034669.4&#038;type=3">went to a small town in Iowa</a>, and <a href="https://www.facebook.com/photo.php?fbid=10103824099655431&#038;set=a.529237706231.2034669.4&#038;type=3">toured a large train yard</a> in Nebraska.</li></ul><h2 class="wp-block-heading">A corporate goodwill tour looks a lot like a presidential campaign</h2>
<p>A lot of people think Zuckerberg is preparing for a possible presidential run. Zuck himself denies it, insisting that he&rsquo;s just trying to get to know the country &mdash;&nbsp;and, importantly, American Facebook users &mdash; better.</p>

<p>So who&rsquo;s right? It&rsquo;s hard to tell because the goals of a presidential campaign and a corporate goodwill tour are actually quite similar. A presidential candidate wants to meet a lot of ordinary voters so he can learn more about their thoughts and concerns. He also wants to be <em>seen</em> as meeting with a lot of ordinary voters. When a presidential candidate meets with a truck driver, assembly line worker, or teacher, he seems a little more relatable to every other truck driver, assembly line worker, and teacher in the country.</p>

<p>As the CEO of one of the world&rsquo;s most influential companies, Zuckerberg has a lot of the same concerns. Most Americans are Facebook users, so almost every meeting Zuckerberg has helps him understand Facebook users better. And if he can make himself well-liked by the public, that public goodwill will make it easier for Facebook to weather future controversies.</p>

<p>And that&rsquo;s important because it&rsquo;s practically guaranteed that a company of Facebook&rsquo;s size and influence will eventually come under public scrutiny. Already, the company has faced criticism (from Vox and others) for the <a href="https://www.vox.com/new-money/2016/11/16/13637310/facebook-fake-news-explained">proliferation of fake news</a> on its platform, and people have blasted Facebook for doing too little to <a href="https://www.vox.com/new-money/2017/5/3/15531026/facebook-3000-people">scrub violent videos from the site</a>.</p>

<p>There&rsquo;s no way a company of Facebook&rsquo;s size and influence can completely forestall this kind of controversy. But having a CEO with an earnest, folksy public persona can serve as a valuable insurance policy when the inevitable controversies come up. People are far more likely to cut a company slack if they believe its CEO is someone who cares about ordinary people and tries to do the right thing.</p>

<p>And that&rsquo;s why it&rsquo;s hard to say if Zuckerberg&rsquo;s travels this year are an unannounced presidential campaign or merely a corporate goodwill tour. The two projects have such similar goals that we should expect them to look similar in execution.</p>

<p>And in a <a href="http://www.businessinsider.com/mark-zuckerberg-presidential-trip-every-state-product-focused-ceo-2017-6">recent tweetstorm</a>, former Ticketmaster CEO Nathan Hubbard suggests another reason Zuckerberg may have undertaken his national tour.</p>

<p>&ldquo;Zuck woke up on Nov 9th acutely aware that FB had facilitated a new shift he didn&#8217;t foresee or understand,&rdquo; <a href="http://www.businessinsider.com/mark-zuckerberg-presidential-trip-every-state-product-focused-ceo-2017-6">Hubbard tweeted</a>. &ldquo;That&#8217;s terrifying to a founder.&rdquo;</p>

<p>Hubbard argues that Zuckerberg woke up after Donald Trump&rsquo;s election and realized that he didn&rsquo;t understand American Facebook users as well as he thought he did. Critics charged that Facebook had facilitated the spread of fake news that may have contributed to Trump&rsquo;s victory.</p>

<p>So, <a href="https://twitter.com/NathanCHubbard/status/878989277819920385?ref_src=twsrc%5Etfw&amp;ref_url=http%3A%2F%2Fwww.businessinsider.com%2Fmark-zuckerberg-presidential-trip-every-state-product-focused-ceo-2017-6">Hubbard says</a>, Zuckerberg has &ldquo;ventured out into the world beyond his bubble to do field research.&rdquo; He&rsquo;s trying to meet as many Facebook users as possible &mdash; from as many backgrounds as possible &mdash; to help shape his thinking as he considers how to improve Facebook in the next few years.</p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Timothy B. Lee</name>
			</author>
			
