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Media Archive

Archives for December 2015

Technology
Great Expectations: The Economic Argument for Quality in AdvertisingGreat Expectations: The Economic Argument for Quality in Advertising
Technology

Ad fraud, bots and ad blockers are costing the advertising world around $8.2 billion annually.

By Tim Cadogan
Technology
We’re Not Selling Yahoo, but if Yahoo Were to Sell, Yahoo Will Sell Yahoo. Next?We’re Not Selling Yahoo, but if Yahoo Were to Sell, Yahoo Will Sell Yahoo. Next?
Technology

Somewhere, Yahoo co-founder Jerry Yang is weeping.

By Kara Swisher
Technology
Apple’s New TV Ad for Apple TV: We Don’t Need TV, Because We Have TV!Apple’s New TV Ad for Apple TV: We Don’t Need TV, Because We Have TV!
Technology
IAC Combines About.com and the Daily Beast to Impress Wall Street and AdvertisersIAC Combines About.com and the Daily Beast to Impress Wall Street and Advertisers
Technology

Barry Diller’s idea: Bigger is better, for investors and media buyers.

By Peter Kafka
Technology
Reverse! Reverse! Yahoo Will Spin Off Yahoo, Not Its Alibaba Stake.Reverse! Reverse! Yahoo Will Spin Off Yahoo, Not Its Alibaba Stake.
Technology

Different direction, same result?

By Peter Kafka
Technology
This Guy Just Raised $25 Million Because He Knows What You Want to ClickThis Guy Just Raised $25 Million Because He Knows What You Want to Click
Technology

And he’s not shy about it.

By Peter Kafka
Technology
Here’s the 2015 Re/code Tech and Media Holiday Party Report CardHere’s the 2015 Re/code Tech and Media Holiday Party Report Card
Technology

Featuring Miami’s only experimental cocktail fire lounge.

By Noah Kulwin
Technology
It’s Come to This: Yahoo’s Future Now Hinges on Taxes (And Not Products)It’s Come to This: Yahoo’s Future Now Hinges on Taxes (And Not Products)
Technology

Score one for the accountants.

By Kara Swisher
Technology
Hello, Yahoo! Verizon Says Its Media Business Needs to Grow Beyond AOL.Hello, Yahoo! Verizon Says Its Media Business Needs to Grow Beyond AOL.
Technology

In an interview with Re/code, EVP Marni Walden says Verizon didn’t buy AOL to be a bit player in the content business.

By Ina Fried
Politics
Trumpism would be the perfect ideology for a third partyTrumpism would be the perfect ideology for a third party
Politics

Donald Trump has the combination of populist views that bipartisan elites keep off the table.

By Matthew Yglesias
Technology
The Battle for the Second ScreenThe Battle for the Second Screen
Technology

Nearly 40 percent of people surveyed are already making the effort to synchronize their watching on the big screen with the small screen in front of them.

By Bob O'Donnell
Technology
Kourtney Kardashian App the Latest Addition to Kollection of Whalerock Kardashian KontentKourtney Kardashian App the Latest Addition to Kollection of Whalerock Kardashian Kontent
Technology

The Kardashian-Jenner sisters all have their own apps now.

By Noah Kulwin
Technology
Apple Updates Its News App to Make It More Like a ... NewspaperApple Updates Its News App to Make It More Like a ... Newspaper
Technology

There’s also an update for publishers, too. Will that make you use it?

By Peter Kafka
Technology
Donald Trump Thinks He Can Call Bill Gates to ‘Close Up’ the InternetDonald Trump Thinks He Can Call Bill Gates to ‘Close Up’ the Internet
Technology

Stupid is as Trump does.

By Nick Statt
Technology
Sony’s Michael Lynton, Machine Zone’s Gabe Leydon and Chartbeat’s Tony Haile Are Coming to Code/Media 2016Sony’s Michael Lynton, Machine Zone’s Gabe Leydon and Chartbeat’s Tony Haile Are Coming to Code/Media 2016
Technology

Deep insight into movies, music, TV, games and Web publishing: All onstage in February. You should be there, too.

By Peter Kafka