Skip to main content
The homepageVoxVox logo
The homepageVoxVox logo

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Facebook Continues March Into Autoplay Video Ads

Autoplay ads on Facebook are expanding.

by Kurt Wagner
Triangle c / Shutterstock

Facebook expanded its video advertising offerings Tuesday, announcing that marketers can now feature autoplay video content within the service’s long-offered App Install ads.

This is the first time Facebook has allowed autoplay video in this ad format, which encourages users to download the featured app directly within the News Feed. The update reiterates what Facebook has been hinting at for some time now, that video ads are going to be a major point of emphasis moving forward.

And, of course — unless you’ve turned off autoplay in your settings — that you will be watching them.

Facebook now offers autoplay video for all of its video ad formats. This includes Premium Video ads, 15-second video clips that the company hopes will one day steal away advertisers from television.

And ads aren’t the only types of video growing on Facebook. The company began autoplaying all user-uploaded video early this year, and even tweaked the News Feed algorithm to increase video content for users who watch it the most.

Also added on Tuesday: Targeting to users on Amazon Fire tablets. Advertisers can now target App Install ads to Amazon Fire users — they could already target users on other devices created by companies like Apple, Samsung and HTC.

This article originally appeared on Recode.net.

See More:

Most Popular

  1. The alcohol crisis quietly hitting high-stress, “high-status” workers
  2. Donald Trump messed with the wrong pope
  3. Take a mental break with the newest Vox crossword
  4. What trainers actually think about the 12-3-30 workout
  5. The Air Quality Index and how to use it, explained

More in Technology

Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram
Technology
What happened when they installed ChatGPT on a nuclear supercomputerWhat happened when they installed ChatGPT on a nuclear supercomputer
Technology

How they’re using AI at the lab that created the atom bomb.

By Joshua Keating
Future Perfect
Humanity’s return to the moon is a deeply religious missionHumanity’s return to the moon is a deeply religious mission
Future Perfect

Space barons like Jeff Bezos and Elon Musk don’t seem religious. But their quest to colonize outer space is.

By Sigal Samuel