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Mark Bergen

Mark Bergen

Senior Editor, Search & Online Advertising

    Latest articles by Mark Bergen

    Technology
    Google’s New Tool Lets Retailers Find Shoppers Based on What They Search For -- And WhereGoogle’s New Tool Lets Retailers Find Shoppers Based on What They Search For -- And Where
    Technology

    It’s another pitch from Google to marketers that search intent is worth their buck.

    By Dawn Chmielewski and Mark Bergen
    Technology
    Google-Yahoo Search Deal Caveat Emptor: Could Collapse Where Google Is Facing Antitrust SuitsGoogle-Yahoo Search Deal Caveat Emptor: Could Collapse Where Google Is Facing Antitrust Suits
    Technology

    A search deal comes with clauses around Google’s antitrust cases in Europe and India.

    By Mark Bergen
    Technology
    Jawbone Wins Injunction in Legal Fight With FitbitJawbone Wins Injunction in Legal Fight With Fitbit
    Technology

    The court sides with Jawbone in its lawsuit over ex-employees who took “trade secrets” to Fitbit.

    By Mark Bergen
    Technology
    With 100 Million Monthly Users, Google Is Ready to Talk About Numbers With Google PhotosWith 100 Million Monthly Users, Google Is Ready to Talk About Numbers With Google Photos
    Technology

    Paris, dogs and GIFs FTW.

    By Mark Bergen
    Technology
    Google Eyes Back Door Into China With Investment in Voice Search StartupGoogle Eyes Back Door Into China With Investment in Voice Search Startup
    Technology

    In June, Google picked Mobvoi as its voice search partner for Android Wear in China. Now it’s giving Mobvoi money.

    By Mark Bergen
    Technology
    Here’s a Look at Google’s Delivery Drones in the WildHere’s a Look at Google’s Delivery Drones in the Wild
    Technology

    Project Wing spreads its baby wings.

    By Mark Bergen
    Technology
    Google Notches a Big Legal Victory in Book Scanning CaseGoogle Notches a Big Legal Victory in Book Scanning Case
    Technology

    Fair use is fair use, even for Google.

    By Mark Bergen
    Technology
    SolarCity’s ‘Vegan Hippie Chick With a Race Car’ and the Drive to Save Rate CreditsSolarCity’s ‘Vegan Hippie Chick With a Race Car’ and the Drive to Save Rate Credits
    Technology

    Welcome to the advent of solar disruption.

    By Mark Bergen
    Technology
    Google Express Loses Another Executive as Wildfire Co-Founders ExitGoogle Express Loses Another Executive as Wildfire Co-Founders Exit
    Technology

    The couple behind Google’s pricey social ad acquisition is gone.

    By Mark Bergen
    Technology
    Gusto (Née ZenPayroll) Snags Google Ads VP as It Braces for Fight With ZenefitsGusto (Née ZenPayroll) Snags Google Ads VP as It Braces for Fight With Zenefits
    Technology

    A new name and a new face for the HR software startup.

    By Mark Bergen

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