All the news from Code Commerce - Las Vegas

Facebook head of commerce products Mary Ku spoke onstage at the Money20/20 Code Commerce event in Las Vegas, Nev., on October 25, 2016.

This article originally appeared on Recode.net.

Forerunner Ventures founder Kirsten Green spoke onstage at the Code Commerce Series event in Las Vegas, Nev., on Oct. 25, 2016.

This article originally appeared on Recode.net.

Stripe’s John Collison spoke onstage at the Money20/20 Code Commerce event in Las Vegas, Nev., on October 25, 2016.

This article originally appeared on Recode.net.

It’s still too hard to sell stuff online. That’s according to someone who would know: John Collison, co-founder of the $5 billion payments startup Stripe.

“The online retailer has a 15 percent conversion rate on mobile,” he said at the Code Commerce event in Las Vegas Tuesday night, adding, “It’s totally standard and totally abysmal.”

Kirsten Green, who runs the early-stage venture capital firm Forerunner Ventures, has established herself as one of the best pickers of the next generation of successful e-commerce and consumer brands. Green has invested in companies like Warby Parker, Dollar Shave Club, Outdoor Voices and Glossier.

How’d she pick them — and how has she avoided some of the notable recent flameouts? The key, she said at the Code Commerce Series event in Las Vegas: A strong focus on the customer experience.

Facebook wants you to shop more on Facebook — and for now, the company says it doesn’t care about making money from the transactions it’s helping facilitate.

“The way Facebook thinks about monetization is, first, did you have a good experience?” said Mary Ku, Facebook’s head of commerce products at the Code Commerce event in Las Vegas Tuesday night. “And then, how can we bring other business into this experience?”