			<title type="html"><![CDATA[Why the EU&#8217;s massive antitrust fine could become a huge headache for Google]]></title>
			<link rel="alternate" type="text/html" href="https://www.vox.com/new-money/2017/6/27/15880098/google-eu-antitrust-fine" />
			<id>https://www.vox.com/new-money/2017/6/27/15880098/google-eu-antitrust-fine</id>
			<updated>2017-06-28T08:45:30-04:00</updated>
			<published>2017-06-27T17:20:01-04:00</published>
			<category scheme="https://www.vox.com" term="Technology" />
							<summary type="html"><![CDATA[Google suffered a major blow on Tuesday as European competition regulators announced a massive &#8364;2.42 billion ($2.7 billion) fine against the company for abusing its &#8220;dominance&#8221; in the search engine business when consumers are looking to buy things. The fine is &#8220;off the charts in terms of size,&#8221; according to Randy Picker, an antitrust law [&#8230;]]]></summary>
			
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<img alt="" data-caption="Google chairman Eric Schmidt helped the company deftly navigate the Obama years. But the Trump years might be more difficult. | Photo by Bryan Bedder/Getty Images for The New York Times" data-portal-copyright="Photo by Bryan Bedder/Getty Images for The New York Times" data-has-syndication-rights="1" src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8762393/622143304.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Google chairman Eric Schmidt helped the company deftly navigate the Obama years. But the Trump years might be more difficult. | Photo by Bryan Bedder/Getty Images for The New York Times	</figcaption>
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<p>Google suffered a major blow on Tuesday as European competition regulators announced a massive &euro;2.42 billion ($2.7 billion) fine against the company for abusing its &ldquo;dominance&rdquo; in the search engine business when consumers are looking to buy things.</p>

<p>The fine is &ldquo;off the charts in terms of size,&rdquo; according to Randy Picker, an antitrust law expert at the University of Chicago. Even more ominous for Google: The ruling is part of a larger antitrust investigation by European regulators.</p>

<p>In a <a href="http://europa.eu/rapid/press-release_IP-17-1784_en.htm">press release</a> describing the decision, the European Commission found that Google had illegally used its dominance of the search market to artificially boost traffic to its comparison shopping service. That was unfair to competing comparison shopping services, the commission argues, and was ultimately harmful by limiting consumer choice and innovation.</p>

<p>Comparison shopping is not a particularly important part of Google&rsquo;s business, so the immediate impact from the ruling might not be that big. What makes the ruling significant is that could signal that European regulators are going to start treating Google like a dangerous monopolist, the way both US and EU regulators treated Microsoft in the 1990s and early 2000s.</p>

<p>And once you accept that premise, it raises a lot of thorny questions. Until now, Google has enjoyed a free hand to decide how present search results, and it has often decided that prominently featuring Google-owned services like Google Maps, Google News, or Google Flights was the best way to do that. Now all of those decisions could come under scrutiny from European regulators, potentially pitching Google into the kind of legal morass that ensnared Microsoft two decades ago.</p>

<p>The big challenge for regulators is figuring out how to draw a clear line between search engine features that provide a better experience for users versus those that merely give an unfair advantage to Google-owned products. Experts I talked to think the European Commission still has work to do on this front.</p>
<h2 class="wp-block-heading">How a row of five ads cost Google $2.7 billion</h2>
<p>If you go to Google and search for &ldquo;flip flops,&rdquo; you&rsquo;ll see a page that looks something like this:</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8760547/Screen_Shot_2017_06_27_at_12.59.55_PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>That strip of boxes at the top, each showing a particular flip flop model available for sale, comes from Google&rsquo;s shopping service. And its placement at the top of search results is what cost the company that &euro;2.42 billion fine.</p>

<p>According to the EC, competing comparison shopping services like Nextag and Foundem languish far down in Google&rsquo;s search results. &ldquo;The most highly ranked rival service appears on average only on page four of Google&#8217;s search results, and others appear even further down,&rdquo; the commission&rsquo;s press release says. The EC says that Google has &ldquo;included a number of criteria&rdquo; in its search algorithm that push down these rival sites in search results.</p>

<p>But Google has a <a href="https://www.blog.google/topics/google-europe/european-commission-decision-shopping-google-story/">couple of plausible responses</a> here: First, when a customer searches for &ldquo;flip flops,&rdquo; they want to go to a site where they can actually buy flip flops, not to another page of search results. Product search engines like Nextag and Foundem appear so far down in search results, in Google&rsquo;s view, because they aren&rsquo;t very relevant to users&rsquo; searches.</p>

<p>Second, Google argues, some product search engines have thrived in recent years despite Google&rsquo;s allegedly anticompetitive behavior. Amazon.com, for example, has a powerful product search engine of its own &mdash; one that features not only Amazon-sold products but also third parties selling stuff through Amazon&rsquo;s platform.</p>

