
Mark Bergen
Senior Editor, Search & Online Advertising
Latest articles by Mark Bergen


A roller coaster stock day!


A look at the figures under Google’s three CEOs.


It is Sundar’s show now.


“An OG Valley technology visionary.”


According to estimates, 30 seconds will cost each company about $4.8 million.


And now the AI research team has the keys to the search kingdom.


The Super Bowl is a chance for hometown apps to market the hell outta themselves.


The second Obama-Alphabet tie-up in as many months.


Moonshots in the mirror may be smaller than they appear.


Google’s servers and real estate cost 2x what it spends on things like robot cars.