Skip to main content
The homepageVoxVox logo
The homepageVoxVox logo

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Mobile Marketing Firm Appboy Raises $15 Million

by Dawn Chmielewski

Appboy, a company whose technology helps businesses retain the customers they attract through mobile apps, has raised $15 million in Series B funding. The investment round was led by InterWest Partners, which also was an initial backer of Marketo. Appboy Chief Executive Mark Ghermezian said brands including Urban Outfitters, Shutterfly and USA Today Sports have used the company’s technology to better understand their customers, send relevant messages and cultivate relationships with their users.

This article originally appeared on Recode.net.

See More:

Most Popular

  1. The Supreme Court will decide when the police can use your phone to track you
  2. Pete Hegseth’s spiritual leader explains his radical faith
    Podcast
  3. Take a mental break with the newest Vox crossword
  4. The war in Iran didn’t end; it became something new
  5. The Air Quality Index and how to use it, explained

More in Technology

Politics
The Supreme Court will decide when the police can use your phone to track youThe Supreme Court will decide when the police can use your phone to track you
Politics

Chatrie v. United States asks what limits the Constitution places on the surveillance state in an age of cellphones.

By Ian Millhiser
Future Perfect
The simple question that could change your careerThe simple question that could change your career
Future Perfect

Making a difference in the world doesn’t require changing your job.

By Bryan Walsh
Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram