What’s in the box, Amazon?
Amazon’s Giant Mystery Box Is Back
Special delivery!
Arik Hesseldahl for Re/code
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.
Reddit went into a tizzy earlier this year when a giant Amazon box was spotted on the back of a flatbed truck. Turned out the box held a Nissan car that was being delivered as part of an advertising deal the car maker did with Amazon.
Guess what? The big box is back. This morning, a Re/code editor spotted the box shown in the photo above on the back of a truck in the SoMa neighborhood of San Francisco. On first look, it didn’t appear big enough to fit a car. I contacted Amazon to get some more information.
An Amazon rep said it is not part of an advertising campaign like last time, but it is part of a “new program” that the company will unveil next week. Fifteen of these boxes are scattered around the U.S., he said.
“We’re excited to be making 15 special deliveries next week as part of the holiday season,” the spokesperson said in an email. “Stay tuned.”
This article originally appeared on Recode.net.
See More:
