People are spending an incredible 8 hours a day consuming media

People are spending an incredible eight hours a day consuming media, according to a new report by ZenithOptimedia:

People will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.

The report’s expansive definition of what counts as “media” includes content that comes from various sources and in many different forms. Media sources include media companies, company brands, news organizations, and social media; forms include advertisements, articles, television shows, and online videos.

Not surprisingly, newspapers fared the worst in the report. The Guardian proudly points out the British still enjoy their papers:

The average amount of time spent reading newspapers fell more than 25% globally from 2010 to 2014 – but the popularity of newsprint has proved resilient in the UK with just a 3% decline over the same period. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6% from the 21.9 minutes daily average in 2010. ...

However, it seems the UK remains a relative nation of newspaper lovers, with just a 3% decline in average reading time per day from 19.2 minutes to 18.6 minutes from 2010 to 2014.

Latin Americans spend an average of 12 hours a day consuming media, winning the prize for “How much media can a single person possibly consume in a day?”