Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

VIDEO: Japan is so much better than Americans at shopping lines

munya munyaka

If you are an American, then odds are you are spending some significant chunk of today fighting your way through unpleasant, stressful, and chaotic shopping lines. Those shopping lines are bad year-round, of course, but there’s something about Black Friday to really drive their horribleness home.

There’s a better way. There’s a better kind of line. And it’s in Japan.

Watch this time-lapse video of patrons lining up at Comiket, a regular comic book festival in Tokyo, and just marvel at the order of it all. (They’re lining up to enter the festival, one chunk of people at a time.) The experience looks easy, even downright pleasant, and most amazing of all appears entirely self-organized. I challenge you to find a single person cutting, lagging behind, or otherwise disrupting the — frankly beautiful — order of it all. Skip ahead to 2:10 to really see the line in action:

Obviously not every single line in Japan is going to be this orderly. But it is broadly true that line culture varies from city to city and country to country; it’s a small but often fascinating expression of how people interact with public spaces. And it’s true that Tokyo and Japan have earned reputations for line cultures rivaling even the British and German love of queuing.

To be clear, obviously it is not the case that any one group or culture is somehow innately better or worse at forming lines. Culture is in many ways just the expression of collectively shared rules and assumptions. And, in Japan, it’s actually not difficult to find possible roots of this unusual predilection for formal and orderly lines: disaster preparedness education. Japanese students are drilled, and drilled heavily, from a very young age on how to prepare for earthquakes and tsunamis, which are common there. That preparedness necessarily includes a lot of being taught to form quick and orderly lines. And maybe that helps explain why, if you travel to Tokyo, you’ll find lines to be generally much more on the efficient end of the spectrum.

If you’re reading this in the United States on Black Friday, though, and if you should dare to venture to a shopping mall today, that contrast is going to be especially clear to you.

Go deeper:

See More:

More in archives

archives
Ethics and Guidelines at Vox.comEthics and Guidelines at Vox.com
archives
By Vox Staff
Supreme Court
The Supreme Court will decide if the government can ban transgender health careThe Supreme Court will decide if the government can ban transgender health care
Supreme Court

Given the Court’s Republican supermajority, this case is unlikely to end well for trans people.

By Ian Millhiser
archives
On the MoneyOn the Money
archives

Learn about saving, spending, investing, and more in a monthly personal finance advice column written by Nicole Dieker.

By Vox Staff
archives
Total solar eclipse passes over USTotal solar eclipse passes over US
archives
By Vox Staff
archives
The 2024 Iowa caucusesThe 2024 Iowa caucuses
archives

The latest news, analysis, and explainers coming out of the GOP Iowa caucuses.

By Vox Staff
archives
The Big SqueezeThe Big Squeeze
archives

The economy’s stacked against us.

By Vox Staff