<p>The EC wasn&rsquo;t persuaded by these arguments, ruling that Google needed to give &ldquo;equal treatment<strong>&nbsp;</strong>to rival comparison shopping services and its own service.&rdquo;</p>

<p>But those Google shopping boxes are ads, Picker told me. &ldquo;I can&#8217;t imagine what they&#8217;re thinking,&rdquo; he said. &ldquo;Google is in the advertising business. That&#8217;s how it makes its money. It has no obligation to put other people&rsquo;s ads on its website.&rdquo; He said he looked forward to reading the decision once it was released to better understand the EC&rsquo;s reasoning.</p>
<h2 class="wp-block-heading">Google’s European ordeal is just getting started</h2>
<p>Obviously $2.7 billion is a lot of money, even for Google. But if this were the only case Google was facing, the company could pay the fine, change how it presents shopping search results, and move on. The larger problem for Google is that the ruling represents a shift in the way European regulators think about it.</p>

<p>&ldquo;Google is dominant in general internet search markets throughout the European Economic Area,&rdquo; the EC press release states. So far, the EC has only concluded that Google abused that dominance to gain an advantage in the comparison shopping market, but that might just be because it hasn&rsquo;t finished its work on other issues.</p>

<p>&ldquo;The Commission continues to examine Google&#8217;s treatment in its search results of other specialised Google search services,&rdquo; the press release says.</p>

<p>One company rooting for further EU action is the consumer review site Yelp. Yelp CEO Jeremy Stoppelman has long accused Google of giving its own lackluster local reviews product an unfair advantage over competitors like Yelp and TripAdvisor. For example, if you search for &ldquo;dentist Washington, DC,&rdquo; you get a results page that looks like this:</p>
<img src="https://platform.vox.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/8761329/Screen_Shot_2017_06_27_at_2.25.08_PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright="" />
<p>That box at the top is restricted to Google&rsquo;s own local dentist listings &mdash; a service that competes directly with Yelp. Yelp argues that on a level playing field, its business listings would usually rank higher than Google&rsquo;s, since it has a more vibrant community of reviewers and better reviews. Instead, Google&rsquo;s results appear first, giving Google&rsquo;s own service a boost.</p>

<p>&ldquo;The consumer really has to dig deep to find a site like Yelp&rdquo; in Google search results, Stoppelman told me in a recent interview. He argues that Google&rsquo;s decision to favor its own local results over Yelp pages hampered Yelp&rsquo;s growth in Europe.</p>

<p>The European Commission is also considering whether Google abused Android&rsquo;s dominance in the mobile operating system or the dominance of AdSense in the online ad market. And with a sympathetic regulator in Brussels, others with complaints about the way Google&rsquo;s search engine &mdash; or other dominant products like the Chrome browser &mdash; are more likely to come forward.</p>

<p>It&rsquo;s easy to think of other places where conflicts of interest could arrive. Google has a flight search engine that competes with Expedia and Travelocity. The company has repeatedly clashed with news organizations over its scraping of content for Google News. Google has also been using its search traffic to pressure publishers to adopt a technology called <a href="https://www.wsj.com/articles/google-amp-gets-mixed-reviews-from-publishers-1477648838">accelerated mobile pages</a> that allows Google to host publishers&rsquo; content. Google&rsquo;s Chrome has become the internet&rsquo;s most popular browser, and the company recently announced plans to offer ad-blocking features that could disadvantage non-Google advertising networks.</p>

<p>In the past, Google has been able to preempt these kinds of issues with savvy lobbying. It has argued that it can&rsquo;t be a monopolist in search because competitors like Bing are just a &ldquo;click away.&rdquo; Google cultivated relationships with the Obama administration, which has pushed back against European efforts to crack down on the company. Google Chair Eric Schmidt helped Hillary Clinton with campaign technology.</p>

<p>But Donald Trump&rsquo;s unexpected election throws that strategy into turmoil. Republicans are not normally fans of vigorous antitrust enforcement, but the Trump administration has little reason to go to bat for a company with such deep ties to Democrats. And the &ldquo;just a click away&rdquo; argument has started to seem less plausible over time, as Google&rsquo;s dominance in search only seems to grow.</p>

<p><strong>Disclosure:</strong>&nbsp;My&nbsp;<a href="https://twitter.com/startupandrew">brother</a>&nbsp;works&nbsp;<a href="https://www.firebase.com/blog/2014-10-21-firebase-joins-google.html">at Google</a>.</p>
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