The first radio ad was 100 years ago. The audio-only commercial was broadcast from New York, and it touted the Hawthorne Court Apartments in Jackson Heights, Queens. The first TV ad to air in the US was for watchmaker Bulova, in 1941. It was broadcast before a (Brooklyn) Dodgers game, and it only cost nine bucks.
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The Modern Ad Campaign
See how Lexus enlisted the help of Amazon Ads to design an interactive campaign with connected devices.
Advertising always evolves with the times, and with technology. Today more than ever, technology is creating new marketing opportunities and inventive ways to get ads in front of consumers. Thanks to the modern array of connected devices, advertisers have multiple opportunities to reach audiences where they spend most of their time.
“With the help of Amazon Ads, Lexus was able to reach a tech-savvy younger audience, increase nameplate awareness, and increase brand engagement among the LX target audience.”
The success of connected ad campaigns hinge on meeting audiences where they are without making it feel like a disruption to their routine. It also sets the stage for how advertising will be conceived and executed in the future.
“This campaign reached tens of millions of customers. It also generated a lift in ad awareness suggesting the campaign was memorable, and provided an engaging experience for customers to explore the new vehicle.”
Source:
1. Amazon 1P Insights, Q2 2022 (Flight Dates: April 11–June 30, 2022).
2. Kantar Brand Lift, Q2 2022. Benchmarks based on norms for the automotive industry, Q2 2021–Q2 2022.Note: Results are representative of a single advertiser/campaign and not indicative of future performance.
*Note: Results are representative of a single advertiser/campaign and not indicative of future performance.