
Ben Bajarin
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Latest articles by Ben Bajarin


The hunt is on for companies that can create a software experience that appeals to billions, not just millions.


We don’t want to spend increasingly longer portions of our day with machines. The less we have to tell them what we want, the better.




A quantitative study of Amazon’s Echo, Apple’s Siri and Google’s OK Google shows where — and how — they’re being used by consumers.


The technology still has a way to go, but it’s still the fastest-growing category in consumer tech.

I’m not sure even Apple understands yet just how stubborn regular consumers are when it comes to replacing their stuff.


I’m not sure even Apple understands yet just how stubborn regular consumers are when it comes to replacing their stuff.


Apple is attempting something that seems unprecedented at an industry level -- to bring industry-leading security by actually enhancing the user experience.


You may even be one yourself.


The pie has gotten much larger, but the landscape has also changed.