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#MyNYPD: Why It’s Impossible to Control Online Conversation

by Julianne Pepitone

The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.

The New York City Police Department’s nightmare began Tuesday with a request from its official Twitter account.

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

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