#OptOutside with REI in your city

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This advertising content was produced in collaboration between Vox Creative and our sponsor, REI, without involvement from Vox Media editorial staff.

We live in a throwaway society. We buy, we use, we toss. And then we do it again. And again. The planned obsolescence of everyday products is driving us toward the unplanned obsolescence of the outdoors. And time is running out. It’s time to act.

Changing the world isn’t easy. Starting is. That’s why we at Vox Media and REI have tapped aspirational explorers, just like you — artists, gamers, sports nuts, food lovers, and musicians — from cities all over the country to share the small ways that they #OptOutside. From al fresco dining to running trails to outdoor music venues, there are any number of ways to head outdoors.

If you’re excited to #OptOutside after following these adventurers’ outdoor recommendations, you can join REI on Black Friday for a nationwide day of action to kick off a year of change. You don’t have to live in these five cities to Opt to Act: REI will be co-hosting cleanups with Leave No Trace and United by Blue all across the U.S. You can find your nearest cleanup at REI.com/opt-outside.

Together on Black Friday, we’ll clean up the ugly output of mindless consumption from coast to coast. And every day after, we’ll strive to leave the world better than we found it. This year when we #OptOutside, we Opt to Act.