Startup Promises a Wearables Processor With 30 Days of Battery Life

A company emerging from stealth mode on Tuesday says it has developed a microprocessor specifically for wearables that dramatically lowers power demands.

Ineda Systems claims the Dhanush product consumes around 10 times less power than processors used in wearables today, which were often originally designed for smartphones, enabling 30 days of always-on battery life.

Power is a particular challenge for wearables, which are generally smaller than mobile phones and often intended to be worn around the clock. Device usage tends to drop off precipitously after a few months, often when it’s forgotten in its charging cradle.

“We tried to … enhance the user experience of the wearable and the battery life,” said Dasaradha Gude, co-founder and chief executive officer.

The Dhanush will come in four tiers, from the “Nano” to the “Advanced,” customized for simple fitness trackers up to high-end smartwatches.

Ineda has raised $30 million to date, from Samsung, Qualcomm, Walden-Riverwood Ventures, IndusAge Partners, Imagination Technologies and others. The three-year-old startup, with offices in Silicon Valley and Hyderabad in India, has more than 180 engineers.

The company is also announcing it has named Young Sohn, chief strategy officer at Samsung Electronics, to the board. Sanjay Jha, the former CEO of Motorola Mobility, serves as chairman.

Gude said they’re already conducting customer trials, and expect to be able to announce product deals within the next three to six months.

This article originally appeared on Recode.net.