Food52, the cooking and shopping website for foodies, has landed a $6 million investment led by 14W and with participation from Food Network parent company Scripps Networks Interactive. The company, which was founded by former New York Times Magazine food editor Amanda Hesser and food writer Merrill Stubbs, started out as a media site for foodies but has been building out a complementary online shop for the past year. That shop now accounts for about two-thirds of revenue, Hesser told Re/code over the summer, and is increasingly selling exclusive products that can boost both brand awareness and profit margins. Food52 has now raised $9 million.
Food52 Raises $6 Million to Bring Its Read-and-Shop Model to Foodies Everywhere
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.
This article originally appeared on Recode.net.
