For the past week, Hillary Clinton has been at the center of a media feeding frenzy over allegations that she used a personal email account while Secretary of State to avoid public scrutiny of her official communications. The real Clinton has been tight-lipped, but her Saturday Night Live alter ego, Kate McKinnon, took to the airwaves on Saturday to address the controversy.
The real Hillary Clinton isn’t talking about her emails, but her SNL alter ego is
McKinnon portrays Clinton as aloof, awkward, and power-obsessed. And these portrayals can have a big influence on a candidate’s public image.
For example, Tina Fey’s 2008 portrayal of Sarah Palin, with its famous line “I can see Russia from my house” helped cement a popular stereotype of Palin as folksy but not very bright. On the other hand, Will Ferrell’s lovable portrayal of George W. Bush drove liberals nuts.
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