Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

The mobile ad tech company GroundTruth has a new CEO, but we still don’t know what happened to the old one

We check back in on what happened at the company formerly known as xAd.

A man in a dark double-breasted coat holds a cellphone and uses his thumb to scroll on the screen.
A man in a dark double-breasted coat holds a cellphone and uses his thumb to scroll on the screen.
Alex Wong / Getty

The startup formerly known as xAd mysteriously canned its CEO eight months ago — and still isn’t saying what exactly happened to him.

What it is saying, though, is that it finally has a replacement: Sunil Kumar has replaced Dipanshu, or ‘D’, Sharma as CEO, the company said. Sharma was ousted from the CEO chair last July, just one month after he led the rebranding of the ad tech company, which is now called GroundTruth.

A companywide email at the time said he stepped down “amid an investigation into allegations of violations of company policy,” and that his depature was “in no way related to our company’s business performance.” Beyond that vague internal note obtained by Recode, though, the company did not respond to repeated requests for comment about what led to his ouster.

Since then, the company has changed its spokespeople, but its new rep similarly declined to comment. The company’s announcement made zero reference to Sharma or the circumstances surrounding his departure.

Sharma did not respond to a request for comment for this story. As of two weeks ago, he was still listing himself on LinkedIn as the CEO of the company, although his last day was July 14, 2017. He has since changed his profile description to “on sabbatical.”

GroundTruth, which shows customers ads on their phones that are customized based on their location data, has raised over $100 million in venture capital from firms like IVP and SoftBank Capital.

Eight months is a long time to go without a permanent CEO. But Sharma’s replacement isn’t much upheaval at the company: Kumar is a co-founder and served as its chief operating officer for the last two years.

This article originally appeared on Recode.net.

More in Technology

Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram
Technology
What happened when they installed ChatGPT on a nuclear supercomputerWhat happened when they installed ChatGPT on a nuclear supercomputer
Technology

How they’re using AI at the lab that created the atom bomb.

By Joshua Keating
Future Perfect
Humanity’s return to the moon is a deeply religious missionHumanity’s return to the moon is a deeply religious mission
Future Perfect

Space barons like Jeff Bezos and Elon Musk don’t seem religious. But their quest to colonize outer space is.

By Sigal Samuel