Running apps and sportswear companies go together like, well, running apps and sportswear companies. Last year, Under Armour bought MyFitnessPal and Adidas bought Runtastic — now, it’s the turn of Asics, which has entered into a “definitive agreement” to buy Runkeeper for an undisclosed sum.
Asics Keeps Pace With Adidas With Runkeeper Acquisition
“Fitness brands of the future will not just make physical products.”
Runkeeper / Asics
The app’s founder, Jason Jacobs, announced the news in a Medium post, saying that there was a “strong alignment” between the two brands and their core values. He added that even Runkeeper’s own Shoe Tracker feature shows that Asics gear is most popular with its runners.
This article originally appeared on Recode.net.
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