A year ago, Amazon had no real No. 2 competitor in the U.S. Today, Walmart has solidified itself in that role.
Marc Lore has transformed Walmart into a worthy Amazon challenger
Lore is No. 19 on the Recode 100.
Speakerpedia and Walmart.com
Marc Lore has transformed Walmart into a worthy Amazon challenger
Lore is No. 19 on the Recode 100.
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.
Much of the progress starts with the company’s digital head, Marc Lore, who joined in late 2016 when Walmart spent $3 billion to buy his startup, Jet.com.
This year, he has led a drastic expansion of Walmart’s online selection, instituted a creative discount program to lure more shoppers into stores, inked a deal with Google to get Walmart into voice shopping, and purchased menswear brand Bonobos to craft an exclusive portfolio of brands that Amazon can’t touch.
The result: A stock price that’s up 40 percent this year and newfound credibility as a company where talented tech employees and entrepreneurs will consider working.
This article originally appeared on Recode.net.
