Germany takes on Argentina today in the World Cup final. The game starts at 3 pm ET, but if you’re in the U.S. and want to watch many minutes of pre-game gabbing, ABC is happy to oblige, starting at 1 pm. (Of course, many of you are watching on Univision, too.)
Shakira + Yogurt = Your Favorite World Cup Video
And for people who don’t like probiotics, offerings from Nike, Samsung and Castrol.
Peter Kafka covered media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.
And if you want to get started now, we can accommodate that, too. Not with World Cup highlight clips — FIFA and the networks aren’t cool about distributing those — but with World Cup-themed ads.
Video ad network Unruly Media has been tracking World Cup ads based on their social popularity — how many times they’re shared via Facebook, Twitter, etc. — and says these are the five most popular commercials of the tournament.
Which is a little weird, because I’ve watched a lot of soccer over the last month and haven’t seen a single yogurt ad. But people really like Shakira.
In reverse order:
#5 Samsung: 54 million views; 530,000 shares.
https://www.youtube.com/watch?v=YW1yZPflIXY
#4 Nike: 64 million views; 940,000 shares.
https://www.youtube.com/watch?v=Iy1rumvo9xc
#3 Castrol: 16 million views; 1 million shares
https://www.youtube.com/watch?v=SdBXpORSGu0#t=12
#2 Nike: 87 million views; 1.3 million shares
https://www.youtube.com/watch?v=3XviR7esUvo
#1 Activia/Shakira: 220 million views; 4.6 million shares
https://www.youtube.com/watch?v=7-7knsP2n5w
This article originally appeared on Recode.net.
