Twitter wants you to know its executive merry-go-round has finally come to a stop — although product training for those executives may still be on the agenda.
Twitter’s Adam Bain: We’ve Compiled an Executive ‘Dream Team’ (Video)
The revolving door that is Twitter management has apparently stopped -- for now.
Asa Mathat
Onstage at the Code/Media conference at The Ritz-Carlton in Laguna Niguel, Calif., on Wednesday, Twitter’s revenue boss Adam Bain gushed about the company’s executive team, including CEO Dick Costolo, calling the group a “dream team.”
Twitter has undergone dramatic turnover in its executive ranks over the past year, but things seem to have settled down, and multiple board members and executives have thrown support behind Costolo, who spent the tail end of 2014 under Wall Street’s microscope.
“The entire company knows that he’s the right CEO for the company,” Bain said of Costolo, a few hours after Twitter co-founder and board member Ev Williams shared similar praise at Code/Media.
Bain also said that CFO Anthony Noto is the “best in the business,” adding with a smile that “we have to teach him how to use direct messaging little bit better.” (Noto accidentally tweeted out a message about a possible acquisition late last year.)
The remarks came during a general discussion that included Joanne Bradford*, Pinterest’s head of partnerships. The two talked about building revenue streams from their respective companies, something that Bain and Twitter have done well, and that Bradford and Pinterest are just starting to do.
Bain oversees the company’s advertising strategy, which has been one of the bright lights for Twitter since going public in late 2013. Twitter doesn’t have as many users as Wall Street would like, but it does a nice job of making money off the audience it does have.
Since 2012, Bain has helped grow Twitter’s revenue — the lion’s share of which comes from advertising — from $317 million to $1.4 billion last year.
Bradford, on the other hand, says that Pinterest is looking to roll out ads slowly, with an emphasis on advertisers creating the kind of content people actually want to see live forever on the site. (Instagram is taking a similar approach.) The company is even hosting an ad-training course of sorts called the Pinstitute to teach marketers how to create this kind of content.
Still, Pinterest has been around for almost five years now. What’s taking so long?
“The founding team wanted to be thoughtful and build a great product first before they started to take revenue,” explained Bradford. “One of the things we actually share in common [with Twitter] is that we both have to help advertisers create content on our platform. There’s a lot of different ways to do that.”
* Pinterest executive Joanne Bradford is an independent board member of Re/code’s parent company, Revere Digital, and has no involvement in our editorial process.
Here are some video highlights of the conversation:
This article originally appeared on Recode.net.
