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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Uber’s Policy Boss Is Cutting Team to Make Way for GooglersUber’s Policy Boss Is Cutting Team to Make Way for Googlers
    Technology

    Rachel Whetstone has poached a number of key Google operatives in a widespread internal restructuring at a key unit of the powerful ride-hailing startup.

    By Johana Bhuiyan and Mark Bergen
    Technology
    Nest’s Next Frontier for the Smart Home Is All About Security (If It Can Pull It Off)Nest’s Next Frontier for the Smart Home Is All About Security (If It Can Pull It Off)
    Technology

    For Alphabet’s home unit, a stall in getting things out the door.

    By Mark Bergen
    Technology
    Here’s Google’s New Strategy to Catch Up in the Cloud: Inject It With Machine LearningHere’s Google’s New Strategy to Catch Up in the Cloud: Inject It With Machine Learning
    Technology

    Google hopes its AI smarts can boost its cloud game.

    By Mark Bergen
    Technology
    Google’s Cloud Pitch to Compete With Amazon: Our Cloud Works Well for Google!Google’s Cloud Pitch to Compete With Amazon: Our Cloud Works Well for Google!
    Technology

    How Google is thinking about the cloud.

    By Mark Bergen
    Technology
    Apple May Be Edging Out Google in Health Care Because of the iPhoneApple May Be Edging Out Google in Health Care Because of the iPhone
    Technology

    How Apple’s advantage over Android helps it in the medical world.

    By Mark Bergen
    Technology
    Virtual Reality Startup Jaunt Builds Sales Team to Become the ‘Netflix for VR’Virtual Reality Startup Jaunt Builds Sales Team to Become the ‘Netflix for VR’
    Technology

    The former CEO of gaming startup Ouya comes aboard.

    By Mark Bergen
    Technology
    Google Is Shopping for Cloud Companies. On the List: Namely and Shopify.Google Is Shopping for Cloud Companies. On the List: Namely and Shopify.
    Technology

    A plan may be shaping up to buy some cloud software companies whose customers are in the mid-market.

    By Arik Hesseldahl and Mark Bergen
    Technology
    Google Gets Apple to Jump Aboard Its Cloud Business (Though It May Not Last)Google Gets Apple to Jump Aboard Its Cloud Business (Though It May Not Last)
    Technology

    Apple is a paying Google customer -- until its project “McQueen” comes, that is.

    By Mark Bergen
    Technology
    Vic Gundotra, Former Google+ Boss, Is Building a Heart Monitor for the Apple WatchVic Gundotra, Former Google+ Boss, Is Building a Heart Monitor for the Apple Watch
    Technology

    The exec hand-picked two Googlers to lead his new company.

    By Mark Bergen
    Technology
    Health Care Startup Oscar Hires Veteran Google Engineering VP as Its Tech LeadHealth Care Startup Oscar Hires Veteran Google Engineering VP as Its Tech Lead
    Technology

    This unicorn insurance seller has a new CTO.

    By Mark Bergen

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