When Verizon bought AOL earlier this year, the two companies said they were teaming up to “pursue the joint vision of building the most significant media platform in the world.” But they’re also sharing something else — your personal data.
Verizon Will Share Your Browsing Habits With AOL’s Massive Ad Network
Putting the “supercookie” to use.
Joe Raedle / Getty Images
Starting in November, Verizon will start sharing the information gathered by its controversial “supercookie” — an identifier inserted into mobile internet browsing activity as standard for customers of the network — with AOL’s vast ad network. AOL’s network, which is represented on 40 percent of websites, will be able to match Internet users to their Verizon details, building profiles of their browsing habits and targeting them with specific ads based on their cellphone use.
This article originally appeared on Recode.net.
See More:
