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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Yelp Surprises With Better Than Expected (And Early) Earnings, but Loses CFO and Stock TanksYelp Surprises With Better Than Expected (And Early) Earnings, but Loses CFO and Stock Tanks
    Technology

    A roller coaster stock day!

    By Mark Bergen
    Technology
    Eric Versus Larry Versus Sundar: How Have Google’s CEOs Fared on the Street?Eric Versus Larry Versus Sundar: How Have Google’s CEOs Fared on the Street?
    Technology

    A look at the figures under Google’s three CEOs.

    By Mark Bergen
    Technology
    The Alphabet Reorganization Made Google’s Weekly Meetings a Little More Down to EarthThe Alphabet Reorganization Made Google’s Weekly Meetings a Little More Down to Earth
    Technology

    It is Sundar’s show now.

    By Mark Bergen
    Technology
    Why Google’s Artificial Intelligence Boss Is Taking Over the Search EmpireWhy Google’s Artificial Intelligence Boss Is Taking Over the Search Empire
    Technology

    “An OG Valley technology visionary.”

    By Mark Bergen
    Technology
    Here Are the Tech Companies Breaking the Bank for Super Bowl 50 AdsHere Are the Tech Companies Breaking the Bank for Super Bowl 50 Ads
    Technology

    According to estimates, 30 seconds will cost each company about $4.8 million.

    By Mark Bergen
    Technology
    Google Search King Amit Singhal Retiring, Artificial Intelligence Research Head Taking OverGoogle Search King Amit Singhal Retiring, Artificial Intelligence Research Head Taking Over
    Technology

    And now the AI research team has the keys to the search kingdom.

    By Mark Bergen
    Technology
    Lyft Drafts Former NFL Star Jerry Rice as Surprise Driver Before Super BowlLyft Drafts Former NFL Star Jerry Rice as Surprise Driver Before Super Bowl
    Technology

    The Super Bowl is a chance for hometown apps to market the hell outta themselves.

    By Mark Bergen
    Technology
    Google Is Giving Its Fiber Internet Away Free to Public Housing ResidentsGoogle Is Giving Its Fiber Internet Away Free to Public Housing Residents
    Technology

    The second Obama-Alphabet tie-up in as many months.

    By Mark Bergen
    Technology
    Google’s Other Bets Eat Up Less Cash (And Make Less Money) Than We ThoughtGoogle’s Other Bets Eat Up Less Cash (And Make Less Money) Than We Thought
    Technology

    Moonshots in the mirror may be smaller than they appear.

    By Mark Bergen
    Technology
    Google’s Moonshots Cost Lots of Money, but Running Google Costs Even MoreGoogle’s Moonshots Cost Lots of Money, but Running Google Costs Even More
    Technology

    Google’s servers and real estate cost 2x what it spends on things like robot cars.

    By Mark Bergen