Sprint Announces $60 Unlimited Plan for Individuals in Latest Price Cut

Sprint on Thursday announced a new $60 unlimited plan in its latest bid to reverse a decline in its subscriber numbers.

To get the $60 rate, customers need to pay full retail price or bring their own Sprint-compatible devices.

The plan is available starting Friday for both new and existing customers, Sprint said.

“People know Sprint for unlimited,” CEO Marcelo Claure said in a statement. “We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan.”

Claure added that the company has heard feedback and, unlike the family plan deal announced earlier in the week, this offer is available for both new and existing customers.

To qualify for the new rate plan, Sprint said, an existing customer must have a line that is no longer under contract, have purchased a phone using Easy Pay installment billing or add a new line of service.

Sprint also notes in the fine print that “other plans may receive prioritized bandwidth availability” and adds that “to improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.”

Sprint noted the new plan is $20 less than T-Mobile’s fully unlimited plan; Verizon and AT&T no longer offer unlimited data plans for smartphones.

Earlier in the day, T-Mobile announced a new promotion giving a year’s worth of unlimited data to T-Mobile customers who “rescue” (a.k.a. refer) a Sprint customer who joins the un-carrier. Sprint fired back in its press release announcing the new unlimited plan.

“Sprint’s new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile’s $80 everyday pricing,” Sprint said. In addition, “customers can save $120 over two years versus T-Mobile’s promotional price … and they don’t have to jump through T-Mobile’s hoops and recruit their friends.”

In addition to the new rates, Sprint this week also debuted an exclusive new phone from Japan’s Sharp that features a nearly edge-to-edge screen and will sell for around $240.

This article originally appeared on Recode.net.