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Why two entrepreneurs jumped on the food truck trend with juice
Courtesy of Juicebox Truck
Robert Connolly is co-founder of The Juicebox Truck, an LA-based business that sells fresh-made, “farm to cup” juices from a mobile truck. The Juicebox Truck built and hosts its website with Squarespace. We talked to Connolly about how he started juicing and how Squarespace has helped their business find its individual style.
The Juicebox Truck is fresh juice made in a truck. How’d that start?
It started for health reasons. My co-founder Robbie Pyle — his father did a complete change in diet, for health reasons. So we did some research into the power of changing your diet, of juicing. And it rewired, at least for me, how I was thinking about food and what I was putting in my body. This was about six years ago, at the same time the food truck movement was exploding in LA. And we thought, why not combine the two? We were the first made-to-order-juice truck in the United States.
Where do you take the truck?
Venice is our home base, so we set up on Abbot Kinney during the weekends. But most of our business is going to photo shoots, movie studios, filming locations, and corporate events. Being mobile ended up being key to our success. We do charity events. We do school events. Some of the best events we do are with kids and educating them on what juice is: “That cup has green stuff in it, but it actually tastes pretty good.”
Does your website help with that?
Our Squarespace site has really become the landing page for inquiries. If you want to get ahold of us, it’s through our Squarespace page and then email; it’s how we do almost all of our bookings.
Where has the truck gone?
A marketing agency in Chicago randomly searched the web for a juice truck and found us. That’s part of Squarespace’s SEO — I don’t know what they’re doing on the backend, but they’re doing something to help sites like ours be found in a web search. The agency booked us for an event in Aspen, the Aspen Ideas Festival. We drove the truck out, up into the mountains, and stayed for almost a week, serving all the participants at the festival. Then last year we did a photo shoot on a beach in San Diego for Calvin Klein. We had to drive the truck down the cliff to get it on the beach, to serve the models and the photographers.
It seems like design is a big part of your brand.
“It really simplifies our core values, that all we’re looking to do is give you fresh fruits and vegetables, and we don’t want to get in the way of that.”
Absolutely. We wanted to keep things simple. The fonts we chose, the Navajo print that’s in the background on the truck, it was all intentional. It really simplifies our core values, that all we’re looking to do is give you fresh fruits and vegetables, and we don’t want to get in the way of that.
For our original website, when we launched, we used a simple template that matched the layout of the design on the truck. It was just green and white, and it had a few pieces of information about where we might be and stuff like that. Then we upgraded the site about two years ago. We mapped out some designs, still simple, and we chose Squarespace for its ease of use, both in building the new site and then keeping it updated.
Courtesy of The Juicebox Truck
What makes it so easy?
“There’s a modern edge that’s attracting a certain set of entrepreneurs who are looking to do something a little different.”
There were templates we really loved, which made it really easy for our web designer to pop in the designs we’d created. Then there’s the simple login, where I can make changes to the site anytime without having to know anything about code or how the backend works. But also we wanted to tap into the style, design, and momentum that Squarespace was building. Just being a part of the Squarespace community was important to us. If you look at the types of companies and the types of entrepreneurs that are choosing to use Squarespace, they all have style. There’s a modern edge that’s attracting a certain set of entrepreneurs who are looking to do something a little different.
Are you and Robbie still in back of the truck, slinging juice?
We have some employees that help us out. But we’ll pop in there for sure. We love to get into the truck, and we still help out with the big events. We’re still making juice.