Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

The most urgent threat of deepfakes isn’t politics. It’s porn.

A video explainer with Kristen Bell.

Open Sourced logo

Kristen Bell first found out there were deepfake porn videos of her online from her husband, the actor Dax Shepard. In the videos, her face has been manipulated onto porn performers’ bodies.

“I was just shocked,” Bell told me. “It’s hard to think about that I’m being exploited.”

And this isn’t only happening to celebrities. Noelle Martin, a recent law graduate in Perth, Australia, discovered that someone took photos she’d shared on social media and used them first to photoshop her into nude images, and then to create deepfake videos.

Kristen Bell and Noelle Martin

Deepfakes are often portrayed as a political threat — fake videos of politicians making comments they never made. But in a recent report, the research group Deeptrace found that 96 percent of deepfakes found online are pornographic. Of those videos, virtually all are of women. And virtually all are made without their consent.

“There’s a lot of talk about the challenges that come with the advancements in deepfake technology,” Martin said. “But I think what is often missed from the discussion is the impact to individuals right now. Not in a few years, not in a couple of months. Right now.”

Deepfake animation

What’s happening in these videos is a specific kind of digital manipulation. It’s not the same as the older face-swapping filters you might have used on social media. Those tools let you put your face onto a friend’s head, but because they transfer both your facial features and your expressions, you still control it.

Deepfakes are different. They can take your facial features alone and animate your face with someone else’s expressions. That’s what makes them so invasive. The creator takes away a victim’s control of her face, using it for something she never wanted. In doing so, they contribute to a long history of sexual humiliation of women.

You can find this video and all of Vox’s videos on YouTube. And join the Open Sourced Reporting Network to help us report on the real consequences of data, privacy, algorithms, and AI.


Open Sourced is made possible by the Omidyar Network. All Open Sourced content is editorially independent and produced by our journalists.

More in Technology

Technology
The case for AI realismThe case for AI realism
Technology

AI isn’t going to be the end of the world — no matter what this documentary sometimes argues.

By Shayna Korol
Politics
OpenAI’s oddly socialist, wildly hypocritical new economic agendaOpenAI’s oddly socialist, wildly hypocritical new economic agenda
Politics

The AI company released a set of highly progressive policy ideas. There’s just one small problem.

By Eric Levitz
Future Perfect
Human bodies aren’t ready to travel to Mars. Space medicine can help.Human bodies aren’t ready to travel to Mars. Space medicine can help.
Future Perfect

Protecting astronauts in space — and maybe even Mars — will help transform health on Earth.

By Shayna Korol
Podcasts
The importance of space toilets, explainedThe importance of space toilets, explained
Podcast
Podcasts

Houston, we have a plumbing problem.

By Peter Balonon-Rosen and Sean Rameswaram
Technology
What happened when they installed ChatGPT on a nuclear supercomputerWhat happened when they installed ChatGPT on a nuclear supercomputer
Technology

How they’re using AI at the lab that created the atom bomb.

By Joshua Keating
Future Perfect
Humanity’s return to the moon is a deeply religious missionHumanity’s return to the moon is a deeply religious mission
Future Perfect

Space barons like Jeff Bezos and Elon Musk don’t seem religious. But their quest to colonize outer space is.

By Sigal Samuel