The two are considered one of the most powerful couples in the world and the most powerful couple in music. Together, they are worth $1 billion. And they’ve also created the most powerful baby in the world in Blue Ivy. But where you really see the couple’s partnership pay off is in the music.
Beyoncé and Jay-Z are a power couple
The couple’s relationship is an asset to their careers
Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic.
Because their relationship is as marketable as they are, the collaborations between Jay and Bey become very popular songs. Their first collaboration, “03 Bonnie and Clyde,” hit No. 4 on Billboard’s Hot 100. Others that followed did well, too: “Crazy in Love” hit No. 1 in 2003, “Deja Vu” hit No. 4 in 2006, and, most recently, “Drunk in Love” hit No. 2.
The pair’s romance is so popular that they created a tour based on it in 2014 and called it the On the Run tour.
Because of the popularity of their marriage, eyes are constantly on them. So rumors that they are headed for divorce, which started around the beginning of their 2014 tour, have received a considerable amount of attention. But there’s no reason to think that Beyoncé, who has shown resilience and proved her relevance time and time again, would let that stop her.
”I don’t know what it would mean to the public, or what it would personally mean for her and him,” said Kevin Allred, a Rutgers professor who teaches a class on Beyoncé through the lens of feminism, LGBT theory, and race. “I don’t think it would change anything in terms of her status or power. I know a lot of people have a hard time talking about Beyoncé as this strong woman. I think people wouldn’t be able to talk about that anymore.”
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