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Kara Swisher

Kara Swisher

Co-founder and Editor-at-Large, Recode

    Latest articles by Kara Swisher

    Technology
    Mayer Defends Her Turnaround, Even as Board Puts Company on BlockMayer Defends Her Turnaround, Even as Board Puts Company on Block
    Technology

    You gotta give it to the Yahoo CEO for her drive to not fail.

    By Kara Swisher
    Technology
    Yahoo for Sale, Says Yahoo, Finally Admitting the Obvious (Also Q4 Results!)Yahoo for Sale, Says Yahoo, Finally Admitting the Obvious (Also Q4 Results!)
    Technology

    Meanwhile, CEO Marissa Mayer wants to keep turning around the turnaround.

    By Kara Swisher
    Technology
    Marissa Mayer’s Big Red Book: A Guide to What the Yahoo CEO Will Do NextMarissa Mayer’s Big Red Book: A Guide to What the Yahoo CEO Will Do Next
    Technology

    “You don’t have the book?” joked one departed staffer to me. “You really need to see the book.” I really did -- and so do you.

    By Kara Swisher
    Technology
    Mysterious Magic Leap Wraps Up Its Mega-Funding RoundMysterious Magic Leap Wraps Up Its Mega-Funding Round
    Technology

    It gets at least $827 million more to build a real-life version of “The Matrix” mated with “Harry Potter.”

    By Kara Swisher and Peter Kafka
    Technology
    Expanding Into U.S. Tech, Top British PR Firm Freuds Buys Brew Media Relations for $15 MillionExpanding Into U.S. Tech, Top British PR Firm Freuds Buys Brew Media Relations for $15 Million
    Technology

    A bigger pipeline into new and emerging startups.

    By Kara Swisher
    Technology
    Yahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ ListYahoo Restructuring Begins Slowly With Stealth Layoffs and ‘Invest/Maintain/Kill’ List
    Technology

    Yahoo CEO Marissa Mayer has a list.

    By Kara Swisher
    Technology
    Twitter Eyeing Apple Veteran for Top Communications JobTwitter Eyeing Apple Veteran for Top Communications Job
    Technology

    Natalie Kerris would be a high-profile hire for the social communications company, which needs better PR.

    By Kurt Wagner and Kara Swisher
    Technology
    Amex Marketing Executive Tops Twitter CMO ListAmex Marketing Executive Tops Twitter CMO List
    Technology

    Leslie Berland is well regarded in Silicon Valley for her tech effort at card giant Amex.

    By Kara Swisher
    Technology
    Another Twitter Goodbye: Vine Head Jason Toff OutAnother Twitter Goodbye: Vine Head Jason Toff Out
    Technology

    Change at Twitter. No, really. A lot.

    By Kurt Wagner and Kara Swisher
    Technology
    Also Out at Twitter: Engineering Head Roetter (And More to Come)Also Out at Twitter: Engineering Head Roetter (And More to Come)
    Technology

    It’s going to be a bumpy night. Also day.

    By Kara Swisher and Kurt Wagner