Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Facebook appears to have survived this election cycle — but that’s what we thought in 2016, too

It may be months before we can say with any confidence how Facebook performed during the midterms.

A woman fills out a ballot at a polling station.
A woman fills out a ballot at a polling station.
Alex Edelman / Getty

It’s the day after the U.S. midterms and Facebook appears to be ... fine.

The social network, which has been scrambling for months to prepare for the midterms in order to avoid another election incident like what happened in 2016, made it through Election Day without a monumental screwup.

It doesn’t appear that Facebook was hacked, there wasn’t massive voter confusion caused by a viral Facebook story, and while there was still plenty of misinformation making the rounds, people and media outlets were, at the very least, prepared and looking for it.

That’s what we know about.

The problem, of course, is that Facebook appeared to be fine the day after the 2016 election, too. CEO Mark Zuckerberg even dismissed the idea that so-called fake news was a real problem. It wasn’t until months later that people, Facebook included, fully realized the extent to which Russian trolls were using the service to try and sow political discord among U.S. voters.

Facebook has been actively looking for those same kinds of coordinated campaigns this year, and updated the public about some of its findings along the way. It did so again late Monday night, announcing that a tip from law enforcement led to the removal of a group of more than 100 accounts and Pages. On Tuesday night, Facebook suggested that those Pages may have been tied to the Internet Research Agency, the same Russian group that was meddling on Facebook during the 2016 election.

“This is a timely reminder that these bad actors won’t give up — and why it’s so important we work with the U.S. government and other technology companies to stay ahead,” Nathaniel Gleicher, the company’s head of cybersecurity policy, said in a statement.

It’s good that Facebook caught that group of accounts, and others from Iran earlier this year. It’s also good that law enforcement was helping Facebook look. Maybe those accounts would have slipped through the cracks without the “extra set of eyes.”

The reality, though, is that we still have no idea what impact any of those accounts or posts may have had on voter behavior. Eventually, we may know how many people they reached or what kind of content they were posting. But there’s a good chance we will never know how influential those posts were in shaping voter opinion.

It’s also possible there are more accounts out there that Facebook still hasn’t found. Given how important this effort has been to the company, it seems unlikely there would be some kind of massive coordinated campaign similar to the one from 2016 that nobody knows about. But it’s possible, and it could be weeks or months before we know for certain.

So yes, Facebook made it through the election. How did it perform during the midterms? It’s still too soon to call.

This article originally appeared on Recode.net.

More in Technology

Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram
Technology
What happened when they installed ChatGPT on a nuclear supercomputerWhat happened when they installed ChatGPT on a nuclear supercomputer
Technology

How they’re using AI at the lab that created the atom bomb.

By Joshua Keating
Future Perfect
Humanity’s return to the moon is a deeply religious missionHumanity’s return to the moon is a deeply religious mission
Future Perfect

Space barons like Jeff Bezos and Elon Musk don’t seem religious. But their quest to colonize outer space is.

By Sigal Samuel