Like college students on the hunt for the latest trendy club, budding teen celebrities of social media have leapt from YouTube to Vine to the livestream video chat service YouNow and the Musical.ly app. One place you won’t discover any native stars: Snapchat.
The Next Teen Social Media Star Could Come From Anywhere but Snapchat (Video)
Vine and DigiTour executives talk about teen celebrities and social media.
Asa Mathat for Vox Media
“There are no Snapchat stars,” said DigiTour Media Chief Executive Meridith Rojas said Thursday at the Code/Media conference at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif.
It’s Rojas’s business to know where to find the next Justin Bieber, the pop phenomenon who got his start on YouTube. DigiTour is the largest producer of live events featuring social media stars. Its biggest event, the DigiFest in New York City, attracts some 25,000 attendees.
“It’s kind of like Beatlemania,” said Rojas, who was joined onstage by Vine’s head of user experience, Jason Mante.
Mante said the Twitter-owned Vine’s six-second video loops attract a surprising amount of viewing — including those who indulge in two-hour-long binge sessions. The quick video cuts also are influencing pop culture, with Peaches Monroee’s comment about her eyebrows finding its way onto Jimmy Kimmel.
Check out this video for the cultural catch-up.
This article originally appeared on Recode.net.
