Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

How Robin Williams stopped companies from exploiting his image for the next 25 years

SYDNEY, AUSTRALIA - DECEMBER 04: Robin Williams arrives at the Happy Feet 2 Australian Premiere at Hoyts Cinema on December 4, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)
SYDNEY, AUSTRALIA - DECEMBER 04: Robin Williams arrives at the Happy Feet 2 Australian Premiere at Hoyts Cinema on December 4, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)
SYDNEY, AUSTRALIA - DECEMBER 04: Robin Williams arrives at the Happy Feet 2 Australian Premiere at Hoyts Cinema on December 4, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)
Ryan Pierse/Getty Images
Alex Abad-Santos
Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic.

The next time you will see Robin Williams, the legendary comedian and actor who died in 2014, in a commercial will be 2039.

This is due to a savvy legal move. According to the Hollywood Reporter, the Robin Williams Trust leaves the rights to his name, photograph, and likeness to an organization known as the Windfall Foundation. That trust also ensures no one can use his likeness for 25 years.

This, ostensibly, means that no one, including his family, will be able to make money off of Williams’s name and image.

That’s a good thing. The reason? The financial problems plaguing Michael Jackson’s family. The Hollywood Reporter writes:

According to insiders, this appears to be a direct reaction to a dispute happening at the moment between the estate of Michael Jackson and the IRS over how to value the late singer’s publicity rights for estate tax purposes. The federal government claims the King of Pop’s estate owes more than $500 million in taxes from his publicity rights and must also pay almost $200 million more in penalties.

See More:

More in Culture

Good Medicine
The alcohol crisis quietly hitting high-stress, “high-status” workersThe alcohol crisis quietly hitting high-stress, “high-status” workers
Good Medicine

What The Pitt can teach us about addiction.

By Dylan Scott
Advice
What trainers actually think about the 12-3-30 workoutWhat trainers actually think about the 12-3-30 workout
Advice

Have we finally unlocked exercise’s biggest secret? Or is this yet another lie perpetrated Big Treadmill?

By Alex Abad-Santos
Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Podcasts
How fan fiction went mainstreamHow fan fiction went mainstream
Podcast
Podcasts

The community that underpins Heated Rivalry, explained.

By Danielle Hewitt and Noel King
Culture
Why Easter never became a big secular holiday like ChristmasWhy Easter never became a big secular holiday like Christmas
Culture

Hint: The Puritans were involved.

By Tara Isabella Burton
Culture
The sticky, sugary history of PeepsThe sticky, sugary history of Peeps
Culture

A few things you might not know about Easter’s favorite candy.

By Tanya Pai