Skip to main content

The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

Join now

The text-to-image revolution, explained

How programmers turned the internet into a paintbrush.

Joss Fong
Joss Fong is a founding member of the Vox video team and a producer focused on science and tech. She holds a master’s degree in science, health, and environmental reporting from NYU.

Beginning in January 2021, advances in AI research have produced a plethora of deep-learning models capable of generating original images from simple text prompts, effectively extending the human imagination. Researchers at OpenAI, Google, Facebook, and others have developed text-to-image tools that they have not yet released to the public, and similar models have proliferated online in the open source arena and at smaller companies like Midjourney.

These tools represent a massive cultural shift because they remove the requirement for technical labor from the process of image-making. Instead, they select for creative ideation, skillful use of language, and curatorial taste. The ultimate consequences are difficult to predict but — like the invention of the camera, and the digital camera after it — these algorithms herald a new, democratized form of expression that will commence another explosion in the volume of imagery produced by humans. But, like other automated systems trained on historical data and internet images, they also come with risks that have not been resolved.

The video above is a primer on how we got here, how this technology works, and some of the implications. And for an extended discussion about what this means for human artists, designers, and illustrators, check out this bonus video:

You can find this video and all of Vox’s videos on our YouTube channel.

More in Video

Video
Why Americans can’t escape credit card debtWhy Americans can’t escape credit card debt
Play
Video

Credit card APRs are now as high as 20 percent.

By Frank Posillico
Video
Why some couples are happier living apartWhy some couples are happier living apart
Play
Video

This growing relationship trend might change the way you think about living with your romantic partner.

By Gina Pollack
Video
The strange myth behind carrots and night visionThe strange myth behind carrots and night vision
Play
Video

How we fell for World War II propaganda.

By Nate Krieger
Video
Are team sports the secret to living longer?Are team sports the secret to living longer?
Play
Video

How a basketball league for “grannies” is reimagining aging.

By Benjamin Stephen
Video
How Georgia manufactured the Peach State mythHow Georgia manufactured the Peach State myth
Play
Video

It was never really about the fruit.

By Frank Posillico
Video
How smart design can benefit senior livingHow smart design can benefit senior living
Play
Video

And why it matters for retirement communities.

By Lindsey Sitz