For the first three years, Tristan Walker focused his entrepreneurial efforts on Bevel, a line of shaving products meant to eliminate uncomfortable razor bumps that are especially common among men of color.
Tristan Walker introduced a hair-care system for women of color — with an assist from Sephora
Walker is No. 92 on the Recode 100.
Jennifer Lourie / Getty
Tristan Walker introduced a hair-care system for women of color — with an assist from Sephora
Walker is No. 92 on the Recode 100.
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.
Over time, the brand expanded its reach through deals with Target, Amazon and Jet.
In 2017, Walker & Company started down the path of offering what it hopes are better health and beauty products for women of color, too.
Form, a collection of shampoos, conditioners and lotions, launched in July with the promise that it can work for women of a wide range of hair types. And right out of the gate, Sephora agreed to carry the line, lending the kind of credibility and distribution that is rare for a startup brand.
This article originally appeared on Recode.net.
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