Snapchat is more popular among U.S. teens than ever, according to new research from investment firm Piper Jaffray. The company surveys teens in the U.S. about their media habits every spring and fall.
Nearly half of U.S. teens prefer Snapchat over other social media
Snaps > tweets.
Rani Molla was a senior correspondent at Vox and has been focusing her reporting on the future of work. She has covered business and technology for more than a decade — often in charts — including at Bloomberg and the Wall Street Journal.
This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data.
Recently Snapchat has seen increased pressure from Instagram, which, along with parent Facebook, has been copying Snapchat’s features. The move has been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe.
Snapchat, however, is still tops for teens:
For its latest report, Piper Jaffray surveyed 6,100 U.S. teens in 44 states who had an average age of 16 during fall 2017. The survey, distributed through teachers, includes teens both from average-income households ($55,000) and high-income households ($101,000), so the average household income for a teen in the study was $66,100, slightly above the national median.
This article originally appeared on Recode.net.
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