Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Virtual Reality Film Festival: Trust Us, VR Is Not Just for Gamer Geeks

To make VR “the dominant art form,” it needs support from non-gamers, too.

Eric Johnson for Re/code

Virtual reality video games are coming, and some of them seem like they’re going to be a lot of fun. But as advocates of the emerging technology like to say, games are just the start.

Attendees of a VR film festival Tuesday night in San Francisco got a taste of what’s ahead. The traveling festival, which is in the middle of a 10-city tour, was organized by VR video agency Kaleidoscope and video hosting platform Vrideo.

“A lot of people hear VR, and they think of these hardcore gaming experiences,” Vrideo CEO Alex Rosenfeld said in an interview with Re/code. “We definitely have gameplay videos, but we also have nature videos, and travel, and journalism.”

One of the most popular pieces currently on Vrideo, he said, is Ryot News’ saddening mini-documentary about the plight of Nepal, produced just days after the country was hit by a 7.8 magnitude earthquake earlier this year. It, along with a video about war-torn Syria and a first-person account of the 2005 terrorist attacks on London, shared floor space at the event with more than a dozen other short films and experiences ranging from animated stories to abstract music visualizations.

So, depending on what order you watched things in, it was possible to go from an all-too-real bombed-out street in Syria to an adamantly surreal visualization of a cafe where everything and everyone looked like a Vincent van Gogh painting. And then from there, just for good measure, you could watch a cartoon called “Butts,” which was, spoiler alert, about characters who enjoyed farting glitter out of their butts.

This whiplash-inducing diversity is meant to showcase a bigger point: That VR isn’t just this or just that, but rather can — eventually — become a medium all its own. Film festival co-organizer and Kaleidoscope co-founder René Pinnell said virtual reality could be to the next 100 years what was film was to the past century, “the dominant art form.”

“This is potential,” he said, “It’s not a certain thing. It’s going to take all of us chasing that thing down, spending long hours, tearing our hair out, trying to figure out how to move people with this medium, to help it reach its potential.”

This article originally appeared on Recode.net.

More in Technology

Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram
Technology
What happened when they installed ChatGPT on a nuclear supercomputerWhat happened when they installed ChatGPT on a nuclear supercomputer
Technology

How they’re using AI at the lab that created the atom bomb.

By Joshua Keating
Future Perfect
Humanity’s return to the moon is a deeply religious missionHumanity’s return to the moon is a deeply religious mission
Future Perfect

Space barons like Jeff Bezos and Elon Musk don’t seem religious. But their quest to colonize outer space is.

By Sigal Samuel