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How graphic designers would revamp the Hillary logo

by Christophe Haubursin
Christophe Haubursin
Christophe Haubursin was a senior producer for the Vox video team. Since joining the team in 2016, he has produced for Vox’s YouTube channel and Emmy-nominated shows Glad You Asked and Explained.

Hillary Clinton’s new logo — the giant blue “H” cut in half with a bright red arrow — didn’t get the warmest of receptions. And graphic designers who critiqued the image also had a few thoughts on how to fix it.

Virtual design studio DesignCrowd.com held a contest this week to redesign the icon, and these were some of the entries.

Hillary redesigns

On Twitter, Matt McDermott shared this quick suggestion from designer Patrick Mauldin of how the image could benefit from a few simple edits.

McDermott design

Of course, if you did like the original, freelance designer Rick Wolff made a whole typeface of it.

WATCH: ‘What’s the smallest thing the human eye can see?’

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