Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

Michelle Obama may not want to be your president, but she still wants you to vote

The former first lady launched an initiative on July 19 to encourage young people to head to the polls.

Michelle Obama has launched an initiative to encourage Americans to vote in the midterm elections.
Michelle Obama has launched an initiative to encourage Americans to vote in the midterm elections.
Michelle Obama has launched an initiative to encourage Americans to vote in the midterm elections.
YouTube / When We All Vote

Michelle Obama may not want to run for president, but she’s still dipping her toe into politics as the country approaches November’s midterm elections.

Unlike her husband, though, who will be hitting the campaign trail in November, she’s not rallying voters specifically to Democrats. According to a report by Politico’s Edward-Isaac Dovere, the former first lady is launching a nonpartisan voter registration initiative called When We All Vote.

The initiative launched Thursday, July 19, with a public service announcement. According to people close to the campaign, there will also be live events in the coming months. It will feature “prominent activists and players” and peak in September with a number of events, rallies, and trainings.

In the PSA, Obama encourages viewers to “start a conversation across America about being active participants in our most basic American responsibility: voting.” She wants viewers to do this by speaking with friends, family, and neighbors about their hopes, dreams, and desires for the future of America.

She’s joined by a lineup of famous faces, including actor Tom Hanks, singer Janelle Monáe, Houston Rockets basketball player Chris Paul, and Hamilton creator Lin-Manuel Miranda, who were featured in the YouTube video. It’s unclear what their roles in the initiative will be just yet.

The board is stacked with former Obama administration personalities: Valerie Jarrett, a senior adviser in the Obama administration, will serve as president of the board, and Kyle Lierman, Obama’s former senior policy adviser, will serve as CEO.

But Michelle Obama will not be campaigning for any particular party or candidate. Instead, the goal of When We All Vote is to ensure that “every American casts their ballot this November.” It seems the initiative is geared toward young people, in particular the “4 million Americans who turn 18 this year,” because “it’s going to be the young people of this generation that will change the world.”

Young voters — and particularly young women — are more likely to say they favor Democrats for office than older voters. Still, even though Obama’s campaign comes amid a crucial midterm election for the Democratic Party, she’s apparently decided to stay above the partisan fray.

More in Politics

The Logoff
Trump’s DOJ wants to undo January 6 convictionsTrump’s DOJ wants to undo January 6 convictions
The Logoff

How the Trump administration is still trying to rewrite January 6 history.

By Cameron Peters
Politics
Donald Trump messed with the wrong popeDonald Trump messed with the wrong pope
Politics

Trump fought with Pope Francis before. He’s finding Pope Leo XIV to be a tougher foil.

By Christian Paz
Podcasts
A cautionary tale about tax cutsA cautionary tale about tax cuts
Podcast
Podcasts

California cut property taxes in the 1970s. It didn’t go so well.

By Miles Bryan and Noel King
Podcasts
Obama’s top Iran negotiator on Trump’s screwupsObama’s top Iran negotiator on Trump’s screwups
Podcast
Podcasts

Wendy Sherman helped Obama reach a deal with Iran. Here’s what she thinks Trump is doing wrong.

By Kelli Wessinger and Noel King
Politics
The Supreme Court could legalize moonshine, and ruin everything elseThe Supreme Court could legalize moonshine, and ruin everything else
Politics

McNutt v. DOJ could allow the justices to seize tremendous power over the US economy.

By Ian Millhiser
The Logoff
The new Hormuz blockade, briefly explainedThe new Hormuz blockade, briefly explained
The Logoff

Trump tries Iran’s playbook.

By Cameron Peters