Sprint said Monday that it plans to open a further 500 retail stores in the U.S. in partnership with British retailer Dixons Carphone.
Sprint Decides It Needs 500 More Stores, Partners With U.K.‘s Dixons
Apparently all those RadioShack stores weren’t enough.
Susan Law Cain / Shutterstock
Sprint and Dixons will each put up half the costs and have a 50-50 ownership in the stores, which will operate under the Sprint brand.
The deal with Dixons is in addition to Sprint’s move to co-locate inside RadioShack stores as well as the company’s Direct 2 You effort, which delivers new phones to a customer’s home or office.
Sprint’s move also highlights a key challenge facing both it and T-Mobile US. Even though both are far smaller than rivals AT&T and Verizon, both Sprint and T-Mobile have to operate vast networks of retail stores and maintain a nationwide network in order to compete for new customers and maintain existing ones. Sprint recently fell behind T-Mobile in terms of customers and is now the smallest of the four major U.S. carriers.
This article originally appeared on Recode.net.
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